DOOH CASE STUDY: VISIT TO STORE

DOOH Campaign Objective:

A clothing company, aiming to define and claim “the modern trail” among outdoor lifestyles used digital out-of-home media to help drive consumers to their retail stores

DOOH Campaign Approach

Leveraged location data to create and target a custom “Outdoor Lifestyler” audience, comprising consumers who frequented outdoor recreation areas, trendy restaurants, and similar retailers in major cities. Activated DOOH media against the custom Outdoor Lifestyler audience • Utilized weather targeting to identify the weather conditions that were most likely to impact consumer behaviors, such as rain, snow, and sun to deliver relevant messaging

DOOH Campaign Key Insights

Weather triggered targeting successfully drove consumers to the clothing company's stores after exposure to rainy and snowy creatives, when weather conditions were met • The overall campaign drove a 2.8X lift in store visits against the control group during the flight of the campaign. Consumers exposed to weather triggered creative were 57% more likely to visit the retailer’s store than those exposed to always-on creative.