DOOH Marketing
DOOH Advertising in Las Vegas, NV
Nielsen DMA #40 · 896,460 TV homes. A live 30-mile plan around downtown Las Vegas reaches 7,540 active digital screens delivering 2.96 billion monthly impressions across the valley.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Las Vegas runs two economies at once: a visitor population that never really sleeps, and a quarter-million residents in Henderson, Summerlin, and North Las Vegas driving to work every morning like anywhere else. Digital out-of-home (DOOH) is advertising built for exactly that split screen — the taxi-top TV a convention badge sees on the ride from the airport, the gas-pump screen a local sees on the drive to work, the bar screen both of them see later that night. Nobody skips it, blocks it, or mutes it, because it's built into the world they're already moving through.
That platform is Goldfish Ads. Under one login you can search live inventory in 100+ US markets, narrow to any of 35+ venue types, drop the screens you want onto a map, and have a campaign running within a day — no rate cards, no insertion-order back-and-forth, none of the weeks a traditional out-of-home buy usually eats. Want it hands-off? Our team will plan, launch, and optimize the whole thing for you. Either way, every impression is measured, so you can see exactly what the spend moved.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in Las Vegas right now.
Why Las Vegas Matters
Start with a fact most visitors never learn: the Strip itself — plus the 20,000-capacity Sphere[16], Allegiant Stadium, T-Mobile Arena, and the Bellagio's 8.5-acre fountain lake[19] — all sit in Paradise, an unincorporated town in Clark County next door to, not inside, the city of Las Vegas[2]. Downtown and Fremont Street are the part of the tourist core that's actually within city limits. Either way, the 30-mile plan below reaches screens across both, plus Henderson, North Las Vegas, and Summerlin — the metro sits in Nielsen DMA #40 with 896,460 TV homes[3].
Two calendar weeks reshape reach more than any others: CES, which pulled more than 141,000 attendees into the Las Vegas Convention Center in 2025[20], and Electric Daisy Carnival, which drew a total attendance of 525,000 over three days at the Las Vegas Motor Speedway in North Las Vegas in 2024[21]. Both spike hotel, rideshare, and airport screen delivery well above a typical week.
The corporate map has real nuance worth getting right. MGM Resorts International — S&P 500, 2026 Fortune 500 #248[6], 63,000 employees — and Wynn Resorts (S&P 500, 28,000 employees) are both headquartered in Paradise, on the Strip[5][7]. Las Vegas Sands keeps its corporate headquarters in the Las Vegas area even though it sold its own Strip casinos in 2022 and now runs Marina Bay Sands and Macau instead[8]. And Caesars Entertainment — which still operates many of the Strip's best-known names — is actually headquartered up in Reno, not here[9]. Away from the casino floor, Clark County School District is the valley's single largest employer at 43,786 people[10], and Allegiant Travel Company runs its low-cost airline out of Summerlin[11]. It's a driving market end to end: 70.9% of workers drive alone with a mean commute of 25.7 minutes[4].
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Las Vegas plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Las Vegas plan[1] — the same corners you drive past on I-15, US-95, and the 215 Beltway. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Las Vegas plan on 2026-07-04[1], with every screen counted once. The plan carries 7,540 active digital screens delivering 2,955,239,824 monthly impressions across the valley.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Rideshare / Taxi TV | 2,869 | 699,143,092 |
| Doctor Offices | 638 | 29,037,594 |
| Grocery | 564 | 408,842,979 |
| Gas Stations | 526 | 58,322,315 |
| Convenience Stores | 507 | 143,432,399 |
| Bars | 362 | 127,280,997 |
| Casual Dining | 286 | 145,979,910 |
| Movie Theaters | 250 | 39,082,071 |
| Apartment Buildings | 230 | 17,241,793 |
| Digital Billboards | 204 | 650,714,273 |
| Malls | 168 | 477,205,683 |
| Sports Venues | 151 | 24,883,455 |
| Gyms | 136 | 23,357,833 |
| Hotels | 113 | 15,686,180 |
| Office Buildings | 84 | 7,425,563 |
| QSR | 63 | 10,176,652 |
| Airports | 59 | 21,854,909 |
| Urban Panels | 58 | 22,550,432 |
| Liquor Stores | 52 | 1,699,221 |
| Recreational Venues | 52 | 14,638,861 |
| Pharmacies | 46 | 2,001,033 |
| Other venue types | 122 | 14,682,579 |
| Total | 7,540 | 2,955,239,824 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Las Vegas within the 896,460-home DMA.
Las Vegas Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Las Vegas plan[1]. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is overwhelmingly 16:9 landscape, with a real block of 9:16 portrait for gas-pump, elevator, and lobby screens.
| Resolution (px) | Aspect | Orientation | Format Instances |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 9,009 |
| 640×360 | 16:9 | Landscape (compact) | 2,179 |
| 560×160 | 7:2 | Landscape (banner strip) | 1,346 |
| 1080×1920 | 9:16 | Portrait | 1,338 |
| 1400×400 | 7:2 | Landscape (spectacular) | 1,066 |
| 720×1280 | 9:16 | Portrait | 408 |
15,867 format instances
Accept full-motion video (typically 10 or 15 seconds, silent).
14,397 format instances
Accept a static image — a single high-res JPG or PNG runs everywhere.
8,294 format instances
Support audio, concentrated in gas-station and point-of-care venues.
Because a single screen can accept more than one creative dimension, the figures above are format instances, not unique screens. Listed formats cover 15,346 of 16,889 clean format instances pulled from the plan; the balance run smaller banner or publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Las Vegas?
You don't need a rate card or a six-figure budget to run out-of-home in Las Vegas. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a taxi-top TV, a gas-pump screen, a hotel lobby, or a bar TV. You're never charged extra for "better" inventory; a bigger budget simply earns more impressions across the valley. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Las Vegas screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Las Vegas screens?
Live on Las Vegas screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 7,540 screens, zoomed in on the Las Vegas-area landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — the Strip, Fremont Street, the Sphere, Allegiant Stadium, T-Mobile Arena, and Harry Reid airport.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[22], then geofence every bookable screen within reach of that path: the billboards, gas-pump screens, convenience stores, bars, casual-dining spots, and taxi-top TVs a driver actually passes end to end.
Here are three of the valley's major arteries. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-15 North-South Spine (Jean, NV → North Las Vegas, NV, 33.3 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Las Vegas plan [1] against Mapbox driving geometry [22], counting each screen within the listed buffer of the route.
Screen Formats Active in Las Vegas
Real photos of the screen formats running in the Las Vegas plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Downtown / Fremont Street[15]
The original city core, anchored by the Fremont Street Experience's 90-foot LED canopy over five walkable blocks — dense bar, casual-dining, and hotel screen inventory concentrated within a few hundred yards.
18b Arts District[13]
An 18-block downtown gallery and studio district that throws a district-wide block party every First Friday — a compact trade area with a loyal local, non-tourist audience.
Chinatown / Spring Mountain Road[14]
A three-mile pan-Asian dining corridor west of the Strip with 150-plus restaurants anchored around Chinatown Plaza — a walkable retail strip that draws locals and visitors alike.
Summerlin[12]
A 22,500-acre master-planned community on the western edge of the valley, mostly annexed into city limits — Downtown Summerlin's shops, restaurants, and Las Vegas Ballpark make it the market's suburban retail and entertainment anchor.
Suggested Campaigns for This Market
Convention & visitor reach
Hotel, rideshare/taxi-top, and airport screens geofenced to the Strip corridor and Las Vegas Convention Center during CES and other major trade-show weeks, when hundreds of thousands of out-of-town badges hit the valley at once.
Build this plan →
Grocery / CPG drive-to-store
Grocery, convenience-store, and gas-station screens spread across Henderson, Summerlin, and North Las Vegas — the residential suburbs surrounding the tourist core.
Build this plan →
Local workforce & recruiting reach
Office-building and doctor-office screens geofenced to reach the resort-corporate and healthcare workforce behind MGM, Wynn, and Clark County School District.
Build this plan →
Sports & Entertainment Footprints
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Las Vegas. Different brands and markets — same platform, same playbook.
+73%
Awareness Lift
Brand Awareness — Alcohol Brand
Read case study →
+6.51%
Store Visitation Lift
Retail — Store Remodel Campaign
Read case study →
+64%
Familiarity Lift
B2B — HR Solutions
Read case study →
Frequently Asked Questions About Las Vegas DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — highway billboards, gas-pump screens, gyms, grocery aisles, bars, and airport terminals. It is a format viewers cannot skip, block, or mute, and it reaches people while they are out living their day.
How much does DOOH advertising cost in Las Vegas?
Las Vegas DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the valley rather than access to different inventory.
What types of screens can I book in Las Vegas?
The live 30-mile Las Vegas plan carries 7,540 active digital screens across venue types including rideshare and taxi-top TV, doctor's offices, grocery, gas stations, convenience stores, bars, casual dining, and digital billboards.
How many people can a Las Vegas DOOH campaign reach?
The current Las Vegas plan delivers roughly 2.96 billion monthly impressions across the valley, which sits in Nielsen DMA #40 with 896,460 TV homes.
Is the Las Vegas Strip inside the city of Las Vegas?
No — the Strip, plus the Sphere, Allegiant Stadium, T-Mobile Arena, and the Bellagio, all sit in Paradise, an unincorporated town in Clark County next to (not inside) the city of Las Vegas. Fremont Street and downtown are the parts of the tourist core actually within city limits. Either way, the live 30-mile plan reaches screens across both.
How fast can a Las Vegas DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Nevada Markets
Plan a Las Vegas Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code NBv1vTqc8aY), 30-mile radius around downtown Las Vegas, resold programmatic inventory excluded so each screen is counted once, pulled 2026-07-04
- [2] Wikipedia — Las Vegas, Nevada (2020 U.S. Census: city population 641,903, 24th-most-populous city in the U.S.; metro population 2,265,461, 29th-largest U.S. metro; notes the Strip sits outside city limits in the unincorporated towns of Paradise and Winchester)
- [3] ustvdb.com — 2024-25 Nielsen DMA rankings (Las Vegas #40, 896,460 TV homes), verified via direct fetch of the rankings table
- [4] Data USA — Las Vegas, NV (U.S. Census ACS commute data: drove alone 70.9%, worked at home 12.1%, carpooled 10.1%, mean commute 25.7 minutes)
- [5] Wikipedia — MGM Resorts International (S&P 500 component; headquartered in Paradise, Nevada — the Bellagio's Strip address, not the city of Las Vegas; 63,000 employees as of 2024)
- [6] 50pros.com — Fortune 500 (2026) full list (MGM Resorts International #248, $17.5B revenue; Caesars Entertainment #377, $11.5B revenue, HQ Reno, NV; Las Vegas Sands #334, $13.0B revenue)
- [7] Wikipedia — Wynn Resorts (S&P 500 component; based in Paradise, Nevada, on the Strip; 28,000 employees as of 2024)
- [8] Wikipedia — Las Vegas Sands (S&P 500 component; corporate headquarters in the Las Vegas area; sold its Las Vegas Strip properties — The Venetian and Palazzo — to Vici Properties and Apollo Global Management in a sale finalized February 2022, and today focuses on Marina Bay Sands in Singapore and Sands China in Macau)
- [9] Wikipedia — Caesars Entertainment (founded and based in Reno, Nevada, not Las Vegas, despite operating many of the Strip's best-known resorts in Paradise; removed from the S&P 500 in September 2025 and added to the S&P SmallCap 600 in November 2025)
- [10] Wikipedia — Clark County School District (largest employer in Clark County and Nevada, 43,786 employees as of October 2024; 5th-largest school district in the U.S., 304,565 students enrolled 2023-24)
- [11] Wikipedia — Allegiant Travel Company (headquartered in Summerlin, Nevada)
- [12] Wikipedia — Summerlin, Nevada (22,500-acre master-planned community on Las Vegas' western edge; mostly within Las Vegas city limits; median household income $72,078)
- [13] Wikipedia — 18b The Las Vegas Arts District (18-block downtown Las Vegas gallery district; monthly First Friday event launched 2002)
- [14] VisitLasVegas.com — "What to Know About Las Vegas' Chinatown" (Spring Mountain Road corridor, more than 150 restaurants)
- [15] Wikipedia — Fremont Street Experience (0.8-mile downtown pedestrian mall; opened December 14, 1995; LED canopy upgraded to more than 49 million energy-efficient LEDs in 2019)
- [16] Wikipedia — Sphere (Paradise, Nevada, east of the Strip; 17,600 seats, 20,000 capacity with standing room; opened September 29, 2023)
- [17] Wikipedia — Allegiant Stadium (Paradise, Nevada; 65,000-seat capacity, expandable to 71,835; home of the Las Vegas Raiders since 2020)
- [18] Wikipedia — T-Mobile Arena (Paradise, Nevada, on the Strip; home of the Vegas Golden Knights (NHL); opened April 6, 2016)
- [19] Wikipedia — Bellagio (resort) (Paradise, Nevada, 3600 S. Las Vegas Blvd.; 8.5-acre fountain lake; resort opened October 15, 1998)
- [20] Wikipedia — CES (trade show) (141,000 attendees in 2025 at the Las Vegas Convention Center in Paradise, Nevada)
- [21] Wikipedia — Electric Daisy Carnival (EDC Las Vegas drew a total attendance of 525,000 over three days in 2024 at the Las Vegas Motor Speedway)
- [22] Mapbox Directions API — driving route geometry for the I-15, US-95, and I-215 corridors, pulled 2026-07-04
Get Your Ad on Las Vegas Screens
Every screen in the Las Vegas market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Las Vegas Screens