DOOH Marketing
B2B — HR Solutions
+64% Familiarity Lift
Campaign Objective
A powerful company that provides HR solutions for small to medium-sized businesses looked to deliver a successful digital out-of-home campaign. The company was looking to increase awareness, consideration, and purchase intent for its HR offerings.
Venue Types Used
Audience Targeting Approach
The client activated a data-driven DOOH campaign across a range of premium indoor and outdoor venue types, including billboards, bus shelters, and office buildings. The 8-week campaign ran across 13 different media owner networks. Used data-driven audiences consisting of business owners, HR influencers, and C-suite executives who work at companies with 50–149 employees. Added an additional targeting layer ensuring ads only played at DOOH venues experiencing sufficient traffic.
Results
+64%
Consumer Familiarity Lift
13
Media Owner Networks Used
8 weeks
Campaign Duration
Insight
The DOOH campaign was effective in growing consumer awareness, creating a 64% lift in consumers that reported being somewhat to very familiar with the brand versus those not exposed to the campaign. By layering data-driven audience targeting with traffic-threshold triggers across 13 media owner networks, the B2B campaign reached the right decision-makers in their professional environments — proving DOOH's value for account-based marketing.