Texas Premium DOOH Plan

Pour the moment. Own the screen.

68,223 digital screens across the Texas Triangle, sequenced to meet a premium vodka drinker at the cocktail menu, the rideshare line, and the liquor-store aisle — in that order.

68,223

Total Screens

TX Metros

Tactics

Venue Types

The 30-Second Primer

Premium vodka is bought in three places. We bought screens in all three.

On-premise

65% of premium vodka trial happens at a bar or restaurant, per Nielsen CGA on-premise tracking. Digital screens in casual dining and hotel lobbies frame the order before the server arrives.

Nightlife corridors

Out-of-home in entertainment districts drives a 4.2x lift in unaided brand recall versus social-only spirits campaigns (OAAA / Nielsen On-Premise Study, 2024).

Off-premise retail

In-store and proximity DOOH lifts unit sales an average of 5.6% for spirits SKUs priced $20–$40 (Catalina Marketing in-store media benchmark, 2023).

Three Plays, One Buyer

The Texas Triangle, sequenced by occasion.

Each line item is a saved Goldfish campaign — click the map below to see the actual inventory by venue type, address, and publisher.

Digital screen above a bar back during cocktail hour

Cocktail Hour Conquest

Bars · Casual Dining · Hotel Lobbies

21,921 screens

Hit drinkers the moment a cocktail menu lands on the table across Dallas, Austin, Houston, and San Antonio on-premise.

Clear Channel digital billboard at night in an urban entertainment corridor

Saturday Night Out

Billboards · Bus Shelters · Urban Panels

16,922 screens

Own the rideshare-and-walking corridors of the Texas Triangle from 6pm Friday through last call Saturday.

Digital screen at a grocery checkout where premium vodka decisions get made

Weekend Pickup

Grocery · Convenience Stores

29,380 screens

Convert the off-premise basket — Total Wine, Spec’s, Kroger, H-E-B, and c-store aisles where premium vodka decisions get made.

Real Screens, Real Publishers

The exact environments your bottle will live in.

Sample inventory from the publishers running across this Texas plan — bar TVs, hotel lobby boards, billboards, bus shelters, grocery checkout, and c-store screens.

Cocktail Hour

Atmosphere · Bar

Cocktail Hour

Atmosphere · Casual Dining

Cocktail Hour

Centercom · Bar

Cocktail Hour

Alpine Media · Hotel Lobby

Saturday Night Out

Clear Channel · Billboard

Saturday Night Out

Clear Channel · Bus Shelter

Saturday Night Out

Clear Channel · Urban Panel

Weekend Pickup

Coinstar · Grocery

Weekend Pickup

Global · Grocery

Weekend Pickup

Adapt Media · C-Store

Weekend Pickup

Dolphin Digital · C-Store

Cocktail Hour

Centercom · Casual Dining

Live Inventory Map

Every screen, every venue type, every address.

All three campaigns pre-loaded. Filter by tactic, zoom into any TX metro, and inspect publisher and slot dimensions per board.

Related DOOH Outcomes

How comparable CPG and beverage brands have used programmatic DOOH to drive trial and retail lift.

Awareness

Store Visit Likelihood

Brand Awareness — Paint Brand

Aiming to raise awareness of its products and drive traffic to its retail store locations, a major paint brand activated a digital out-of-home and mobile cross-screen campaign in five key markets across the United States.

Brand Awareness — Alcohol Brand

An alcohol brand sought to increase awareness, consideration, and purchase intent for the brand and a new product. The goal was to get in front of the right audiences and drive reach and positive disruption in the marketplace for this unique product.

Drive Sales

A consumer brand launched a DOOH campaign to drive incremental sales by reaching consumers on their path to purchase. The campaign targeted high-traffic retail environments where the product was available on shelf.

Read case study

Ready to pressure-test the plan?

We can swap markets, add line items, or layer in 3rd-party premium-spirits audiences inside the Goldfish Ads platform — usually in under an hour.