DOOH Marketing

    Why Goldfish Ads

    Custom campaign visualizations, proprietary audience data, and direct access to the platform team — built for buyers who need more than a standard DOOH insertion order.

    Campaign Creative

    Custom Campaign Visualizations

    Every campaign ships with visual evidence. Clients see their real creative on real screens, explore proposed placements in 3D, and navigate interactive maps that tell the complete story of where the campaign ran.

    Live, in-field photographs

    Professional photographers capture the campaign running on actual screens in the market. Volume depends on campaign minimums.

    Proof-of-performance visuals

    Receive visual records showing the advertisements that ran during the campaign. Volume depends on campaign minimums.

    Actual campaign creative

    Each visual displays the client’s real creative — not a generic representation.

    Actual screen verification

    Visuals identify the specific screen on which the advertisement appeared.

    Timestamped documentation

    Each image includes the date and time associated with the campaign placement.

    Real-world campaign evidence

    Clients can see how their advertisements appeared in the environments where they ran.

    Presentation-ready assets

    Campaign visuals can be used in internal reports, executive presentations, case studies, and post-campaign recaps.

    3D Street View Mockups

    • Custom 3D Street View visualizations. Goldfish creates realistic 3D representations showing how the client’s creative will look on the selected billboard or screen.
    • Placement-specific mockups. Creative is displayed on representations of the actual proposed placements.
    • Pre-campaign visualization. Clients can evaluate how their creative will appear in the real world before approving the campaign.
    • Multiple creative representations. Different formats, environments, markets, and creative variations can be visualized.

    Interactive Campaign Maps

    • Custom interactive campaign maps. Campaign locations are presented through client-specific maps.
    • Detailed screen information. Maps can display exact locations, venue types, formats, placement details, and other relevant campaign information.
    • Visual campaign storytelling. Maps, mockups, photographs, and proof visuals work together to communicate the complete campaign clearly.

    Audience Intelligence

    Proprietary Audience Data

    Goldfish Ads includes proprietary audience data with every campaign. The methodology is cohort-based, cookieless, and purpose-built for DOOH — so planning starts with the audience and extends across channels.

    Goldfish Ads proprietary audience data included: Audience data is provided as part of the campaign at no additional cost.
    Proven at significant scale: Goldfish audience data is already used across billions of traded media impressions.
    Designed for digital out-of-home: The audience methodology is purpose-built for DOOH planning, targeting, and activation.
    Audience-first screen selection: The platform identifies screens, venues, markets, and dayparts that best align with the intended audience.
    Cohort-based targeting: Audiences are organized around relevant groups, shared characteristics, and behavioral cohorts.
    No individual-level audience targeting: The methodology focuses on aggregated audience groups rather than personally identifying or targeting individual consumers.
    Privacy-conscious by design: Cohort-based audience composition supports responsible, privacy-forward media planning.
    Custom audience composition: Cohorts can be developed around the campaign’s objectives, customer profile, geography, category, and desired outcomes.
    Geographic audience intelligence: Audience data can be combined with market, DMA, ZIP code, neighborhood, Census Block Group, point-of-interest, or custom geographic targeting.
    Venue-level audience alignment: Campaigns can prioritize the environments most relevant to the selected audience.
    Daypart optimization: Audience insights can help determine the times when the campaign is most likely to reach the intended groups.
    Campaign-wide data application: The audience strategy can be used throughout planning, activation, optimization, and reporting.
    Cross-channel data usage: The same Goldfish audience datasets can also support other working media when appropriate.
    Omnichannel audience extension: Cohorts may be applied across display, mobile, connected television, and other compatible media channels.
    Consistent audience definitions: The same cohort composition can be maintained across DOOH and supporting digital media.
    Greater media coordination: DOOH and other working media can operate from a unified audience strategy rather than separate, disconnected targeting models.
    More value from every campaign: Clients receive audience intelligence, custom visualizations, real-world documentation, activation support, and reporting as part of one comprehensive solution.

    Direct Access

    The Advantage of Working Directly With Goldfish Ads

    Skip the extra layers. Work directly with the team that built the platform, the data, and the reporting infrastructure.

    Direct access to the people who built the platform
    Full access to the platform’s visualization capabilities
    Direct access to proprietary audience data
    More customized campaign maps
    More realistic and placement-specific mockups
    Live, in-market photography
    Timestamped proof that the campaign ran
    Clearer documentation of actual screen delivery
    Faster planning and campaign revisions
    Greater flexibility in audience development
    Easier extension into other media channels
    Fewer communication and execution layers
    Faster answers from the platform experts
    Stronger accountability from planning through reporting
    A more complete, transparent, and measurable DOOH solution

    Reporting & Verification

    Delivery, Audience, Geography & Attribution

    Campaign reporting is built around what actually happened: where the creative ran, who was near the screen, what surrounded it, and how exposure moved downstream outcomes.

    Delivery & Verification

    • Proof-of-play reconciliation: publisher play logs vs. billed impressions
    • Screen-level detail: screen ID, venue name, address, lat/long
    • Timestamped play records with spot length verification
    • Creative verification — confirmation the right asset ran, with live placement photos
    • Daypart-level delivery breakdown

    Audience

    • AMAP census-block cohort composition around each screen
    • Fully cookieless, privacy-durable methodology
    • Audience delivered vs. audience planned
    • Demo composition: age, income, household profile
    • Behavioral and interest segment overlap
    • Reach and effective frequency with disclosed modeling
    • POI context — what’s near each screen (gyms, dealerships, retail)

    Geography

    • DMA, city, ZIP, and census-block rollups
    • Market coverage maps
    • Venue-type mix breakdown

    Attribution & Outcomes

    • Foot traffic lift studies
    • Brand lift studies
    • Website visitation lift
    • DOOH exposure segments passed back into the DSP for retargeting
    • Cross-channel sequencing: DOOH-exposed audiences re-hit in display/CTV
    • Online conversion attribution via exposure
    • MCP-enabled reporting — post-campaign data is AI-queryable, not a static PDF
    • Live dashboards and mid-flight reports
    • Full wrap report with insights and recommendations
    • Raw log-level data export on request

    Live Reporting

    Custom Dashboards, Real-Time Playback & Live Views

    Custom dashboard

    See example layouts built for your campaign KPIs.

    Custom real-time playback

    Watch campaign delivery as it happens across your selected screens.

    Custom live view

    A persistent window into active placements, updated throughout the flight.

    FAQ

    Common Questions

    What makes Goldfish Ads different from a standard DOOH DSP or managed service?

    Goldfish Ads combines proprietary audience data, custom campaign visualizations, live photo-verified proof of play, and direct platform access in one solution. Clients work with the team that built the platform rather than passing through multiple service layers.

    What are custom campaign visualizations?

    They include live in-field photographs of the creative on actual screens, 3D Street View mockups of proposed placements, and interactive campaign maps that show exact locations, venue types, formats, and placement details.

    Is audience data included in every campaign?

    Yes. Goldfish Ads proprietary audience data is included as part of the campaign at no additional cost. It is cohort-based, cookieless, and built specifically for DOOH planning and activation.

    What does proof-of-play reconciliation include?

    It matches publisher play logs against billed impressions, includes screen-level detail such as venue name, address, and coordinates, and adds timestamped play records, spot length verification, and live placement photography.

    Can reporting be extended to other media channels?

    Yes. The same Goldfish audience cohorts can support display, mobile, connected television, and other compatible media channels so DOOH and supporting media operate from a unified audience strategy.

    See What Direct DOOH Access Looks Like

    Request platform access and get custom visualizations, proprietary audience data, and photo-verified reporting for your next campaign.

    Request Platform Access

    Explore the Platform

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