DOOH Marketing
DOOH Advertising in Phoenix, AZ
Nielsen DMA #12 · 2,198,200 TV homes. A live 30-mile plan around downtown reaches into Scottsdale, Tempe, Mesa, Glendale, and Chandler, carrying 10,306 active digital screens delivering 3.22 billion monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Draw a 30-mile circle around downtown Phoenix and you don't get one city — you get Scottsdale, Tempe, Mesa, Glendale, and Chandler folded in with it, one contiguous grid of freeways and strip malls that Nielsen counts as a single, 12th-ranked television market. Buying media here the old way means separate rate cards for each of those names. Digital out-of-home doesn't care about municipal lines: it's the screen at the gas pump, the TV over the bar, and the digital bulletin on I-17, and it reaches whoever's actually driving past it that day.
Goldfish Ads makes running that easy across the whole Valley at once. Plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, and launch in under 24 hours instead of the weeks traditional out-of-home takes. Run it yourself in the self-serve platform or hand it to our team to plan and manage for you — either way you get one buy across every publisher and inventory source in the market, with built-in measurement so you can prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable across Greater Phoenix right now.
Why Phoenix Matters
Downtown Phoenix carries real corporate weight of its own: Freeport-McMoRan, an S&P 500 mining company, is headquartered at Freeport-McMoRan Center a few blocks from Chase Field[6], and Republic Services, an S&P 500 waste and environmental-services company, runs its headquarters out of the city as well[7]. Banner Health, the nonprofit system based in Phoenix, is Arizona's largest employer of any kind at more than 55,000 people statewide[8]— and Avnet, a Fortune 500 electronics distributor that's called the Phoenix area home since 1997, is in the middle of moving its own headquarters a few miles south to Tempe in 2026[9][10].
Two weeks a year reshape reach across the whole Valley: the WM Phoenix Open, the best-attended event in golf, usually draws crowds of around half a million over its five days at TPC Scottsdale[13], and the Arizona State Fair pulls more than a million visitors to its fairgrounds a few miles from downtown every October[14] — both concentrate traffic on the same freeways this plan's route corridors are built to catch.
Day to day, this is a driving market first: 64.2% of workers commute alone by car, with a mean trip of 25.6 minutes[5]. That's what makes gas-pump, billboard, and drive-thru screens carry real weight here — a much larger share of the metro's screen count than in a denser, transit-heavy city.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Phoenix plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Phoenix plan[1] — the same corners you drive past on I-10, I-17, and Grand Avenue. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Phoenix plan on 2026-07-04[1], with every screen counted once. The plan carries 10,306 active digital screens delivering 3,223,772,545 monthly impressions across the Valley.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Grocery | 1,403 | 798,159,220 |
| Doctor Offices | 1,322 | 37,654,714 |
| Casual Dining | 1,254 | 745,121,085 |
| Bars | 927 | 274,458,605 |
| Gas Stations | 782 | 31,851,232 |
| Rideshare / Taxi TV | 775 | 1,977,189 |
| Apartment Buildings | 714 | 93,153,080 |
| Office Buildings | 565 | 94,842,151 |
| Digital Billboards | 485 | 565,035,729 |
| Sports Venues | 394 | 47,934,544 |
| Gyms | 343 | 52,518,213 |
| Movie Theaters | 217 | 65,547,584 |
| Malls | 178 | 186,017,365 |
| Urban Panels | 152 | 75,440,161 |
| Convenience Stores | 146 | 5,872,840 |
| QSR | 115 | 18,045,975 |
| Recreational Venues | 109 | 42,463,869 |
| Airports | 101 | 53,347,382 |
| Pharmacies | 70 | 2,179,771 |
| Salons | 46 | 798,153 |
| Schools | 41 | 4,765,567 |
| Other venue types | 167 | 26,588,116 |
| Total | 10,306 | 3,223,772,545 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Phoenix within the 2,198,200-home DMA.
Phoenix Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Phoenix plan[1]. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is dominated by 16:9 landscape, with a real block of 9:16 portrait for gas-pump and elevator screens plus a wide-format ticker size common on urban panels.
| Resolution (px) | Aspect | Orientation | Format Instances |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 15,180 |
| 1080×1920 | 9:16 | Portrait | 2,756 |
| 560×160 | 3.5:1 | Landscape (wide-format ticker/banner) | 1,201 |
| 1400×400 | 3.5:1 | Landscape (wide-format digital billboard) | 639 |
| 1280×720 | 16:9 | Landscape | 571 |
| 720×1280 | 9:16 | Portrait | 313 |
20,062 format instances
Accept full-motion video (typically 10 or 15 seconds, silent).
20,757 format instances
Accept a static image — a single high-res JPG or PNG runs everywhere.
7,167 format instances
Support audio, concentrated in bar, gym, and gas-station venues.
Because a single screen can carry more than one creative dimension, these are format instances, not unique screens — the 6 rows above cover 20,660 of the 22,308 total format instances pulled from the plan. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Phoenix?
You don't need a rate card or a six-figure budget to run out-of-home across the Valley. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a downtown digital billboard, a gas-pump screen, a grocery-aisle display, or a bar TV. You're never charged extra for "better" inventory; a bigger budget simply earns more impressions across the metro. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Phoenix screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Phoenix screens?
Live on Phoenix screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 10,306 screens, zoomed in on the Phoenix-area landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — Camelback Mountain, the Desert Botanical Garden, the two downtown arenas, State Farm Stadium out in Glendale, and Sky Harbor.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[22], then geofence every bookable screen within reach of that path: the billboards, gas-pump screens, grocery stores, bars, and casual-dining spots a driver actually passes end to end.
Here are three of the Valley's major arteries — plus the classic getaway drive north up I-17 to Sedona's red-rock country, every bookable screen along all 117 miles[23]. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1], except the Sedona drive, which pulls from its own dedicated I-17 corridor plan[23].
0 bookable screens sit within 0.75 miles of I-10 Papago Downtown Spine (Phoenix, AZ → Tolleson, AZ, 12.3 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Phoenix plan [1] against Mapbox driving geometry [22], counting each screen within the listed buffer of the route. The Phoenix→Sedona getaway drive is filtered from its own dedicated I-17 route-corridor plan [23] rather than the metro plan.
Screen Formats Active in Phoenix
Real photos of the screen formats running in the Phoenix plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Roosevelt Row Arts District[12]
Downtown's walkable arts district, born when artists began colonizing abandoned Roosevelt-neighborhood buildings as studios in the 1990s — that scene grew into the city's first First Friday art walk in 1994 and now anchors block after block of galleries, murals, and bars.
Melrose District[11]
A mile-long stretch of 7th Avenue in north-central Phoenix known as the city's "gayborhood," packed with antique stores, patio bars, and a landmark street misalignment locals call the "Melrose Curve."
Arcadia[12]
A citrus-grove-turned-residential neighborhood at the foot of Camelback Mountain, mixing the Arizona Canal Path with the boutiques and restaurants that make it one of the Valley's most-visited eat-and-shop corridors.
Biltmore[12]
The resort-and-retail district around the historic Arizona Biltmore, anchored by Biltmore Fashion Park's shopping and a canal-path network that draws walkers and cyclists year-round.
Suggested Campaigns for This Market
Valley-wide drive-to-store reach
Grocery, casual-dining, and gas-station screens spread across the Valley's biggest venue categories, matching how spread out Phoenix shopping really is — no single neighborhood carries the market the way a downtown does in a smaller city.
Build this plan →
Downtown & office-corridor B2B reach
Office-building and urban-panel screens around the Freeport-McMoRan and Republic Services downtown footprint, reaching the weekday workforce that fills central Phoenix's high-rises.
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Golf & fair-week event surround
Bar, casual-dining, and billboard screens geofenced along the I-10 and Loop corridors feeding TPC Scottsdale during WM Phoenix Open week and the fairgrounds during the Arizona State Fair, when both pull huge crowds off the highway at once.
Build this plan →
Sports & Entertainment Footprints
Chase Field[15]
Home of the Arizona Diamondbacks since 1998, seating 48,330 in downtown Phoenix — a retractable-roof ballpark that anchors 81-plus home dates of foot traffic a season.
Mortgage Matchup Center[16]
The downtown arena one block from Chase Field, home to the Phoenix Suns and Phoenix Mercury — renamed from Footprint Center in October 2025, worth knowing if you're pricing 'Footprint Center' inventory against what's actually on the sign today.
State Farm Stadium[17]
A 63,400-seat stadium (expandable to 72,200) in Glendale, a Valley suburb west of Phoenix, home to the Arizona Cardinals and host to three Super Bowls — inside the 30-mile plan even though it's not in Phoenix proper.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Phoenix. Different brands and markets — same platform, same playbook.
$36.83
Return on Ad Spend
Healthcare — OTC Medication
Read case study →
+6.51%
Store Visitation Lift
Retail — Store Remodel Campaign
Read case study →
+26%
Sales Lift
Drive Sales
Read case study →
Frequently Asked Questions About Phoenix DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — gas-pump screens, grocery-aisle displays, bar TVs, and downtown digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in Phoenix?
Phoenix DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the Valley rather than access to different inventory.
What types of screens can I book in Phoenix?
The live 30-mile Phoenix plan carries 10,306 active digital screens across venue types including grocery, doctor offices, casual dining, bars, gas stations, and downtown digital billboards.
How many people can a Phoenix DOOH campaign reach?
The current Phoenix plan delivers roughly 3.22 billion monthly impressions across the Valley, which sits in Nielsen DMA #12 with 2,198,200 TV homes.
How fast can a Phoenix DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Arizona Markets
Plan a Phoenix Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code GehLf0jq0rA), 30-mile radius around downtown Phoenix, de-duplicated so each screen is counted once, pulled 2026-07-04
- [4] ustvdb.com — 2024-25 Nielsen DMA rankings (Phoenix-Prescott, AZ #12, 2,198,200 TV homes), verified via direct page fetch
- [5] Data USA — Phoenix, AZ (U.S. Census ACS 2024 commute data: drove alone 64.2%, carpooled 10.8%, worked at home 19%, mean commute 25.6 minutes)
- [6] Wikipedia — Freeport-McMoRan (headquartered at Freeport-McMoRan Center, Phoenix, Arizona; S&P 500 component)
- [7] Wikipedia — Republic Services (headquartered in Phoenix, Arizona; S&P 500 component)
- [8] Wikipedia — Banner Health (based in Phoenix, Arizona; "the largest employer in Arizona and one of the largest in the United States with over 55,000 employees")
- [9] Avnet, Inc. press release — "Avnet No. 181 on 2025 Fortune 500 List" (46th consecutive year on the list)
- [10] Avnet, Inc. press release — "Avnet Invests in Arizona by Purchasing New Headquarters" (moving from its Phoenix-area home of 28 years to a new Tempe campus, expected mid-2026)
- [11] Wikipedia — Melrose District (north-central Phoenix along 7th Avenue; known as "Phoenix's gayborhood")
- [12] Visit Phoenix — Phoenix Neighborhoods guide (Arcadia, Biltmore, Roosevelt Row Arts District, Historic Grand Avenue)
- [13] Wikipedia — Phoenix Open / WM Phoenix Open ("the five-day attendance of the tournament is usually around a half million, the best-attended event in golf"; 2016 single-day record 201,003 fans, tournament-week record 618,365 fans; played at TPC Scottsdale, northeast of downtown Phoenix)
- [14] Wikipedia — Arizona State Fair ("one of the top 5 state fairs by yearly attendance in the country, drawing over a million visitors annually"; held each October at the fairgrounds, 1826 W. McDowell Rd., Phoenix)
- [15] Wikipedia — Chase Field (48,330 seating capacity since 2023; 401 E. Jefferson St., downtown Phoenix; home of the Arizona Diamondbacks since 1998)
- [16] Wikipedia — Mortgage Matchup Center (formerly Footprint Center; renamed October 2025; 201 E. Jefferson St., downtown Phoenix; home of the Phoenix Suns and Phoenix Mercury)
- [17] Wikipedia — State Farm Stadium (Glendale, Arizona — a Phoenix-area suburb, not the city of Phoenix itself; 63,400-seat capacity, expandable to 72,200; home of the Arizona Cardinals; has hosted three Super Bowls)
- [18] Wikipedia — Camelback Mountain (2,706-foot peak, the highest point in the Phoenix area, between the Arcadia neighborhood and Paradise Valley)
- [19] Wikipedia — Desert Botanical Garden (140 acres in Papago Park, more than 50,000 plants across 4,000+ taxa, founded 1939)
- [20] Wikipedia — Phoenix Sky Harbor International Airport (surpassed 50 million passengers in 2024, an all-time record; 11th-busiest U.S. airport in 2025)
- [21] Wikipedia — Papago Park (1,496-acre municipal park jointly operated by Phoenix and Tempe; home to the Phoenix Zoo, Desert Botanical Garden, and Hunt's Tomb)
- [22] Mapbox Directions API — driving route geometry for the I-10, I-17, and US-60 corridors, pulled 2026-07-04
- [23] Goldfish DOOH Planning API — dedicated Phoenix→Sedona I-17 route-corridor plan (code 4kVxzdlJ5Cs), 117-mile drive traced with Mapbox routing, resold programmatic inventory excluded so each screen is counted once, pulled 2026-07-04
Get Your Ad on Phoenix Screens
Every screen in the Phoenix market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Phoenix Screens