DOOH Marketing
DOOH Advertising in Los Angeles, CA
Nielsen DMA #2 · 5,835,790 TV homes. A live 30-mile plan around downtown Los Angeles reaches 17,633 active digital screens delivering 6.3B monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Los Angeles doesn't have one downtown — it has several, each with its own crowd and its own daily rhythm. A studio crew wraps in Hollywood at 6pm while a financial analyst is still at a desk in the downtown towers; a surfer parks near the Santa Monica Pier at the same hour a commuter merges onto the 405 out of the Valley. One market, five or six audiences, all reachable on the same buy.
Digital out-of-home (DOOH) is advertising on the screens that audience passes in the real world — digital billboards along the freeway, screens at the gas pump, the gym, the grocery aisle, bars, and airport terminals. It's the one format a viewer can't skip, block, or mute, and it reaches people while they're out living their day.
Goldfish Ads makes it easy: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, and launch in under 24 hours instead of the weeks traditional out-of-home takes. Run it yourself in the self-serve platform or hand it to our team to plan and manage for you — either way you get fast, precise activation across every market, publisher, and inventory source, with built-in measurement so you can prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in Los Angeles right now.
Why Los Angeles Matters
Angelenos drive, and they drive a long way to do it: 59.8% of city workers commute alone by car, 8.7% carpool, and the average trip runs 30.7 minutes[9] — among the longest average commutes of any market this size. That's exactly the audience a freeway bulletin or a gas-station screen along the 10, the 101, or the 405 is built to catch, day after day, at the same on-ramp.
The workforce behind that commute skews public and civic more than most people assume: the County of Los Angeles alone employs more than 121,800 people[3], UCLA carries roughly 32,883 staff plus about 48,000 students at its Westwood campus[4], and Farmers Insurance Group runs a major national insurance business from Woodland Hills, inside the city limits[5] — a mix of government, education, healthcare, and finance sitting underneath the entertainment-industry image most people picture first.
That image still moves real crowds, though: the Academy Awards fill the Dolby Theatre in Hollywood every spring[6] and pulled 17.9 million U.S. viewers for the 2026 ceremony[7], and the LA Marathon sends roughly 26,000 runners out of Dodger Stadium each year[8] — both concentrated in the Hollywood and Downtown corridors where bar, casual-dining, and movie-theater screen density is highest.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Los Angeles plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Los Angeles plan[1] — the same corners you drive past on the 10, the 101, and the 405. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Interactive map loads in your browser.
Inventory by Venue Type
Pulled live from the saved 30-mile Los Angeles plan on 2026-09-01[1], with every screen counted once. The plan carries 17,633 active digital screens delivering 6,268,599,722 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Grocery | 2,493 | 1,260,399,847 |
| Doctor Offices | 2,117 | 59,917,558 |
| Convenience Stores | 1,605 | 162,167,399 |
| Rideshare / Taxi TV | 1,344 | 22,913,356 |
| Movie Theaters | 1,212 | 200,232,148 |
| Casual Dining | 1,158 | 732,959,296 |
| Bars | 1,051 | 262,986,793 |
| Apartment Buildings | 1,016 | 130,169,426 |
| Urban Panels | 824 | 604,899,997 |
| Gas Stations | 796 | 146,096,504 |
| Office Buildings | 521 | 329,736,210 |
| Gyms | 511 | 101,964,429 |
| Malls | 403 | 241,536,572 |
| Liquor Stores | 378 | 25,897,579 |
| Digital Billboards | 326 | 1,514,707,682 |
| Airports | 293 | 137,565,347 |
| Sports Venues | 281 | 52,939,274 |
| Pharmacies | 255 | 12,184,558 |
| Bus Shelters | 219 | 41,597,614 |
| QSR | 186 | 44,367,125 |
| Train Stations | 161 | 8,519,882 |
| Hotels | 93 | 3,481,626 |
| Recreational Venues | 86 | 71,882,945 |
| Other venue types | 304 | 99,476,555 |
| Total | 17,633 | 6,268,599,722 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Los Angeles within the 5,835,790-home DMA.
Los Angeles Billboard Sizes & Creative Formats
These are the actual creative dimensions accepted across the live Los Angeles plan[1]. A single screen can accept more than one aspect ratio — a 16:9 landscape master plus a 9:16 portrait crop for gas-pump or elevator units, for example — so the counts below are format instances, not unique screens. The market is dominated by 16:9 landscape, with a large wide-format row for digital billboards and a substantial 9:16 portrait block. The rows below are the highest-volume formats, covering 48,014 of 52,006 clean format instances; the balance runs across dozens of smaller and rotating dimensions.
| Resolution (px) | Aspect | Orientation | Format Instances |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 11,459 |
| 1080×1920 | 9:16 | Portrait | 3,708 |
| 720×1280 | 9:16 | Portrait | 546 |
| 1400×400 | 7:2 | Landscape | 379 |
| 728×90 | 364:45 | Landscape | 303 |
| 1280×960 | 4:3 | Landscape | 120 |
15,704 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
14,536 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
7,951 screens
Support audio, concentrated in bar, gas-station, and point-of-care venues.
Ship a 16:9 and a 9:16 master and you cover the large majority of the Los Angeles market.
How Much Does DOOH Cost in Los Angeles?
You don't need a rate card or a seven-figure budget to run out-of-home in the country's second-largest television market. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a freeway bulletin, a gas-pump screen, a gym display, or a bar TV. You're never charged a premium for "better" inventory; a bigger budget simply earns more impressions across the metro. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Los Angeles screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Los Angeles screens?
Live on Los Angeles screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 17,633 screens, zoomed in on the Los Angeles landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — Griffith Observatory, Crypto.com Arena and L.A. Live, Dodger Stadium, the Santa Monica Pier, SoFi Stadium, and out to LAX.
Interactive map loads in your browser.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a freeway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[15], then geofence every bookable screen within reach of that path: the billboards, gas-pump screens, convenience stores, bars, casual-dining spots, and apartment-lobby screens a driver actually passes end to end.
Here are three of Los Angeles's defining freeways. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
But the routing engine doesn't stop at the metro's edge. Point it at the 108-mile desert weekend drive — I-10 east out to Palm Springs — and Goldfish still finds more than 1,800 bookable screens the whole way, from Inland Empire gas stations to Coachella Valley grocery, convenience, and casual-dining screens[16]. That's the difference between buying a circle on a map and following your customer's actual route.
Live screen counts for I-10 Santa Monica Freeway are unavailable right now. Refresh the page to load the corridor inventory.
Corridor screens are filtered live from the 30-mile Los Angeles plan [1] — or, for the long-haul route, a dedicated corridor plan [16] — against Mapbox driving geometry [15], counting each screen within the listed buffer of the route.
Screen Formats Active in Los Angeles
Real photos of the screen formats running in the Los Angeles plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Hollywood[2]
The entertainment industry's namesake district — studios, the Walk of Fame, and the Dolby Theatre draw a constant churn of tourists and industry foot traffic through bars, casual dining, and movie-theater screens.
Downtown Los Angeles[2]
The financial and civic core, home to Crypto.com Arena and L.A. Live — the highest concentration of office-building and urban-panel screens in the market, on top of arena-night bar and rideshare surges.
Venice[2]
The Venice Boardwalk and Abbot Kinney Boulevard pull a beach-tourist and lifestyle-retail crowd on the Westside — a strong fit for apparel, beverage, and DTC advertisers geofenced to the sand.
San Fernando Valley[2]
The Valley's commercial corridors (Van Nuys, Sherman Oaks, North Hollywood) carry the daily commute in and out of the basin — deep gas-station, convenience-store, and grocery screen inventory.
Suggested Campaigns for This Market
Premiere & entertainment-industry buzz
Digital billboards, urban panels, and movie-theater screens concentrated around Hollywood and L.A. Live, timed to premieres, awards season, and studio release calendars.
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Westside tourism & DTC retail
Casual-dining, bar, and urban-panel screens across Venice and Santa Monica geofenced to the boardwalk and pier crowd — built for apparel, beverage, and direct-to-consumer brands.
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Commuter reach across the basin
Grocery, gas-station, and convenience-store screens along the I-10, US-101, and I-405 corridors, catching the same drivers on the daily commute in and out of the Valley and Westside.
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Sports & Entertainment Footprints
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Los Angeles. Different brands and markets — same platform, same playbook.
+6.51%
Store Visitation Lift
Retail — Store Remodel Campaign
Read case study →
+47%
Awareness Lift
CPG — Hair Care Brand
Read case study →
+41%
Website Conversion Lift
Increase Web Traffic — Sports Betting
Read case study →
Frequently Asked Questions About Los Angeles DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — highway billboards, gas-pump screens, gyms, grocery aisles, bars, and airport terminals. It is a format viewers cannot skip, block, or mute, and it reaches people while they are out living their day.
How much does DOOH advertising cost in Los Angeles?
Los Angeles DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Los Angeles?
The live 30-mile Los Angeles plan carries 17,633 active digital screens across venue types including grocery, doctor's offices, convenience stores, movie theaters, casual dining, bars, apartment buildings, urban panels, gas stations, office lobbies, and digital billboards.
How many people can a Los Angeles DOOH campaign reach?
The current Los Angeles plan delivers roughly 6.3 billion monthly impressions across the metro, which sits in Nielsen DMA #2 with 5,835,790 TV homes — the second-largest television market in the country.
How fast can a Los Angeles DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby California Markets
Greater Los Angeles Market Pages
Plan a Los Angeles Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code U2yR_CncbrQ), 30-mile lat/lng radius around downtown Los Angeles, de-duplicated so each screen is counted once, pulled 2026-09-01
- [2] Wikipedia — List of districts and neighborhoods of Los Angeles
- [3] L.A. Almanac — Largest Employers in Los Angeles County, California
- [4] Wikipedia — University of California, Los Angeles (staff/enrollment, fall 2023)
- [5] Wikipedia — Farmers Insurance Group (headquarters)
- [6] Wikipedia — Academy Awards (Dolby Theatre venue)
- [7] The Hollywood Reporter — Oscars 2026 (98th Academy Awards) TV ratings
- [8] Wikipedia — Los Angeles Marathon
- [9] Data USA — Los Angeles, CA (U.S. Census ACS)
- [10] Wikipedia — Crypto.com Arena
- [11] Wikipedia — Dodger Stadium
- [12] ustvdb.com — 2024-25 Nielsen DMA rankings
- [13] U.S. Census Bureau (2020) via Wikipedia — Los Angeles
- [15] Mapbox Directions API — driving route geometry for the I-10, US-101, and I-405 corridors plus the Palm Springs (I-10) route corridor, pulled 2026-07-04
- [16] Goldfish DOOH Planning API — live saved plan (code Qds7oUMALlE), a dedicated long-haul route corridor following Palm Springs (I-10, Los Angeles to Palm Springs), resold programmatic inventory excluded, pulled 2026-07-04
Get Your Ad on Los Angeles Screens
Every screen in the Los Angeles market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Los Angeles ScreensLive inventory in this market
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Screens, impressions and flat pricing for Los Angeles — real inventory, no rate card.
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