DOOH Marketing
DOOH Advertising in New York, NY
Nielsen DMA #1 · 7,494,510 TV homes. A live 30-mile plan around Midtown reaches 47,429 active digital screens delivering 22.1 billion monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Draw a 30-mile circle around Midtown Manhattan and it doesn't stay in Manhattan. It reaches every one of the five boroughs, crosses the Hudson into Newark and Jersey City, New Jersey, and pushes into southern Westchester County and western Nassau County on Long Island — the actual footprint of the country's single largest television market, Nielsen DMA #1, home to 7,494,510 TV households[4].
That's the case for digital out-of-home (DOOH): advertising built into the places people already spend their day — a subway platform panel, a taxi-top screen crossing the Brooklyn Bridge, a grocery-aisle display in Astoria — not a browser tab they can close. Goldfish Ads plans, buys, and measures that inventory across 100+ US markets and 35+ venue types, drawing the map exactly where the audience actually lives, works, and rides. Run it yourself in the self-serve platform and launch in under 24 hours, or hand the whole thing to our team to manage.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Here's exactly what's bookable across the New York metro right now.
Why New York Matters
Flip the usual commute story on its head: 44% of New Yorkers get to work on public transit, more than double the 21.6% who drive alone, with a mean one-way commute of 40.3 minutes[5] — long enough, and crowded enough, that a subway platform, a bus shelter, or a taxi-top screen catches the same rider morning after morning.
The office map keeps moving. JPMorgan Chase opened a brand-new 60-story global headquarters at 270 Park Avenue in October 2025, consolidating roughly 10,000 employees under one Midtown roof[6], while Goldman Sachs anchors 200 West Street downtown[7] and Pfizer runs its world headquarters out of The Spiral in Hudson Yards, a tower it moved into in 2023[8]. Three different Manhattan blocks, three different S&P 500 companies, thousands of workers passing the same handful of screens every weekday.
And then there's the calendar: Macy's sends its Thanksgiving Day Parade from Central Park to Herald Square in front of more than 44 million TV viewers every November[10], and the NYC Marathon pulls nearly two million spectators onto sidewalks across all five boroughs each fall[11] — on top of the roughly 360,000 people who pass through Times Square on an ordinary day[9].
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile New York plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the New York plan[1] — the same corners you pass on the BQE, the LIE, and the GW Bridge approach. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile New York plan on 2026-07-04[1], with every screen counted once. The plan carries 47,429 active digital screens delivering 22,097,671,396 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Rideshare / Taxi TV | 13,363 | 38,453,953 |
| Urban Panels | 6,881 | 3,438,709,496 |
| Doctor Offices | 4,085 | 155,660,704 |
| Rideshare / Taxi Toppers | 3,505 | 4,598,492,241 |
| Convenience Stores | 3,452 | 349,431,831 |
| Grocery | 2,611 | 875,960,650 |
| Bars | 1,874 | 1,166,371,609 |
| Casual Dining | 1,759 | 1,317,899,427 |
| Apartment Buildings | 1,474 | 328,619,277 |
| Movie Theaters | 1,169 | 231,352,661 |
| Office Buildings | 1,012 | 1,542,109,651 |
| Gas Stations | 942 | 68,461,111 |
| Pharmacies | 835 | 152,289,223 |
| Gyms | 733 | 149,246,409 |
| Malls | 657 | 2,037,360,877 |
| Subway | 546 | 373,280,797 |
| Bus Shelters | 389 | 543,215,545 |
| Digital Billboards | 326 | 3,351,794,823 |
| Train Stations | 325 | 129,662,048 |
| Airports | 236 | 747,776,864 |
| Banks | 221 | 81,374,295 |
| Liquor Stores | 186 | 12,229,658 |
| QSR | 176 | 19,900,225 |
| Sports Venues | 170 | 116,109,500 |
| Colleges | 159 | 65,867,959 |
| Recreational Venues | 100 | 164,306,581 |
| Hotels | 94 | 7,176,246 |
| Other venue types | 149 | 34,557,735 |
| Total | 47,429 | 22,097,671,396 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around Midtown Manhattan within the 7,494,510-home DMA.
New York Billboard Sizes & Creative Formats
These are the leading creative dimensions accepted across the live New York plan[1]. A single screen can accept more than one aspect ratio — a 16:9 landscape master plus a 9:16 portrait crop for taxi-top or elevator units, for example — so the counts below are format instances, not unique screens, and the seven rows shown cover the leading share of the market's format mix. The market is dominated by 16:9 landscape, with a large block of 9:16 portrait (elevator lobbies, taxi interiors) and a compact wide-format row built for street-level toppers.
| Resolution (px) | Aspect | Orientation | Format Instances |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 54,576 |
| 1080×1920 | 9:16 | Portrait | 20,273 |
| 640×360 | 16:9 | Landscape (compact rideshare/taxi screens) | 16,071 |
| 1400×400 | 3.5:1 | Landscape (wide-format digital billboard) | 4,619 |
| 1024×768 | 4:3 | Landscape | 3,832 |
| 560×160 | 3.5:1 | Landscape (compact wide-format) | 3,754 |
| 1280×720 | 16:9 | Landscape | 2,358 |
107,788 format instances
Accept full-motion video (typically 10 or 15 seconds, silent).
92,760 format instances
Accept a static image — a single high-res JPG or PNG runs everywhere.
48,562 format instances
Support audio, concentrated in bar, gym, and point-of-care venues.
Ship a 16:9 and a 9:16 master and you cover the large majority of the New York market.
How Much Does DOOH Cost in New York?
You don't need a Times Square billboard budget to put a message in front of New York. Campaigns start for as little as $50 a day, with no long-term commitment attached — launch, pause, and adjust on your own schedule.
Every screen in the plan sells at one flat, transparent CPM (cost per thousand impressions): a taxi-top screen crossing the Triborough, a grocery-aisle display in Astoria, or a digital billboard off the BQE, all the same price. A bigger budget simply buys more impressions across the metro, never access to a different tier of inventory. Scale up around the Marathon or the Thanksgiving parade, and scale back down whenever you want.
Start at $50/day
Enough to put a real message on New York screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on New York screens?
Live on New York screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 47,429 screens, zoomed in on the New York landmarks you actually walk past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — Times Square, Central Park, the Empire State Building, Madison Square Garden, Yankee Stadium, and out to JFK.
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Target Screens Along Any Route, Not Just a Radius
A radius treats every screen inside the circle the same. A route is different: hand us a real drive — a highway, a daily commute, a delivery loop — and Goldfish traces it with the Mapbox routing engine[20], then geofences every bookable screen within reach of that exact path, end to end.
Three corridors sit close to home: the I-495 Long Island Expressway running from Queens out to Great Neck on the Nassau County line; the I-95 corridor tracing the George Washington Bridge approach north through Riverdale and into Westchester and Connecticut; and the I-278 BQE, the Brooklyn-Queens Expressway carrying traffic from Bay Ridge up through Williamsburg and Long Island City to Astoria. Each is filtered live from the same 30-mile New York plan[1].
But the routing engine doesn't stop at the metro's edge. Point it at the 118-mile summer drive out to the Hamptons and Montauk — the LIE onto Sunrise and Montauk Highway — and Goldfish still finds more than 4,000 bookable screens the whole way east, from Queens gas stations to East End grocery, convenience, and casual-dining screens[21]. That's the difference between buying a circle on a map and following your customer's actual route: pick a corridor below to see the screens hugging it and the live venue mix end to end.
0 bookable screens sit within 0.75 miles of I-495 Long Island Expressway (Maspeth, Queens, NY → Great Neck, NY, 14.4 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile New York plan [1] — or, for the Long Island route, a dedicated LIE + Montauk Highway corridor plan [21] — against Mapbox driving geometry [20], counting each screen within the listed buffer of the route.
Screen Formats Active in New York
Real photos of the screen formats running in the New York plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Times Square / Theater District[9]
The physical hub of Manhattan's Theater District and one of the world's busiest pedestrian intersections — about 360,000 people pass through daily, more than 131 million a year, surrounded by the digital billboards that made the block famous.
Financial District[17]
Lower Manhattan's Wall Street corridor, anchored by the New York Stock Exchange and the narrow skyscraper canyons around it — once a business-only district, its residential population grew from 833 people in 1970 to roughly 61,000 by 2018.
Williamsburg, Brooklyn[18]
A former industrial waterfront turned nightlife and arts hub, linked to Manhattan's Lower East Side by the Williamsburg Bridge — one of the neighborhoods that put Brooklyn on the national cultural map.
Long Island City, Queens[19]
Rezoned from industrial to residential in 2001 and one of the city's fastest-growing neighborhoods since, with a skyline that now includes the 811-foot Orchard tower, topped out in 2024 — a short subway ride or ferry hop from Midtown.
Suggested Campaigns for This Market
Midtown & Lower Manhattan office-worker reach
Office-building and urban-panel screens around Midtown and the Financial District, where JPMorgan Chase's new 270 Park Avenue tower and Goldman Sachs' 200 West Street headquarters put thousands of employees on the same blocks every weekday.
Build this plan →
Tourist & event-crowd surround
Digital billboard and urban-panel screens around Times Square, Central Park, and the Macy's Thanksgiving Day Parade and NYC Marathon routes, where visitors and event crowds fill the same blocks with a captive audience.
Build this plan →
Five-borough commuter & rideshare reach
Doctor-office, rideshare/taxi TV and topper, subway, and bus-shelter screens built for a market where public transit — not driving — is the dominant daily commute.
Build this plan →
Sports & Entertainment Footprints
Madison Square Garden[12]
The 4 Pennsylvania Plaza arena in Midtown Manhattan, home of the New York Knicks and New York Rangers, seating up to roughly 22,000 for concerts — sitting directly above Penn Station, one of the busiest transit hubs in the Western Hemisphere.
Yankee Stadium[13]
The current 46,537-seat ballpark at 1 East 161st Street in the Bronx, home of the New York Yankees since it opened in April 2009.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in New York. Different brands and markets — same platform, same playbook.
+130%
Consideration Lift
Banking — Betterment
Read case study →
29,000+
Store Visits Driven
Venue Types: Urban Panels — Auto Parts Retail
Read case study →
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
Frequently Asked Questions About New York DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — subway platform panels, bar TVs, taxi-top screens, and Times Square-style digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in New York?
New York DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in New York?
The live 30-mile New York plan carries 47,429 active digital screens across venue types including rideshare and taxi TV, urban panels, doctor offices, taxi toppers, convenience stores, grocery, and Times Square-area digital billboards.
How many people can a New York DOOH campaign reach?
The current New York plan delivers roughly 22.1 billion monthly impressions across the metro, which sits in Nielsen DMA #1 with 7,494,510 TV homes — the single largest television market in the United States.
How fast can a New York DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Markets
Plan a New York Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code K7OH21ZoLMs), 30-mile radius around Midtown Manhattan (lat/lng points targeting), de-duplicated so each screen is counted once, pulled 2026-07-04
- [4] ustvdb.com — 2024-25 Nielsen DMA rankings (New York #1, 7,494,510 TV homes, 5.972% of U.S. TV households)
- [5] Data USA — New York, NY (U.S. Census ACS commute data, 2024: public transit 44%, drove alone 21.6%, worked at home 16.9%, mean commute 40.3 minutes)
- [6] Wikipedia — JPMorgan Chase (S&P 500 component; new global headquarters at 270 Park Avenue, Midtown Manhattan, opened October 2025; Fortune 500 #11)
- [7] Wikipedia — Goldman Sachs (S&P 500 component; headquartered at 200 West Street, Lower Manhattan; Fortune 500 #32 by revenue)
- [8] Wikipedia — Pfizer (S&P 500 component; world headquarters at The Spiral, 66 Hudson Boulevard, Hudson Yards, Manhattan, since April 2023; Fortune 500 #69)
- [9] Wikipedia — Times Square (approximately 360,000 pedestrian visitors a day, over 131 million a year; annual New Year's Eve ball drop draws about one million revelers)
- [10] Wikipedia — Macy's Thanksgiving Day Parade (founded 1924; more than 44 million TV viewers; route runs from Central Park to Herald Square)
- [11] Wikipedia — New York City Marathon (59,135 finishers in 2025 with over 200,000 applicants; nearly two million spectators line the five-borough course; an Abbott World Marathon Major)
- [12] Wikipedia — Madison Square Garden (4 Pennsylvania Plaza, Midtown Manhattan; home of the New York Knicks and New York Rangers; up to 22,000 seats for concerts)
- [13] Wikipedia — Yankee Stadium (1 East 161st Street, the Bronx; current stadium opened April 2009; 46,537-seat capacity for baseball)
- [14] Wikipedia — Empire State Building (350 Fifth Avenue, Manhattan; roughly four million tourists visit the 86th- and 102nd-floor observatories annually)
- [15] Wikipedia — Central Park (843 acres; approximately 42 million visitors annually; the most-visited urban park in the United States)
- [16] Wikipedia — John F. Kennedy International Airport (62,629,455 passengers in 2025; the busiest of the seven airports in the New York airport system)
- [17] Wikipedia — Financial District, Manhattan (Lower Manhattan's Wall Street financial hub, anchored by the New York Stock Exchange; roughly 61,000 residents by 2018, up from 833 in 1970)
- [18] Wikipedia — Williamsburg, Brooklyn (nightlife and arts neighborhood connected to Manhattan's Lower East Side by the Williamsburg Bridge)
- [19] Wikipedia — Long Island City (Queens neighborhood rezoned from industrial to residential in 2001; one of New York City's fastest-growing neighborhoods, with a skyline including the 811-foot Orchard tower topped out in 2024)
- [20] Mapbox Directions API — driving route geometry for the I-495, I-95, I-278, and the 118-mile Long Island (LIE + NY-27 to Montauk) corridors, pulled 2026-07-04
- [21] Goldfish DOOH Planning API — live saved plan (code OwuWTZfUu8w), a dedicated Long Island route corridor following the LIE and Sunrise/Montauk Highway from Midtown Manhattan out to Montauk, resold programmatic inventory excluded, pulled 2026-07-04
Get Your Ad on New York Screens
Every screen in the New York market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on New York Screens