DOOH Marketing
Explore 35+ DOOH Advertising Venue Types
Digital out-of-home advertising spans 35+ distinct venue types — from highway billboards to gym screens to EV charging stations. The key to effective DOOH is matching your audience to the environment where they're most receptive.
Billboards
Mass market commuters and highway travelers
⛽Gas Stations
Drivers during 3–5 min fuel stops — broadest demographic reach in DOOH
💪Gyms
Active adults 18–49, HHI 15% above market average
✈️Airports
Frequent travelers, HHI $125K+, business and leisure flyers
🛒Grocery Stores
Primary household shoppers, 15–25 min dwell, active purchase intent
🍺Bars
Social adults 21–45, actively deciding what to drink and eat
🏪Convenience Stores
On-the-go consumers, 2–3 visits per week average, broad demographic
🏢Office Buildings
White-collar professionals and decision-makers — highest-income DOOH audience at scale
🏨Hotels
Business and leisure travelers, variable dwell
🎬Movie Theaters
Entertainment-seeking consumers 18–34, co-viewing groups
🏬Malls
Shoppers in active purchase mode, skews female 25–54, family households
🎓Colleges & Universities
Students and young adults 18–24, high on-campus dwell
🚏Bus Shelters
Urban commuters and pedestrians, broad demographic
🚇Subway
Urban mass transit riders — educated, diverse, urban core
🚆Train Stations
Commuter rail and intercity travelers, mixed professional and leisure
🚌Buses
Public transit riders — route-dependent dwell, captive seated
🚗Rideshare Top
Urban pedestrians and drivers in high-traffic areas
📱Rideshare TV
Rideshare passengers — captive in-vehicle, 8–35 min trips
🏟️Stadiums
Sports fans and live event attendees — demographics vary sharply by sport
🎯Sports Entertainment
Active recreation participants in a spending mindset
🍽️Casual Dining
Families and social diners, co-viewing groups, 45–75 min dwell
💊Pharmacies
Health-aware adults 35+, primary household decision-makers, high purchase intent
🩺Doctor's Offices
Patients managing health conditions, caregivers — 18+ min average wait
💇Salons
Beauty and personal care consumers, female-skewing 25–54, high receptivity
🍷Liquor Stores
Adult beverage purchasers 21+, direct purchase context
🌿Dispensaries
Cannabis consumers 21+, purchase-mode audience, 10–20 min dwell including wait
🏙️Urban Panels
Urban pedestrians and commuters in dense metro core areas
⚡EV Charging Stations
EV owners — HHI $100K+, early adopters, tech-literate, sustainability-oriented
🏪7-Eleven
High-frequency convenience shoppers, consistent national footprint
✨Spectaculars
Tourists and urban crowds in iconic locations (Times Square, Vegas Strip)
🪪DMVs
General population during 30–90 min extended wait times, captive with minimal competing stimuli
☕Cafes
Remote workers, students, and casual socializers, 20–60 min dwell
🛩️FBOs
Private aviation travelers — ultra-high-net-worth, smallest audience in DOOH, highest average income
🚛Trucks
Drivers and pedestrians along designated truck routes
🚍Bus Side
Urban pedestrians and vehicle traffic along bus routes
📋Directory
Building visitors and tenants actively seeking wayfinding information
Across the Network
A Look at the DOOH Landscape







