DOOH Marketing

DOOH Advertising in Scranton, PA

Nielsen DMA #59 (Wilkes Barre-Scranton-Hazleton) · 589,190 TV homes · city population 76,328. A live 30-mile plan around downtown Scranton reaches 1,470 active digital screens delivering 167.0M monthly impressions.

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New to Out-of-Home?

DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns

Digital out-of-home (DOOH) is the screen at the gas pump, the TV above the bar, the board on the courthouse-square festival route, and the digital bulletin on I-81 — the real-world screens people in a market pass every single day. There's no skip button and no mute, because it's built into the places they already go.

Goldfish Ads makes running it easy, whether that's a national brand testing a new NEPA market or a local business that already knows every exit off I-81. Plan, buy, and measure across 100+ US markets and 35+ venue types, launch same-day instead of waiting weeks on a traditional OOH buy, and run it yourself in the self-serve platform or hand it to our team to plan and manage. Either path gets you precise activation across every publisher and venue type in the market, with measurement built in so you know exactly what the spend produced.

Plan

Search real inventory by market, venue type, and audience, then build a media plan in seconds.

Buy

Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.

Measure

Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.

This page zooms that platform into one market — here's exactly what's bookable across Scranton and the wider NEPA valley right now.

Active Screens

1,470^[1]

Monthly Impressions

167.0M^[1]

Plan Radius

30 mi^[1]

Nielsen DMA

#59^[13]

Why Scranton Matters

Scranton sits inside the Wilkes Barre-Scranton-Hazleton Nielsen DMA, a single 589,190-home television market that treats the Lackawanna and Wyoming valleys as one audience^[13] — which is exactly why a 30-mile plan built around downtown Scranton naturally reaches into Wilkes-Barre too. Drivers here are creatures of habit: 70.6% commute alone by car with a mean trip of just 19.3 minutes^[9], so the same gas station and convenience-store screens catch the same commuters morning after morning.

Healthcare and education anchor the local economy — Community Medical Center (Geisinger) is the county's #2 employer and the University of Scranton ranks #7, according to the state's own Top 50 employer rankings for Lackawanna County^[6]. Retail runs through two very different channels: Wegmans, the market's #29 employer, anchoring the Viewmont Mall trade area, and Kost Tire & Auto Service, the NEPA-founded tire-and-service chain based a few miles up the road in Clarks Summit — both anchor retail brands any Scranton campaign can geofence around.

Two dates move the calendar every year: the Scranton St. Patrick's Parade, running since 1862 and drawing crowds that have reached an estimated 150,000 in a city of just 76,000^[7], and La Festa Italiana, the Labor Day weekend festival on Courthouse Square marking its 50th year in 2026^[8] — both concentrated downtown where bar and casual-dining screen density peaks.

Live Screen Map

Every dot is a bookable digital screen in the live 30-mile Scranton plan^[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.

Use two fingers to move the map

Use ctrl + scroll to zoom the map

See the Actual Boards

Real Google Street View of the roadside bulletins in the Scranton plan^[1] — the same corners you pass on I-81, Route 6, and the Central Scranton Expressway. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.

0 boards

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Inventory by Venue Type

Pulled live from the saved 30-mile Scranton plan on 2026-07-02^[1], with every screen counted once. The plan carries 1,470 active digital screens delivering 166,960,680 monthly impressions across the NEPA market.

Venue Type	Screens	Monthly Impressions
Bars	342	46,145,724
Grocery	203	30,260,887
Casual Dining	143	24,310,022
Movie Theaters	122	5,254,096
Gas Stations	97	2,353,304
Convenience Stores	95	3,871,034
Rideshare / Taxi TV	83	146,844
Doctor Offices	79	897,615
Office Buildings	78	4,977,426
Digital Billboards	68	32,081,157
Liquor Stores	48	2,081,171
QSR	23	3,054,605
Gyms	20	2,949,684
Other venue types	20	2,605,476
Pharmacies	18	642,579
Sports Venues	11	2,506,964
Malls	10	1,547,038
Recreational Venues	10	1,275,054
Total	1,470	166,960,680

Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Scranton within the 589,190-home DMA.

Scranton Billboard Sizes & Creative Formats

These are the actual screen sizes running in the live Scranton plan^[1]. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is overwhelmingly 16:9 landscape, with a smaller block of 9:16 portrait and a handful of ultra-wide spectaculars for roadside bulletins.

Resolution (px)	Aspect	Orientation	Screens
1920×1080	16:9	Landscape	1,219
1080×1920	9:16	Portrait	44
1280×960	4:3	Landscape	28
1400×400	7:2	Landscape (spectacular)	26
840×400	21:10	Landscape (spectacular)	23
1280×720	16:9	Landscape	16

1,296 screens

Accept full-motion video (typically 10 or 15 seconds, silent).

1,215 screens

Accept a static image — a single high-res JPG or PNG runs everywhere.

480 screens

Support audio, concentrated in gas-station and bar venues.

Listed formats cover 1,356 of the 1,470 screens; the balance run small banner units or publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.

How Much Does DOOH Cost in Scranton?

You don't need a rate card or a six-figure budget to run out-of-home in Scranton. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.

Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a roadside bulletin, a gas-pump screen, a bar TV, or a movie-theater lobby screen. You're never charged a premium for "better" inventory; a bigger budget simply earns more impressions across the market. Scale up or down, market by market, anytime.

Start at $50/day

Enough to put a real message on Scranton screens — test the market before you scale.

No commitment

No annual contract, no minimum term. Run a single week or run all year.

One flat CPM

Every venue type priced the same — your budget buys impressions, not access tiers.

Ready to put your brand on Scranton screens?

Live on Scranton screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.

Get Your Ad on Scranton Screens

Screens Near the Places You Know

The same 1,470 screens, zoomed in on the landmarks locals actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot^[1] — the corners around PNC Field, Mohegan Sun Arena, the Toyota Pavilion, the University of Scranton, Courthouse Square, and out to Viewmont Mall.

Couldn't load the per-store maps. Try refreshing.

Target Screens Along Any Route, Not Just a Radius

A radius is a blunt instrument in a valley market like this one — Scranton, Dickson City, and Wilkes-Barre are strung along a handful of real roads, not spread evenly across a circle. Hand Goldfish a route — the commute up I-81, the retail run down Route 6, the drive out to the Poconos — and we trace it with the Mapbox routing engine^[16], then geofence every bookable screen within reach of that path: the billboards, gas-pump screens, convenience stores, and bar TVs a driver actually passes end to end.

Here are three of NEPA's real arteries. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan^[1].

Map inventory is loading elsewhere — Failed to fetch.

0 bookable screens sit within 0.75 miles of I-81 North-South Spine (Clarks Summit, PA → Wilkes-Barre, PA, 29.7 route miles). The mix along this corridor:

Corridor screens are filtered live from the 30-mile Scranton plan [1] against Mapbox driving geometry [16], counting each screen within the listed buffer of the route.

Screen Formats Active in Scranton

Real photos of the screen formats running in the Scranton plan^[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.

Neighborhoods & Trade Areas

Hill Section^[2]

Victorian-mansion district perched on a bluff a mile east of downtown, anchored by the University of Scranton, Geisinger Community Medical Center, and Nay Aug Park — a campus-and-hospital trade area with steady foot traffic year-round.

Green Ridge^[3]

The city's most affluent historic district, extending into neighboring Dunmore — still lined with the mansions coal-era industrialists built at the turn of the 20th century, minutes from downtown.

Central City (Downtown / Courthouse Square)^[4]

Government, retail, and nightlife core built around the 1881 Lackawanna County Courthouse — the staging ground for both La Festa Italiana and the St. Patrick's Parade, and the market's densest concentration of bar and casual-dining screens.

Dickson City / Route 6 Retail Corridor^[5]

The region's dominant suburban shopping district, clustered around Viewmont Mall at the I-81 interchange — the market's largest concentration of big-box retail and drive-to-store screens.

Suggested Campaigns for This Market

Grocery / CPG drive-to-store

Grocery and convenience-store screens across the AM and evening commute, geofenced to the Wegmans trade area at Viewmont Mall and the Route 6 retail corridor.

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Automotive & tire-service radius targeting

Gas-station, office-lobby, and roadside billboard screens geofenced around Kost Tire & Auto Service locations across the Scranton/Wilkes-Barre trade area — catch drivers before the next oil change or tire swap.

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Game-day & festival surround

Bar and casual-dining screens downtown during La Festa Italiana and the St. Patrick's Parade, plus roadside bulletins on the approach to PNC Field and Mohegan Sun Arena on game nights.

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Sports & Entertainment Footprints

PNC Field^[10]

10,000-seat ballpark in Moosic — home of the Scranton/Wilkes-Barre RailRiders (Triple-A, New York Yankees affiliate).

Mohegan Sun Arena at Casey Plaza^[11]

8,300-seat arena (10,000 for concerts) in Wilkes-Barre Township — home of the Wilkes-Barre/Scranton Penguins (AHL).

Toyota Pavilion at Montage Mountain^[12]

16,000-capacity outdoor amphitheater on Montage Mountain — the region's marquee summer concert venue.

What DOOH Delivers

Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Scranton. Different brands and markets — same platform, same playbook.

✓

Incremental Dealership Visits

Automotive — Truck Campaign

Read case study →

+47%

Awareness Lift

CPG — Hair Care Brand

Read case study →

2.8x

Store Visit Lift

Visit to Store — Outdoor Clothing

Read case study →

See all DOOH case studies →

Frequently Asked Questions About Scranton DOOH

What is DOOH advertising?

Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — highway billboards, gas-pump screens, gyms, grocery aisles, bars, and movie theaters. It is a format viewers cannot skip, block, or mute, and it reaches people while they are out living their day.

How much does DOOH advertising cost in Scranton?

Scranton DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the market rather than access to different inventory.

What types of screens can I book in Scranton?

The live 30-mile Scranton plan carries 1,470 active digital screens across venue types including bars, grocery, casual dining, movie theaters, gas stations, convenience stores, office lobbies, doctor's offices, and roadside digital billboards.

How many people can a Scranton DOOH campaign reach?

The current Scranton plan delivers roughly 167 million monthly impressions across the market, which sits in Nielsen DMA #59 (Wilkes Barre-Scranton-Hazleton) with 589,190 TV homes.

How fast can a Scranton DOOH campaign launch?

Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.

Nearby Pennsylvania Markets

Wilkes-Barre, PA Allentown, PA Hazleton, PA Stroudsburg, PA

Plan a Scranton Campaign

B2C Marketing B2B Marketing DOOH Targeting

Sources

Get Your Ad on Scranton Screens

Every screen in the Scranton market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.

Get Your Ad on Scranton Screens

More for Scranton planners

Venue types with the same audience

Bars

Also runs on Bars

Gyms

Also runs on Gyms

Billboards

Also runs on Billboards

Campaigns with a similar mix

Banking — Betterment

Same venue mix: Billboards, Gas Stations

Retail — Store Remodel Campaign

Same venue mix: Billboards, Gas Stations

Restaurants

Same venue mix: Billboards, Gas Stations

Markets that fit this plan

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