DOOH Marketing
Brand Awareness — Alcohol Brand
+73% Awareness Lift
Campaign Objective
An alcohol brand sought to increase awareness, consideration, and purchase intent for the brand and a new product. The goal was to get in front of the right audiences and drive reach and positive disruption in the marketplace for this unique product.
Venue Types Used
Audience Targeting Approach
Used household purchase data, behavioral data for adults interested in new alcohol products, and demographic targeting for adults aged 21–24 to build a distinct audience segment. Activated across multiple DOOH venue types timed to when and where the audience was most likely to be throughout the day.
Results
+73%
Awareness Lift
+66%
Consideration Lift
+14%
Purchase Intent Lift
Insight
Campaign exposure in contextually relevant venue types successfully drove lift across all campaign KPIs. The 73% awareness lift demonstrates the power of reaching legal-drinking-age consumers where they socialize and shop. Combining household purchase data with behavioral signals created a precise audience segment that responded strongly to the campaign across every measured metric.