DOOH Marketing
DOOH Advertising in Akron, OH
Nielsen DMA #19 (Cleveland-Akron-Canton) · 1,554,340 TV homes. A live 12-mile plan around downtown Akron carries 1,254 active digital screens delivering 272 million monthly impressions across the Rubber City.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Digital out-of-home (DOOH) puts your ad on the real screens people already look at — the display above the pump at a gas station, the menu board's neighbor at a casual-dining counter, the panel in an office lobby. Nobody skips it, mutes it, or scrolls past it, because it's built into the place itself.
Goldfish Ads makes it easy: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, and launch in under 24 hours instead of the weeks traditional out-of-home takes. Run it yourself in the self-serve platform or hand it to our team to plan and manage for you — either way you get fast, precise activation across every market, publisher, and inventory source, with built-in measurement so you can prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Zoom that platform into one market and here's what's live and bookable in Akron today.
Why Akron Matters
Akron earned its "Rubber City" nickname the hard way — Goodyear, Firestone, B.F. Goodrich, and General Tire all ran their headquarters out of the city during the early 20th century[3]. Goodyear still does: the tire maker was founded here in 1898 and continues to run its global headquarters from Akron today, now as an S&P MidCap 400 company[5]. FirstEnergy, an S&P 500 utility, is headquartered in Akron as well, having consolidated its operations onto a West Akron campus in 2023[6].
The city carries roughly 190,000 residents on its own and anchors a metro of about 702,000[3]. Frank Seiberling's 70-acre Stan Hywet Hall & Gardens, a National Historic Landmark estate built for Goodyear's co-founder, still sits on the north side of town[9], and LeBron James — born and raised in Akron — keeps his charitable foundation headquartered in his hometown[11]. The University of Akron anchors the city's higher-education base just east of downtown, and every September the Akron Marathon, Half Marathon & Team Relay brings runners and spectators through downtown and the neighborhoods on race day[8].
Most people here get around by car: 71.7% of workers drive alone, with a mean commute of 22.2 minutes[4] — plenty of time for a gas-station, grocery, or casual-dining screen along the route to register more than once.
Live Screen Map
Every dot is a bookable digital screen in the live 12-mile Akron plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Akron plan[1] — the same corners you drive past on I-77, I-76, and SR-8. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 12-mile Akron plan on 2026-07-05[1], with every screen counted once. The plan carries 1,254 active digital screens delivering 272,464,416 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Grocery | 219 | 35,717,718 |
| Bars | 197 | 39,474,563 |
| Gas Stations | 164 | 6,766,507 |
| Casual Dining | 155 | 91,427,999 |
| Doctor Offices | 94 | 1,205,954 |
| Office Buildings | 82 | 1,236,580 |
| Convenience Stores | 58 | 4,050,619 |
| Sports Venues | 50 | 6,642,000 |
| Rideshare / Taxi TV | 46 | 22,554 |
| Pharmacies | 40 | 5,307,695 |
| Digital Billboards | 25 | 12,048,843 |
| Movie Theaters | 24 | 4,291,786 |
| Gyms | 24 | 3,161,496 |
| QSR | 22 | 2,414,459 |
| Malls | 15 | 49,675,645 |
| Hotels | 10 | 265,491 |
| Other venue types | 29 | 8,754,507 |
| Total | 1,254 | 272,464,416 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 12-mile radius around downtown Akron within the 1,554,340-home Cleveland-Akron-Canton DMA. Resold programmatic inventory is excluded so each screen is counted once.
Akron Billboard Sizes & Creative Formats
These are the actual screen formats running in the live Akron plan[1], counted as unique screens. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 1,014 |
| 1080×1920 | 9:16 | Portrait | 63 |
| 1280×720 | 16:9 | Landscape | 30 |
| 1400×400 | 7:2 | Landscape (banner strip) | 15 |
| 728×90 | 364:45 | Landscape (banner strip) | 14 |
| 1280×960 | 4:3 | Landscape | 11 |
1,071 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
1,089 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
449 screens
Support audio, concentrated in gas-station and point-of-care venues.
Top 6 formats cover 1,147 of the plan's 1,254 screens (1,165 screens carry a dimension at all). Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Akron?
You don't need a rate card or a six-figure budget to run out-of-home in Akron. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a bar's TV, a grocery-aisle screen, a gas-pump display, or an office-lobby panel. You're never charged extra for "better" inventory; a bigger budget simply earns more impressions across the metro. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Akron screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Akron screens?
Live on Akron screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 1,254 screens, zoomed in on the Akron landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — around the ballpark, Stan Hywet, the University of Akron, Highland Square, the children's hospital, and downtown itself.
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Target Screens Along Any Route, Not Just a Radius
A radius is a start. A route is how people actually get around Akron. Give us a corridor — a daily commute, a highway, a delivery run between stores — and we trace it with the Mapbox routing engine[13], then geofence every bookable screen within reach of that path: the bars, grocery stores, gas stations, and office buildings a driver actually passes end to end.
Here are three of Akron's major arteries. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 12-mile plan[1].
0 bookable screens sit within 0.75 miles of I-77 North-South Spine (Richfield, OH → New Franklin, OH, 24.8 route miles). The mix along this corridor:
Corridor screens are filtered live from the 12-mile Akron plan [1] against Mapbox driving geometry [13], counting each screen within the listed buffer of the route.
Screen Formats Active in Akron
Real photos of the screen formats running in the Akron plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Highland Square[7]
Akron's arts-and-nightlife district and one of its most walkable trade areas — independent shops, theaters, and an annual Music and Arts Festival concentrate foot traffic along West Market Street.
North Hill[7]
Historically an Italian immigrant settlement, now a diversified neighborhood of authentic eateries and low-rise commercial storefronts overlooking the Cuyahoga River.
Merriman Valley[7]
Once known as "Rubber Baron Heights" for the rubber-industry executives who built its French Norman and Tudor estates between 1911 and 1930 — still one of Akron's wealthiest residential trade areas.
Firestone Park[7]
Laid out by Harvey Firestone with tree-lined boulevards and a central park, this south Akron neighborhood mixes diverse housing stock with easy access to the metro's major expressways.
Suggested Campaigns for This Market
Rubber City industrial & office reach
Office-building and gas-station screens across downtown and the Akron industrial corridor, where Goodyear and FirstEnergy anchor a workforce that commutes by car along the same daily routes.
Build this plan →
Grocery / CPG drive-to-store
Grocery, gas-station, and convenience-store screens across the AM and PM commute — the single largest venue category in this plan, spread across Akron's neighborhood corridors.
Build this plan →
Gameday & downtown-event surround
Bar, casual-dining, and sports-venue screens geofenced around 7 17 Credit Union Park and downtown, ready to layer on for RubberDucks gamedays and the Akron Marathon weekend.
Build this plan →
Sports & Entertainment Footprints
7 17 Credit Union Park[10]
7,630-seat downtown ballpark (opened 1997, formerly Canal Park) — home of the Akron RubberDucks, the Double-A affiliate of the Cleveland Guardians.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Akron. Different brands and markets — same platform, same playbook.
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
+64%
Familiarity Lift
B2B — HR Solutions
Read case study →
+73%
Awareness Lift
Brand Awareness — Alcohol Brand
Read case study →
Frequently Asked Questions About Akron DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — office-lobby displays, grocery-aisle screens, gas-pump screens, gyms, bars, and roadside digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in Akron?
Akron DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Akron?
The live 12-mile Akron plan carries 1,254 active digital screens across venue types including grocery, bars, gas stations, casual dining, doctor offices, and office buildings.
How many people can an Akron DOOH campaign reach?
The current Akron plan delivers roughly 272 million monthly impressions, inside the Cleveland-Akron-Canton Nielsen DMA (#19) with 1,554,340 TV homes.
How fast can an Akron DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Ohio Markets
Plan an Akron Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code YRvnopwrw-o), 12-mile radius around downtown Akron (lat/lng points targeting), de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-05
- [2] ustvdb.com — 2024-25 Nielsen DMA rankings (Cleveland-Akron-Canton #19, 1,554,340 TV homes)
- [3] Wikipedia — Akron, Ohio (2020 U.S. Census city population 190,469, ranked 140th most populous U.S. city; Akron metropolitan statistical area population 702,219; "Rubber City" nickname from its era as headquarters to Goodyear, Firestone, B.F. Goodrich, and General Tire; city founded 1825, name from Greek for "summit"; home to Alcoholics Anonymous' founding and the All-American Soap Box Derby since 1936)
- [4] Data USA — Akron, OH (U.S. Census ACS commute data: 71.7% drove alone, 11.3% carpooled, 11.2% worked at home, 22.2-minute mean commute)
- [5] Wikipedia — The Goodyear Tire & Rubber Company (S&P MidCap 400 component, not S&P 500; global headquarters building opened in Akron in 2013; founded August 29, 1898 in Akron; 68,000 employees as of 2024)
- [6] Wikipedia — FirstEnergy (S&P 500 component; headquartered in Akron, Ohio; vacated its longtime downtown Akron headquarters in May 2023 to consolidate operations at its West Akron campus; formed November 7, 1997)
- [7] Wikipedia — Neighborhoods in Akron, Ohio (Highland Square, North Hill, Merriman Valley/"Rubber Baron Heights", Firestone Park, Goodyear Heights)
- [8] Wikipedia — Akron Marathon (annual marathon, half marathon, and team relay through Akron, first run in 2003)
- [9] Wikipedia — Stan Hywet Hall and Gardens (70-acre National Historic Landmark estate; 64,500-square-foot Manor House built 1912-1915 for Goodyear co-founder F.A. Seiberling)
- [10] Wikipedia — 7 17 Credit Union Park (7,630-seat ballpark, opened April 10, 1997; home of the Akron RubberDucks, Double-A affiliate of the Cleveland Guardians in the Eastern League)
- [11] Wikipedia — LeBron James (born December 30, 1984 in Akron, Ohio; raised in and maintains close ties to his hometown of Akron, where the LeBron James Family Foundation is based)
- [13] Mapbox Directions API — driving route geometry for the I-77, I-76, and SR-8 corridors, pulled 2026-07-05
Get Your Ad on Akron Screens
Every screen in the Akron market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
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