DOOH CASE STUDY: HEALTHCARE

DOOH Campaign Objective

A Large healthcare company wanted to increase brand awareness and inform shoppers with certain health conditions about how their OTC medication can help those health conditions.

DOOH Campaign Approach

Leveraged location and spending data to create audiences that target people with high blood pressure, high blood pressure with joint pain, high blood pressure with knee pain, and high blood pressure with minor arthritis pain • Created relevant messaging to better reach audiences • Used a $5 off coupon with the purchase of two adult products for the medication • Analyzed the movement patterns of the audiences to determine where they were most likely to be at different times throughout the day and activated digital out-of-home media to best reach them • Activated DOOH across billboards, street furniture, and screens in pharmacies and gyms to best reach audiences

DOOH Campaign Key Insights

Campaign exposure in contextually relevant venue types successfully drove lift across all campaign KPIs, proven by a $36.83 return on ad spend (ROAS),17% new purchasers to the brand, and 35% new purchasers to the category. Strong performance led the healthcare company to use DOOH in the future to deliver consumers messages that matter to them.