DOOH Marketing
DOOH Advertising in Philadelphia, PA
Nielsen DMA #5 · 3,145,920 TV homes. A live 30-mile plan around downtown Philadelphia reaches 12,258 active digital screens delivering 3.37B monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
A single 30-mile circle around Philadelphia's City Hall doesn't stay inside Pennsylvania. It reaches Camden and Cherry Hill across the Delaware River, brushes the northern approaches to Wilmington, and covers Bucks, Montgomery, Delaware, and Chester counties — the real shape of the nation's 5th-largest media market[4], the 7th-largest metro area in the country at 6,245,051 people[3]. Out-of-home here means planning across state lines the same way commuters already do every day.
Digital out-of-home (DOOH) is advertising on the screens you pass in that world — digital billboards along I-95, screens at the gas pump, the gym, the grocery aisle, bars, and airport terminals. It's the one format a viewer can't skip, block, or mute, and it reaches people while they're out living their day.
Goldfish Ads makes it easy: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, and launch in under 24 hours instead of the weeks traditional out-of-home takes. Run it yourself in the self-serve platform or hand it to our team to plan and manage for you — either way you get fast, precise activation across every market, publisher, and inventory source, with built-in measurement so you can prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in Philadelphia right now.
Why Philadelphia Matters
Philadelphia runs on a mix of road and rail: a mean commute of 31.7 minutes, with 46% still driving alone while 16.7% use public transit[12]. That split matters for planning: a roadside bulletin on I-95 and a subway-platform screen at the same station both reach real, daily audiences here, not an either/or choice.
Only two Fortune 500 companies keep their headquarters inside Philadelphia proper — Comcast (#37) and Aramark (#235)[7] — while Independence Blue Cross, the region's largest health insurer[11], and FMC Corporation[10] round out the Center City and University City corporate core. The bigger number sits across the river at Penn: the University of Pennsylvania and Penn Medicine together are Philadelphia's largest private employer at roughly 53,000 direct employees[6], which is exactly why office-lobby, point-of-care, and campus-adjacent screens carry real weight in this market.
The calendar adds two more reach spikes: the PHS Philadelphia Flower Show, the oldest and largest indoor flower show in the world at 250,000+ visitors a year[13], and Wawa Welcome America, the city's Fourth of July concert-and-fireworks series on the Ben Franklin Parkway[18] — both concentrated in the Center City corridor where bar, casual-dining, and urban-panel density is highest.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Philadelphia plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside boards in the Philadelphia plan[1] — the same corners you drive past on I-95, the Schuylkill, and Roosevelt Boulevard. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Philadelphia plan on 2026-07-04[1], with every screen counted once. The plan carries 12,258 active digital screens delivering 3,366,563,131 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Rideshare / Taxi TV | 1,999 | 7,439,763 |
| Convenience Stores | 1,409 | 73,020,639 |
| Grocery | 1,292 | 731,360,401 |
| Doctor Offices | 1,231 | 34,435,238 |
| Bars | 1,113 | 396,376,770 |
| Casual Dining | 901 | 528,171,124 |
| Movie Theaters | 518 | 69,437,629 |
| Apartment Buildings | 460 | 83,461,087 |
| Office Buildings | 449 | 133,109,681 |
| Sports Venues | 376 | 52,839,960 |
| Urban Panels | 374 | 167,969,457 |
| Subway | 369 | 96,905,757 |
| Gyms | 309 | 24,672,896 |
| Gas Stations | 297 | 5,429,156 |
| Digital Billboards | 233 | 553,866,528 |
| Pharmacies | 233 | 6,867,471 |
| Malls | 164 | 178,372,196 |
| Bus Shelters | 75 | 26,119,249 |
| QSR | 66 | 15,490,501 |
| Hotels | 62 | 979,411 |
| Airports | 55 | 81,131,541 |
| Liquor Stores | 50 | 1,581,861 |
| Train Stations | 50 | 5,310,287 |
| Rideshare / Taxi Toppers | 48 | 30,805,152 |
| Recreational Venues | 38 | 35,003,716 |
| Salons | 20 | 1,893,910 |
| DMV Offices | 20 | 10,360,508 |
| Other venue types | 47 | 14,151,242 |
| Total | 12,258 | 3,366,563,131 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Philadelphia within the 3,145,920-home DMA.
Philadelphia Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Philadelphia plan[1]. Counts below are format instances, not unique screens — a single screen can carry more than one creative dimension. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is mostly 16:9 landscape, with a meaningful block of 9:16 portrait for gas-pump, elevator, and lobby screens.
| Resolution (px) | Aspect | Orientation | Format Instances |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 17,345 |
| 560×160 | 7:2 | Landscape (ticker strip) | 3,120 |
| 1080×1920 | 9:16 | Portrait | 2,455 |
| 1024×768 | 4:3 | Landscape | 1,558 |
| 1280×720 | 16:9 | Landscape | 909 |
| 1920×960 | 2:1 | Landscape (spectacular) | 368 |
26,846 format instances
Accept full-motion video (typically 10 or 15 seconds, silent).
25,050 format instances
Accept a static image — a single high-res JPG or PNG runs everywhere.
9,379 format instances
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 25,755 of 29,260 clean format instances (88%); the balance run smaller or publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover the large majority of this market.
How Much Does DOOH Cost in Philadelphia?
You don't need a rate card or a six-figure budget to run out-of-home in Philadelphia. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on an I-95 bulletin, a subway-platform screen, a gym display, or a bar TV. You're never charged a premium for "better" inventory; a bigger budget simply earns more impressions across the metro. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Philadelphia screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Philadelphia screens?
Live on Philadelphia screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 12,258 screens, zoomed in on the Philadelphia landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — the blocks around Independence Hall, the Art Museum steps, both South Philly stadiums, Rittenhouse Square, and PHL.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[17], then geofence every bookable screen within reach of that path: the billboards, gas-pump screens, convenience stores, bars, casual-dining spots, and gyms a driver actually passes end to end.
Here are three of Philadelphia's major arteries. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
But the routing engine doesn't stop at the metro's edge. Point it at the classic 62-mile run down the shore — NJ-42 onto the Atlantic City Expressway — and Goldfish still finds more than 1,500 bookable screens the whole way, from South Jersey gas stations to Atlantic City convenience, casual-dining, and boardwalk-district screens[19]. That's the difference between buying a circle on a map and following your customer's actual route.
0 bookable screens sit within 0.75 miles of I-95 Delaware Expressway (Bristol, PA → Chester, PA, 37.4 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Philadelphia plan [1] — or, for the long-haul route, a dedicated corridor plan [19] — against Mapbox driving geometry [17], counting each screen within the listed buffer of the route.
Screen Formats Active in Philadelphia
Real photos of the screen formats running in the Philadelphia plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Old City[5]
The nation's largest collection of 18th- and early-19th-century buildings, anchored by Independence Hall and the Liberty Bell — dense tourist foot traffic and a growing gallery/restaurant row that skews evening and weekend.
Rittenhouse Square[5]
Tree-lined Center City blocks around Philadelphia's most storied park — a high-income residential and retail core with steady lunchtime and after-work office traffic.
Northern Liberties[5]
Former industrial district turned bar-and-brewery corridor just north of Center City, known for community festivals on its car-free streets.
University City[5]
West Philadelphia's academic and biotech hub around Penn and Drexel — a dense mix of student housing, office, and point-of-care screens tied to the region's largest employer.
East Passyunk[5]
South Philly's "delicious corridor" of Italian Market-adjacent dining and specialty retail, centered on the Singing Fountain.
Suggested Campaigns for This Market
Grocery / CPG drive-to-store
Grocery and convenience-store screens across the AM and evening commute, geofenced to the trade areas that over-index on this market's dense, walkable neighborhoods.
Build this plan →
Healthcare & employer recruiting
Office-building, doctor-office, and apartment-lobby screens to reach the University City / Penn Medicine workforce and the high-density residential corridors around Center City.
Build this plan →
Event & holiday surround
Roadside digital bulletins plus bar and casual-dining screens concentrated downtown and along the Parkway during the Flower Show and Wawa Welcome America windows.
Build this plan →
Sports & Entertainment Footprints
Citizens Bank Park[14]
42,901-seat ballpark in the South Philadelphia Sports Complex — home of the Philadelphia Phillies since 2004.
Lincoln Financial Field[15]
67,594-seat stadium — home of the Philadelphia Eagles and Temple University football.
Xfinity Mobile Arena[16]
Home of the Philadelphia Flyers and 76ers (seats up to 21,000 for concerts) — renamed from Wells Fargo Center in May 2025 after a new naming-rights deal.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Philadelphia. Different brands and markets — same platform, same playbook.
$36.83
Return on Ad Spend
Healthcare — OTC Medication
Read case study →
+33%
Dine-In Traffic Lift
Restaurants
Read case study →
29,000+
Store Visits Driven
Venue Types: Urban Panels — Auto Parts Retail
Read case study →
Frequently Asked Questions About Philadelphia DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — highway billboards, gas-pump screens, gyms, grocery aisles, bars, and airport terminals. It is a format viewers cannot skip, block, or mute, and it reaches people while they are out living their day.
How much does DOOH advertising cost in Philadelphia?
Philadelphia DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Philadelphia?
The live 30-mile Philadelphia plan carries 12,258 active digital screens across venue types including rideshare TV, convenience stores, grocery, doctor's offices, bars, casual dining, movie theaters, office lobbies, urban panels, and roadside digital billboards.
How many people can a Philadelphia DOOH campaign reach?
The current Philadelphia plan delivers roughly 3.37 billion monthly impressions across the metro, which sits in Nielsen DMA #5 with 3,145,920 TV homes.
How fast can a Philadelphia DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Regional Markets
Plan a Philadelphia Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code chY2INP7JFE), 30-mile radius around downtown Philadelphia / City Hall, de-duplicated so each screen is counted once, pulled 2026-07-04
- [2] U.S. Census Bureau (2020) via Wikipedia — Philadelphia
- [3] U.S. Census Bureau (2020) via Wikipedia — Delaware Valley (Philadelphia-Camden-Wilmington MSA)
- [4] ustvdb.com — 2024-25 Nielsen DMA rankings
- [5] Visit Philadelphia — Philadelphia Neighborhoods Guide
- [6] Penn Today (University of Pennsylvania) — FY24 Economic Impact Report, "Philadelphia's largest private employer" (53,000 direct employees)
- [7] The Philadelphia Inquirer — "Nine Philly-area companies, including Comcast and Burlington, made this year's Fortune 500" (June 4, 2026)
- [8] Wikipedia — Comcast
- [9] Wikipedia — Aramark
- [10] Wikipedia — FMC Corporation
- [11] Wikipedia — Independence Blue Cross
- [12] Data USA — Philadelphia, PA (U.S. Census ACS)
- [13] Wikipedia — Philadelphia Flower Show
- [14] Wikipedia — Citizens Bank Park
- [15] Wikipedia — Lincoln Financial Field
- [16] Wikipedia — Xfinity Mobile Arena (formerly Wells Fargo Center), renamed May 2025
- [17] Mapbox Directions API — driving route geometry for the I-95, I-76, and I-476 corridors plus the Jersey Shore (NJ-42 + Expressway) route corridor, pulled 2026-07-04
- [18] Wawa Welcome America — official event site (Philadelphia's Independence Day celebration series)
- [19] Goldfish DOOH Planning API — live saved plan (code mq_peCIRQ6g), a dedicated long-haul route corridor following the Jersey Shore (NJ-42 + Atlantic City Expressway, Philadelphia to Atlantic City), resold programmatic inventory excluded, pulled 2026-07-04
Get Your Ad on Philadelphia Screens
Every screen in the Philadelphia market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Philadelphia Screens