DOOH Marketing
DOOH Advertising in Toledo, OH
Nielsen DMA #81 · 424,050 TV homes. A live 30-mile plan around downtown Toledo — the Glass City — carries 1,629 active digital screens delivering 339 million monthly impressions.
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DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Toledo built its name on glass, and it still runs on being seen. A market with this much manufacturing and shift-work traffic has a rhythm to it — factory gates, gas stations, bars that fill up the same time every night. Digital out-of-home (DOOH) puts your message directly into that rhythm: real screens in gas stations, bars, office lobbies, and doctor's offices, in a format nobody skips, mutes, or scrolls past.
Goldfish Ads makes it easy: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, and launch in under 24 hours instead of the weeks traditional out-of-home takes. Run it yourself in the self-serve platform or hand it to our team to plan and manage for you — either way you get fast, precise activation across every market, publisher, and inventory source, with built-in measurement so you can prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in Toledo right now.
Why Toledo Matters
The nickname is "Glass City," earned in the 1880s when the first of a wave of glass manufacturers set up here[3], and the industry never really left. Owens Corning still runs its headquarters out of Toledo today[5], and O-I Glass — the container maker that grew out of the same Toledo glass boom — is now based a few miles south in Perrysburg, having moved its offices out of the city in 2006[6]. Add Dana Incorporated, a drivetrain supplier headquartered in nearby Maumee[7], and Stellantis' 312-acre Toledo Assembly Complex, which has built the Jeep Wrangler since 1993 and the Gladiator since 2020[10], and you get a metro where auto and industrial employers still set the pace of daily foot traffic.
Around 271,000 people live in the city itself, inside a metro of roughly 606,000[3]. The University of Toledo enrolled 14,440 students as of fall 2024[9], and ProMedica, the metro's nonprofit health system, is headquartered downtown[8] — between the two, hospitals and lecture halls draw as much daily traffic as any factory gate.
Two civic anchors keep downtown busy off the clock: the Toledo Museum of Art, free since it opened in 1901 and drawing roughly 380,000 visitors a year[14], and the Mercy Health Glass City Marathon, run every spring since 1971 and finishing inside the University of Toledo's Glass Bowl[17].
Most of that traffic still moves by car: 77.6% of workers drive alone, with a mean commute of 19.8 minutes[4] — short enough that gas-station, office, and doctor's-office screens catch the same commuters on the way in and the way home, day after day.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Toledo plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Toledo plan[1] — the same corners you drive past on I-75, I-475, and the Anthony Wayne Trail. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Toledo plan on 2026-07-05[1], with every screen counted once. The plan carries 1,629 active digital screens delivering 339,292,102 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Gas Stations | 243 | 9,110,525 |
| Bars | 224 | 47,062,513 |
| Doctor Offices | 214 | 15,922,466 |
| Office Buildings | 208 | 15,818,487 |
| Casual Dining | 165 | 81,863,391 |
| Grocery | 147 | 32,524,207 |
| Convenience Stores | 123 | 36,903,130 |
| Digital Billboards | 56 | 41,448,398 |
| Movie Theaters | 50 | 7,081,303 |
| Rideshare / Taxi TV | 35 | 23,358 |
| Other venue types | 33 | 11,292,337 |
| Gyms | 31 | 4,370,896 |
| QSR | 30 | 4,557,730 |
| Recreational | 21 | 8,167,693 |
| Liquor Stores | 19 | 3,282,739 |
| Malls | 10 | 3,412,214 |
| Pharmacies | 10 | 437,744 |
| Sports Venues | 10 | 16,012,971 |
| Total | 1,629 | 339,292,102 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Toledo within the 424,050-home Toledo, OH DMA.
Toledo Billboard Sizes & Creative Formats
These are the actual screen formats running in the live Toledo plan[1]. Because a single screen can accept more than one creative dimension, the counts below are unique screens per format. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 1,124 |
| 1280×960 | 4:3 | Landscape | 136 |
| 1080×1920 | 9:16 | Portrait | 75 |
| 728×90 | 8.1:1 | Landscape (banner strip) | 45 |
| 1400×400 | 7:2 | Landscape (spectacular) | 35 |
| 1280×720 | 16:9 | Landscape | 24 |
1,260 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
1,373 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
677 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 1,439 of the plan's 1,629 screens (1,475 screens carry a dimension at all). Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Toledo?
You don't need a rate card or a six-figure budget to run out-of-home in Toledo. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a gas-station display, a bar TV, an office lobby, or a doctor's-office screen. You're never charged extra for "better" inventory; a bigger budget simply earns more impressions across the metro. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Toledo screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Toledo screens?
Live on Toledo screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 1,629 screens, zoomed in on the Toledo landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — around Fifth Third Field, the Huntington Center, the Toledo Museum of Art, the University of Toledo, the Toledo Zoo, and the downtown riverfront.
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Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[18], then geofence every bookable screen within reach of that path: the billboards, gas stations, office buildings, bars, and casual-dining spots a driver actually passes end to end.
Here are three of Toledo's major arteries. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-75 North-South Spine (Toledo, OH → Bowling Green, OH, 23.1 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Toledo plan [1] against Mapbox driving geometry [18], counting each screen within the listed buffer of the route.
Screen Formats Active in Toledo
Real photos of the screen formats running in the Toledo plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Old West End[11]
The largest neighborhood of late Victorian, Edwardian, and Arts & Crafts homes east of the Mississippi, built mostly between 1875 and 1915. The annual Old West End Festival each June draws home-tour and yard-sale traffic across the district.
Warehouse District[12]
A former industrial riverfront district south of downtown, now packed with bars, restaurants, and the Hensville entertainment complex behind Fifth Third Field — a dense evening and gameday crowd on foot.
UpTown[13]
The arts corridor between downtown and the Old West End, anchored by the Valentine Theatre and the Innovation Post — a growing mix of galleries, dining, and residential conversions.
Vistula[13]
Toledo's oldest neighborhood, currently expanding along the riverfront as part of the Glass City Riverwalk project — new green space feeding directly into the downtown core.
Suggested Campaigns for This Market
Manufacturing & auto-supplier workforce reach
Office-building and gas-station screens along the I-75 and I-475 commute corridors near Owens Corning, Dana, and the Stellantis Toledo Assembly Complex — the shift-change routes for the metro's biggest manufacturing employers.
Build this plan →
Grocery / CPG drive-to-store
Gas-station, grocery, and convenience-store screens across the daily commute — the largest venue categories in this plan and the everyday stops that build repeated reach.
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Event & gameday surround
Bar and casual-dining screens concentrated downtown and in the Warehouse District around Fifth Third Field and Huntington Center gamedays, plus Glass City Marathon weekend.
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Sports & Entertainment Footprints
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Toledo. Different brands and markets — same platform, same playbook.
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
+64%
Familiarity Lift
B2B — HR Solutions
Read case study →
+73%
Awareness Lift
Brand Awareness — Alcohol Brand
Read case study →
Frequently Asked Questions About Toledo DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — gas-pump screens, bar and restaurant TVs, office-lobby displays, grocery-aisle screens, and roadside digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in Toledo?
Toledo DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Toledo?
The live 30-mile Toledo plan carries 1,629 active digital screens across venue types including gas stations, bars, doctor's offices, office buildings, casual dining, grocery, convenience stores, and roadside digital billboards.
How many people can a Toledo DOOH campaign reach?
The current Toledo plan delivers roughly 339 million monthly impressions across the metro, which sits in Nielsen DMA #81 with 424,050 TV homes.
How fast can a Toledo DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Ohio Markets
Plan a Toledo Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code ytdanW2Gn94), 30-mile radius around downtown Toledo, de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-05
- [2] ustvdb.com — 2024-25 Nielsen DMA rankings (Toledo, OH #81, 424,050 TV homes)
- [3] Wikipedia — Toledo, Ohio (2020 U.S. Census population 270,871; Toledo, OH metropolitan statistical area population 606,240; "Glass City" nickname from its 1880s glass-manufacturing history)
- [4] Data USA — Toledo, OH (U.S. Census ACS commute data: drove alone 77.6%, carpooled 10.9%, worked at home 6.91%, mean travel time 19.8 minutes)
- [5] Wikipedia — Owens Corning (Fortune 500 company every year since the list's 1955 creation; headquartered in Toledo, Ohio)
- [6] Wikipedia — O-I Glass (Owens-Illinois) (headquarters relocated in late 2006 from One SeaGate in Toledo to the Levis Commons complex in Perrysburg, Ohio, in the Toledo metro)
- [7] Wikipedia — Dana Incorporated (Fortune 500 company; headquartered in Maumee, Ohio, in the Toledo metro)
- [8] Wikipedia — ProMedica (nonprofit health care system headquartered in Toledo, Ohio)
- [9] Wikipedia — University of Toledo (14,440 students enrolled fall 2024; Carnegie "R1: Very High Research Activity" classification; founded 1872)
- [10] Wikipedia — Toledo Complex (312-acre Stellantis North America manufacturing facility in Toledo; builds the Jeep Wrangler since 1993 and Jeep Gladiator since 2020 — a factory, not a corporate headquarters)
- [11] Wikipedia — Old West End District (Toledo, Ohio) (largest neighborhood of late Victorian, Edwardian, and Arts & Crafts homes east of the Mississippi, built mostly 1875-1915; annual Old West End Festival the first weekend of June)
- [12] Wikipedia — Warehouse District (Toledo, Ohio) (former industrial riverfront district immediately south of downtown, now bars, restaurants, and the Hensville entertainment complex behind Fifth Third Field)
- [13] Wikipedia — Downtown Toledo (UpTown: arts scene, Valentine Theatre, Innovation Post; Vistula: Toledo's oldest neighborhood, Glass City Riverwalk expansion)
- [14] Wikipedia — Toledo Museum of Art (founded 1901 by Toledo glassmaker Edward Drummond Libbey; approximately 380,000 visitors annually; Glass Pavilion opened 2006)
- [15] Wikipedia — Fifth Third Field (Toledo, Ohio) (10,300-seat ballpark opened April 9, 2002; home of the Toledo Mud Hens, Triple-A affiliate of the Detroit Tigers)
- [16] Wikipedia — Huntington Center (Toledo, Ohio) (8,000-seat arena completed 2009; home of the Toledo Walleye ECHL hockey team)
- [17] glasscitymarathon.org — Mercy Health Glass City Marathon (annual marathon since 1971; 2023 RRCA National Championship Marathon; course finishes inside the University of Toledo's Glass Bowl Stadium)
- [18] Mapbox Directions API — driving route geometry for the I-75, I-475, and US-24/Anthony Wayne Trail corridors, pulled 2026-07-05
Get Your Ad on Toledo Screens
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