DOOH Marketing
DOOH Advertising in Youngstown, OH
Youngstown, OH is Nielsen DMA #118 with 263,000 TV homes — its own standalone media market. A live 30-mile plan around downtown carries 1,700 active digital screens delivering 207.8 million monthly impressions across the Mahoning Valley.
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DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Youngstown lost roughly half its steel jobs in a single week in 1977 and spent the decades since rebuilding around a university, a hospital system, and a growing EV supply chain instead of one industry. That kind of city runs on repetition, not a single big billboard: the same drivers passing the same gas station, the same grocery store, the same bar on Federal Plaza, week after week. Digital out-of-home is built for exactly that pattern — screens wired into the places people already stop, showing a message nobody can skip, mute, or scroll past.
Goldfish Ads is the platform behind it: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, launching campaigns in under 24 hours instead of the weeks a traditional out-of-home buy takes. Handle it yourself in the self-serve tool, or hand it to our team to plan and manage for you — either way you get precise activation across every market, publisher, and inventory source, with measurement built in to prove what the spend actually delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Below is that same platform, zoomed all the way into Youngstown — everything you see here is bookable today.
Why Youngstown Matters
September 19, 1977 — "Black Monday" — is the date Youngstown's own Wikipedia history marks as the death knell of the old-line steel industry here, when a large portion of Youngstown Sheet and Tube shut down; U.S. Steel left the area within a few years and Republic Steel filed for bankruptcy not long after[3]. What replaced that industry is a smaller, steadier mix: Youngstown State University is now the city's largest employer[3], posting a fall 2025 headcount of 12,240 students — the highest since 2018 and a second straight year of growth[10]; Mercy Health runs hospitals across Mahoning, Trumbull, and Columbiana counties as Ohio's largest health system[11]; and roughly 15 miles away near Lordstown, a General Motors-LG Chem joint venture invested up to $2.3 billion turning a shuttered GM assembly plant into an EV battery cell facility[12].
The city itself counted 60,068 residents at the 2020 census[3], inside a two-county Mahoning-Trumbull metro of 430,591 people[4]. 73.7% of workers drive alone and the average commute runs just 20.3 minutes[5] — short enough that the same gas station or grocery screen catches the same driver several times a week, on a route that barely changes.
Every Labor Day week, the Canfield Fair — Ohio's largest county fair, per Wikipedia — draws crowds onto 353 acres about 8 miles south of downtown[13], and year-round the Youngstown Phantoms play home hockey at the Covelli Centre[7] while the Youngstown Foundation Amphitheatre fills a roughly 4,800-seat downtown bowl for concerts[9] — three very different crowds, funneled through the same handful of downtown bar, restaurant, and billboard screens.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Youngstown plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Youngstown plan[1] — the same corners you drive past on I-680, US-422, and OH-11. Drag inside any panel to look around. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Youngstown plan on 2026-07-05[1], with every screen counted once. The plan carries 1,700 active digital screens delivering 207,805,982 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Bars | 313 | 41,465,619 |
| Grocery | 312 | 40,385,241 |
| Doctor Offices | 200 | 8,063,621 |
| Convenience Stores | 170 | 8,112,724 |
| Gas Stations | 165 | 9,207,304 |
| Casual Dining | 147 | 47,505,530 |
| Office Buildings | 144 | 1,939,163 |
| Digital Billboards | 39 | 15,329,937 |
| Movie Theaters | 39 | 6,080,904 |
| QSR | 39 | 6,570,933 |
| Gyms | 29 | 3,552,454 |
| Liquor Stores | 27 | 762,983 |
| Pharmacies | 27 | 4,142,784 |
| Other venue types | 49 | 14,686,785 |
| Total | 1,700 | 207,805,982 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Youngstown within the 263,000-home DMA.
Youngstown Billboard Sizes & Creative Formats
These are the real screen formats running in the live Youngstown plan[1], counted as unique screens. Build one 16:9 master and one 9:16 crop and you'll cover almost everything that's bookable here.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 1,296 |
| 1080×1920 | 9:16 | Portrait | 106 |
| 728×90 | 364:45 | Landscape (banner strip) | 76 |
| 1280×720 | 16:9 | Landscape | 48 |
| 1280×960 | 4:3 | Landscape | 31 |
| 840×400 | 21:10 | Landscape (spectacular) | 26 |
1,471 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
1,572 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
493 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 1,583 of the 1,700 screens; the balance run small banner units or publisher-defined sizes.
How Much Does DOOH Cost in Youngstown?
You don't need a battery-plant-sized budget to get a message onto Youngstown screens. Campaigns start at $50 a day, no long-term contract required — launch, adjust, or pause on your own schedule.
Every screen in the plan runs at one flat CPM (cost per thousand impressions), whether it's a gas-station screen, a grocery-aisle display, a doctor's-office TV, or a downtown bar near the Covelli Centre. Nobody pays extra for "better" placement — a bigger budget just buys more impressions across the same metro. Scale it up or down whenever the campaign calls for it.
Start at $50/day
Enough to put a real message on Youngstown screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Youngstown screens?
Live on Youngstown screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 1,700 screens, zoomed in on the Youngstown landmarks people actually navigate by. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — around Federal Plaza downtown, the Youngstown State University campus, the Covelli Centre[7], the Butler Institute of American Art on Wick Avenue[17], Fellows Riverside Gardens in Mill Creek Park[6], and the Wick Park Historic District's Fifth Avenue mansion row[14].
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Target Screens Along Any Route, Not Just a Radius
Most out-of-home planning stops at a radius or a market boundary line. Goldfish plans along the actual roads people drive instead. Give us a route — a daily commute, a highway, a plant-to- downtown run — and we trace it with the Mapbox routing engine[18], then geofence every bookable screen within reach of that path: the gas stations, doctor's offices, grocery stores, and bars a driver actually passes end to end.
Here are three of Youngstown's major arteries — the I-680 loop that rings the city from Girard through downtown to Poland, US-422 running east from Girard to Lowellville near the Pennsylvania line, and OH-11 connecting Warren south into Youngstown. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-680 Youngstown Loop (Girard, OH → Poland, OH, 13.7 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Youngstown plan [1] against Mapbox driving geometry [18], counting each screen within the listed buffer of the route.
Screen Formats Active in Youngstown
Real photos of the screen formats running in the Youngstown plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Wick Park Historic District[14]
The mansion district on Youngstown's north side, listed on the National Register since 1990 — Fifth Avenue is lined with homes built by the city's early-20th-century industrial elite, and the Neoclassical Stambaugh Auditorium anchors its western edge.
Brier Hill[15]
Youngstown's unofficial "Little Italy," the site of the city's first Italian settlement, built up around coal mines and blast furnaces before urban renewal and the steel collapse reshaped it — still home to St. Anthony's Church and the birthplace of Brier Hill-style pizza.
Smoky Hollow[16]
A former immigrant mill-worker neighborhood northeast of downtown, now folded into the Youngstown State University campus — the Mahoning Valley Restaurant (MVR) has poured drinks in the Hollow since the late 1920s.
Downtown Youngstown[3]
The civic and entertainment core built around Federal Plaza — home to the Covelli Centre, the Youngstown Foundation Amphitheatre, and the Butler Institute of American Art, all within a few blocks of each other.
Suggested Campaigns for This Market
Manufacturing & EV workforce reach
Gas-station, convenience-store, and casual-dining screens along the I-680 and OH-11 shift-change commute routes that carry the daily workforce between downtown Youngstown and the Mahoning Valley's manufacturing sites, including the Ultium Cells battery plant near Lordstown.
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Downtown event & nightlife surround
Bar, casual-dining, and billboard screens concentrated around Federal Plaza for Youngstown Phantoms games at Covelli Centre and concert nights at the Youngstown Foundation Amphitheatre.
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Grocery / CPG drive-to-store
Grocery and doctor-office screens — the two largest venue categories in this plan — across the daily AM and PM commute along Market Street, Mahoning Avenue, and the I-680/OH-11 approaches.
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Sports & Entertainment Footprints
Covelli Centre[7]
Downtown arena opened in 2005, seating 5,900 for basketball and 5,717 for hockey — home ice of the Youngstown Phantoms (USHL) since 2009.
Youngstown Foundation Amphitheatre[9]
A roughly 4,800-capacity outdoor concert venue that opened downtown in 2019, built on the site of the former Wean United industrial complex.
Stambaugh Stadium[8]
Built in 1982 on the Youngstown State University campus — a 20,630-seat capacity since 1997, the largest stadium in the Missouri Valley Football Conference.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Youngstown. Different brands and markets — same platform, same playbook.
+6.51%
Store Visitation Lift
Retail — Store Remodel Campaign
Read case study →
$36.83
Return on Ad Spend
Healthcare — OTC Medication
Read case study →
+8%
Sales Lift
Seasonality — Beverage Brand
Read case study →
Frequently Asked Questions About Youngstown DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — gas-pump displays, grocery aisles, doctor's offices, bars, gyms, movie theaters, and roadside digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in Youngstown?
Youngstown DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Youngstown?
The live 30-mile Youngstown plan carries 1,700 active digital screens across venue types including bars, grocery, doctor offices, convenience stores, gas stations, casual dining, and digital billboards.
How many people can a Youngstown DOOH campaign reach?
The current Youngstown plan delivers roughly 207.8 million monthly impressions, in Nielsen DMA #118 with 263,000 TV homes.
Does a Youngstown campaign also reach Warren, Boardman, and Niles?
Yes. The live plan is a 30-mile radius around downtown Youngstown, so it already covers the wider Mahoning Valley — Warren, Boardman, Niles, Girard, and Canfield are all inside the same footprint, no separate plan required.
How fast can a Youngstown DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Ohio Markets
Plan a Youngstown Campaign
Browse Bookable Venue Types
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code Etjj2w_u5GY), 30-mile radius around downtown Youngstown (lat/lng points targeting), resold programmatic inventory excluded so each screen is counted once, pulled 2026-07-05
- [2] ustvdb.com — 2024-25 Nielsen DMA rankings (Youngstown, OH market, #118 nationally, 263,000 TV homes)
- [3] Wikipedia — Youngstown, Ohio (2020 census population 60,068; the September 19, 1977 closure of a large portion of Youngstown Sheet and Tube — "Black Monday" — described as "the death knell of the old area steel industry"; "the city's largest employer is Youngstown State University... serves about 11,000 students"; lists Brier Hill, Crandall Park, North Heights, Wick Park, Smoky Hollow, and Downtown among named neighborhoods)
- [4] Wikipedia — Youngstown-Warren-Boardman, OH-PA Metropolitan Statistical Area (2020 census population 430,591 for the current two-county Mahoning + Trumbull County MSA definition)
- [5] Data USA — Youngstown, OH (2024 U.S. Census ACS commute data: 73.7% drove alone, 9.33% carpooled, 7.21% worked from home, 20.3-minute average commute)
- [6] Wikipedia — Mill Creek Park (2,658-acre park founded in 1891 by Youngstown attorney Volney Rogers, opened 1893; spans Youngstown and Boardman with 45 miles of trails; home to Fellows Riverside Gardens and the 1845-46 Lanterman's Mill)
- [7] Wikipedia — Covelli Centre (opened October 19, 2005; downtown Youngstown arena seating 5,900 for basketball and 5,717 for hockey; home ice of the Youngstown Phantoms (USHL) since 2009; owned by the City of Youngstown)
- [8] Wikipedia — Stambaugh Stadium (built 1982 on the Youngstown State University campus; 20,630-seat capacity since 1997, the largest stadium in the Missouri Valley Football Conference; home of YSU Penguins football)
- [9] Wikipedia — Youngstown Foundation Amphitheatre (opened June 14, 2019 at 201 South Phelps Street in downtown Youngstown; approximately 4,800-person capacity; owned by the City of Youngstown, built on the former Wean United industrial site)
- [10] The Vindicator — "YSU enrollment of 12,240 students highest since 2018," Sept. 2025 (fall 2025 headcount of 12,240, the university's second consecutive year of enrollment growth)
- [11] Mercy Health — about-us/regions/youngstown page ("Mercy Health — Youngstown proudly serves the health care needs of Mahoning, Trumbull and Columbiana counties"; Mercy Health described as "the largest health system in Ohio")
- [12] JobsOhio — "Ultium Cells" success story (50/50 joint venture between General Motors and LG Chem announced December 2019; up to $2.3 billion invested in a Lordstown, Ohio lithium-ion battery cell plant expected to create about 1,000 jobs; built on the site of GM's former Lordstown assembly plant, which closed in March 2019)
- [13] Wikipedia — Canfield Fairgrounds (Canfield Fair founded 1846 by the Mahoning County Agricultural Society; "the largest county fair in the state of Ohio"; 353-acre fairgrounds in Canfield, Ohio, about 8 miles south of downtown Youngstown)
- [14] Wikipedia — Wick Park Historic District (north-side Youngstown district roughly bounded by 5th Ave, Park Ave, Elm St, and Broadway; listed on the National Register of Historic Places April 5, 1990; Fifth Avenue lined with mansions built by the city's early-20th-century industrial elite; Stambaugh Auditorium stands on the district's western edge)
- [15] Wikipedia — Brier Hill (Youngstown neighborhood "widely recognized as the city's unofficial Little Italy," site of the city's first Italian settlement, organized around St. Anthony's Church; birthplace of Brier Hill-style pizza)
- [16] Wikipedia — Smoky Hollow (neighborhood) (a former immigrant mill-worker neighborhood northeast of downtown Youngstown, now home to Youngstown State University facilities; the Mahoning Valley Restaurant (MVR) has operated there since the late 1920s)
- [17] Wikipedia — Butler Institute of American Art (founded 1919 by industrialist Joseph G. Butler Jr.; "the first museum dedicated exclusively to American art"; 524 Wick Avenue, Youngstown; original McKim, Mead & White building on the National Register of Historic Places)
- [18] Mapbox Directions API — driving route geometry for the I-680, US-422, and OH-11 corridors, pulled 2026-07-05
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