DOOH Marketing
DOOH Advertising in Lexington, KY
Nielsen DMA #63 · 517,660 TV homes. A live 30-mile plan around downtown Lexington reaches 1,461 active digital screens delivering 248.8M monthly impressions across the Bluegrass region's independent metro.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Lexington runs its own Nielsen media market — DMA #63[2] — separate from Louisville's much larger, separate market to the west. That matters for planning: a Lexington buy doesn't quietly re-spend against Louisville's screens, and a 30-mile radius around downtown captures this market's own independent footprint, Bluegrass horse country and bourbon distilleries included, without bleeding into someone else's metro.
That's what digital out-of-home (DOOH) does well generally: put a message on the screens already built into daily life — gas-pump displays, grocery aisles, office lobbies, bars, and movie theaters — reaching people wherever they actually are, in a format nobody skips, blocks, or mutes. Goldfish Ads plans, buys, and measures that inventory across 100+ US markets and 35+ venue types. Run it yourself in the self-serve platform and launch in under 24 hours, or hand the whole thing to our team to manage.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Here's exactly what's bookable across the Lexington market right now.
Why Lexington Matters
Lexington is widely known as the Horse Capital of the World — a nickname earned from the hundreds of Thoroughbred horse farms across the surrounding Bluegrass region[3], anchored by Keeneland, the non-profit racetrack that has run spring and fall meets on the west side of town since 1936[11]. Keeneland's 2025 Fall Meet alone closed with a track-record $217.27 million in all-sources wagering[12], and the market sits at the crossroads of Kentucky's bourbon country, within easy reach of distilleries in every direction.
The economy runs on more than horses and bourbon, though: the University of Kentucky is the city's largest employer at 16,743 employees as of 2020, and posted a record Fall 2025 enrollment of 38,719 students[3][13]. Toyota's Georgetown plant, just north in the Lexington metro, runs 9,300 employees with capacity for 550,000 vehicles and 600,000 engines a year[6], and printer maker Lexmark still keeps its world headquarters in the city — though it's now a Xerox subsidiary rather than the independent company it once was[7].
On an ordinary weekday, 73.1% of Lexington-Fayette workers drive alone with a mean commute of just 20.9 minutes[4] — a short, predictable trip that makes roadside bulletins, gas-station, and grocery screens efficient here, since the same commuters pass the same corners day after day.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Lexington plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Lexington plan[1] — the same corners you drive past on New Circle Road, Nicholasville Road, and Man o' War Boulevard. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Lexington plan on 2026-07-05[1], with every screen counted once. The plan carries 1,461 active digital screens delivering 248,832,331 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Gas Stations | 275 | 5,576,115 |
| Doctor Offices | 191 | 3,079,597 |
| Grocery | 185 | 41,161,507 |
| Office Buildings | 154 | 5,271,344 |
| Casual Dining | 138 | 108,665,781 |
| Movie Theaters | 133 | 16,324,628 |
| Bars | 104 | 22,607,056 |
| Convenience Stores | 75 | 4,238,064 |
| Rideshare / Taxi TV | 45 | 32,866 |
| Gyms | 31 | 5,188,642 |
| Apartment Buildings | 30 | 1,489,655 |
| Malls | 20 | 11,413,507 |
| Pharmacies | 16 | 488,435 |
| Digital Billboards | 15 | 15,287,677 |
| Liquor Stores | 11 | 499,845 |
| Other venue types | 38 | 7,507,612 |
| Total | 1,461 | 248,832,331 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Lexington within the 517,660-home DMA.
Lexington Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Lexington plan[1]. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is overwhelmingly 16:9 landscape, with a meaningful block of 9:16 portrait for gas-pump, elevator, and lobby screens.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 1,113 |
| 1080×1920 | 9:16 | Portrait | 85 |
| 720×1280 | 9:16 | Portrait | 35 |
| 1280×720 | 16:9 | Landscape | 21 |
| 1400×400 | 7:2 | Landscape (spectacular) | 12 |
| 728×90 | 364:45 | Landscape (banner) | 8 |
1,252 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
1,108 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
813 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 1,274 of the 1,461 screens; the balance run small banner units or publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Lexington?
You don't need a rate card or a six-figure budget to run out-of-home in Lexington. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a roadside bulletin, a gas-pump screen, a movie-theater lobby, or a bar TV. You're never charged a premium for "better" inventory; a bigger budget simply earns more impressions across the metro. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Lexington screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Lexington screens?
Live on Lexington screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 1,461 screens, zoomed in on the Lexington landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — the corners around Rupp Arena, the UK campus, downtown, the Distillery District, and out to the Summit at Fritz Farm and Hamburg Pavilion.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[14], then geofence every bookable screen within reach of that path: the billboards, gas-pump screens, convenience stores, bars, casual-dining spots, and doctor's offices a driver actually passes end to end.
Here are three of Lexington's major arteries, including New Circle Road — the loop (KY-4) that rings the entire city. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-75 North-South Spine (Georgetown, KY → Richmond, KY, 39.2 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Lexington plan [1] against Mapbox driving geometry [14], counting each screen within the listed buffer of the route.
Screen Formats Active in Lexington
Real photos of the screen formats running in the Lexington plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Downtown Lex / Cheapside[5]
The city's cultural and commercial core — craft breweries, art galleries, restaurants, and nightlife packed into a compact walkable grid around Cheapside Park.
Distillery District[5]
A restored 1928 bourbon-distillery complex turned dining, brewery, and boutique-hotel corridor just north of downtown — the highest-traffic entertainment strip outside the UK campus area.
Chevy Chase[5]
Historic shopping district near the University of Kentucky, anchored by independent boutiques and a dining strip that runs casual to fine dining.
The Summit at Fritz Farm[5]
South-side mixed-use retail destination with roughly 70 shops and 25+ restaurants — the market's dominant suburban shopping trade area.
Hamburg[10]
Regional shopping corridor off I-75 and Man o' War Boulevard built on the former Hamburg Place horse farm — about one million square feet of retail anchored by big-box and entertainment tenants.
Suggested Campaigns for This Market
Bourbon, dining & entertainment awareness
Bar, casual-dining, and roadside billboard screens concentrated downtown and in the Distillery District, timed to Keeneland's spring and fall race meets.
Build this plan →
Higher-ed & healthcare reach
Office-building, doctor-office, and apartment-lobby screens geofenced to the University of Kentucky campus and the UK HealthCare footprint.
Build this plan →
Retail drive-to-store
Grocery, mall, and gas-station screens across the Summit at Fritz Farm and Hamburg Pavilion trade areas — the market's two dominant suburban retail corridors.
Build this plan →
Sports & Entertainment Footprints
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Lexington. Different brands and markets — same platform, same playbook.
✓
Incremental Dealership Visits
Automotive — Truck Campaign
Read case study →
+51%
Awareness Lift
Education — Higher Education
Read case study →
+6.51%
Store Visitation Lift
Retail — Store Remodel Campaign
Read case study →
Frequently Asked Questions About Lexington DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — highway billboards, gas-pump screens, gyms, grocery aisles, bars, and movie theaters. It is a format viewers cannot skip, block, or mute, and it reaches people while they are out living their day.
How much does DOOH advertising cost in Lexington?
Lexington DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Lexington?
The live 30-mile Lexington plan carries 1,461 active digital screens across venue types including gas stations, doctor's offices, grocery, office lobbies, casual dining, movie theaters, bars, convenience stores, and roadside digital billboards.
How many people can a Lexington DOOH campaign reach?
The current Lexington plan delivers roughly 248.8 million monthly impressions across the metro, which sits in Nielsen DMA #63 with 517,660 TV homes.
How fast can a Lexington DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Kentucky Markets
Plan a Lexington Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code _DndH7iqiNA), 30-mile radius around downtown Lexington, de-duplicated so each screen is counted once, pulled 2026-07-05
- [2] ustvdb.com — Lexington, KY media market page, 2024-25 Nielsen DMA rankings
- [3] Wikipedia — Lexington, Kentucky
- [4] Data USA — Lexington-Fayette, KY (U.S. Census ACS)
- [5] Visit Lexington (VisitLex) — Lexington Neighborhoods and Districts guide
- [6] Wikipedia — Toyota Motor Manufacturing Kentucky
- [7] Wikipedia — Lexmark
- [8] Wikipedia — Rupp Arena
- [9] Wikipedia — Kroger Field
- [10] Wikipedia — Hamburg Pavilion
- [11] Wikipedia — Keeneland
- [12] Keeneland.com — "Keeneland Fall Meet Concludes with Record $217 Million in All-Sources Wagering" (October 2025)
- [13] WDRB — "University of Kentucky celebrates record enrollment, milestones for Fall 2025"
- [14] Mapbox Directions API — driving route geometry for the I-75, US-60, and New Circle Road (KY-4) corridors, pulled 2026-07-05
Get Your Ad on Lexington Screens
Every screen in the Lexington market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
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