Unlocking DOOH
in your DSP.
How Goldfish Ads curates digital out-of-home into DV360, The Trade Desk, StackAdapt, Yahoo — or any DSP you already run.
DOOH should show up next to your other media — not in a separate workflow.
Your team already buys display, video, CTV and audio inside one DSP. DOOH is the one channel that usually still gets bought the old way — emails, IOs, four-week cycles, no shared targeting or reporting.
Goldfish closes that gap. We package the exact screens, audiences and price you want into a single curated Deal ID and drop it straight into your DSP seat. You activate it like any other line item.
No new platform. No new login. No new billing relationship — DOOH simply shows up next to the rest of your media, with our cookieless AMAP audience data baked in. Segments are picked from the published segment catalog before the deal is packaged, which is the whole point of an audience console that never touches a cookie.
What "curation" actually means here.
Curation is the modern, deal-based way to buy media. Instead of you hunting for inventory and stitching data onto it inside the DSP, we do the assembly and hand you a finished package.
{
"deal_id": "GFA-DOOH-NYC-AMAP-01",
"type": "PMP",
"supply": "right screens",
"audience": "AMAP cohort (cookieless, CBG)",
"price": { "model": "CPM", "value": 18.00, "currency": "USD" },
"rails": ["Place Exchange / Broadsign", "Vistar"],
"activates_in": ["DV360", "TTD", "StackAdapt", "Yahoo", "..."],
"you_control": ["budget", "flighting", "frequency", "creative"]
}One Deal ID = the right supply + the right audience + a clean, transparent price. You stay in your seat.
Four steps from brief to screens.
Plan
We build the DOOH plan in the Goldfish planning tool (and our AI-native MCP server) — geography, venue types, points of interest, audience and dayparts. You see every screen on a live map before anything is committed.
Curate into a Deal ID
We wrap that plan — supply + AMAP audience data + price — into a PMP or Programmatic Guaranteed Deal ID on the SSP rails your DSP already trusts (Vistar Media, Place Exchange / Broadsign).
Activate in your DSP
You paste the Deal ID into a line item in DV360, The Trade Desk, StackAdapt or Yahoo. That is the entire integration. It sits alongside your display, CTV and video buys.
Report & optimize
Delivery, impressions and pacing flow back into your DSP reporting like every other channel. Adjust budget or swap creative the same day — no four-week reset.
The DSPs we deliver into.
Every major omnichannel DSP now carries DOOH through SSP partnerships, so a Goldfish curated Deal ID activates in the platform you already use.
What powers it — the tools that unlock DOOH.
Place Exchange / Broadsign
Our primary DOOH SSP and the rail most DSPs already integrate. Screen-level targeting, deal creation, daily inventory sync.
Vistar
Another SSP we deliver through. Others to be announced soon.
AMAP audience data
Our cookieless, privacy-safe audience layer built on Census Block Group cohorts. It attaches directly to the curated deal, so DOOH is bought on real audiences, not just locations. No PII, no cookies. It matches to groups and cohorts just like DOOH Media.
Goldfish planning tool + MCP server
Visualization-first planning with a live screen map, plus an AI-native interface to build and modify plans in seconds.
Put together, that is the whole solution to enable DOOH for your DSP: a curated Deal ID, delivered over the SSP rails your DSP trusts, with our audience data inside it.
What you can target and curate on.
- Geography — DMA, city, county, ZIP/FSA, custom polygon
- Venue type — street-level, transit, airport, office, gym, retail, etc.
- Point-of-interest with a radius (e.g. screens within 2 miles of store locations)
- AMAP audience cohort
- Daypart and day-of-week
- Real-time triggers — weather, sports, inventory, and more
Deal types we can build.
Private Marketplace
A curated, invite-only deal at an agreed price with flexible delivery.
Programmatic Guaranteed
Locked volume and price for must-have placements.
Audience / Data Curation
Attach AMAP cohorts to a deal so your DOOH buy carries our targeting wherever it runs.
Five reasons this works end-to-end.
What we need from you to go live.
Four inputs. We return a Deal ID — you activate. That's it.
Things buyers always ask.
Tell us which DSP seat to build to, and one market to start with.
We'll return a live curated Deal ID and a screen map so your team can see exactly what they're activating.