DOOH Marketing
Drive Sales
+26% Sales Lift
Campaign Objective
A consumer brand launched a DOOH campaign to drive incremental sales by reaching consumers on their path to purchase. The campaign targeted high-traffic retail environments where the product was available on shelf.
Venue Types Used
Audience Targeting Approach
Point-of-purchase targeting at retail locations stocking the product. Audience overlay included active lifestyle and outdoor recreation segments to reach the brand's core consumer base at moments of highest purchase intent.
Results
+26%
Sales Lift vs Control Stores
+18%
Market Share Gain
4.2x
ROAS
Insight
DOOH at the point of purchase is the closest out-of-home gets to a conversion event. When the screen is in the same store where the product sits on the shelf, the path from awareness to purchase collapses to feet, not miles. This campaign proved that in-store and near-store DOOH drives measurable, attributable sales lift that rivals any performance channel.