DOOH Marketing

    Grocery Stores DOOH Advertising

    Grocery DOOH reaches shoppers at the moment of purchase decision. In-store screens influence brand selection, drive trial, and capture impulse buys. 15–25 minute dwell with shoppers actively making brand decisions.

    Ready to run Grocery Stores DOOH?

    Build a plan across live inventory — flat CPM starting at $18, live in under 24 hours.

    Build a PlanView Inventory by City

    Who You Reach

    Primary household shoppers, 15–25 min dwell, active purchase intent

    Format & Specs

    Checkout LCD, aisle-end digital, entrance LED

    Dwell: 15–25 minutes

    Best Verticals

    CPGBeverageHealth FoodsHouseholdPharmacy

    Why This Venue

    Grocery is the ultimate point-of-purchase DOOH environment. Shoppers are actively making brand decisions as they walk past screens. For CPG brands, grocery DOOH closes the gap between awareness and conversion in a single touchpoint.

    Strategic Insight

    Checkout screens reach every customer. Aisle-end screens reach category shoppers. Entrance screens reach everyone entering. Each placement type serves a different campaign objective within the same venue.

    Screens in the Wild

    Grocery Stores DOOH Screens

    Grocery digital out-of-home screen
    Grocery
    Grocery digital out-of-home screen
    Grocery
    Grocery digital out-of-home screen
    Grocery
    Grocery digital out-of-home screen
    Grocery
    Grocery digital out-of-home screen
    Grocery
    Grocery digital out-of-home screen
    Grocery

    Sample grocery stores inventory from publishers active across the network.

    Top Markets for Grocery Stores DOOH

    Dallas, TXSeattle, WASan Francisco, CAMinneapolis, MNBrooklyn, NYQueens, NYRiverside, CASan Juan, PR

    Industries That Buy Grocery Stores

    Food, Retail & CPGBeer & BeverageHealth & Wellness

    Grocery Stores Case Studies & Benchmarks

    Drive Sales

    +26% Sales Lift

    Lottery

    +21% Ticket Sales Lift

    Plan a Grocery Stores Buy

    DOOH Advertising Guide

    How digital out-of-home buying works, end to end

    Programmatic DOOH

    Buy screens the way you buy the rest of your media

    DOOH Targeting

    Audience, geo, venue, and daypart targeting options

    Geofencing & POI

    Radius, competitor, and store-level targeting

    Photo-Verified Proof of Play

    Screen photography attached to delivery reporting

    PMP vs Managed Service

    Which buying route fits your team

    Browse More

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    More like Grocery Stores

    Venue types with the same audience

    Convenience Stores

    Shares the Food, Retail & CPG playbook

    Malls

    Shares the Food, Retail & CPG playbook

    Billboards

    Shares the Food, Retail & CPG playbook

    Campaigns with a similar mix

    Healthcare — OTC Medication

    Shares the Health & Wellness playbook

    Retail — Store Remodel Campaign

    Shares the Food, Retail & CPG playbook

    CPG — Hair Care Brand

    Shares the Food, Retail & CPG playbook

    Markets that fit this plan

    Billings, MTFort Myers-Naples, FLGreensboro, NC

    Related on the Goldfish Taxonomy

    Continue Down the Path-to-Purchase

    Retail · OpenOOH 203

    Adjacent venues

    Convenience Stores

    On-the-go consumers, 2–3 visits per week average, broad demographic

    Pharmacies

    Health-aware adults 35+, primary household decision-makers, high purchase intent

    Liquor Stores

    Adult beverage purchasers 21+, direct purchase context

    Malls

    Shoppers in active purchase mode, skews female 25–54, family households

    Best-fit verticals

    Alcohol, Beer & RTD

    Vertical playbook with best-fit creative and KPIs.

    Plan & build

    Programmatic DOOH

    How DSP/SSP routing works across this inventory.

    Direct vs Programmatic

    When to buy direct vs. via the open exchange.

    Creative Specs Guide

    File specs, aspect ratios and delivery requirements.

    What Is DOOH?

    Foundational primer on the medium.

    Plan a Campaign in Grocery Stores

    Get platform access and start building your DOOH media plan.

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