DOOH Marketing
Grocery Stores DOOH Advertising
Grocery DOOH reaches shoppers at the moment of purchase decision. In-store screens influence brand selection, drive trial, and capture impulse buys. 15–25 minute dwell with shoppers actively making brand decisions.
Who You Reach
Primary household shoppers, 15–25 min dwell, active purchase intent
Best Verticals
Format & Specs
Checkout LCD, aisle-end digital, entrance LED
Dwell time: 15–25 minutes
Why This Venue
Grocery is the ultimate point-of-purchase DOOH environment. Shoppers are actively making brand decisions as they walk past screens. For CPG brands, grocery DOOH closes the gap between awareness and conversion in a single touchpoint.
Strategic Insight
Checkout screens reach every customer. Aisle-end screens reach category shoppers. Entrance screens reach everyone entering. Each placement type serves a different campaign objective within the same venue.
Screens in the Wild
Grocery Stores DOOH Screens
Sample grocery stores inventory from publishers active across the network.
Top Markets for Grocery Stores DOOH
Industries That Buy Grocery Stores
Grocery Stores Case Studies & Benchmarks
Related on the Goldfish Taxonomy
Continue Down the Path-to-Purchase
Retail · OpenOOH 203
Adjacent venues
Convenience Stores
On-the-go consumers, 2–3 visits per week average, broad demographic
Pharmacies
Health-aware adults 35+, primary household decision-makers, high purchase intent
Liquor Stores
Adult beverage purchasers 21+, direct purchase context
Malls
Shoppers in active purchase mode, skews female 25–54, family households
Best-fit verticals
Plan a Campaign in Grocery Stores
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