Every stat on this page is pulled from real platform data. No fluff. No made-up numbers. Just proof.
200 reasons.
One channel. One stack.
Cold prospect, warm prospect, holdco, indie agency, fractional CMO — pick a row, pick a section, or read end to end. Every reason maps to a real capability, a real client, or a real number.
Speed & Workflow
22 of 22 reasonsPlans built in minutes, not weeks
Brief in, plan out. A full DOOH media plan with screens, audiences and mockups arrives before the kickoff call ends.
Live and buying in under 24 hours
From approval to flighting across 1M+ screens in a single business day. No multi-week onboarding gate.
Plans built live on the client call
Pick a client, type a brief — venue map, mockups and pricing render in about five minutes while everyone watches.
Same-day inbound response
A full Honolulu Airport sample plan with a live map link went out the same morning Deloitte's inquiry arrived.
One continuous workflow, zero handoffs
Brief, audience, screens, maps, mockups and proposal all live in one place. Nothing gets re-keyed.
Amendments happen inside the conversation
Change markets, budgets, audiences, formats or stakeholders and the plan updates immediately — no v2, v3, v4.
Turnaround clients call out unprompted
An agency partner replied 'I appreciate how quickly you guys turn things around' on a same-day $1M / $500K tiered state-health plan.
White-label avails returned same day
Often within one to two hours via the AffinityX / AudX flow. Reseller partners look fast because we are.
RFPs answered with named market logic
Bloomsburg Fair turned around with local knowledge, not a generic deck pasted into a template.
The proposal beats the kickoff call
Every U.S. market is pre-mapped. Geo + audience + budget yields a finished plan before the meeting starts.
No cleanup step
Every output is already client-ready. Nothing gets polished before it goes in front of a CMO.
Reporting dashboard within one business day
Of every launch. Standard at Baystate. Standard everywhere else too.
'Campaign is live' the same day it flights
Confirmation in writing the day the impressions start serving. No silent launches.
Mid-flight budget reallocations without restarting
Shamrock: reallocated to top geos, paused UT/ID/NM to July, reflighted Q3 — all in stride.
Multi-plan RFPs out of the box
Four coordinated plans for one brief, each with its own live map. Not four duplicates of the same deck.
Any stakeholder format on demand
The same plan as Excel, PowerPoint, or a live webpage — always current, generated on request.
One platform replaces five reps per market
No waiting on a chain of media-owner sales contacts. The platform answers the whole market.
Iteration is free and instant
Clients explore options instead of committing blind. Cheaper to look than to guess.
A team that says yes
'Ready to make any adjustments the planner needs — just send them over.' That is the default reply.
Speed is a documented habit
Same-day RFPs, live-call builds, agencies replying with emoji about the turnaround. Receipts on file.
New markets added without a new SOW
Drop a city or a state into a live plan — no re-negotiation, no separate IO.
Fast enough to win the moment
Tentpole and event windows answered while the window is still open. Speed is the strategy.
AMAP & Cookieless
26 of 26 reasonsProprietary AMAP cookieless audience data
Census Block Group cohorts mapping real behavior to real screens — built in-house, not licensed.
No cookies, no device IDs at exposure
Privacy-first by architecture, not by patch. The screen never asks the phone for an identifier.
Built cookieless from day one
Nothing breaks as identifiers disappear. The roadmap doesn't depend on an identity vendor.
GDPR and CCPA friendly
Aggregated, population-level data instead of PII. Compliance review reads like a yes.
~1B impressions/month through The Trade Desk
AMAP is already running at DSP scale — not a pitch deck, a live data product.
Distributed into every major DSP
LiveRamp / Eyeota pipes into DV360, Amazon DSP, Adform, Equativ, and more.
Buy by audience, geo, time and weather
Not by billboard unit number. The plan is built around the buyer, not the panel.
Geograph visit-lift measurement
Did exposed audiences actually show up downstream? The answer comes back signed and dated.
Custom segments built on request
Health, QSR, alcohol, legal, B2B foodservice, home services — modeled to your brief.
Audience first, screen second
Define the cohort. The platform finds the over-indexing screens and dayparts. Not the other way around.
Cohort architecture survives cookie deprecation
While identity-based channels scramble to rebuild, the block group never goes away.
Genuine fit for regulated categories
Finance, pharma and legal where user-level tracking is legally fragile — cohort data passes review.
The cohort extends off-screen
Same audience runs in display, CTV and mobile for a unified report. One definition, every channel.
We own the data product
AMAP / AMAPDATA. Segments, pricing and structure flex to the client — no third-party data tax.
Flat-fee, usage-based or outcome-based data pricing
Tie data spend to a KPI if you want. We can do that. Most can't.
Block-group precision is the structural edge
The white paper's own conclusion: cohort targeting at Census Block Group is the privacy-durable unit.
POI targeting with tight radius control
Gym screens within two miles of store locations — the ExtraMile / Klever pattern.
Geographic precision down to the polygon
City, DMA, county, FSA, ZIP or a custom polygon — whatever the brief actually needs.
Fence a service area to the mile
Geo-bound, demand-sensitive businesses (the Volacci home-services thesis) finally get DOOH that fits.
Daypart and weather weighting
Own share of mind in the moments right before a purchase decision — not all 24 hours.
Real cookieless, not probabilistic laundering
Competitors' 'cookieless' is often device-ID inference. AMAP has no device IDs at all.
IAB-aligned modeled-impression logic
Aggregated movement patterns — the same modeled-impression standard the IAB now codifies.
Targeting layers stack
Geography, daypart, venue type and behavioral cohort in one plan. Not four separate tools.
The data product sells both ways
Planned into Goldfish screens and licensed into partners' DSPs. We are buyer and supplier.
Defensible, compliance-safe measurement
Cohort-level geo experiments that hold up to legal review — not device-graph hand-waving.
A durable answer to the cookieless question
What do you do when the cookie is gone? You bought the answer in 2024.
Pricing & Access
22 of 22 reasonsFlat $18 CPM as a pricing philosophy
One transparent price. The only quote a client needs. No 'depends what you're buying.'
No rate cards, no negotiation theater, no holdco markup
The price you see is the price you pay. The price they see is the price they pay.
The flat quote holdco-tied vendors won't give
Pricing transparency is the single biggest credibility gap in OOH. We close it.
Math clients can hold us to
About $20K/month buys roughly 1.11M+ impressions plus added value. Benchmark, not bait.
Flexible budgets — test, then scale
Try a market. Add another. No forced minimums to get in the door.
No four-week minimums, no $25K commits
The legacy OOH gates don't apply here. Plan it like any other digital line item.
Complete inventory access
Every publisher, every network, every available screen. No closed pools.
1M+ screens, 35+ venue types
No closed pool narrowing the mix. The best screen for the brief wins, regardless of source.
No preferred-relationship bias
We are not protecting anyone's pipe. The plan picks the screen, not the rep.
Aggregator of aggregators
Normalized supply across Vistar, VIOOH, Hivestack/Perion, mediasmart and direct feeds.
One platform replaces five reps per market
Stop negotiating with a Rolodex. Start negotiating with a platform.
Direct publisher relationships when it matters
Clear Channel, OUTFRONT, Lamar and others — direct access when premium inventory is the ask.
Premium tentpole access on demand
MetLife World Cup billboards, airport buyouts, share-of-voice deals — handled.
Activation your way
Managed service, self-service, or any DSP. No lock-in. No 'you have to buy through us.'
No forced workflow at execution
Keep your seat, keep your process. We bend to your stack, not the other way around.
Transparent impression methodology
Know the multiplier source. Demand Proof-of-Play. The white paper's own buyer test — we already pass it.
Closes the channel's biggest credibility gap
Rate-card and multiplier opacity is the reason DOOH loses budget. Transparency fixes it.
Holdco-grade access for independents
Independent agencies get the data, mockups and pricing the holdco-tied vendors won't quote.
No agency-of-record overhead
A flat-priced DOOH layer sits across a whole client roster — the Volacci fractional-CMO model.
Start and stop like any digital line item
Pause a market, add a market. No penalty, no make-good drama.
Flat economics scale
From a single local client to a holdco program. Same price, same logic, same answer.
Pricing built so the planner can say yes
Without a procurement fight. The plan does not die in the legal queue.
Visualization & Deliverables
22 of 22 reasonsVisualization-first selling
Maps and mockups are the product, not an add-on. The picture is the pitch.
Plans a CMO can see
Not a spreadsheet of unit numbers. The deliverable is the story, told visually.
Live client map pages
Every dot is a real, purchasable screen at client-map.media-dooh.com. Click. Verify. Approve.
Every dot carries the detail
Exact location, venue type, CPM and placement detail — visible without leaving the page.
Photorealistic, often 3D, mockups
Showing the brand on the actual placements. Not Photoshop on a stock billboard.
See your brand in the real world before you buy
Closes the gap between exposure and decision. Eliminates the 'will this look good?' question.
Agencies ask us to make their mockups
A service other shops cannot match — and increasingly the reason we get the next brief.
Proposals as interactive webpages
Not static PDFs that age out the moment availability changes.
Password-protected client map links
Share proposals safely. Roll passwords per client. WPP-grade hygiene.
Clients adjust budgets on the proposal page
Watch the plan respond live. WPP did exactly this. The map became the meeting.
White-label maps for reseller delivery
Carry the partner's or end-client's logo — the AffinityX flow. Their brand, our stack.
Every output client-ready
Zero cleanup. Nothing forwarded gets opened twice before it ships.
Any format any stakeholder needs
Excel, PowerPoint, or webpage — all current, all from the same source of truth.
Separate named plans per environment
Ecolab: 'Climate Week NYC Airports' and 'Outdoor/Street level' — one account, two clean stories.
The map turns an abstract buy into a concrete plan
In the room, in five minutes. Skeptical stakeholders go quiet.
Mockups de-risk creative sign-off
Stakeholders approve what they can already see. Legal stops asking what it will look like.
Visualization makes DOOH legible to non-OOH buyers
Expands who can say yes — digital, social, brand teams all read it instantly.
The plan you send is the plan you report on
Deliverable and measurement are the same artifact. No reconciliation tax later.
Multi-tentpole proposals as a set of live maps
Bid-season airports, BTS airports, office buildings, billboards — four maps, one brief.
Publisher webcam shots and venue photos on demand
When clients want to verify a placement, we can show it within minutes.
Deliverables built to win the room
Not just inform it. Every artifact is engineered for the moment of decision.
Boutique-quality creative layer included
Most DSP-only buys simply do not include this. Here it is the baseline.
Measurement & Proof
18 of 18 reasonsMeasurement built in
Impressions, placements and flight pacing tracked throughout — not bolted on at wrap.
Three KPI layers
Delivery (CPM and impressions), Geograph visit lift, and brand awareness/recall. The full stack.
DOOH held to the same standard as every other channel
No 'OOH is a brand channel, don't measure it' excuse. Same KPIs, same scrutiny.
Brand-lift studies via Happydemics and others
Available internationally — not a U.S.-only capability.
Foot-traffic, branded-search and visit lift
Layered on top of delivery — the full conversion picture in one report.
Cohort-level geo experiments
Hold up to legal and compliance review. Privacy-safe causal measurement.
Defensible attribution
Not device-graph hand-waving. Method documented, control group declared, holdouts respected.
Proactive pacing data before clients ask
Shamrock MTD by state: AZ $383.20, CA $292.04, CO $382.83 — pushed, not pulled.
Dashboard link within 24 hours of launch
100% of launches. No exceptions. No 'we're still setting it up.'
Monthly spend-by-market summaries inside budget conversations
The CFO question gets answered before it gets asked.
Aligned to the IAB DOOH Measurement Guide
OTS, LTS, Visual Exposure Zone, MRC — the canonical definitions, applied consistently.
Passive measurement over gimmick interactions
Direct-response gimmicks under-count and distort optimization in real-world DOOH. We refuse to compromise the read.
Exposure-to-mobile matching for outcomes
Modern, passive, statistically honest measurement — not asking a driver to do anything.
Proof-of-Play verification
Confirmation the ad ran when and where claimed. The audit trail is built in.
Joined inventory and screen-match reports
For agencies that want to reconcile delivery line-by-line — the Klever flow.
KPIs agreed up front, control group set before launch
Not after. Measurement design happens with the plan, not after the wrap deck is due.
Measurement honesty as a brand value
Directional methods presented as directional. Oversold metrics are not how we win.
Answers the question DOOH historically failed at procurement
'Did it actually work?' — and shows the math behind the answer.
AI & MCP
16 of 16 reasonsThe Goldfish MCP server
mcp.goldfishads.com — plan DOOH conversationally through any AI assistant. Live in production.
The only DOOH platform plannable via AI assistant
To our knowledge. Others are catching up; we shipped.
AI woven through the whole workflow
Not bolted on as a chatbot feature. The brief itself becomes the interface.
AI-native and mostly invisible
You feel the speed, not the machinery. No 'press the AI button' moment.
The MCP learns clients, workflows and campaign types
Gets smarter over time. Your account is not a cold start every quarter.
Built on every plan ever run
Proprietary data plus historical campaign outcomes. The planner improves with use.
AI lifts the hard last 20%
The last mile — not just the demo-friendly 80%. Where most AI tools quietly stop helping.
Fractional CMOs run DOOH conversationally
Build a full DOOH layer with no AOR overhead. The Volacci model, productized.
Partners plug into the MCP inside their own tools
StackAdapt DOOH + MCP track is live. Plan our supply from their seat.
AI handles audience forecasting in-house
The white paper's first lifecycle stage — owned end to end, not outsourced.
Context-aware creative selection and optimization
Without a separate vendor stack. One conversation, all the moving parts.
The MCP is an evolving, open planning system
Not a frozen product release. New tools, new data, new capabilities ship continuously.
The brief becomes the interface
Conversational planning means there is no form to fill out. Just say what you need.
Answers the invidis warning
Non-AI networks lose competitiveness in 2026. AI-native planning is the entry ticket.
Same MCP powers internal speed and partner integrations
One brain, many surfaces. What we use to plan is what partners plug into.
Days of work compress into minutes
Plans, maps and mockups generate from a natural-language brief. Repeatedly. Reliably.
Independence & Service
18 of 18 reasonsIndependent and neutral
No holding-company ownership. No inventory to protect. The advice is the advice.
No agency-of-record overhead
No layer sitting on top of the buy taking a cut for existing. The economics flow to the work.
Founder-level service on every account
Principals on the call. Decisions in hours, not weeks.
No account-team layers
Between the client and the people doing the work. The person you brief is the person who builds.
Enterprise infrastructure behind boutique service
TTD, LiveRamp, HubSpot, automated reporting — the plumbing is grown-up.
Built around frictionless DOOH from the ground up
Not a billboard seller with software bolted on. The product is the workflow.
Not a DSP pretending to be a planning partner
Planning is the core product. The DSP plumbing serves the plan, not the other way around.
A neutral aggregator
No bias toward any one publisher's screens. The plan picks on merit.
A service layer, not a vendor transaction
'Send them over' is the default answer. The relationship is the product.
Holdco-grade access without the holdco
Independents get the data, mockups and pricing they were quietly told they could not have.
Warm, fast, consultative RFP tone
Local knowledge wins deals. We bring it without being asked.
White-glove plan-build support
For newly onboarded agency teams — WPP Media, PwC, Ecolab all ramped this way.
Details confirmed in writing at every step
Geos, flights and budget restated on every plan. No 'I thought you said.'
Signed-IO discipline and clean countersigns
So execution never gets sloppy. Legal and finance like working with us.
Billing handled with care
Correct legal entity per invoice, billing contact confirmed at IO. AP stops complaining.
Practitioner-to-practitioner voice
Built by buyers, for buyers. You won't get a sales voice on a planning call.
Direct principal access bends the roadmap
Real client needs become product features. The feedback loop is one email long.
Removing planner friction is the entire job
Not a side benefit. The whole company is organized around it.
Omnichannel
14 of 14 reasonsBoth sides of the trade
We plan and buy DOOH and we distribute audience data into every major DSP. Few shops do both.
Fence a screen plan and extend the cohort
Into display, CTV and mobile — without rebuilding the audience from scratch.
Unified omnichannel report off one cohort
Same definition, every channel. The report finally adds up.
DOOH for reach, mobile and CTV for follow-through
Broadcast attention plus addressable closure — one plan, two halves.
Screen exposure triggers mobile retargeting
To the same device. The corridor between physical and digital is finally usable.
DOOH buyable in the same DSP seat
As display, CTV and mobile. Shared creative, shared reporting, shared frequency.
Unified frequency management
Across the physical and digital halves of the plan. Stop double-billing the same impression.
AMAPDATA makes Goldfish a supply partner too
Not just a buyer. Both seats at the table, on purpose.
Strategic data partnerships in motion
WPP Media, Adswerve — extending the cohort's reach across the broader ecosystem.
Amazon DSP integration on the roadmap
AMAP data as a strategic distribution priority. The retail-media play is live.
Already on both sides of the convergence
Omnichannel is where the channel is going. Goldfish is already there.
One vendor for screens and cross-channel cohorts
Instead of stitching two together with a project manager and a prayer.
Retail-media alignment built in
Cohort data plus venue screens near the point of purchase. The closest-to-buy moment.
The cohort follows the shopper
Venue screen → phone → living room. Continuity instead of fragments.
Vertical Playbooks
20 of 20 reasonsReady-to-deploy vertical playbooks
Legal, healthcare, QSR, alcohol, cannabis, home services, B2B foodservice, government.
Each playbook carries the full kit
Venue strategy, dayparting and creative guidance — category-specific, not generic.
Legal services is OOH's fastest-growing category
+21% in 2025. We have a built-out vertical aimed exactly at this moment.
Cannabis proof pack: 30 sourced data points
Behind a purpose-built vertical page. Compliance-friendly, performance-focused.
Home-services fencing strategy
For geographically bound trades: plumbing, HVAC, solar, electrical. The Volacci thesis, operationalized.
Healthcare live in market
Baystate Health running via Tara Media. Reference clients available on request.
Alcohol-brand tentpole work
World Cup project across OUTFRONT, Lamar and Interstate Outdoor. Premium handled.
Higher-ed and event RFPs
University of Denver and Bloomsburg Fair via Techint Labs — local-flavored, named-market plans.
Sustainability and B2B moments
Ecolab Climate Week NYC via WPP Media — niche moments, executed cleanly.
Convenience-retail and gym targeting
ExtraMile gym screens on a two-mile radius via Klever. Tight, intentional, measurable.
Multi-market direct-response programs
JBRX across markets via MSpark — Raleigh live, Detroit pending IO. DR-grade discipline.
Multi-state managed campaigns with active pacing
Shamrock across AZ/CA/CO via Ideas Collide. Reallocated mid-flight, never missed a beat.
CPG proposal experience
Campbell's FY27 documented in the messaging library. Big-CPG-ready.
Regulated categories love cookieless data
A real reason to shift budget, not a footnote. Pharma, finance, legal pre-approve faster.
Performance categories now drive DOOH growth
Fuel/plumbing/HVAC +54%, wireless +47%. Goldfish is built exactly for these brands.
Category-specific creative guidance
Rules that protect measurement integrity in every vertical.
International vertical reach
UAE programmatic DOOH via Kinesso/UM, plus UK and Ireland capability — same playbooks.
Government and public-services playbook
For civic and agency campaigns where compliance language has to be exact.
QSR and foodservice custom cohorts
Built on request. Day-part-aware, traffic-aware, occasion-aware.
Playbook-first means category strategy, not just screens
The client gets a point of view, not an inventory list.
Scale & Tentpoles
12 of 12 reasonsWorks at every scale
From a local fractional-CMO roster to holdco-level programs. Same workflow, different volume.
Holdco capability proven
Omnicom/Kinesso and UM/Mediabrands programs. Reference scale on the record.
Global capability from a boutique footprint
U.S., U.K., Ireland, EU and the Middle East — handled directly.
EU activation via Adform and Equativ
UAE programmatic DOOH live in market. Not 'we'll find a partner.'
Tentpole and event expertise
World Cup at MetLife, NBA Finals corridors, bid-season conference travel — moments owned, not rented.
Buying culture moments, not just screens
Own the corridor around the event, not a random panel ten miles away.
Airport and transit strength
Transit led OOH growth two years running — +9.2% in 2025. Our bench is built for it.
High-impact buys handled cleanly
Times Square one-hour roadblocks, stadium-proximity billboards — executed, not pitched.
Every U.S. market pre-mapped
National or multi-market scale is a same-day exercise, not a six-week project.
International inbound handled directly
Ice Xperiences-style requests — answered by us, not bounced to a partner.
One boutique partner, 1M+ screens
Across 35+ venue types. Scale without losing the relationship.
Scale without losing founder-level service
The thing that closes the deal stays intact as the account grows.
Market Timing
10 of 10 reasonsDOOH grew 10.5% in 2025
About three times the pace of OOH overall. The growth curve is real, and we plan into it.
U.S. OOH hit a record $9.46B in 2025
19th consecutive quarter of growth. Stability plus momentum is rare in ad land.
Programmatic DOOH is one of the fastest-growing lines in advertising
About +22.6% YoY in the U.S. We are programmatic-native by default.
Programmatic to hit 52% of OOH within 18 months
Buyer expectation. We are already there — you'd be early, not late.
59% of buyers still transact OOH direct-only
A programmatic, data-led partner is still a competitive edge — for now.
In-store retail media will drive 55.9% of DOOH growth
Through 2029. Goldfish pairs cohort data with venue screens at point of purchase.
The cookieless advantage compounds
As identity-based channels keep absorbing privacy shocks. We started where they're trying to land.
Unskippable, unblockable, fraud-resistant
A physical screen cannot be a bot. Brand-safe by construction.
The real 2026 risk
Treating DOOH as a legacy awareness buy while it has become addressable and measurable. We plan it the new way.
The thesis in one line
DOOH loses budget to process friction, not performance. Removing that friction end-to-end is the entire Goldfish product. We don't tell clients we're better — we show them, with their brief, their audience, their market, in fifteen minutes.
Traditional vs. Goldfish Ads
DOOH makes every channel perform better.
Your first campaign
can go live today.
No minimums. No spreadsheets. No waiting. Just faster DOOH with proof-of-play, foot traffic attribution, brand lift studies, and cross-channel measurement. All with proof.