DOOH Marketing
DOOH Advertising in Long Beach, CA
Long Beach shares the Nielsen Los Angeles DMA (#2, 5,835,790 TV homes) with the rest of the basin, but this plan doesn't. A tight, live 12-mile radius around downtown Long Beach carries 3,851 active digital screens delivering 1.42 billion monthly impressions — the port, the coastline, and the neighborhoods around them, not the whole LA metro.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
A driver waiting at the light on Ocean Boulevard, a diner scrolling a menu board at a casual-dining spot in Belmont Shore, a commuter grabbing coffee before the ferry to the port terminals — digital out-of-home (DOOH) is the advertising that reaches all three without asking permission first. No app to open, no feed to scroll past, no mute button.
Goldfish Ads makes it easy: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, and launch in under 24 hours instead of the weeks traditional out-of-home takes. Run it yourself in the self-serve platform or hand it to our team to plan and manage for you — either way you get fast, precise activation across every market, publisher, and inventory source, with built-in measurement so you can prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in Long Beach right now.
Why Long Beach Matters
Long Beach runs on its harbor first. The Port of Long Beach moved 9.7 million container units in 2024[6] and ranks as the second-busiest container seaport in the United States — an operation the California Association of Port Authorities credits with supporting more than 50,000 jobs, or one in five, inside city limits[5]. That's a scale of daily trucking, warehousing, and marine-terminal traffic most media markets this size never see, and it's a big part of why Long Beach reads as its own market even while it sits inside the much larger Los Angeles DMA.
The city itself is big enough to stand on its own — 466,742 residents at the 2020 Census, the 7th-most-populous city in California[3] — even though it's officially part of the shared Los Angeles-Long Beach-Anaheim metro of nearly 13 million people[12] rather than having a standalone DMA of its own. Two very different institutions anchor the local economy alongside the port: California State University, Long Beach enrolled a record 42,355 students this fall and is consistently the most-applied-to campus in the Cal State system[7], while Molina Healthcare, a Fortune 500 managed-care company, runs its headquarters out of downtown[8].
Once a year the Acura Grand Prix of Long Beach shuts down the waterfront for IndyCar's second-oldest continuously running open-wheel race in America — behind only the Indianapolis 500 — pulling weekend crowds that regularly top 200,000 along Shoreline Drive and downtown[9]. The rest of the calendar is a driving city: 66.8% of workers commute alone by car, with an average trip of 29.9 minutes[4] — long enough that gas-station, grocery, and convenience-store screens along the daily routes carry real, repeated reach. One local landmark no longer belongs on an employer list: Boeing built the C-17 Globemaster III at its Long Beach plant until the line closed in 2015[3] — history now, not a current jobs number, but part of why this city still reads as an aerospace town to a lot of people.
Live Screen Map
Every dot is a bookable digital screen in the live 12-mile Long Beach plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Long Beach plan[1] — the same corners you drive past on the 405, the 710, and Ocean Boulevard. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 12-mile Long Beach plan on 2026-07-05[1], with every screen counted once and resold programmatic inventory excluded so nothing is double-counted. The plan carries 3,851 active digital screens delivering 1,421,569,425 monthly impressions across the market.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Grocery | 620 | 281,473,233 |
| Doctor Offices | 433 | 10,656,772 |
| Movie Theaters | 417 | 66,406,139 |
| Convenience Stores | 353 | 26,373,194 |
| Bars | 325 | 103,030,109 |
| Rideshare / Taxi TV | 283 | 417,593 |
| Casual Dining | 260 | 161,846,176 |
| Gas Stations | 198 | 51,098,094 |
| Gyms | 138 | 22,134,207 |
| Liquor Stores | 134 | 6,112,889 |
| Office Buildings | 120 | 49,369,547 |
| Digital Billboards | 111 | 389,879,675 |
| Apartment Buildings | 98 | 13,802,825 |
| Urban Panels | 64 | 49,274,278 |
| Malls | 62 | 137,338,756 |
| Pharmacies | 57 | 2,207,317 |
| QSR | 35 | 6,274,228 |
| Hotels | 29 | 513,439 |
| Buses | 23 | 4,181,758 |
| Recreational | 18 | 13,119,543 |
| Banks | 17 | 6,785,444 |
| Rideshare / Taxi Toppers | 13 | 7,221,396 |
| Other venue types | 43 | 12,052,813 |
| Total | 3,851 | 1,421,569,425 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the tight 12-mile radius around downtown Long Beach within the 5,835,790-home Los Angeles DMA.
Long Beach Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Long Beach plan[1], counted as unique screens. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is mostly 16:9 landscape, with a meaningful block of 9:16 portrait for gas-pump, elevator, and lobby screens.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 2,761 |
| 1080×1920 | 9:16 | Portrait | 526 |
| 720×1280 | 9:16 | Portrait | 137 |
| 1400×400 | 7:2 | Landscape (spectacular) | 104 |
| 728×90 | 364:45 | Landscape (banner strip) | 47 |
| 1280×960 | 4:3 | Landscape | 31 |
3,508 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
2,997 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
1,912 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 3,606 of the 3,851 screens; the balance run small banner units or publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Long Beach?
You don't need a rate card or a six-figure budget to run out-of-home in Long Beach. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a roadside bulletin, a gas-pump screen, a grocery-aisle screen, or a bar TV. You're never charged a premium for "better" inventory; a bigger budget simply earns more impressions across the market. Scale up or down, anytime.
Start at $50/day
Enough to put a real message on Long Beach screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Long Beach screens?
Live on Long Beach screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 3,851 screens, zoomed in on the Long Beach landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — around the Queen Mary, the Aquarium of the Pacific, downtown Pine Avenue, Belmont Shore, Cal State Long Beach, and the airport.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[13], then geofence every bookable screen within reach of that path: the billboards, grocery and convenience stores, bars, casual-dining spots, and gas stations a driver actually passes end to end.
Here are three of Long Beach's major arteries. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 12-mile plan[1].
0 bookable screens sit within 0.75 miles of I-405 San Diego Freeway (Seal Beach, CA → Torrance, CA, 20.5 route miles). The mix along this corridor:
Corridor screens are filtered live from the 12-mile Long Beach plan [1] against Mapbox driving geometry [13], counting each screen within the listed buffer of the route.
Screen Formats Active in Long Beach
Real photos of the screen formats running in the Long Beach plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Downtown / Pine Avenue[3]
Long Beach's historic retail spine — Pine Avenue anchored the city's department-store shopping district in the early 1900s before suburban malls pulled shoppers away in the 1950s. Today it's a dense mix of restaurants, bars, and offices with some of the plan's highest digital-billboard visibility.
Belmont Shore[3]
A beach-adjacent retail and dining strip along Second Street — walkable, busy with visitors on weekends, and a strong fit for casual-dining and bar-screen density near the water.
Naples[3]
A canal-front residential neighborhood built around man-made islands, known for its waterfront homes and gondola rides — a distinct, affluent pocket a few minutes from Belmont Shore.
Bixby Knolls[3]
A commercial corridor along Atlantic Avenue north of downtown — one of several named trade areas, alongside California Heights, Los Cerritos, and North Long Beach, that give the city a patchwork of walkable business districts rather than one single core.
Suggested Campaigns for This Market
Grocery / CPG drive-to-store
Grocery, convenience-store, and gas-station screens across the AM and PM commute — the single largest venue category in this plan, spread across downtown and the coastal neighborhoods.
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Port & downtown workforce reach
Office-building and urban-panel screens concentrated around downtown and the Long Beach waterfront, reaching the daily commute traffic tied to the port, Cal State Long Beach, and downtown employers.
Build this plan →
Waterfront event surround
Roadside digital billboards plus bar and casual-dining screens along Ocean Boulevard and downtown, timed to the Grand Prix weekend and the coastal Belmont Shore foot-traffic pattern.
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Sports & Entertainment Footprints
Long Beach Arena (Long Beach Convention & Entertainment Center)[10]
14,000-seat arena that hosted volleyball at the 1984 Summer Olympics and will host handball at the 2028 Summer Olympics.
LBS Financial Credit Union Pyramid (formerly the Walter Pyramid)[11]
4,200-seat pyramid-shaped arena on the Cal State Long Beach campus — home of Long Beach State basketball and volleyball since 1994.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Long Beach. Different brands and markets — same platform, same playbook.
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
+64%
Familiarity Lift
B2B — HR Solutions
Read case study →
+33%
Dine-In Traffic Lift
Restaurants
Read case study →
Frequently Asked Questions About Long Beach DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — grocery-aisle screens, gas-pump screens, bars, movie theaters, doctor's offices, and roadside digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in Long Beach?
Long Beach DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the market rather than access to different inventory.
What types of screens can I book in Long Beach?
The live 12-mile Long Beach plan carries 3,851 active digital screens across venue types including grocery, doctor's offices, movie theaters, convenience stores, bars, casual dining, gas stations, and roadside digital billboards.
How many people can a Long Beach DOOH campaign reach?
The current Long Beach plan delivers roughly 1.42 billion monthly impressions within a tight 12-mile radius of downtown. Long Beach sits inside Nielsen DMA #2 (Los Angeles), which carries 5,835,790 TV homes.
How fast can a Long Beach DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Southern California Markets
Plan a Long Beach Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code pncrWkv6UyE), 12-mile radius around downtown Long Beach (lat/lng points targeting), de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-05
- [2] ustvdb.com — 2024-25 Nielsen DMA rankings (Los Angeles #2, 5,835,790 TV homes)
- [3] Wikipedia — Long Beach, California (2020 U.S. Census population 466,742; 7th-most-populous city in California, 44th-most-populous in the U.S.; neighborhoods including Belmont Shore, Belmont Heights, Naples, Bixby Knolls, California Heights, Los Cerritos, North Long Beach; Port of Long Beach description; California State University, Long Beach; RMS Queen Mary; Aquarium of the Pacific; Grand Prix of Long Beach; Boeing built the C-17 Globemaster III in Long Beach until the line closed in 2015; Pine Avenue shopping-district history)
- [4] Data USA — Long Beach, CA (U.S. Census ACS: 66.8% drove alone, 8.25% carpooled, 16.2% worked at home, average commute 29.9 minutes; city population 455,548 in 2024)
- [5] California Association of Port Authorities — Port of Long Beach profile (second-busiest container seaport in the United States; supports more than 50,000 jobs — one in five — in Long Beach, more than 575,000 in Southern California, and 2.6 million nationally; $170 billion in annual trade)
- [6] Wikipedia — Port of Long Beach (9.7 million twenty-foot equivalent units (TEU) handled in 2024)
- [7] California State University, Long Beach — official newsroom, "CSULB student enrollment for fall 2025 climbs to record levels" (42,355 students enrolled fall 2025, up from ~41,000 the prior fall; consistently the most-applied-to university in the CSU system)
- [8] Wikipedia — Molina Healthcare (Fortune 500 managed-care company headquartered in Long Beach, California; ranked 126th on the 2023 Fortune 500 list)
- [9] Wikipedia — Grand Prix of Long Beach (Acura Grand Prix of Long Beach; IndyCar Series race on the Long Beach Street Circuit; the second-oldest continuously running event in American open-wheel racing behind only the Indianapolis 500; weekend attendance regularly reaches or exceeds 200,000)
- [10] Wikipedia — Long Beach Convention and Entertainment Center (Long Beach Arena seats 14,000; hosted volleyball at the 1984 Summer Olympics and fencing at the 1984 Games; will host handball at the 2028 Summer Olympics and sitting volleyball at the 2028 Paralympics)
- [11] Wikipedia — LBS Financial Credit Union Pyramid (formerly the Walter Pyramid; 4,200-seat pyramid-shaped arena on the CSULB campus, opened 1994; home of Long Beach State men's and women's basketball and volleyball)
- [12] Data USA — Los Angeles-Long Beach-Anaheim, CA (metro-area population roughly 13 million)
- [13] Mapbox Directions API — driving route geometry for the I-405, I-710, and Pacific Coast Highway corridors, pulled 2026-07-05
Get Your Ad on Long Beach Screens
Every screen in the Long Beach market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
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