DOOH CASE STUDY: AWARNESS

DOOH Campaign Objective

An alcohol brand sought to increase awareness, consideration, and purchase intent for the brand and new product. The goal was to get in front of the right audiences and drive reach and positive disruption in the marketplace for this unique product.

DOOH Campaign Approach

Leveraged household data for previous alcohol purchases, behavioral data for people interested in new alcohol products, and demographic data to target adults aged 21-24 to create a distinct audience segment for the alcohol brand's new product • Utilized a variety of digital-out-of-home venues types to target when and where the audience was most likely to be throughout the day.

Key Insights

Campaign exposure in contextually relevant venue types successfully drove lift across all campaign KPIs, proven by a 73% lift in awareness, 66% lift in consideration, and 14% lift in purchase intent for the brand.