DOOH B2B CASE STUDY:  Increase Awareness, Consideration and Purchases 

DOOH Campaign Objective

A powerful company that provides HR solutions for small to medium-sized businesses, looked to deliver a successful digital out-of-home (DOOH) campaign.

The company was looking to increase awareness, consideration and purchase intent for its HR offerings.

DOOH Campaign Approach

The client activated a data-driven DOOH campaign across a range of premium indoor and outdoor venue types, including billboards, bus shelters and office buildings. The 8 week campaign ran across 13 different media owner networks.

Strategies: 

• Data-Driven Audiences

  • Consisting of business owners, HR influencers and c-suite executives who work at companies with 50-149 employees – The client was able to activate DOOH media when and where its audience was most likely to be throughout the day.

• Advanced Targeting

  • The client added an additional targeting layer to their campaign, ensuring that ads only played at DOOH venues that were experiencing sufficient traffic. 

Key Insights

The DOOH campaign was effective in growing consumer awareness, creating a 64% lift in consumers that reported being somewhat to very familiar with the brand, vs. those that were not exposed to the campaign.