DOOH Marketing
DOOH Advertising in Syracuse, NY
Nielsen DMA #88 · 387,030 TV homes · city population 148,620. A live 30-mile plan around downtown Syracuse reaches 1,373 active digital screens delivering 168.8M monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Digital out-of-home (DOOH) is the screen advertising baked into everyday life — the bar TV during the game, the gas pump while you fill up, the lobby display on the walk into work, the bulletin on the drive up I-81. There's no skip button and no mute, because the screen is part of the room or the road you're already in.
We built the Goldfish platform so anyone can put a message on those screens without needing an agency or a media buyer on retainer: search real inventory by market and venue type, build a plan, and go live in under a day. If you'd rather hand it off, our team will plan, buy, and manage the whole campaign for you — same inventory, same pricing, same speed, just less of your time on it.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Below is that platform zoomed into one market — everything currently bookable in Syracuse, pulled live.
Why Syracuse Matters
Syracuse workers get to keep more of their day: a mean commute of just 18 minutes with 58.5% driving alone[6], well under the national average. Short, repeat commutes are exactly the pattern that makes gas-station, convenience, and roadside inventory efficient here — the audience passes the same corners on a loop.
Healthcare and higher ed anchor the local economy: Upstate Medical University alone employs roughly 11,300 people at Central New York's largest single workplace, and Syracuse University adds another 4,700 staff and faculty along the same East Side corridor[3], with National Grid's regional headquarters nearby. That concentration of office, campus, and point-of-care traffic supports inventory most markets Syracuse's size don't carry.
Two draws pull reach well beyond the metro: the Great New York State Fair, which brought 925,989 people through the Empire Expo Center over 13 days in 2025[4], and Destiny USA, New York's largest mall at 2.4 million square feet, running foot traffic through its doors year-round[5] — both sitting on the I-90 side of the metro that a Syracuse plan already covers.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Syracuse plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Syracuse plan[1] — the same corners along I-81, I-690, and downtown Salina Street. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Syracuse plan on 2026-07-02[1], with every screen counted once. The plan carries 1,373 active digital screens delivering 168,763,416 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Bars | 267 | 28,149,567 |
| Doctor Offices | 241 | 20,842,998 |
| Grocery | 230 | 33,260,392 |
| Gas Stations | 151 | 3,486,714 |
| Office Buildings | 90 | 20,939,730 |
| Casual Dining | 72 | 13,593,353 |
| Convenience Stores | 70 | 4,332,581 |
| Rideshare / Taxi TV | 67 | 138,904 |
| Movie Theaters | 36 | 3,001,021 |
| Gyms | 29 | 1,548,150 |
| Pharmacies | 30 | 6,888,869 |
| Digital Billboards | 20 | 10,110,247 |
| Airports | 19 | 1,989,468 |
| QSR | 12 | 2,964,311 |
| Apartment Buildings | 10 | 434,933 |
| Urban Panels | 8 | 5,177,196 |
| Sports Venues | 5 | 9,017,723 |
| Recreational Venues | 4 | 1,859,554 |
| Malls | 3 | 92,668 |
| Other venue types | 9 | 935,037 |
| Total | 1,373 | 168,763,416 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Syracuse within the 387,030-home DMA.
Syracuse Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Syracuse plan[1]. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market skews heavily 16:9 landscape, with a smaller block of 9:16 portrait for gas-pump and lobby screens.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 1,070 |
| 1280×960 | 4:3 | Landscape | 71 |
| 1080×1920 | 9:16 | Portrait | 62 |
| 720×1280 | 9:16 | Portrait | 32 |
| 1400×400 | 7:2 | Landscape (spectacular) | 10 |
| 1280×720 | 16:9 | Landscape | 6 |
1,164 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
1,096 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
406 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 1,251 of the 1,373 screens; the balance run small banner units or publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Syracuse?
There's no rate card and no minimum budget to run out-of-home in Syracuse. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a roadside bulletin, a gas-pump screen, a gym display, or a bar TV. You're never charged a premium for "better" inventory; a bigger budget simply earns more impressions across the metro. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Syracuse screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Syracuse screens?
Live on Syracuse screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 1,373 screens, zoomed in on the Syracuse landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — the corners around the JMA Wireless Dome, the Upstate Medical University Arena, Armory Square, Destiny USA, the airport, and out to the Empire Expo Center.
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Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a stadium approach — and we trace it with the Mapbox routing engine[11], then geofence every bookable screen within reach of that path: the billboards, gas-pump screens, bars, doctor's offices, and casual-dining spots a driver actually passes end to end.
Here are three of Syracuse's major arteries. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-81 North-South Spine (Cortland, NY → Central Square, NY, 52.9 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Syracuse plan [1] against Mapbox driving geometry [11], counting each screen within the listed buffer of the route.
Screen Formats Active in Syracuse
Real photos of the screen formats running in the Syracuse plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Armory Square[12]
Downtown's rebuilt warehouse district — the city's densest concentration of restaurants, bars, boutiques, and nightlife, anchored around the old Syracuse Armory.
Westcott[2]
The funky, walkable strip east of the Syracuse University campus, home to a mix of students, faculty, and longtime residents plus the Westcott Street Cultural Fair.
Tipperary Hill[2]
Syracuse's Irish West Side neighborhood, known for the world's only upside-down traffic light, a run of Irish pubs, and the city's Rosamond Gifford Zoo nearby.
Hawley-Green[2]
A historic district just north of downtown lined with restored 19th-century rowhouses, part of the walking tour of Syracuse's oldest residential blocks.
Suggested Campaigns for This Market
Higher-ed & healthcare recruiting
Office-building and doctor-office screens geofenced to the Upstate Medical University and Syracuse University campus corridor, where roughly 16,000 combined staff and faculty move through daily.
Build this plan →
Retail / mall drive-to-store
Grocery, gas-station, and convenience-store screens across the metro's commute pattern, plus roadside inventory feeding traffic toward Destiny USA.
Build this plan →
Game-day & fairgrounds surround
Bar and casual-dining screens near the JMA Wireless Dome and Upstate Medical University Arena on game days, plus billboards along I-90 and I-81 during the 13-day Great New York State Fair run.
Build this plan →
Sports & Entertainment Footprints
JMA Wireless Dome[7]
42,784-seat home of Syracuse University football, basketball, and lacrosse — the largest domed stadium on any college campus in the country.
Upstate Medical University Arena[8]
7,000-capacity downtown arena at the Onondaga County War Memorial — home of the Syracuse Crunch (AHL) since 1994.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Syracuse. Different brands and markets — same platform, same playbook.
+51%
Awareness Lift
Education — Higher Education
Read case study →
+6.51%
Store Visitation Lift
Retail — Store Remodel Campaign
Read case study →
+33%
Dine-In Traffic Lift
Restaurants
Read case study →
Frequently Asked Questions About Syracuse DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — highway billboards, gas-pump screens, gyms, grocery aisles, bars, and airport terminals. It is a format viewers cannot skip, block, or mute, and it reaches people while they are out living their day.
How much does DOOH advertising cost in Syracuse?
Syracuse DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Syracuse?
The live 30-mile Syracuse plan carries 1,373 active digital screens across venue types including bars, doctor's offices, grocery, gas stations, office lobbies, casual dining, convenience stores, gyms, movie theaters, and roadside digital billboards.
How many people can a Syracuse DOOH campaign reach?
The current Syracuse plan delivers roughly 168.8 million monthly impressions across the metro, which sits in Nielsen DMA #88 with 387,030 TV homes.
How fast can a Syracuse DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby New York Markets
Plan a Syracuse Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code uZDw0ZFcz78), 30-mile radius around downtown Syracuse, de-duplicated so each screen is counted once, pulled 2026-07-02
- [2] Visit Syracuse — Neighborhoods guide
- [3] CenterState CEO — Syracuse, New York fact sheet (major employers)
- [4] The Great New York State Fair — 2025 attendance recap
- [5] Wikipedia — Destiny USA
- [6] Data USA — Syracuse, NY (U.S. Census ACS commute data)
- [7] Wikipedia — JMA Wireless Dome
- [8] Wikipedia — Upstate Medical University Arena
- [9] ustvdb.com — 2024-25 Nielsen DMA rankings, Syracuse market
- [10] Wikipedia — Syracuse, New York
- [11] Mapbox Directions API — driving route geometry for the I-81, I-690, and I-90 corridors, pulled 2026-07-02
- [12] Visit Syracuse — Armory Square
Get Your Ad on Syracuse Screens
Every screen in the Syracuse market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
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