DOOH Marketing
DOOH Advertising in Plano, TX
Nielsen DMA #4 (Dallas-Fort Worth) · 3,264,490 TV homes. A live 12-mile plan built around Central Plano — not a re-count of the neighboring Dallas plan — reaches 4,855 active digital screens delivering 1.28 billion monthly impressions across the Legacy West corporate corridor, Downtown Plano, and the Shops at Willow Bend.
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DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Plano is really two cities a few miles apart. One is 1890s Downtown Plano, brick storefronts along 14th and 15th Streets. The other is Legacy West, a 100-acre corporate campus and retail district that didn't exist before 2017 and now houses Toyota Motor North America's headquarters staff alongside thousands of other office and retail workers. A media plan built around a generic "Dallas suburb" radius misses the fact that these are two distinct daily audiences — which is exactly why this page runs its own tight 12-mile plan centered on Plano instead of borrowing reach from the Dallas page already built on this site.
That's the same idea behind digital out-of-home (DOOH) advertising generally: a message placed on the screens already built into daily life — office-lobby panels, gas-pump displays, grocery-aisle screens, gym and casual-dining TVs — reaching people wherever they actually are instead of a browser tab they can close. Goldfish Ads plans, buys, and measures that inventory across 100+ US markets and 35+ venue types. Run it yourself in the self-serve platform and launch in under 24 hours, or hand the whole thing to our team to manage.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Here's exactly what's bookable across that tight Plano-only footprint right now.
Why Plano Matters
Toyota Motor North America runs its entire corporate operation from a 100-acre campus[10]at 6565 Headquarters Drive in Legacy West — roughly 2.1 million square feet[5][6]. A few blocks away, Frito-Lay North America — a wholly owned PepsiCo subsidiary — has been headquartered at 7701 Legacy Drive since the 1965 merger that created PepsiCo[7], and Catalyst Brands, the retail holding company formed in January 2025 when JCPenney combined with SPARC Group's brand portfolio, runs out of JCPenney's own Plano campus — the same campus JCPenney itself returned to in 2023[8][9]. That corporate density sits inside a city of 285,494 residents[2] within a Dallas-Fort Worth metro of 8,344,032 people[16].
The calendar backs it up: the Plano Balloon Festival pulled an estimated 100,000 people to Oak Point Park over four days in its 45th running[13], and in June 2026 the city council backed a nonbinding letter of intent for a Dallas Stars NHL arena on the roughly 897-acre former Shops at Willow Bend site, part of an estimated $700 million redevelopment timed to the Stars' American Airlines Center lease expiring in 2031[12].
Day to day, 61.5% of workers drive alone with a mean commute of just 25.4 minutes, while 27.5% work from home[4] — a Legacy-corridor workforce that spends real hours in cars, offices, gyms, and grocery aisles inside this same 12-mile plan.
Live Screen Map
Every dot is a bookable digital screen in the live 12-mile Plano plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside screens in the Plano plan[1] — the same corners you drive past on US-75, the Dallas North Tollway, and TX-121. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 12-mile Plano plan on 2026-07-05[1], with every screen counted once. The plan carries 4,855 active digital screens delivering 1,281,976,109 monthly impressions in this tight Plano-only footprint.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Doctor Offices | 629 | 17,248,901 |
| Apartment Buildings | 607 | 92,358,480 |
| Grocery | 529 | 341,823,634 |
| Movie Theaters | 378 | 94,562,067 |
| Casual Dining | 370 | 169,231,882 |
| Rideshare / Taxi TV | 325 | 6,535,396 |
| Office Buildings | 286 | 59,990,078 |
| Gas Stations | 249 | 7,944,650 |
| Sports Venues | 248 | 50,197,273 |
| Bars | 232 | 70,302,744 |
| Convenience Stores | 229 | 26,450,845 |
| Train Stations | 156 | 5,716,260 |
| Gyms | 151 | 21,688,965 |
| Urban Panels | 108 | 35,905,018 |
| QSR | 80 | 11,676,147 |
| Pharmacies | 65 | 1,756,908 |
| Digital Billboards | 51 | 222,906,594 |
| Liquor Stores | 36 | 1,061,947 |
| Malls | 33 | 17,332,591 |
| Other venue types | 93 | 27,285,729 |
| Total | 4,855 | 1,281,976,109 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 12-mile radius around Central Plano within the shared 3,264,490-home Dallas-Fort Worth DMA.
Plano Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Plano plan[1], counted as unique screens. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is mostly 16:9 landscape, with a strong block of 9:16 portrait for office-lobby, gas-pump, and elevator screens.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 3,441 |
| 1080×1920 | 9:16 | Portrait | 889 |
| 720×1280 | 9:16 | Portrait | 110 |
| 1400×400 | 7:2 | Landscape | 63 |
| 728×90 | 364:45 | Landscape | 50 |
| 1280×720 | 16:9 | Landscape | 43 |
| 970×90 | 97:9 | Landscape | 31 |
| 300×250 | 6:5 | Landscape | 19 |
4,292 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
4,060 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
2,532 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 4,646 of the 4,855 screens; the balance run small banner units or publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Plano?
You don't need a national media budget or an agency contract to put a message in front of Plano. Campaigns start for as little as $50 a day, with no long-term commitment attached — launch, pause, and adjust on your own schedule.
Every screen in the plan sells at one flat, transparent CPM (cost per thousand impressions): an office-building screen near Legacy West, a grocery screen off Spring Creek Parkway, or a casual-dining screen downtown, all the same price. A bigger budget simply buys more impressions across the footprint, never access to a different tier of inventory. Scale up around the Plano Balloon Festival or a Legacy-corridor product launch, and scale back down whenever you want.
Start at $50/day
Enough to put a real message on Plano screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Plano screens?
Live on Plano screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 4,855 screens, zoomed in on the Plano landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — Legacy West[10], Downtown Plano[2], Granite Park, the Shops at Willow Bend[12], John Clark Stadium[11], and the Shops at Legacy.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
A radius treats every screen inside the circle the same. A route is different: hand us a real drive — a highway, a daily commute, a delivery loop — and Goldfish traces it with the Mapbox routing engine[15], then geofences every bookable screen within reach of that exact path, end to end.
Plano's road grid gives three obvious candidates: US-75 running north-south through the heart of the city; the Dallas North Tollway tracing the Legacy West corridor along the west side; and TX-121 running east-west across the north side toward McKinney. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 12-mile plan[1].
0 bookable screens sit within 0.75 miles of US-75 Central Expressway (Richardson, TX → Allen, TX, 11.9 route miles). The mix along this corridor:
Corridor screens are filtered live from the 12-mile Plano plan [1] against Mapbox driving geometry [15], counting each screen within the listed buffer of the route.
Screen Formats Active in Plano
Real photos of the screen formats running in the Plano plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Legacy West[10]
A $2 billion, 240-acre corporate and lifestyle district built around a 100-acre Toyota Motor North America campus, with 415,000 sq ft of retail and restaurant space, a 55,000 sq ft food hall, 1,300+ residences, and a 303-room Renaissance Hotel — opened in 2017.
Downtown Plano[2]
The 19th-century historic core, concentrated along 14th and 15th Streets between Jupiter Road and Central Expressway — walkable blocks of shops, restaurants, and arts venues in buildings dating to the 1890s.
Granite Park[2]
A mixed-use office and dining district along the Dallas North Tollway at State Highway 121, part of the same Legacy business corridor that anchors Plano's corporate employment base.
Spring Creek / Collin College corridor[14]
East Plano's Spring Creek Parkway corridor is home to Collin College's Plano campus — the district's largest by enrollment, part of a 60,679-student system across Collin County.
Suggested Campaigns for This Market
Corporate-campus reach across Legacy West and Granite Park
Office-building, casual-dining, and gas-station screens geofenced to the Legacy business corridor's daily commute and lunch-hour traffic.
Build this plan →
Retail and dining reach at Legacy West and Shops at Legacy
Grocery, mall, and casual-dining screens across Plano's two biggest retail districts, tuned for weekend and evening foot traffic.
Build this plan →
Household reach across apartment and grocery screens
Apartment-building, grocery, and gym screens spread across the plan's highest-density venue categories, geofenced to the neighborhoods around Downtown Plano and Spring Creek.
Build this plan →
Sports & Entertainment Footprints
John Clark Stadium[11]
A 14,224-capacity stadium built in 1977, home field for Plano Senior High School and Plano West Senior High School football and soccer.
Shops at Willow Bend[12]
The city council-backed site of a proposed Dallas Stars NHL arena, part of an estimated $700 million redevelopment of the roughly 897-acre former mall property.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Plano. Different brands and markets — same platform, same playbook.
+64%
Familiarity Lift
B2B — HR Solutions
Read case study →
+6.51%
Store Visitation Lift
Retail — Store Remodel Campaign
Read case study →
+53%
Decision-Maker Reach
Venue Types: Office Buildings
Read case study →
Frequently Asked Questions About Plano DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — gas-pump displays, gyms, grocery aisles, office lobbies, and casual-dining screens. It is a format viewers cannot skip, block, or mute, and it reaches people while they are out living their day.
How much does DOOH advertising cost in Plano?
Plano DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the plan rather than access to different inventory.
What types of screens can I book in Plano?
The live 12-mile Plano plan carries 4,855 active digital screens across venue types including doctor offices, apartment buildings, grocery, movie theaters, casual dining, and office buildings.
How many people can a Plano DOOH campaign reach?
The current Plano plan delivers roughly 1.28 billion monthly impressions in a tight 12-mile radius around Central Plano, part of Nielsen DMA #4 (Dallas-Fort Worth) with 3,264,490 TV homes.
Why a 12-mile plan instead of a wider DFW radius?
Plano already sits inside its own hand-built page on this site, separate from the Dallas plan built around downtown Dallas 18 miles away. A tight 12-mile radius around Central Plano surfaces the screens that are actually Plano's own — Legacy West, Downtown Plano, Granite Park, and the Shops at Willow Bend — instead of re-counting inventory that already belongs to the Dallas plan.
How fast can a Plano DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Texas Markets
Plan a Plano Campaign
Browse Bookable Venue Types
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code ShVIy6EQHs8), 12-mile radius around Central Plano, resold programmatic inventory excluded so each screen is counted once, pulled 2026-07-05
- [2] Wikipedia — Plano, Texas (2020 U.S. Census population 285,494, 2025 estimate 292,711; part of the Dallas–Fort Worth metropolitan area; corporate headquarters incl. Frito-Lay, JCPenney, Pizza Hut, and Toyota Motor North America; Legacy West and Downtown Plano historic district summaries; Plano Balloon Festival and Plano AsiaFest; Dallas Stars NHL arena planned at the former Shops at Willow Bend site; Heritage Farmstead Museum; Oak Point Park and Nature Preserve, 800 acres)
- [3] ustvdb.com — 2024-25 Nielsen DMA rankings (Dallas-Fort Worth #4, 3,264,490 TV homes — verified via direct raw fetch, not summarized)
- [4] Data USA — Plano, TX (U.S. Census ACS 2024 commute data: drove alone 61.5%, worked at home 27.5%, carpooled 6.78%, mean commute 25.4 minutes)
- [5] Wikipedia — Toyota Motor North America (headquartered at 6565 Headquarters Drive, Plano, Texas; relocated from Torrance, CA as part of the 2017 "One Toyota" corporate-function consolidation)
- [6] KDC — Toyota Motor North America Headquarters (corporate campus at 6565 Headquarters Drive, Legacy West, Plano; approximately 2.1 million square feet; completed 2017)
- [7] Wikipedia — Frito-Lay (a wholly owned subsidiary of PepsiCo since the 1965 merger of Frito-Lay, Inc. and Pepsi-Cola; headquartered in Plano, Texas)
- [8] Wikipedia — JCPenney (returned to its Plano, Texas headquarters in July 2023, with the reopened facility housing more than 2,000 workers across three floors; combined with SPARC Group in January 2025 to form Catalyst Brands)
- [9] JCPenney Newsroom / Catalyst Brands — "SPARC Group Has Merged with JCPenney To Form Catalyst Brands" (January 8, 2025; headquartered at JCPenney's existing corporate location in Plano, Texas; more than $9 billion of revenue, 1,800 store locations, 60,000 employees at launch)
- [10] Wikipedia — Legacy West (a US$2 billion development on 240 acres, including a 100-acre Toyota campus; 415,000 sq ft of retail and restaurant space with a 55,000 sq ft food hall; 1,300+ residential units; a 303-room Renaissance Hotel; opened June 2, 2017)
- [11] Wikipedia — John Clark Stadium (a 14,224-capacity multi-use stadium in Plano, Texas, built in 1977; home field for Plano Senior High School and Plano West Senior High School football and soccer)
- [12] KERA News — "Plano council backs Dallas Stars arena proposal at $700M Willow Bend redevelopment site" (June 9, 2026; a nonbinding letter of intent covering the roughly 897-acre Shops at Willow Bend property; the Stars' current American Airlines Center lease runs through 2031)
- [13] CBS News Texas — "Nearly 100,000 people attend 4-day Plano Balloon Festival" (45th annual festival, September 2024, Oak Point Park)
- [14] Wikipedia — Collin College (60,679 total district enrollment as of 2024; the Plano/Spring Creek Campus is the district's largest campus by student population, hosting the college's fine-arts and athletics programs)
- [15] Mapbox Directions API — driving route geometry for the US-75, Dallas North Tollway, and TX-121 corridors, pulled 2026-07-05
- [16] Wikipedia — Dallas–Fort Worth metroplex (U.S. Census Bureau 2024 population estimate 8,344,032; officially the Dallas–Fort Worth–Arlington, TX metropolitan statistical area)
Get Your Ad on Plano Screens
Every screen in the Plano market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
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