DOOH Marketing
DOOH Advertising in Pittsburgh, PA
Nielsen DMA #27 · 1,167,890 TV homes · city population 302,971. A live 30-mile plan around downtown Pittsburgh reaches 4,701 active digital screens delivering 876 million monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Pittsburgh sits where three rivers and three tunnels funnel almost every driver in the metro through a handful of corridors — the Fort Pitt Bridge, the Parkway East and West, the Birmingham Bridge — on the way to work, to a Steelers or Penguins game, or home to Squirrel Hill and Lawrenceville. That's a market built for out-of-home: the same commuters, the same choke points, day after day.
Digital out-of-home (DOOH) is advertising on the screens those commuters pass — digital billboards on the Parkway, screens at the gas pump, the gym, the grocery aisle, bars on Carson Street, and the airport terminal. Nobody skips it, blocks it, or mutes it, because it's part of the world they're already moving through. Goldfish Ads plans, buys, and measures that inventory across 100+ US markets and 35+ venue types — run it yourself in the self-serve platform, launch in under 24 hours, or hand the whole thing to our team to manage.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Here's exactly what's bookable across the Pittsburgh metro right now.
Why Pittsburgh Matters
Healthcare, banking, and materials science anchor this economy. UPMC is Allegheny County's single largest employer[3] and the largest nongovernment employer in Pennsylvania, based at 200 Lothrop Street in Oakland[13]. PNC Financial Services Group, an S&P 500 company, runs its headquarters out of the Tower at PNC Plaza downtown[14], and PPG Industries — a Fortune 500 name synonymous with the city — is headquartered a few blocks away at One PPG Place[15]. The University of Pittsburgh and Carnegie Mellon University round out the county's top-ten employer list[3], which is why office-lobby, point-of-care, and campus-adjacent inventory over-indexes here relative to a market this size.
Getting around is still mostly a driving habit: 47.5% of workers drive alone, with a mean commute of 22.7 minutes[6] — funneled through a small set of bridges and tunnels that make roadside bulletins and gas-station screens unusually efficient here, since the same drivers pass the same chokepoints daily.
Two very different crowds move the calendar: Picklesburgh, a downtown culinary festival named the #1 Specialty Food Festival in the U.S. five times[4], and Anthrocon, which packed 18,357 attendees into the David L. Lawrence Convention Center in 2025[5] — both concentrated downtown, where bar and casual-dining screen density is highest.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Pittsburgh plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Pittsburgh plan[1] — the same corners you drive past on the Parkway, Route 28, and the North Shore. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Interactive map loads in your browser.
Inventory by Venue Type
Pulled live from the saved 30-mile Pittsburgh plan on 2026-07-03[1], with every screen counted once. The plan carries 4,701 active digital screens delivering 876,051,306 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Bars | 1,010 | 149,407,717 |
| Grocery | 722 | 100,182,835 |
| Casual Dining | 564 | 88,244,537 |
| Gas Stations | 365 | 18,016,064 |
| Doctor Offices | 336 | 9,022,279 |
| Rideshare / Taxi TV | 331 | 1,353,515 |
| Office Buildings | 254 | 22,097,997 |
| Convenience Stores | 190 | 14,344,705 |
| Digital Billboards | 147 | 72,580,714 |
| Sports Venues | 143 | 23,834,459 |
| Apartment Buildings | 140 | 18,630,655 |
| Pharmacies | 93 | 14,867,371 |
| Gyms | 91 | 11,656,773 |
| Malls | 69 | 262,308,005 |
| Movie Theaters | 64 | 15,625,450 |
| Urban Panels | 54 | 36,295,441 |
| Hotels | 37 | 1,029,791 |
| Other venue types | 30 | 3,387,952 |
| Recreational Venues | 23 | 4,858,895 |
| QSR | 22 | 2,338,779 |
| Airports | 16 | 5,967,372 |
| Total | 4,701 | 876,051,306 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Pittsburgh within the 1,167,890-home DMA.
Pittsburgh Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Pittsburgh plan[1]. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is dominated by 16:9 landscape, with a solid block of 9:16 portrait for gas-pump, elevator, and lobby screens, plus a wide-format banner row for digital billboards.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 3,426 |
| 1080×1920 | 9:16 | Portrait | 481 |
| 728×90 | 8:1 | Landscape (banner) | 159 |
| 1280×720 | 16:9 | Landscape | 129 |
| 1280×960 | 4:3 | Landscape | 104 |
| 720×1280 | 9:16 | Portrait | 82 |
4,008 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
4,196 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
1,299 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 4,381 of the 4,701 screens; the balance run small banner units or publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Pittsburgh?
There's no rate card and no six-figure minimum to run out-of-home in Pittsburgh. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan sells at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a Parkway bulletin, a gas-pump screen, a gym display, or a Carson Street bar TV. A bigger budget simply earns more impressions across the metro, never access to different inventory. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Pittsburgh screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Pittsburgh screens?
Live on Pittsburgh screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 4,701 screens, zoomed in on the Pittsburgh landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — the corners around the arena, the two North Shore stadiums, the Strip District, Pitt's campus, and out to the airport.
Interactive map loads in your browser.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[11], then geofence every bookable screen within reach of that path: the billboards, gas-pump screens, bars, casual-dining spots, and grocery stores a driver actually passes end to end.
Here are three of Pittsburgh's major arteries — the Parkway spine that runs through the tunnels, the north-south I-79 corridor, and the Allegheny Valley route northeast of downtown. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
Screen Formats Active in Pittsburgh
Real photos of the screen formats running in the Pittsburgh plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Strip District[2]
Historic wholesale market district along the Allegheny River, now a dense mix of ethnic grocers, specialty shops, and restaurants — a tech and foot-traffic hub with steady daytime and weekend crowds.
Lawrenceville[2]
Nearly two miles of Butler Street lined with boutiques, breweries, and galleries — one of the city's fastest-changing neighborhoods and a strong fit for lifestyle and craft-beverage advertisers.
South Side[2]
Carson Street anchors the city's late-night bar and live-music scene, with daytime shops and riverfront trails drawing a second, different crowd — dual-daypart bar and casual-dining inventory.
Oakland[2]
University district anchored by the Cathedral of Learning and the Carnegie museums — dense student and researcher foot traffic around Pitt and Carnegie Mellon.
Suggested Campaigns for This Market
Healthcare & higher-ed workforce reach
Office-building, doctor-office, and gym screens concentrated around Oakland and Downtown, reaching the UPMC, Pitt, and Carnegie Mellon workforce and student population.
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Grocery / CPG drive-to-store
Convenience-store and grocery screens across the AM and PM commute, geofenced to the metro's dense grocery and gas-station corridors.
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Gameday & festival surround
Bars, casual-dining, and urban-panel screens concentrated Downtown and on the North Shore during Steelers, Penguins, and Pirates gamedays and festival weekends like Picklesburgh.
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Sports & Entertainment Footprints
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Pittsburgh. Different brands and markets — same platform, same playbook.
2x
Store Visit Likelihood
Brand Awareness — Paint Brand
Read case study →
29,000+
Store Visits Driven
Venue Types: Urban Panels — Auto Parts Retail
Read case study →
+41%
Website Conversion Lift
Increase Web Traffic — Sports Betting
Read case study →
Frequently Asked Questions About Pittsburgh DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — highway billboards, gas-pump screens, gyms, grocery aisles, bars, and airport terminals. It is a format viewers cannot skip, block, or mute, and it reaches people while they are out living their day.
How much does DOOH advertising cost in Pittsburgh?
Pittsburgh DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Pittsburgh?
The live 30-mile Pittsburgh plan carries 4,701 active digital screens across venue types including bars, grocery, casual dining, gas stations, doctor's offices, office lobbies, convenience stores, roadside digital billboards, and sports venues.
How many people can a Pittsburgh DOOH campaign reach?
The current Pittsburgh plan delivers roughly 876 million monthly impressions across the metro, which sits in Nielsen DMA #27 with 1,167,890 TV homes.
How fast can a Pittsburgh DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Pennsylvania Markets
Plan a Pittsburgh Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code 7AJ8Rdr7LpQ), 30-mile radius around downtown Pittsburgh, de-duplicated so each screen is counted once, pulled 2026-07-03
- [2] Pittsburgh Beautiful — Pittsburgh's Neighborhoods: A Guide for First-Time Visitors (2025)
- [3] PA Dept. of Labor & Industry, Center for Workforce Information & Analysis — Top 50 Employers, Allegheny County, 4th Quarter 2025
- [4] Visit Pittsburgh — Pittsburgh Summer Festivals guide (Picklesburgh)
- [5] Wikipedia — Anthrocon
- [6] Data USA — Pittsburgh, PA (U.S. Census ACS commute data)
- [7] Wikipedia — PPG Paints Arena
- [8] Wikipedia — Acrisure Stadium
- [9] ustvdb.com — 2024-25 Nielsen DMA rankings
- [10] Wikipedia — Pittsburgh (2020 U.S. Census population, city + MSA)
- [11] Mapbox Directions API — driving route geometry for the I-376, I-79, and PA Turnpike corridors, pulled 2026-07-03
- [12] Wikipedia — PNC Park
- [13] UPMC — Facts & Stats
- [14] Wikipedia — PNC Financial Services
- [15] Wikipedia — PPG Industries
Get Your Ad on Pittsburgh Screens
Every screen in the Pittsburgh market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
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Screens, impressions and flat pricing for Pittsburgh — real inventory, no rate card.
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