DOOH Marketing
DOOH Advertising in Dallas, TX
Nielsen DMA #4 · 3,264,490 TV homes. A live 30-mile plan around downtown Dallas reaches 15,396 active digital screens delivering 4.22 billion monthly impressions across the Metroplex.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Dallas isn't really one market — it's a chain of them, strung together by freeways. A single campaign here can sit on a downtown office tower, a gas pump in Irving, an apartment lobby in Uptown, and a bar in Deep Ellum, and every one of those screens is a piece of the same daily commute. Digital out-of-home (DOOH) is advertising on exactly those screens — the ones people pass driving, fueling up, working out, or grabbing dinner. Nobody skips it, blocks it, or mutes it, because it's built into the world they're already moving through.
That platform is Goldfish Ads. Under one login you can search live inventory in 100+ US markets, narrow to any of 35+ venue types, drop the screens you want onto a map, and have a campaign running within a day — no rate cards, no insertion-order back-and-forth, none of the weeks a traditional out-of-home buy usually eats. Want it hands-off? Our team will plan, launch, and optimize the whole thing for you. Either way, every impression is measured, so you can see exactly what the spend moved.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in Dallas right now.
Why Dallas Matters
Dallas anchors a stack of S&P 500 headquarters that outsizes cities twice its population. AT&T is still headquartered at Whitacre Tower in downtown Dallas[6] — though it has announced a move to a new 54-acre campus in Plano, targeting partial occupancy as early as the second half of 2028[7] — alongside Texas Instruments, ranked 246th on the 2026 Fortune 500[8][9], and Southwest Airlines, headquartered on the grounds of Dallas Love Field and ranked 158th[10][9]. Widen the lens a few miles and the Metroplex adds Kimberly-Clark and McKesson in Irving[11][12] and Charles Schwab in Westlake[13] — real Fortune 500 neighbors, just not inside the city limits this plan is centered on. (ExxonMobil isn't one of them anymore: it consolidated out of Irving to a new campus in Spring, Texas, near Houston, back in 2022[14].)
The city itself counts 1,304,379 residents, the ninth-most of any city in the country[2], inside a Dallas-Fort Worth metro of 7,637,387 people — the fourth-largest in the U.S.[3]. It's a driving market end to end: 66.6% of workers drive alone with a mean commute of 25.7 minutes[5], and this region is built almost entirely around the freeway loops the route corridors below trace.
Downtown itself is compact enough to walk: Reunion Tower's 561-foot geodesic dome[24] sits half a mile from the Sixth Floor Museum at Dealey Plaza, which still pulls roughly 400,000 visitors a year[23], and a few blocks north, Klyde Warren Park hosts about 1,300 events a year on a deck built over a sunken freeway[18]. Two events reshape reach on the calendar: the State Fair of Texas, which drew just over 2 million ticketed visitors to Fair Park in 2025[19], and the Cotton Bowl Classic, which ran at that same Fair Park for 73 years before moving to AT&T Stadium in Arlington in 2010, where it's now a College Football Playoff site[20].
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Dallas plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Dallas plan[1] — the same corners you drive past on Central Expressway, Stemmons Freeway, and I-30. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Dallas plan on 2026-07-04[1], with every screen counted once. The plan carries 15,396 active digital screens delivering 4,216,071,027 monthly impressions across the Metroplex.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Apartment Buildings | 1,686 | 257,414,497 |
| Grocery | 1,570 | 953,132,091 |
| Doctor Offices | 1,467 | 35,940,282 |
| Rideshare / Taxi TV | 1,396 | 30,401,667 |
| Convenience Stores | 1,211 | 131,022,914 |
| Casual Dining | 1,081 | 522,790,456 |
| Movie Theaters | 966 | 187,125,986 |
| Gas Stations | 927 | 25,773,897 |
| Office Buildings | 823 | 180,086,785 |
| Bars | 815 | 242,937,433 |
| Train Stations | 577 | 21,614,094 |
| Sports Venues | 444 | 84,707,215 |
| Gyms | 423 | 69,745,262 |
| Urban Panels | 331 | 90,764,471 |
| Airports | 325 | 144,984,187 |
| Digital Billboards | 285 | 662,841,272 |
| QSR | 237 | 40,368,220 |
| Liquor Stores | 212 | 13,553,848 |
| Pharmacies | 194 | 7,232,732 |
| Malls | 146 | 437,803,691 |
| Recreational Venues | 76 | 47,540,563 |
| Salons | 65 | 5,824,591 |
| Other venue types | 139 | 22,464,873 |
| Total | 15,396 | 4,216,071,027 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Dallas within the 3,264,490-home DMA.
Dallas Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Dallas plan[1]. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is overwhelmingly 16:9 landscape, with a real block of 9:16 portrait for gas-pump, elevator, and lobby screens.
| Resolution (px) | Aspect | Orientation | Format Instances |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 22,601 |
| 1080×1920 | 9:16 | Portrait | 5,603 |
| 720×1280 | 9:16 | Portrait | 1,074 |
| 1024×768 | 4:3 | Landscape | 888 |
| 1280×720 | 16:9 | Landscape | 577 |
| 1400×400 | 7:2 | Landscape (spectacular) | 513 |
36,639 format instances
Accept full-motion video (typically 10 or 15 seconds, silent).
34,757 format instances
Accept a static image — a single high-res JPG or PNG runs everywhere.
12,802 format instances
Support audio, concentrated in gas-station and point-of-care venues.
Because a single screen can accept more than one creative dimension, the figures above are format instances, not unique screens. Listed formats cover 31,256 of 38,596 clean format instances pulled from the plan; the balance run a 560×160 banner-strip format or other small, publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Dallas?
You don't need a rate card or a six-figure budget to run out-of-home in Dallas. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a roadside bulletin, a gas-pump screen, an apartment lobby, or a bar TV. You're never charged extra for "better" inventory; a bigger budget simply earns more impressions across the Metroplex. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Dallas screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Dallas screens?
Live on Dallas screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 15,396 screens, zoomed in on the Dallas landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — Reunion Tower, Dealey Plaza, the arena, Klyde Warren Park, AT&T Stadium out in Arlington, and DFW.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[25], then geofence every bookable screen within reach of that path: the billboards, gas-pump screens, convenience stores, bars, casual-dining spots, and apartment towers a driver actually passes end to end.
Here are three of the Metroplex's major arteries. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-35E Stemmons Corridor (Lewisville, TX → DeSoto, TX, 39.1 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Dallas plan [1] against Mapbox driving geometry [25], counting each screen within the listed buffer of the route.
Screen Formats Active in Dallas
Real photos of the screen formats running in the Dallas plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Deep Ellum[15]
A century-old East Dallas district that hosted early jazz and blues legends like Blind Lemon Jefferson before its 1980s-90s rebirth as a live-music and mural-art destination — dense bar and casual-dining screen inventory concentrated a few blocks deep.
Bishop Arts District[16]
A once-declining North Oak Cliff warehouse strip turned walkable boutique, restaurant, and gallery district, now connected to downtown by the Dallas Streetcar — a compact trade area with a loyal weekend foot-traffic base.
Uptown[17]
The dense, new-urbanist corridor just north of downtown, drawing a young, highly educated workforce into office towers, residential high-rises, and retail — a median household income near $80,000 makes office-lobby and apartment-lobby screens here reach an unusually affluent daytime audience.
Victory Park[21]
The mixed-use district built around American Airlines Center, blending arena-night crowds with office and residential towers a short walk from the Design District and downtown.
Suggested Campaigns for This Market
Grocery / CPG drive-to-store
Grocery and convenience-store screens spread across the Metroplex's freeway-commuter grid, geofenced to the trade areas around Dallas' densest retail corridors.
Build this plan →
Corporate & recruiting reach
Office-building and apartment-lobby screens across the Uptown and Victory Park towers, reaching the white-collar workforce behind Dallas' AT&T, Texas Instruments, and financial-services economy.
Build this plan →
Gameday & fair-season surround
Sports-venue, bar, and casual-dining screens geofenced around American Airlines Center on game nights and Fair Park during the three-week State Fair of Texas run.
Build this plan →
Sports & Entertainment Footprints
American Airlines Center[21]
Downtown Victory Park arena — home of the Dallas Mavericks (NBA) and Dallas Stars (NHL), seating up to 19,200 for basketball.
AT&T Stadium[22]
The Dallas Cowboys' 80,000-seat home in nearby Arlington, expandable past 100,000 with standing room — part of the same 30-mile plan, not the city of Dallas proper.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Dallas. Different brands and markets — same platform, same playbook.
+64%
Familiarity Lift
B2B — HR Solutions
Read case study →
+6.51%
Store Visitation Lift
Retail — Store Remodel Campaign
Read case study →
✓
Incremental Dealership Visits
Automotive — Truck Campaign
Read case study →
Frequently Asked Questions About Dallas DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — highway billboards, gas-pump screens, gyms, grocery aisles, bars, and airport terminals. It is a format viewers cannot skip, block, or mute, and it reaches people while they are out living their day.
How much does DOOH advertising cost in Dallas?
Dallas DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the Metroplex rather than access to different inventory.
What types of screens can I book in Dallas?
The live 30-mile Dallas plan carries 15,396 active digital screens across venue types including apartment buildings, grocery, doctor's offices, rideshare and taxi TV, convenience stores, casual dining, and downtown digital billboards.
How many people can a Dallas DOOH campaign reach?
The current Dallas plan delivers roughly 4.22 billion monthly impressions across the Metroplex, which sits in Nielsen DMA #4 with 3,264,490 TV homes — the fourth-largest television market in the country.
How fast can a Dallas DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Texas Markets
Plan a Dallas Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code rRx4W1wpXGk), 30-mile radius around downtown Dallas, de-duplicated so each screen is counted once, pulled 2026-07-04
- [2] Wikipedia — Dallas, Texas (2020 U.S. Census population 1,304,379; 9th-most-populous city in the United States, 3rd-largest in Texas)
- [3] Wikipedia — Dallas–Fort Worth metroplex (2020 U.S. Census population 7,637,387; 4th-largest metropolitan area in the United States)
- [4] ustvdb.com — 2024-25 Nielsen DMA rankings (Dallas-Fort Worth #4, 3,264,490 TV homes)
- [5] Data USA — Dallas, TX (U.S. Census ACS commute data: drove alone 66.6%, worked at home 15.8%, carpooled 11.8%, mean commute 25.7 minutes)
- [6] Wikipedia — AT&T (S&P 500 component; ranked 37th on the Fortune 500 in 2025; headquartered at Whitacre Tower/One AT&T Plaza in downtown Dallas)
- [7] Dallas Innovates — "AT&T To Relocate Global HQ From Downtown Dallas to New Site in Plano" (announced January 2026; a 54-acre Plano campus; CEO targeting partial occupancy as early as the second half of 2028)
- [8] Wikipedia — Texas Instruments (headquartered in Dallas, Texas; S&P 500 component)
- [9] 50pros.com — Fortune 500 (2026) full list (Texas Instruments #246, $17.7B revenue, HQ Dallas, TX; Southwest Airlines #158, $28.1B revenue, HQ Dallas, TX)
- [10] Wikipedia — Southwest Airlines (headquartered on the grounds of Dallas Love Field; S&P 500 and Dow Jones Transportation Average component)
- [11] Wikipedia — Kimberly-Clark (based in the Las Colinas section of Irving, Texas, since 1985 — a Dallas-area suburb, not the city of Dallas itself)
- [12] Wikipedia — McKesson Corporation (headquartered in Irving, Texas, since relocating from San Francisco in 2019)
- [13] Wikipedia — Charles Schwab Corporation (headquarters moved from San Francisco, California to Westlake, Texas, effective January 1, 2021)
- [14] Wikipedia — ExxonMobil (headquartered in Spring, Texas, a Houston suburb — relocated out of Irving/the Dallas-Fort Worth area as part of a 2022 consolidation, not a current DFW-area anchor employer)
- [15] Wikipedia — Deep Ellum, Dallas (historic jazz/blues district turned arts and music neighborhood, known for its murals and live-music venues)
- [16] Wikipedia — Bishop Arts District (walkable boutique, restaurant, and gallery district in north Oak Cliff)
- [17] Wikipedia — Uptown, Dallas (dense, walkable mixed-use district north of downtown; median household income $79,699)
- [18] Wikipedia — Klyde Warren Park (5.4-acre deck park built over Woodall Rodgers Freeway between downtown and Uptown, opened 2012; hosts roughly 1,300 events and programs a year)
- [19] Wikipedia — State Fair of Texas (held at Fair Park in Dallas; drew 2,020,064 attendees in 2025 per ticket-scan counts)
- [20] Wikipedia — Cotton Bowl Classic (ran at the Cotton Bowl in Dallas' Fair Park from 1937-2009; moved to AT&T Stadium in Arlington in 2010; a College Football Playoff quarterfinal/semifinal site; drew 74,527 in 2024)
- [21] Wikipedia — American Airlines Center (Victory Park, downtown Dallas; home of the Dallas Mavericks and Dallas Stars; capacity 19,200 for basketball, 18,532 for hockey)
- [22] Wikipedia — AT&T Stadium (Arlington, Texas; 80,000-seat capacity, expandable beyond 100,000; home of the Dallas Cowboys)
- [23] Wikipedia — The Sixth Floor Museum at Dealey Plaza (former Texas School Book Depository, downtown Dallas; roughly 400,000 annual visitors)
- [24] Wikipedia — Reunion Tower (561-foot observation tower at 300 Reunion Boulevard, downtown Dallas, opened 1978)
- [25] Mapbox Directions API — driving route geometry for the I-35E, I-30, and US-75 corridors, pulled 2026-07-04
Get Your Ad on Dallas Screens
Every screen in the Dallas market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Dallas Screens