DOOH Marketing
DOOH Advertising in Orlando, FL
Nielsen DMA #15 · 1,902,420 TV homes. A live 30-mile plan around downtown Orlando reaches 7,250 active digital screens delivering 1.71B monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Orlando's resident population is 307,573[10]. Walt Disney World alone employs more than 80,000 people and pulled in an average of 49 million visitors a year in 2024 — enough to make it the largest single-site employer in the United States[5]. Add Universal Orlando's crowds and Orlando International Airport's 57.7 million annual passengers[14], and you get a market where the audience walking past a screen on any given day is mostly people who don't live here. Digital out-of-home (DOOH) is built for exactly that kind of audience — the digital screens people pass in the real world, on highway billboards, at the gas pump, in bars, hotel lobbies, and airport terminals. It's the one format nobody skips, blocks, or mutes, whether the person walking by is a resident or a visitor.
Goldfish Ads makes it easy: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, and launch in under 24 hours instead of the weeks traditional out-of-home takes. Run it yourself in the self-serve platform or hand it to our team to plan and manage for you — either way you get fast, precise activation across every market, publisher, and inventory source, with built-in measurement so you can prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in Orlando right now.
Why Orlando Matters
Two college-football dates fill Camping World Stadium in downtown Orlando every year: the Florida Classic, the FAMU-Bethune-Cookman rivalry that has averaged 61,988 fans a season since 1997 and carries an estimated $31 million local economic impact[6], and the Pop-Tarts Bowl, which drew 34,126 fans to its 2025 matchup[7]. Both spike bar, casual-dining, and roadside-billboard reach across downtown for a single weekend rather than spreading evenly across the metro.
Beyond the parks, Orlando has real in-city corporate anchors: Universal Orlando Resort is headquartered here and just opened its fourth theme park, the 110-acre Epic Universe, in May 2025[3][18]; Darden Restaurants — the S&P 500 parent of Olive Garden and LongHorn Steakhouse — is headquartered in Orlando and reported 191,105 employees in 2024[4]; and Marriott Vacations Worldwide, an S&P 600 company, is headquartered here too[16]. Two more major employers sit just outside city limits rather than in it: AdventHealth is headquartered in Altamonte Springs, a suburb north of downtown, not Orlando proper[15], and Lockheed Martin runs a major Missiles and Fire Control site in the metro — around 10,000 employees across its Orlando-area facilities — though its corporate headquarters sits elsewhere[17].
Day to day, 68.1% of workers still drive alone to work, with a mean commute of 26.2 minutes[8] — a shorter, denser commute than the theme-park traffic that dominates the region's image, and one that keeps gas-station and convenience-store screens catching the same local commuters on a predictable loop, on top of the visitor traffic that never really stops.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Orlando plan[1]. The radius legitimately reaches Kissimmee, the International Drive theme-park district, Winter Park, and the southern approaches to Sanford — that's the real sellable metro, not an error. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Orlando plan[1] — the same corners you drive past on I-4, the East-West Expressway, and International Drive. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Orlando plan on 2026-07-04[1], with every screen counted once. The plan carries 7,250 active digital screens delivering 1,714,901,808 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Rideshare / Taxi TV | 1,847 | 14,210,685 |
| Doctor Offices | 916 | 18,527,496 |
| Gas Stations | 571 | 17,705,142 |
| Bars | 544 | 83,868,824 |
| Apartment Buildings | 520 | 58,721,906 |
| Casual Dining | 419 | 165,628,654 |
| Convenience Stores | 414 | 45,535,853 |
| Grocery | 365 | 173,443,801 |
| Sports Venues | 256 | 25,470,074 |
| Digital Billboards | 253 | 438,325,777 |
| Movie Theaters | 250 | 59,019,823 |
| Office Buildings | 239 | 22,479,116 |
| Malls | 134 | 463,105,970 |
| Gyms | 118 | 16,521,759 |
| Airports | 116 | 39,344,103 |
| Pharmacies | 82 | 3,889,902 |
| Urban Panels | 47 | 37,820,965 |
| Recreational | 32 | 19,343,335 |
| Hotels | 31 | 2,131,135 |
| Other venue types | 96 | 9,807,488 |
| Total | 7,250 | 1,714,901,808 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Orlando within the 1,902,420-home DMA.
Orlando Billboard Sizes & Creative Formats
These are the actual screen dimensions running in the live Orlando plan[1], counted as format instances rather than unique screens — a single Orlando screen often accepts more than one creative dimension, which is why the rows below add up to more than the 7,250-screen total. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is mostly 16:9 landscape, with a meaningful 9:16 portrait block for gas-pump and lobby screens.
| Resolution (px) | Aspect | Orientation | Format Instances |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 10,131 |
| 1080×1920 | 9:16 | Portrait | 1,400 |
| 1400×400 | 7:2 | Landscape (spectacular) | 439 |
| 720×1280 | 9:16 | Portrait (small-format) | 429 |
| 1280×720 | 16:9 | Landscape (small-format) | 316 |
| 1024×768 | 4:3 | Landscape | 179 |
6,380 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
4,994 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
4,157 screens
Support audio, concentrated in bar, gas-station, and point-of-care venues.
Format-instance counts (top table) and screen-support counts (cards above) are pulled from two separate live queries against the same plan and are not directly comparable — see the data-file notes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Orlando?
You don't need a rate card or a six-figure budget to run out-of-home in Orlando. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a roadside bulletin, a gas-pump screen, a bar TV, or a taxi-top display. You're never charged extra for a specific venue type; a bigger budget simply earns more impressions across the metro. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Orlando screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Orlando screens?
Live on Orlando screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 7,250 screens, zoomed in on the Orlando-area landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — Walt Disney World, Universal Orlando, ICON Park and International Drive, the downtown arena, the stadium, Lake Eola, and out to the airport.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[11], then geofence every bookable screen within reach of that path: the billboards, gas-pump screens, convenience stores, bars, casual-dining spots, and apartment-lobby screens a driver actually passes end to end.
Here are three of Orlando's major arteries. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-4 Downtown Spine (Lake Buena Vista, FL → Winter Park, FL, 22.7 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Orlando plan [1] against Mapbox driving geometry [11], counting each screen within the listed buffer of the route.
Screen Formats Active in Orlando
Real photos of the screen formats running in the Orlando plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Downtown Orlando / Thornton Park[19]
Built around the 23-acre Lake Eola and its landmark fountain, with Thornton Park's brick-lined blocks of restaurants and boutiques just east of the water — the daytime office crowd and evening dining crowd overlap here more than anywhere else in the metro.
International Drive (I-Drive)[21]
An 11-mile tourist corridor of hotels, ICON Park, the Orange County Convention Center, and themed dining that runs from Orlando's southern city limit into unincorporated Orange County — the market's densest visitor-traffic strip.
College Park[2]
A walkable, tree-lined neighborhood just north of downtown built around Edgewater Drive's local shops and restaurants.
Mills 50[2]
A dense, culturally mixed district built around Vietnamese and broader Asian-American businesses, a few miles north of downtown.
The Milk District[2]
A compact strip east of downtown built around a former dairy plant, now a cluster of breweries, bars, and live-music spots.
Suggested Campaigns for This Market
Theme-park & visitor reach
Airport, hotel-lobby, and International Drive corridor screens timed to peak travel season and convention traffic — reaching a visitor population that outnumbers residents on any given day.
Build this plan →
Nightlife & dining drive-to-store
Bar and casual-dining screens concentrated in the Milk District, Mills 50, and Thornton Park, geofenced to run heaviest during evening and weekend dayparts.
Build this plan →
B2B & corporate workforce
Office-building and apartment-lobby screens across downtown and the College Park corridor, reaching the daytime corporate, healthcare, and aerospace workforce.
Build this plan →
Sports & Entertainment Footprints
Kia Center[12]
18,846-seat downtown arena — home of the Orlando Magic.
Camping World Stadium[13]
60,219-seat stadium in the West Lakes neighborhood of downtown Orlando — host of the Florida Classic, the Pop-Tarts Bowl, and the Citrus Bowl.
The Wheel at ICON Park[20]
400-foot observation wheel anchoring the 20-acre ICON Park entertainment complex on International Drive, operating since 2015.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Orlando. Different brands and markets — same platform, same playbook.
2.8x
Store Visit Lift
Visit to Store — Outdoor Clothing
Read case study →
+33%
Dine-In Traffic Lift
Restaurants
Read case study →
2x
Store Visit Likelihood
Brand Awareness — Paint Brand
Read case study →
Frequently Asked Questions About Orlando DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — highway billboards, gas-pump screens, gyms, grocery aisles, bars, and airport terminals. It is a format viewers cannot skip, block, or mute, and it reaches people while they are out living their day.
How much does DOOH advertising cost in Orlando?
Orlando DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Orlando?
The live 30-mile Orlando plan carries 7,250 active digital screens across venue types including rideshare/taxi TV, doctor's offices, gas stations, bars, apartment lobbies, casual dining, convenience stores, grocery, sports venues, and roadside digital billboards.
How many people can an Orlando DOOH campaign reach?
The current Orlando plan delivers roughly 1.71 billion monthly impressions across the metro, which sits in Nielsen DMA #15 with 1,902,420 TV homes.
How fast can an Orlando DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Florida Markets
Plan an Orlando Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code _JddL19U9TY), 30-mile radius around downtown Orlando, resold programmatic inventory excluded so each screen is counted once, pulled 2026-07-04
- [2] Visit Orlando — Orlando Neighborhoods & Districts guide
- [3] Wikipedia — Universal Orlando Resort
- [4] Wikipedia — Darden Restaurants
- [5] Wikipedia — Walt Disney World
- [6] Wikipedia — Florida Classic
- [7] Wikipedia — Pop-Tarts Bowl
- [8] Data USA — Orlando, FL (U.S. Census ACS commute data)
- [9] ustvdb.com — 2024-25 Nielsen DMA rankings (raw market table, Orlando-Daytona Beach-Melbourne)
- [10] Wikipedia — Orlando, Florida (U.S. Census Bureau 2020 population, city + metro)
- [11] Mapbox Directions API — driving route geometry for the I-4, FL-408 (East-West Expressway), and FL-528 (Beachline Expressway) corridors, pulled 2026-07-04
- [12] Wikipedia — Kia Center
- [13] Wikipedia — Camping World Stadium
- [14] Wikipedia — Orlando International Airport
- [15] Wikipedia — AdventHealth
- [16] Wikipedia — Marriott Vacations Worldwide
- [17] Orlando Economic Partnership — "How Lockheed Martin is Finding Success in Orlando"
- [18] Wikipedia — Epic Universe
- [19] Wikipedia — Lake Eola Park
- [20] Wikipedia — ICON Park
- [21] Wikipedia — International Drive
Get Your Ad on Orlando Screens
Every screen in the Orlando market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Orlando Screens