DOOH Marketing
DOOH Advertising in St. Paul, MN
Minnesota's capital city sits in the shared Minneapolis-Saint Paul Nielsen DMA — #16 nationally, 1,886,680 TV homes. A live 12-mile plan around downtown St. Paul reaches 3,805 active digital screens delivering over 1 billion monthly impressions across the Capitol complex, Grand Avenue, and the East Side.
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DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Stand on the steps of the Minnesota State Capitol[11] and you're looking down at a city that runs its own economy, its own neighborhoods, and its own screens — even though it shares a media market with the larger city eight miles west. St. Paul is Minnesota's capital and its second-most populous city[3], and this plan is scoped tight to a 12-mile radius around its own downtown so the inventory below is St. Paul's, not a re-count of Minneapolis's.
That's the kind of precision digital out-of-home (DOOH) makes possible generally: put a message on the screens already built into daily life — gas-pump displays, grocery aisles, office lobbies, bars, and movie theaters — reaching people wherever they actually are, in a format nobody skips, blocks, or mutes. Goldfish Ads plans, buys, and measures that inventory across 100+ US markets and 35+ venue types. Run it yourself in the self-serve platform and launch in under 24 hours, or hand the whole thing to our team to manage.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Here's exactly what's bookable across St. Paul's own footprint right now.
Why St. Paul Matters
St. Paul has been Minnesota's seat of government since before statehood, and the Capitol building itself — designed by Cass Gilbert and completed in 1905[11] — still anchors downtown. The city itself counts 311,527 residents[3], but it sits inside the much larger Minneapolis-Saint Paul metro area of 3,690,261 people[4] — the audience a St. Paul-based campaign can reach as it fans out along the same highways. Two liberal-arts institutions add a steady student population: the University of St. Thomas, with 9,445 students enrolled as of fall 2024 along historic Summit Avenue[12], and Macalester College, with 2,068 students as of fall 2025[13]. 3M is often associated with the Twin Cities, but it has been headquartered in suburban Maplewood — not St. Paul itself — since 1962[7].
Downtown's private-sector anchor is Ecolab, an S&P 500 company whose global headquarters sits downtown[6], alongside Securian Financial Group, a mutual financial-services company that's called downtown St. Paul home since 1880[16]. That mix of state-government offices, two campuses, and downtown corporate towers is exactly why office-building and apartment-lobby screens carry real reach here, not just roadside bulletins.
On an ordinary weekday, 58.9% of St. Paul workers drive alone with a mean commute of just 21.1 minutes[5] — short enough that the same commuters pass the same gas stations, grocery stores, and convenience-store screens day after day. Two calendar fixtures reshape reach outside the office-hours grind: the Saint Paul Winter Carnival, created in 1886 and still held every year[15], and Como Park Zoo & Conservatory, a free attraction that draws more than 1.9 million visitors annually[14] to the city's north side.
Live Screen Map
Every dot is a bookable digital screen in the live 12-mile St. Paul plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the St. Paul plan[1] — the same corners you drive past on I-94, Snelling Ave, and West Seventh. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 12-mile St. Paul plan on 2026-07-05[1], with every screen counted once. The plan carries 3,805 active digital screens delivering 1,003,820,724 monthly impressions across the market.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Grocery | 544 | 113,044,863 |
| Apartment Buildings | 489 | 41,946,468 |
| Bars | 464 | 203,390,100 |
| Movie Theaters | 398 | 53,855,650 |
| Gas Stations | 371 | 12,820,937 |
| Rideshare / Taxi TV | 246 | 469,528 |
| Office Buildings | 236 | 44,050,890 |
| Convenience Stores | 221 | 12,393,225 |
| Casual Dining | 180 | 84,247,450 |
| Sports Venues | 135 | 45,214,562 |
| Digital Billboards | 86 | 206,441,650 |
| Urban Panels | 86 | 59,953,471 |
| Airports | 74 | 55,053,541 |
| Gyms | 54 | 8,138,665 |
| Bus Shelters | 40 | 10,098,064 |
| Other venue types | 181 | 52,701,660 |
| Total | 3,805 | 1,003,820,724 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 12-mile radius around downtown St. Paul within the shared Minneapolis-Saint Paul 1,886,680-home DMA.
St. Paul Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live St. Paul plan[1]. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is overwhelmingly 16:9 landscape, with a meaningful block of 9:16 portrait for gas-pump, elevator, and lobby screens.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 2,907 |
| 1080×1920 | 9:16 | Portrait | 476 |
| 1400×400 | 7:2 | Landscape (spectacular) | 84 |
| 720×1280 | 9:16 | Portrait | 62 |
| 1280×720 | 16:9 | Landscape | 41 |
| 2160×3240 | 2:3 | Portrait | 40 |
3,380 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
2,949 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
1,311 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 3,610 of the 3,805 screens; the balance run small banner units or publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in St. Paul?
You don't need a rate card or a six-figure budget to run out-of-home in St. Paul. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a roadside bulletin, a gas-pump screen, an office lobby, or a bar TV. You're never charged a premium for "better" inventory; a bigger budget simply earns more impressions across the market. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on St. Paul screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on St. Paul screens?
Live on St. Paul screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 3,805 screens, zoomed in on the St. Paul landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — the corners around the Capitol, Grand Casino Arena, CHS Field, Allianz Field, Grand Avenue, and Como Park.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[18], then geofence every bookable screen within reach of that path: the billboards, gas-pump screens, convenience stores, bars, and casual- dining spots a driver actually passes end to end.
Here are three of St. Paul's major arteries — I-94 running west into Minneapolis, I-35E splitting the city north-south, and US-52's Lafayette Freeway feeding downtown from the south. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 12-mile plan[1].
0 bookable screens sit within 0.75 miles of I-94 East-West Spine (Woodbury, MN → Minneapolis, MN, 19.7 route miles). The mix along this corridor:
Corridor screens are filtered live from the 12-mile St. Paul plan [1] against Mapbox driving geometry [18], counting each screen within the listed buffer of the route.
Screen Formats Active in St. Paul
Real photos of the screen formats running in the St. Paul plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Cathedral Hill[17]
St. Paul's most walkable district, wrapped around the Cathedral of Saint Paul — ivy-covered facades, historic mansions, and a dense run of restaurants and shops just west of downtown.
Grand Avenue & Summit Avenue[17]
A mile-plus stretch of independent boutiques, sidewalk cafes, and pubs running past the country's longest span of Victorian homes on Summit Avenue.
Lowertown Historic District[17]
Once the hub of Minnesota's largest manufacturing district, now artist lofts, galleries, and CHS Field's ballpark-district restaurants at the edge of downtown.
West Side[17]
A river-bluff neighborhood across the Mississippi from downtown, known for its cultural mix, longtime restaurants, and skyline views back at the Capitol.
Payne Avenue / East Side[17]
A working-class corridor of neighborhood bars and restaurants running through St. Paul's East Side.
Suggested Campaigns for This Market
Gameday & event awareness
Bar, casual-dining, and urban-panel screens concentrated downtown around Grand Casino Arena and CHS Field, timed to Wild and Saints game days.
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Higher-ed & government reach
Office-building and apartment-lobby screens geofenced to the Capitol complex, the University of St. Thomas, and downtown state-government offices.
Build this plan →
Retail & grocery drive-to-store
Grocery, gas-station, and convenience-store screens across Grand Avenue and the East Side — St. Paul's two largest venue-type categories by screen count.
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Sports & Entertainment Footprints
Grand Casino Arena[8]
17,954-seat downtown arena (known as Xcel Energy Center from 2000-2025) — home of the Minnesota Wild since 2000.
Allianz Field[10]
19,400-seat soccer-specific stadium in the Midway neighborhood — home of Minnesota United FC since 2019.
CHS Field[9]
7,210-seat ballpark in the Lowertown Historic District — home of the St. Paul Saints.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in St. Paul. Different brands and markets — same platform, same playbook.
+130%
Consideration Lift
Banking — Betterment
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+64%
Familiarity Lift
B2B — HR Solutions
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+53%
Decision-Maker Reach
Venue Types: Office Buildings
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Frequently Asked Questions About St. Paul DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — highway billboards, gas-pump screens, gyms, grocery aisles, bars, and movie theaters. It is a format viewers cannot skip, block, or mute, and it reaches people while they are out living their day.
How much does DOOH advertising cost in St. Paul?
St. Paul DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the market rather than access to different inventory.
Is St. Paul its own media market?
St. Paul shares the Minneapolis-Saint Paul Nielsen DMA (#16 nationally, 1,886,680 TV homes) with Minneapolis rather than having its own standalone DMA. This plan is built on a tight 12-mile radius around downtown St. Paul so it surfaces the city's own inventory — the Capitol complex, Grand Avenue, Lowertown, and the East Side — rather than re-counting Minneapolis's screens.
What types of screens can I book in St. Paul?
The live 12-mile St. Paul plan carries 3,805 active digital screens across venue types including grocery, apartment buildings, bars, movie theaters, gas stations, office buildings, convenience stores, casual dining, and roadside digital billboards.
How fast can a St. Paul DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Minnesota Markets
Plan a St. Paul Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code vcsOkfwkV7I), 12-mile radius around downtown St. Paul, resold programmatic inventory excluded so each screen is counted once, pulled 2026-07-05
- [2] ustvdb.com — 2024-25 Nielsen DMA rankings (Minneapolis-Saint Paul #16, 1,886,680 TV homes)
- [3] Wikipedia — Saint Paul, Minnesota (2020 U.S. Census population 311,527, Minnesota's second-most populous city; state capital and Ramsey County seat)
- [4] Wikipedia — Minneapolis–Saint Paul (2020 U.S. Census metropolitan population 3,690,261)
- [5] Data USA — St. Paul, MN (U.S. Census ACS commute data, 2024)
- [6] Wikipedia — Ecolab (S&P 500 component; headquartered in downtown Saint Paul)
- [7] Wikipedia — 3M (headquartered in Maplewood, Minnesota, a St. Paul suburb, since 1962 — not St. Paul proper)
- [8] Wikipedia — Grand Casino Arena (formerly Xcel Energy Center, 2000-2025; 199 Kellogg Blvd W, downtown St. Paul; 17,954-seat capacity; home of the Minnesota Wild since 2000; renamed September 3, 2025)
- [9] Wikipedia — CHS Field (7,210-seat ballpark in the Lowertown Historic District; home of the St. Paul Saints)
- [10] Wikipedia — Allianz Field (19,400-seat soccer-specific stadium in the Midway neighborhood; home of Minnesota United FC since 2019)
- [11] Wikipedia — Minnesota State Capitol (designed by Cass Gilbert; completed 1905)
- [12] Wikipedia — University of St. Thomas (Minnesota) (9,445 total enrollment, fall 2024; Summit Avenue campus)
- [13] Wikipedia — Macalester College (2,068 total enrollment, fall 2025)
- [14] Wikipedia — Como Park Zoo and Conservatory (free admission; more than 1.9 million visitors annually)
- [15] Wikipedia — Saint Paul Winter Carnival (created in 1886; held annually today)
- [16] Wikipedia — Securian Financial Group (mutual holding company; headquartered in St. Paul since 1880)
- [17] Visit Saint Paul — Neighborhoods guide
- [18] Mapbox Directions API — driving route geometry for the I-94, I-35E, and US-52 corridors, pulled 2026-07-05
Get Your Ad on St. Paul Screens
Every screen in the St. Paul market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
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