DOOH Marketing
DOOH Advertising in Ann Arbor, MI
Nielsen DMA #14 (Detroit) · 1,940,750 TV homes. A live 30-mile plan around downtown Ann Arbor reaches 5,468 active digital screens delivering 1,057.8M monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Ann Arbor is really two markets stacked on top of each other. Most days it's a walkable college town of roughly 123,851 people, four downtown districts apart[3]. Twenty Saturdays a year it's something else entirely: Michigan Stadium, the largest stadium in the United States at 107,601 seats, and every home game since 1975 has filled it past capacity[4] — more people than most NFL markets draw, funneled through the same gas stations, bars, and restaurants a 30-mile radius around downtown actually reaches.
Digital out-of-home is how you reach both versions of that crowd — the gas-pump screen, the bar TV, the office lobby, the roadside bulletin. There's no skip button, no ad blocker, no mute. Goldfish Ads makes it easy: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, and launch in under 24 hours instead of the weeks traditional out-of-home takes. Run it yourself in the self-serve platform or hand it to our team to plan and manage for you — either way you get fast, precise activation with built-in measurement so you can prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Here's exactly what's bookable across that 30-mile Ann Arbor footprint right now.
Why Ann Arbor Matters
The calendar does a lot of the reach for you here. The Ann Arbor Art Fair — the largest juried art fair in the nation, nearly 1,000 artists across roughly 30 downtown blocks — draws close to half a million visitors over three days every July[13], and the Ann Arbor Summer Festival's Top of the Park drew more than 80,000 people to its free, nearly three-week run on Ingalls Mall in 2026[14]. Both concentrate foot traffic in exactly the downtown bar, casual-dining, and urban-panel screens this plan covers.
Underneath the calendar is the University of Michigan itself — a record 53,488 students enrolled for fall 2025[5] — and its academic health system, Michigan Medicine, employing roughly 30,000 people across the city's hospitals and clinics[6]. Duo Security, the cybersecurity firm founded in Ann Arbor by U-M alumni in 2010, was acquired by Cisco in 2018 for $2.35 billion — the largest Michigan tech acquisition on record at the time[9]. KLA Corporation, the Nasdaq-listed, S&P 500 semiconductor-equipment maker, calls its $200 million Ann Arbor campus its "second headquarters"[11], and ProQuest, the academic-research and library-technology company founded in Ann Arbor[20], now operates under Clarivate following a $5.3 billion acquisition that closed in December 2021[10]. Ring the city and the map gets bigger: Domino's Pizza is headquartered just outside city limits at Domino's Farms in Ann Arbor Township[8], and Toyota runs a major R&D campus in the Ann Arbor area[12] — neither technically an "Ann Arbor" address, both inside this plan's 30-mile reach.
On an ordinary weekday, 43% of workers drive alone with a mean commute of just 20 minutes[7] — short enough that the same gas stations and grocery stores see the same drivers day after day, exactly the repetition that makes roadside and point-of-sale screens efficient in a market this size.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Ann Arbor plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside screens in the Ann Arbor plan[1] — the same corners you drive past on I-94, US-23, and Washtenaw Ave. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Ann Arbor plan on 2026-07-05[1], with every screen counted once. The plan carries 5,468 active digital screens delivering 1,057,841,660 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Gas Stations | 985 | 46,524,260 |
| Doctor Offices | 732 | 20,176,495 |
| Movie Theaters | 640 | 60,537,553 |
| Bars | 475 | 130,473,867 |
| Casual Dining | 436 | 299,336,473 |
| Grocery | 408 | 82,373,032 |
| Convenience Stores | 330 | 62,987,571 |
| Rideshare / Taxi TV | 264 | 2,050,317 |
| Liquor Stores | 224 | 16,878,081 |
| Office Buildings | 203 | 19,037,009 |
| Pharmacies | 149 | 7,003,424 |
| Other venue types | 147 | 76,289,630 |
| Gyms | 140 | 20,632,121 |
| Digital Billboards | 90 | 152,136,173 |
| Apartment Buildings | 74 | 3,899,674 |
| Malls | 68 | 24,281,724 |
| Urban Panels | 54 | 10,501,243 |
| Hotels | 49 | 22,723,013 |
| Total | 5,468 | 1,057,841,660 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Ann Arbor within the 1,940,750-home Detroit DMA.
Ann Arbor Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Ann Arbor plan[1], counted as unique screens. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is mostly 16:9 landscape, with a meaningful block of 9:16 portrait for gas-pump and lobby screens.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 3,720 |
| 1080×1920 | 9:16 | Portrait | 581 |
| 1280×720 | 16:9 | Landscape | 320 |
| 720×1280 | 9:16 | Portrait | 104 |
| 1400×400 | 7:2 | Landscape (spectacular) | 89 |
| 1280×960 | 4:3 | Landscape | 69 |
4,702 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
4,173 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
2,951 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 4,883 of the 5,468 screens; the balance run small banner units or publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Ann Arbor?
You don't need a national media budget or an agency retainer to put a message in front of Ann Arbor. Campaigns start for as little as $50 a day, with no long-term commitment attached — launch, pause, and adjust on your own schedule.
Every screen in the plan sells at one flat, transparent CPM (cost per thousand impressions): a gas station near the stadium, a bar downtown, or an office lobby on the north side, all the same price. A bigger budget simply buys more impressions across the footprint, never access to a different tier of inventory. Scale up around a home football Saturday or the Art Fair, and scale back down whenever you want.
Start at $50/day
Enough to put a real message on Ann Arbor screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Ann Arbor screens?
Live on Ann Arbor screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 5,468 screens, zoomed in on the Ann Arbor landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — Michigan Stadium[4], the Diag and central campus, Kerrytown and the Farmers Market[15], the Michigan Medicine hospital campus[6], Briarwood Mall, and the Main Street historic district.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
A radius treats every screen inside the circle the same. A route is different: hand us a real drive — a highway, a daily commute, a delivery loop — and Goldfish traces it with the Mapbox routing engine[19], then geofences every bookable screen within reach of that exact path, end to end.
Ann Arbor sits at the crossing of three major arteries: I-94 running east-west through Ypsilanti and Chelsea; US-23 running north-south along the city's east edge toward Brighton and Milan; and M-14, the northwest approach toward Plymouth and Detroit. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-94 East-West Spine (Ypsilanti, MI → Chelsea, MI, 26.6 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Ann Arbor plan [1] against Mapbox driving geometry [19], counting each screen within the listed buffer of the route.
Screen Formats Active in Ann Arbor
Real photos of the screen formats running in the Ann Arbor plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Kerrytown[15]
A historic marketplace district just north of downtown, named for County Kerry, Ireland — brick streets, the Ann Arbor Farmers Market, Zingerman's Deli, and the Kerrytown Concert House, all easy to walk between.
Old West Side[16]
A residential historic district listed on the National Register in 1972 — the first neighborhood in the country listed solely for its environmental character — block after block of restored 19th-century clapboard homes a short walk from downtown.
South University District[17]
The classic college-town commercial strip right off central campus and the Diag — dense with student-oriented bars, restaurants, and retail, the busiest of Ann Arbor's four downtown districts on a football weekend.
Main Street & State Street Districts[18]
The core of downtown — restaurants, boutiques, and the Michigan Theater marquee — one of four official downtown districts alongside Kerrytown and South University.
Suggested Campaigns for This Market
Big Ten gameday & campus reach
Bar, casual-dining, and gas-station screens geofenced around Michigan Stadium and central campus, timed to the six-figure crowds that pass through downtown on every home-game Saturday.
Build this plan →
Health system & downtown office-worker reach
Doctor-office and office-building screens across the AM commute, geofenced to the Michigan Medicine campus and the Duo Security / KLA downtown-and-north-side tech corridor.
Build this plan →
Art Fair & Top of the Park event surround
Urban-panel and casual-dining screens concentrated downtown during the Art Fair's four-day, half-million-visitor run and Top of the Park's nearly three-week June residency.
Build this plan →
Sports & Entertainment Footprints
Michigan Stadium ("The Big House")[4]
The largest stadium in the United States and the Western Hemisphere — official capacity of 107,601, and every home game since November 8, 1975 has drawn a crowd in excess of 100,000.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Ann Arbor. Different brands and markets — same platform, same playbook.
$36.83
Return on Ad Spend
Healthcare — OTC Medication
Read case study →
+51%
Awareness Lift
Education — Higher Education
Read case study →
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
Frequently Asked Questions About Ann Arbor DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — highway billboards, gas-pump screens, bars, movie theaters, grocery aisles, and office lobbies. It is a format viewers cannot skip, block, or mute, and it reaches people while they are out living their day.
How much does DOOH advertising cost in Ann Arbor?
Ann Arbor DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Ann Arbor?
The live 30-mile Ann Arbor plan carries 5,468 active digital screens across venue types including gas stations, doctor offices, movie theaters, bars, casual dining, grocery stores, convenience stores, and roadside digital billboards.
How many people can an Ann Arbor DOOH campaign reach?
The current Ann Arbor plan delivers roughly 1,057.8 million monthly impressions across the metro. Ann Arbor sits inside the Detroit Nielsen DMA (#14 nationally) with 1,940,750 TV homes — it does not have a standalone media market of its own.
How fast can an Ann Arbor DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Michigan Markets
Plan an Ann Arbor Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code KL1DwAgWQAI), 30-mile radius around downtown Ann Arbor via lat/lng points targeting, resold programmatic inventory excluded, pulled 2026-07-05
- [2] ustvdb.com — 2024-25 Nielsen DMA rankings (Detroit)
- [3] Wikipedia — Ann Arbor, Michigan
- [4] Wikipedia — Michigan Stadium
- [5] The University Record — "U-M breaks enrollment record, welcomes 53,000 students for fall term"
- [6] Wikipedia — Michigan Medicine
- [7] Data USA — Ann Arbor, MI (U.S. Census ACS commute data)
- [8] Wikipedia — Domino's Pizza
- [9] Wikipedia — Dug Song (Duo Security)
- [10] Clarivate — "Clarivate Successfully Completes Acquisition of ProQuest"
- [11] PR Newswire — "KLA Announces Grand Opening of $200 Million Second Headquarters in Ann Arbor, Michigan"
- [12] Ann Arbor SPARK — "Toyota Technical Center in York Township to Expand"
- [13] Destination Ann Arbor — Ann Arbor Art Fair
- [14] Destination Ann Arbor — "Your Guide to the 2026 Ann Arbor Summer Festival"
- [15] Wikipedia — Kerrytown, Ann Arbor
- [16] Wikipedia — Old West Side Historic District
- [17] The Michigan Daily — "A guide to Ann Arbor's neighborhoods"
- [18] Destination Ann Arbor — Downtown Districts
- [19] Mapbox Directions API — driving route geometry for the I-94, US-23, and M-14 corridors, pulled 2026-07-05
- [20] Wikipedia — ProQuest (information-content and technology company founded in Ann Arbor, Michigan; a subsidiary of Clarivate)
Get Your Ad on Ann Arbor Screens
Every screen in the Ann Arbor market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
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