DOOH Marketing
DOOH Advertising in Lincoln, NE
Nielsen DMA #107 (Lincoln-Hastings-Kearney) · 296,500 TV homes. A live 30-mile plan around downtown Lincoln — Nebraska's state capital and home of the University of Nebraska — reaches 1,115 active digital screens delivering 162.3M monthly impressions across the capital market.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Several Saturdays every fall, Memorial Stadium's sellout crowd outnumbers the actual third-largest city in Nebraska[6][7] — a stat that says a lot about how concentrated Lincoln's audience gets around a handful of predictable moments. That's the kind of thing digital out-of-home (DOOH) advertising is built for: a message on the screens already woven into daily life — grocery aisles, gas pumps, bar TVs, office lobbies — instead of a browser tab someone can close.
Goldfish Ads plans, buys, and measures that inventory across 100+ US markets and 90+ venue categories. Run it yourself in the self-serve platform and usually go live within 24 to 48 hours of approval, or hand the whole thing to our team to manage — either way you get precise activation across every market, publisher, and inventory source, with built-in measurement to prove what your spend delivered.
Plan
Search real inventory by market, venue type and audience. Plans are delivered in one business day.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Here's exactly what's bookable across the Lincoln plan right now.
Why Lincoln Matters
The math behind that gameday claim is real: Memorial Stadium seats 85,458 and has sold out 410 consecutive games, an NCAA record dating back to 1962[5], while Bellevue — Nebraska's actual third-largest city — counted 64,176 residents at the last census[7], well behind Lincoln's own 291,082[2]. One gameday guide puts it plainly: "the third largest city in Nebraska forms within the confines of Memorial Stadium in Lincoln"[6]. That single recurring surge turns downtown bar, restaurant, and roadside screens into some of the highest-reach inventory in the plan on a handful of predictable Saturdays a year.
Outside football season, Lincoln runs on two institutions big enough to define a metro: state government, based at the 400-foot State Capitol tower downtown — visible up to 20 miles out and the tallest building in Nebraska outside Omaha[11] — and the University of Nebraska–Lincoln, which posted its first enrollment growth since 2017 in fall 2024 at 23,992 students[17]. Both are listed among the city's principal employers alongside Bryan Health, a nonprofit system headquartered in Lincoln with about 3,500 staff[9], and Nelnet, the publicly traded (NYSE: NNI) education-services company that still runs its headquarters out of 121 S. 13th Street downtown[8]. Duncan Aviation, which moved its headquarters to the city in 1967, keeps a fleet of hangars busy at Lincoln Airport on the plan's northwest edge[10].
Day to day, 73.9% of Lincoln workers commute by car alone with a mean trip of just 18.4 minutes[4] — short and predictable enough that the same gas stations and grocery aisles catch the same commuters again and again. That shows up directly in the numbers: grocery alone carries 381 of this plan's 1,115 screens and 87.1 million of its 162.3 million monthly impressions, over half the market's total reach, concentrated from the Haymarket's brick-warehouse dining district out along O Street and the Gateway retail corridor[1].
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Lincoln plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Lincoln plan[1] — the same corners you drive past on O Street, Cornhusker Highway, and I-80. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Interactive map loads in your browser.
Inventory by Venue Type
Pulled live from the saved 30-mile Lincoln plan on 2026-07-05[1], with every screen counted once. The plan carries 1,115 active digital screens delivering 162,260,235 monthly impressions across the market — with grocery screens alone carrying 87.1 million of them, over half the plan's total reach[1].
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Grocery | 381 | 87,112,739 |
| Movie Theaters | 231 | 4,056,730 |
| Bars | 116 | 19,959,134 |
| Gas Stations | 85 | 3,147,787 |
| Doctor Offices | 58 | 879,747 |
| Casual Dining | 45 | 24,354,254 |
| Office Buildings | 41 | 6,780,997 |
| Rideshare / Taxi TV | 39 | 67,784 |
| Apartment Buildings | 34 | 1,850,694 |
| Gyms | 18 | 3,771,055 |
| Convenience Stores | 17 | 715,366 |
| Digital Billboards | 11 | 5,399,332 |
| Pharmacies | 8 | 341,237 |
| Dispensaries | 7 | 574,184 |
| Malls | 6 | 702,191 |
| QSR | 6 | 851,552 |
| Other venue types | 12 | 1,695,452 |
| Total | 1,115 | 162,260,235 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Lincoln within the 296,500-home Lincoln-Hastings-Kearney DMA.
Lincoln Billboard Sizes & Creative Formats
These are the actual creative dimensions accepted across the live Lincoln plan[1], counted as unique screens — each screen once. The market is dominated by 16:9 landscape, with a smaller block of 9:16 portrait spread across gas-pump and lobby screens.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 986 |
| 1080×1920 | 9:16 | Portrait | 40 |
| 728×90 | 364:45 | Landscape | 20 |
| 1280×720 | 16:9 | Landscape | 15 |
| 300×250 | 6:5 | Landscape | 7 |
| 1400×400 | 7:2 | Landscape | 6 |
1,026 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
812 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
465 screens
Support audio, concentrated in bar and gas-station venues.
Ship a 16:9 and a 9:16 master and you cover nearly the entire Lincoln market.
How Much Does DOOH Cost in Lincoln?
You don't need a statehouse-sized budget to run out-of-home in Lincoln. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Publisher floor price plus a 15% Goldfish platform fee on the media CPM. No access tiers or long-term commitment.
Start at $50/day
Enough to put a real message on Lincoln screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
Transparent pricing
Publisher floor price plus a 15% Goldfish platform fee on the media CPM. No access tiers or long-term commitment.
Ready to put your brand on Lincoln screens?
Live on Lincoln screens within 24 to 48 hours of approval. Run it yourself or let our team handle it. Clear proposal pricing, no long-term commitment.
Screens Near the Places You Know
The same 1,115 screens, zoomed in on the Lincoln landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — the State Capitol[11], Memorial Stadium[5], the Historic Haymarket[12], Pinnacle Bank Arena[14], Gateway Mall[15], and Lincoln Airport, home to Duncan Aviation's headquarters campus[10].
Interactive map loads in your browser.
Target Screens Along Any Route, Not Just a Radius
A radius treats every screen inside the circle the same. A route is different: hand us a real drive — a highway, a daily commute, a delivery loop — and Goldfish traces it with the Mapbox routing engine[19], then geofences every bookable screen within reach of that exact path, end to end.
Lincoln's road grid gives three real corridors: the I-80 spine running southwest from the Gretna interchange to Milford; US-77, the north-south highway connecting Wahoo to Hickman; and the highway that actually carries O Street through downtown out to the east — which is US-34, not US-6 as it's sometimes assumed. (US-6 enters town on West O Street but turns north almost immediately toward Cornhusker Highway; US-34 is the one that continues east on O Street toward Eagle[16].) Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
Screen Formats Active in Lincoln
Real photos of the screen formats running in the Lincoln plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Historic Haymarket[12]
The eight-block warehouse district turned dining, brewery, and residential quarter — designated a Landmark District in 1982 and named a "Great American Neighborhood" by the American Planning Association in 2009 — anchored by the Saturday farmers' market and event-window nightlife.
Downtown Lincoln[13]
The office and civic core built around the State Capitol and Centennial Mall, where daytime government and insurance workforces feed the same corridor of bars and restaurants that light up after Cornhusker gamedays and downtown events.
Near South[13]
One of the city's oldest residential neighborhoods, home to the Sunken Gardens and a mix of grand historic homes and apartments popular with young professionals close to downtown.
University Place[13]
A formerly independent town annexed by Lincoln in 1926, now an arts-and-culture pocket anchored by the LUX Center for the Arts a short drive from the university's main campus.
Suggested Campaigns for This Market
Grocery-led drive-to-store
Grocery and gas-station screens across the AM and PM commute — the single deepest venue type in this plan, carrying more than half its total monthly reach.
Build this plan →
Gameday & event surround
Bar, casual-dining, and roadside billboard screens concentrated downtown and around the Haymarket, timed to Cornhusker football Saturdays and the Lincoln Marathon.
Build this plan →
State government & university recruiting
Office-building and doctor-office screens geofenced to the Capitol complex and the University of Nebraska–Lincoln campus — reach the state-government and higher-ed workforce directly.
Build this plan →
Sports & Entertainment Footprints
Memorial Stadium[5]
An 85,458-seat stadium on the University of Nebraska–Lincoln campus, home to Cornhusker football and the NCAA's longest active sellout streak.
Pinnacle Bank Arena[14]
A 15,500-seat downtown arena that opened in 2013, hosting Nebraska Cornhusker basketball and volleyball plus touring concerts.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Lincoln. Different brands and markets — same platform, same playbook.
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
+6.51%
Store Visitation Lift
Retail — Store Remodel Campaign
Read case study →
+73%
Awareness Lift
Brand Awareness — Alcohol Brand
Read case study →
Frequently Asked Questions About Lincoln DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — highway billboards, gas-pump screens, gyms, grocery aisles, bars, and office lobbies. It is a format viewers cannot skip, block, or mute, and it reaches people while they are out living their day.
How much does DOOH advertising cost in Lincoln?
Lincoln DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the market rather than access to different inventory.
What types of screens can I book in Lincoln?
The live 30-mile Lincoln plan carries 1,115 active digital screens across venue types including grocery, movie theaters, bars, gas stations, doctor's offices, casual dining, office buildings, apartment buildings, gyms, and roadside digital billboards.
How many people can a Lincoln DOOH campaign reach?
The current Lincoln plan delivers roughly 162.3 million monthly impressions across the capital market, which sits in Nielsen DMA #107 (Lincoln-Hastings-Kearney) with 296,500 TV homes.
Why does grocery carry so much of the Lincoln plan's reach?
Grocery alone accounts for 381 of the plan's 1,115 screens and 87.1 million of its 162.3 million monthly impressions — over half the market's total reach from about a third of the screens — reflecting how much foot traffic runs through Lincoln's grocery chains on an ordinary week.
How fast can a Lincoln DOOH campaign launch?
Campaigns usually go live within 24 to 48 hours of approval, rather than the multi-week timelines of traditional out-of-home buying. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Markets
Plan a Lincoln Campaign
Browse Bookable Venue Types
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code 0Pj0u8i1VtI), 30-mile radius around downtown Lincoln, resold programmatic inventory excluded so each screen is counted once, pulled 2026-07-05
- [2] Wikipedia — Lincoln, Nebraska (2020 U.S. Census population 291,082; 2024 estimate 300,619; Lincoln, NE metropolitan statistical area approximately 350,626; principal employers per the city's 2024 Comprehensive Annual Financial Report: State of Nebraska, Lincoln Public Schools, University of Nebraska–Lincoln, Bryan Health, Nelnet Diversified Services, the U.S. Government, and the City of Lincoln; annual events including the Lincoln National Guard Marathon, Celebrate Lincoln, Uncle Sam Jam, and the Haymarket Farmers' Market)
- [3] ustvdb.com — 2024-25 Nielsen DMA rankings (Lincoln-Hastings-Kearney, NE ranked #107 with 296,500 TV homes)
- [4] Data USA — Lincoln, NE (U.S. Census ACS: drove alone 73.9%, worked at home 11.4%, carpooled 8.52%, mean commute time 18.4 minutes; 2024 population estimate 294,856)
- [5] Wikipedia — Memorial Stadium (Lincoln) (85,458-seat capacity; NCAA-record streak of 410 consecutive sellouts dating back to 1962)
- [6] Stadium Journey — Memorial Stadium (Lincoln, NE) review ("On several weekends each fall, the third largest city in Nebraska forms within the confines of Memorial Stadium in Lincoln")
- [7] Wikipedia — Bellevue, Nebraska (2020 U.S. Census population 64,176, the third-most populous city in Nebraska)
- [8] Nelnet — Locations page (headquartered at 121 S. 13th Street, downtown Lincoln, NE; NYSE: NNI; "Nelnet was founded in Lincoln more than 40 years ago, and it's still the place we proudly call home")
- [9] Wikipedia — Bryan Health (formed in 1997 through the merger of Bryan Memorial Hospital and Lincoln General Hospital; headquartered in Lincoln, NE; approximately 3,500 employees across six hospitals, 45 physician clinics, and four urgent care facilities)
- [10] Duncan Aviation — Company History (founded 1956; moved its headquarters to Lincoln, NE in 1967; describes itself as the world's largest privately owned business aviation support network)
- [11] Wikipedia — Nebraska State Capitol (400-foot tower, the tallest building in Nebraska outside Omaha and visible up to 20 miles away; designed by Bertram Grosvenor Goodhue, built 1922-1932; National Historic Landmark since 1976)
- [12] Wikipedia — Haymarket District (Lincoln, Nebraska) (Lincoln City Council designated the eight-block Haymarket Landmark District in 1982; American Planning Association "Great American Neighborhood" in 2009; listed on the National Register as the Lincoln Haymarket Historic District in 2014)
- [13] Visit Lincoln (lincoln.org) — Neighborhood Guide (Historic Haymarket, Downtown, Near South, Telegraph District, University Place)
- [14] Wikipedia — Pinnacle Bank Arena (15,500-seat downtown arena; opened August 2013; home of Nebraska Cornhusker basketball and volleyball)
- [15] Wikipedia — Gateway Mall (Nebraska) (Lincoln's largest shopping center with 107 stores; originally opened in 1960 as Gateway Shopping Center)
- [16] Wikipedia — U.S. Route 34 in Nebraska ("U.S. 34 turns east on 'O' Street in downtown Lincoln"; the route passes through Seward to the west and Eagle to the east of the city)
- [17] WOWT — "University of Nebraska-Lincoln reports first enrollment increase since 2017" (Fall 2024 enrollment of 23,992 students, up 1.7% from 2023 — the university's largest in-state entering class since 2017)
- [18] Lincoln Marathon (lincolnmarathon.org) — organized by the Lincoln Track Club, running since 1975; the 50th annual Lincoln Marathon is scheduled for May 2, 2027, with marathon (26.2 mi) and half marathon (13.1 mi) distances
- [19] Mapbox Directions API — driving route geometry for the I-80, US-77, and US-34 (O Street) corridors, pulled 2026-07-05
Get Your Ad on Lincoln Screens
Every screen in the Lincoln market, one place to launch it. Run it yourself or let our team handle it — usually go live within 24 to 48 hours of approval.
Get Your Ad on Lincoln Screens