DOOH Marketing

    DOOH Advertising in Philadelphia, PA

    Nielsen DMA #5 · 3,145,920 TV homes. A live 30-mile plan around downtown Philadelphia reaches 12,258 active digital screens delivering 3.37B monthly impressions.

    Get Your Ad on Philadelphia ScreensSee what's bookable in Philadelphia ↓

    New to Out-of-Home?

    DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns

    A single 30-mile circle around Philadelphia's City Hall doesn't stay inside Pennsylvania. It reaches Camden and Cherry Hill across the Delaware River, brushes the northern approaches to Wilmington, and covers Bucks, Montgomery, Delaware, and Chester counties — the real shape of the nation's 5th-largest media market[4], the 7th-largest metro area in the country at 6,245,051 people[3]. Out-of-home here means planning across state lines the same way commuters already do every day.

    Digital out-of-home (DOOH) is advertising on the screens you pass in that world — digital billboards along I-95, screens at the gas pump, the gym, the grocery aisle, bars, and airport terminals. It's the one format a viewer can't skip, block, or mute, and it reaches people while they're out living their day.

    Goldfish Ads makes it easy: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, and launch in under 24 hours instead of the weeks traditional out-of-home takes. Run it yourself in the self-serve platform or hand it to our team to plan and manage for you — either way you get fast, precise activation across every market, publisher, and inventory source, with built-in measurement so you can prove what your spend delivered.

    Plan

    Search real inventory by market, venue type, and audience, then build a media plan in seconds.

    Buy

    Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.

    Measure

    Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.

    This page zooms that platform into one market — here's exactly what's bookable in Philadelphia right now.

    Active Screens

    12,258[1]

    Monthly Impressions

    3.37B[1]

    Plan Radius

    30 mi[1]

    Nielsen DMA

    #5[4]

    Why Philadelphia Matters

    Philadelphia runs on a mix of road and rail: a mean commute of 31.7 minutes, with 46% still driving alone while 16.7% use public transit[12]. That split matters for planning: a roadside bulletin on I-95 and a subway-platform screen at the same station both reach real, daily audiences here, not an either/or choice.

    Only two Fortune 500 companies keep their headquarters inside Philadelphia proper — Comcast (#37) and Aramark (#235)[7] — while Independence Blue Cross, the region's largest health insurer[11], and FMC Corporation[10] round out the Center City and University City corporate core. The bigger number sits across the river at Penn: the University of Pennsylvania and Penn Medicine together are Philadelphia's largest private employer at roughly 53,000 direct employees[6], which is exactly why office-lobby, point-of-care, and campus-adjacent screens carry real weight in this market.

    The calendar adds two more reach spikes: the PHS Philadelphia Flower Show, the oldest and largest indoor flower show in the world at 250,000+ visitors a year[13], and Wawa Welcome America, the city's Fourth of July concert-and-fireworks series on the Ben Franklin Parkway[18] — both concentrated in the Center City corridor where bar, casual-dining, and urban-panel density is highest.

    Live Screen Map

    Every dot is a bookable digital screen in the live 30-mile Philadelphia plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.

    Use two fingers to move the map
    Use ctrl + scroll to zoom the map

    See the Actual Boards

    Real Google Street View of the roadside boards in the Philadelphia plan[1] — the same corners you drive past on I-95, the Schuylkill, and Roosevelt Boulevard. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.

    Interactive map loads in your browser.

    Inventory by Venue Type

    Pulled live from the saved 30-mile Philadelphia plan on 2026-07-04[1], with every screen counted once. The plan carries 12,258 active digital screens delivering 3,366,563,131 monthly impressions across the metro.

    Venue TypeScreensMonthly Impressions
    Rideshare / Taxi TV1,9997,439,763
    Convenience Stores1,40973,020,639
    Grocery1,292731,360,401
    Doctor Offices1,23134,435,238
    Bars1,113396,376,770
    Casual Dining901528,171,124
    Movie Theaters51869,437,629
    Apartment Buildings46083,461,087
    Office Buildings449133,109,681
    Sports Venues37652,839,960
    Urban Panels374167,969,457
    Subway36996,905,757
    Gyms30924,672,896
    Gas Stations2975,429,156
    Digital Billboards233553,866,528
    Pharmacies2336,867,471
    Malls164178,372,196
    Bus Shelters7526,119,249
    QSR6615,490,501
    Hotels62979,411
    Airports5581,131,541
    Liquor Stores501,581,861
    Train Stations505,310,287
    Rideshare / Taxi Toppers4830,805,152
    Recreational Venues3835,003,716
    Salons201,893,910
    DMV Offices2010,360,508
    Other venue types4714,151,242
    Total12,2583,366,563,131

    Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Philadelphia within the 3,145,920-home DMA.

    Philadelphia Billboard Sizes & Creative Formats

    These are the actual screen sizes running in the live Philadelphia plan[1]. Counts below are format instances, not unique screens — a single screen can carry more than one creative dimension. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is mostly 16:9 landscape, with a meaningful block of 9:16 portrait for gas-pump, elevator, and lobby screens.

    Resolution (px)AspectOrientationFormat Instances
    1920×108016:9Landscape17,345
    560×1607:2Landscape (ticker strip)3,120
    1080×19209:16Portrait2,455
    1024×7684:3Landscape1,558
    1280×72016:9Landscape909
    1920×9602:1Landscape (spectacular)368

    26,846 format instances

    Accept full-motion video (typically 10 or 15 seconds, silent).

    25,050 format instances

    Accept a static image — a single high-res JPG or PNG runs everywhere.

    9,379 format instances

    Support audio, concentrated in gas-station and point-of-care venues.

    Listed formats cover 25,755 of 29,260 clean format instances (88%); the balance run smaller or publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover the large majority of this market.

    How Much Does DOOH Cost in Philadelphia?

    You don't need a rate card or a six-figure budget to run out-of-home in Philadelphia. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.

    Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on an I-95 bulletin, a subway-platform screen, a gym display, or a bar TV. You're never charged a premium for "better" inventory; a bigger budget simply earns more impressions across the metro. Scale up or down, market by market, anytime.

    Start at $50/day

    Enough to put a real message on Philadelphia screens — test the market before you scale.

    No commitment

    No annual contract, no minimum term. Run a single week or run all year.

    One flat CPM

    Every venue type priced the same — your budget buys impressions, not access tiers.

    Ready to put your brand on Philadelphia screens?

    Live on Philadelphia screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.

    Get Your Ad on Philadelphia Screens

    Screens Near the Places You Know

    The same 12,258 screens, zoomed in on the Philadelphia landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — the blocks around Independence Hall, the Art Museum steps, both South Philly stadiums, Rittenhouse Square, and PHL.

    Interactive map loads in your browser.

    Target Screens Along Any Route, Not Just a Radius

    Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[17], then geofence every bookable screen within reach of that path: the billboards, gas-pump screens, convenience stores, bars, casual-dining spots, and gyms a driver actually passes end to end.

    Here are three of Philadelphia's major arteries. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].

    But the routing engine doesn't stop at the metro's edge. Point it at the classic 62-mile run down the shore — NJ-42 onto the Atlantic City Expressway — and Goldfish still finds more than 1,500 bookable screens the whole way, from South Jersey gas stations to Atlantic City convenience, casual-dining, and boardwalk-district screens[19]. That's the difference between buying a circle on a map and following your customer's actual route.

    Interactive map loads in your browser.

    Live screen counts for I-95 Delaware Expressway are unavailable right now. Refresh the page to load the corridor inventory.

    Corridor screens are filtered live from the 30-mile Philadelphia plan [1] — or, for the long-haul route, a dedicated corridor plan [19] — against Mapbox driving geometry [17], counting each screen within the listed buffer of the route.

    Screen Formats Active in Philadelphia

    Real photos of the screen formats running in the Philadelphia plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.

    Neighborhoods & Trade Areas

    Old City[5]

    The nation's largest collection of 18th- and early-19th-century buildings, anchored by Independence Hall and the Liberty Bell — dense tourist foot traffic and a growing gallery/restaurant row that skews evening and weekend.

    Rittenhouse Square[5]

    Tree-lined Center City blocks around Philadelphia's most storied park — a high-income residential and retail core with steady lunchtime and after-work office traffic.

    Northern Liberties[5]

    Former industrial district turned bar-and-brewery corridor just north of Center City, known for community festivals on its car-free streets.

    University City[5]

    West Philadelphia's academic and biotech hub around Penn and Drexel — a dense mix of student housing, office, and point-of-care screens tied to the region's largest employer.

    East Passyunk[5]

    South Philly's "delicious corridor" of Italian Market-adjacent dining and specialty retail, centered on the Singing Fountain.

    Suggested Campaigns for This Market

    Grocery / CPG drive-to-store

    Grocery and convenience-store screens across the AM and evening commute, geofenced to the trade areas that over-index on this market's dense, walkable neighborhoods.

    Build this plan →

    Healthcare & employer recruiting

    Office-building, doctor-office, and apartment-lobby screens to reach the University City / Penn Medicine workforce and the high-density residential corridors around Center City.

    Build this plan →

    Event & holiday surround

    Roadside digital bulletins plus bar and casual-dining screens concentrated downtown and along the Parkway during the Flower Show and Wawa Welcome America windows.

    Build this plan →

    Sports & Entertainment Footprints

    Citizens Bank Park[14]

    42,901-seat ballpark in the South Philadelphia Sports Complex — home of the Philadelphia Phillies since 2004.

    Lincoln Financial Field[15]

    67,594-seat stadium — home of the Philadelphia Eagles and Temple University football.

    Xfinity Mobile Arena[16]

    Home of the Philadelphia Flyers and 76ers (seats up to 21,000 for concerts) — renamed from Wells Fargo Center in May 2025 after a new naming-rights deal.

    What DOOH Delivers

    Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Philadelphia. Different brands and markets — same platform, same playbook.

    $36.83

    Return on Ad Spend

    Healthcare — OTC Medication

    Read case study →

    +33%

    Dine-In Traffic Lift

    Restaurants

    Read case study →

    29,000+

    Store Visits Driven

    Venue Types: Urban Panels — Auto Parts Retail

    Read case study →

    See all DOOH case studies →

    Frequently Asked Questions About Philadelphia DOOH

    What is DOOH advertising?

    Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — highway billboards, gas-pump screens, gyms, grocery aisles, bars, and airport terminals. It is a format viewers cannot skip, block, or mute, and it reaches people while they are out living their day.

    How much does DOOH advertising cost in Philadelphia?

    Philadelphia DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.

    What types of screens can I book in Philadelphia?

    The live 30-mile Philadelphia plan carries 12,258 active digital screens across venue types including rideshare TV, convenience stores, grocery, doctor's offices, bars, casual dining, movie theaters, office lobbies, urban panels, and roadside digital billboards.

    How many people can a Philadelphia DOOH campaign reach?

    The current Philadelphia plan delivers roughly 3.37 billion monthly impressions across the metro, which sits in Nielsen DMA #5 with 3,145,920 TV homes.

    How fast can a Philadelphia DOOH campaign launch?

    Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.

    Nearby Regional Markets

    Allentown, PAWilkes-Barre, PAScranton, PABaltimore, MD

    Plan a Philadelphia Campaign

    B2C MarketingB2B MarketingDOOH Targeting

    Sources

    1. [1] Goldfish DOOH Planning API — live saved plan (code chY2INP7JFE), 30-mile radius around downtown Philadelphia / City Hall, de-duplicated so each screen is counted once, pulled 2026-07-04
    2. [2] U.S. Census Bureau (2020) via Wikipedia — Philadelphia
    3. [3] U.S. Census Bureau (2020) via Wikipedia — Delaware Valley (Philadelphia-Camden-Wilmington MSA)
    4. [4] ustvdb.com — 2024-25 Nielsen DMA rankings
    5. [5] Visit Philadelphia — Philadelphia Neighborhoods Guide
    6. [6] Penn Today (University of Pennsylvania) — FY24 Economic Impact Report, "Philadelphia's largest private employer" (53,000 direct employees)
    7. [7] The Philadelphia Inquirer — "Nine Philly-area companies, including Comcast and Burlington, made this year's Fortune 500" (June 4, 2026)
    8. [8] Wikipedia — Comcast
    9. [9] Wikipedia — Aramark
    10. [10] Wikipedia — FMC Corporation
    11. [11] Wikipedia — Independence Blue Cross
    12. [12] Data USA — Philadelphia, PA (U.S. Census ACS)
    13. [13] Wikipedia — Philadelphia Flower Show
    14. [14] Wikipedia — Citizens Bank Park
    15. [15] Wikipedia — Lincoln Financial Field
    16. [16] Wikipedia — Xfinity Mobile Arena (formerly Wells Fargo Center), renamed May 2025
    17. [17] Mapbox Directions API — driving route geometry for the I-95, I-76, and I-476 corridors plus the Jersey Shore (NJ-42 + Expressway) route corridor, pulled 2026-07-04
    18. [18] Wawa Welcome America — official event site (Philadelphia's Independence Day celebration series)
    19. [19] Goldfish DOOH Planning API — live saved plan (code mq_peCIRQ6g), a dedicated long-haul route corridor following the Jersey Shore (NJ-42 + Atlantic City Expressway, Philadelphia to Atlantic City), resold programmatic inventory excluded, pulled 2026-07-04

    Get Your Ad on Philadelphia Screens

    Every screen in the Philadelphia market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.

    Get Your Ad on Philadelphia Screens

    Live inventory in this market

    Get a Philadelphia DOOH plan in 24 hours

    Screens, impressions and flat pricing for Philadelphia — real inventory, no rate card.

    More for Philadelphia planners

    Venue types with the same audience

    Train Stations

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    Billboards

    Also runs on Billboards

    Bus Shelters

    Also runs on Bus Shelters

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    Same venue mix: Billboards, Bus Shelters

    B2B — HR Solutions

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    Banking — Betterment

    Same venue mix: Billboards, Office Buildings

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