DOOH Marketing
Visit to Store — Outdoor Clothing
2.8x Store Visit Lift
Campaign Objective
A clothing company, aiming to define and claim 'the modern trail' among outdoor lifestyles, used digital out-of-home media to help drive consumers to their retail stores.
Venue Types Used
Audience Targeting Approach
Used place-level audience data to build a custom 'Outdoor Lifestyler' audience — consumers who frequented outdoor recreation areas, trendy restaurants, and similar retailers in major cities. Activated DOOH media against this audience and applied weather targeting to deliver relevant messaging based on rain, snow, and sun conditions.
Results
2.8x
Store Visit Lift vs Control
+57%
Visit Lift from Weather-Triggered Creative
✓
Rain & Snow Creative Drove Highest Store Visits
How this was measured: Store visits of exposed consumers were compared with a control group, and weather-triggered creative was compared with always-on creative. This result sits above our 3–15% benchmark range for visit lift; see how to read lift figures.
Insight
Weather-triggered targeting successfully drove consumers to the clothing company's stores after exposure to rainy and snowy creatives when weather conditions were met. The overall campaign drove a 2.8x lift in store visits against the control group. Consumers exposed to weather-triggered creative were 57% more likely to visit the retailer's store than those exposed to always-on creative — showing that contextual relevance amplifies DOOH performance.
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