DOOH Marketing
Results You Can Take to a Client Meeting
Every case study below is a real campaign outcome. Brand lift. Store visits. Search spikes. Halo effects. The receipts are here.
2x
Store Visit Likelihood
Brand Awareness — Paint Brand
Aiming to raise awareness of its products and drive traffic to its retail store locations, a major paint brand activated a digital out-of-home and mobile cross-screen campaign in five key markets across the United States.
Read Case Study →Awareness+73%
Awareness Lift
Brand Awareness — Alcohol Brand
An alcohol brand sought to increase awareness, consideration, and purchase intent for the brand and a new product. The goal was to get in front of the right audiences and drive reach and positive disruption in the marketplace for this unique product.
Read Case Study →Foot Traffic9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Aiming to increase consideration and foot traffic to its stores among moms, a major apparel retailer activated a digital out-of-home campaign targeting a custom audience of moms with young children.
Read Case Study →Foot Traffic2.8x
Store Visit Lift
Visit to Store — Outdoor Clothing
A clothing company, aiming to define and claim 'the modern trail' among outdoor lifestyles, used digital out-of-home media to help drive consumers to their retail stores.
Read Case Study →Sales+26%
Sales Lift
Drive Sales
A consumer brand launched a DOOH campaign to drive incremental sales by reaching consumers on their path to purchase. The campaign targeted high-traffic retail environments where the product was available on shelf.
Read Case Study →Retail+6.51%
Store Visitation Lift
Retail — Store Remodel Campaign
A large retailer chain ran a programmatic DOOH campaign to drive foot traffic to remodeled store locations through a fully flexible, multi-month activation with real-time creative updates.
Read Case Study →CPG+47%
Awareness Lift
CPG — Hair Care Brand
A hair care brand was looking to drive awareness, consideration, and purchase intent for its products across multiple key markets including Chicago, Houston, Los Angeles, Miami, New York City, Philadelphia, and Phoenix.
Read Case Study →Healthcare$36.83
Return on Ad Spend
Healthcare — OTC Medication
A large healthcare company wanted to increase brand awareness and inform shoppers with certain health conditions about how their OTC medication can help. The campaign targeted consumers with high blood pressure, joint pain, knee pain, and minor arthritis pain.
Read Case Study →Automotive✓
Incremental Dealership Visits
Automotive — Truck Campaign
Aiming to drive foot traffic to dealerships in specific DMAs, an American automaker tapped into digital out-of-home advertising to help reach consumers in market for trucks.
Read Case Study →Cannabis+51%
Ad Recall Lift
Cannabis — Brand Awareness
A cannabis brand wanted to enhance safe access to legal cannabis, educate consumers about cannabis as a tool for wellness, and drive smart cannabis policies. The brand aimed to drive awareness, consideration, and intent for its product.
Read Case Study →Awareness+51%
Awareness Lift
Education — Higher Education
A higher education institution used DOOH media to drive awareness and consideration for their bachelor's and advanced degree programs using programmatic out-of-home.
Read Case Study →Banking+130%
Consideration Lift
Banking — Betterment
Betterment, historically reliant on lower-funnel digital marketing, shifted focus in 2022 toward reaching prospects earlier in their consumer journey. The strategy centered on their main taxable investing products and Socially Responsible Investing portfolio options. Betterment used programmatic out-of-home to boost awareness, consideration, and the propensity to open an account.
Read Case Study →B2B+64%
Familiarity Lift
B2B — HR Solutions
A powerful company that provides HR solutions for small to medium-sized businesses looked to deliver a successful digital out-of-home campaign. The company was looking to increase awareness, consideration, and purchase intent for its HR offerings.
Read Case Study →Restaurants+33%
Dine-In Traffic Lift
Restaurants
A casual dining chain used proximity DOOH to drive dine-in traffic during weekday dinner service. Screens within a 3-mile radius promoted limited-time dinner specials during the 4 PM–7 PM window.
Read Case Study →Sales+21%
Ticket Sales Lift
Lottery
A state lottery commission used DOOH in convenience stores and gas stations to promote a new scratch-off game launch. Screens at point of purchase drove impulse ticket purchases.
Read Case Study →Strategy+8%
Sales Lift
Seasonality — Beverage Brand
A notable beverage brand sought to increase sales for its products during the winter holiday season. The goal was to get in front of the right audiences and influence consumers on their path to purchase.
Read Case Study →Creative2.5x
Stronger Impact for Full Motion
Motion vs. Static Creative
Neuroscience research conducted by Neuro-Insight used brain imaging to explore the neurological impact of digital out-of-home content on audiences. The study benchmarked responses against television and online video campaigns, specifically comparing full motion and static out-of-home adverts.
Read Case Study →Search Spike+41%
Website Conversion Lift
Increase Web Traffic — Sports Betting
A sports betting brand wanted to get sports bettors and football fans excited for the NFL season. The campaign aimed to drive viewers to its website/app and increase sales, brand opinion, and ad recall nationwide.
Read Case Study →Foot Traffic29,000+
Store Visits Driven
Venue Types: Urban Panels — Auto Parts Retail
A retail client wanted to increase foot traffic and store visits to their retail locations specializing in auto parts.
Read Case Study →Awareness+25%
Program Enrollment Lift
Utility
A regional utility company used DOOH to promote energy efficiency rebate programs and smart thermostat adoption. The campaign targeted homeowners through residential commuter corridors and home improvement retail environments.
Read Case Study →Halo Effect+27%
Cross-Channel Performance Lift
Halo Effect
A multi-channel retailer measured the impact of adding DOOH to an existing digital media mix. The test compared markets with DOOH support against digital-only markets over a 12-week period.
Read Case Study →B2B+53%
Decision-Maker Reach
Venue Types: Office Buildings
A cloud computing company used office building DOOH to reach IT decision-makers as part of an account-based marketing strategy. Elevator and lobby screens in target account buildings delivered brand messaging throughout the workday.
Read Case Study →"96% of marketers plan to increase or maintain DOOH spend over the next 12 months."
— DPAA Research