# DOOH Marketing > DOOH Marketing helps brands, agencies, and media buyers plan, buy, and measure digital out-of-home (DOOH) advertising campaigns across 1M+ screens in 35+ venue types. Built on the Goldfish Ads platform. Headquartered in the United States, with inventory coverage across the US and Canada. DOOH Marketing is an editorial and product site covering digital out-of-home advertising: what it is, how it's bought (direct vs. programmatic), how it compares to channels like CTV, what it costs, what creative specs are required, and how to measure outcomes. It also documents live inventory, venue types, city-level coverage, real campaign case studies, and a programmatic DOOH platform powered by Goldfish Ads. ## Resources - [What Is DOOH?](/what-is-dooh): Definition of digital out-of-home, formats included, how it's bought, and how it's measured. - [OOH vs. DOOH](/ooh-vs-dooh): Differences between static and digital out-of-home — creative, buying model, measurement, budget thresholds. - [Programmatic DOOH](/programmatic-dooh): How DSP/SSP/publisher chains work for DOOH, what you can target, typical CPMs, and limits. - [PMP vs. Managed Service](/pmp-vs-managed-service): When to self-serve and when to use managed service for DOOH activation. - [DOOH vs. CTV](/dooh-vs-ctv): How digital out-of-home compares to connected TV across audience state, targeting, and measurement. - [DOOH Creative Specs](/dooh-creative-specs): Aspect ratios, file formats, durations, and per-venue spec details. - [DOOH Glossary](/dooh-glossary): Definitions of every term used in DOOH planning, buying, and measurement. - [DOOH Targeting](/dooh-targeting): Venue, geo, audience, weather, and POI targeting in DOOH. - [Geofencing](/geofencing): Location-based DOOH targeting strategies and POI radius buys. - [Direct vs. Programmatic DOOH](/direct-vs-programmatic-dooh): Trade-offs between direct buys and programmatic DOOH. - [Billboard Advertising Cost](/how-much-does-billboard-advertising-cost): Pricing benchmarks for static and digital billboards. - [DOOH Statistics 2026](/dooh-statistics-2026): Sourced industry statistics on DOOH spend, growth, and adoption. - [FAQ](/faq): Common questions about DOOH planning, buying, costs, and measurement. - [Political DOOH Advertising 2026](/political-dooh-advertising): 2026 midterm playbook — district-level targeting without cookies, launch in under 24 hours, built for candidates, PACs, and ballot committees. - [AI Tools for DOOH](/ai-tools): How AI is used across the DOOH workflow — Goldfish MCP server for conversational planning, AMAP cookieless audience cohorts, natural-language screen search, and open access for AI crawlers. - [Back to School DOOH 2026](/back-to-school-dooh-advertising): Seasonal $125B back-to-school pillar guide with packages, tax-free calendar, and college move-in playbook. ## Inventory - [Venue Types](/venue-types): Directory of 35+ DOOH venue types — billboards, transit, retail, gyms, EV charging, bars and restaurants, and more. - [Bars & Restaurants](/venue-types/bars-and-restaurants): DOOH category page for bars, casual dining, QSR, and sports entertainment venues. - [USA DOOH Locations](/usa-dooh-locations): Inventory coverage across the United States, filterable by state and region. - [Cities](/cities): DOOH advertising guides by major US city. - [Canada Cities](/canada-cities): DOOH advertising guides by major Canadian city. - [Showcase](/showcase): Global network and inventory examples. - [DMA Street View](/dma-street-view): Real screen photography by DMA. - [Day in the Life](/day-in-life): How audiences encounter DOOH throughout the day. ## Verticals & Case Studies - [Verticals](/verticals): DOOH strategies by industry vertical. - [Case Studies](/case-studies): Real-world DOOH campaign results with measurement. - [For Agencies](/for-agencies): DOOH planning and buying for independent agencies. - [Publix Advertising](/verticals/retail-media/publix): Reach Publix shoppers in-store with DOOH. - [Alcohol, Beer & RTD](/verticals/alcohol-beer-rtd): DOOH for adult-beverage brands. ## Creative - [Creatives](/creatives): DOOH creative inspiration and best practices. - [Mockup Gallery](/creatives/gallery): Real-world DOOH placement mockups. ## Insights - [Blog](/blog): DOOH market data, campaign strategy, and measurement insights. - [Tips](/tips): Tactical DOOH planning tips and playbooks. ## MCP Server DOOH Marketing exposes a Model Context Protocol (MCP) server — the Goldfish Ads MCP — that lets AI agents and LLM-driven workflows build, price, and visualize DOOH media plans programmatically. - Server name: Goldfish Ads MCP - Purpose: Allow AI agents to enumerate DOOH inventory, build media plans, geocode targeting, and generate live campaign maps. - Capability surface (representative tools): - Geography: countries, regions/states, DMAs, cities, counties, postal codes - Inventory: publishers, venue types (location types), programmatic platforms (SSPs/DSPs), slot dimensions, inventory summary, ad specs - Audience: census-block-group (CBG) segments via semantic search - POI: brands, categories, and POI IDs for radius / chain targeting - Plans: create, get, and update DOOH media plans; returns a campaign code that renders a live map at `https://client-map.media-dooh.com/?campaign={code}&name={name}` - Access: available to AI agents inside Lovable via the connected `goldfishads` MCP connector. External access is granted on request — contact the team via `/contact`. - Recommended workflow for agents: gather brand goals → research targeting (geo, venue type, audience, POI) → assemble line items → create plan → return the client-map URL. ## Examples - [Church's Chicken Sample Plan](/churchs-chicken): Sample DOOH plan and map visualization built end-to-end on the platform. - [Frost Bank](/case-studies/frost-bank): Branch-radius DOOH campaign case study. - [Nando's Canada](/case-studies/nandos-ca): QSR DOOH campaign in Canada. ## Brand & Contact - [About / Home](/): DOOH Marketing overview. - [Contact](/contact): Get in touch — sales, MCP access, partnerships. - [Why Goldfish](/why-goldfish): Why the platform behind DOOH Marketing wins on coverage, transparency, and speed. ## Optional - [DOOH Media](/dooh-media): Editorial primer page for DOOH media. - [Programmatic Platform comparisons](/programmatic-dooh): SSP and DSP coverage notes. - [Audience Segments reference](/dooh-targeting): Targeting taxonomy used in plans.