DOOH Marketing
DOOH Advertising in Raleigh, NC
Nielsen DMA #22 · 1,345,840 TV homes across Raleigh-Durham-Fayetteville. A live 30-mile plan around downtown reaches 4,539 active digital screens delivering 656.5 million monthly impressions across the Research Triangle.
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DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Draw a 30-mile circle around downtown Raleigh and you don't just get Raleigh — you get the whole Research Triangle, a metro area built around three separate cities and three separate research universities that all happen to sit inside driving distance of each other[2]. A single Goldfish plan centered here reaches screens across that entire footprint, not just the city limits, which is exactly how the market actually behaves: people commute, shop, and watch screens across city lines here every single day.
That's the whole idea behind digital out-of-home (DOOH) advertising, too: it puts a message on the screens already built into a place people move through constantly — gas-pump displays, apartment-lobby screens, grocery-aisle displays, and downtown digital billboards — reaching people wherever they actually are instead of a browser tab they can close. Goldfish Ads plans, buys, and measures that inventory across 100+ US markets and 35+ venue types. Run it yourself in the self-serve platform and launch in under 24 hours, or hand the whole thing to our team to manage.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Here's exactly what's bookable across the Raleigh metro right now.
Why Raleigh Matters
Raleigh proper counts 467,665 residents, the second-most of any North Carolina city, but the Raleigh-Cary metro runs to 1,509,231 and the wider Research Triangle — Raleigh, Durham, and Chapel Hill together — tops 2.37 million[2]. 62.3% of workers here still drive alone to work, with a mean commute of 23 minutes and 25.8% working from home entirely[4] — a split that explains why the plan has to cover gas stations and apartment lobbies just as heavily as downtown towers.
Those towers matter, too: Red Hat runs its global headquarters out of Red Hat Tower at 100 East Davie Street, downtown, as an IBM subsidiary since 2019[7][8]; Martin Marietta Materials, an S&P 500 component, is headquartered here as well[6] — and since 2023 its name has been on downtown's own performing-arts complex, under a 20-year naming deal announced in 2022, effective 2023[24][25]; First Citizens BancShares, the 15th-largest bank in the country, debuted on the Fortune 500 in 2024 from its Raleigh base[5]; and Advance Auto Parts has run its corporate headquarters from a North Hills tower since 2020[9]. NC State University adds almost 8,000 employees of its own on top of a Fall 2025 enrollment of 39,259[10].
The calendar peaks twice a year: every October, the N.C. State Fair pulls 946,811 people through the fairgrounds over 11 days[18], and just weeks earlier, Raleigh Wide Open turns downtown into a free two-day music festival that drew a record 155,000 people in 2025[17].
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Raleigh plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Raleigh plan[1] — the same corners you drive past on I-40, US-1, and I-540. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Raleigh plan on 2026-07-04[1], with every screen counted once. The plan carries 4,539 active digital screens delivering 656,535,067 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Gas Stations | 722 | 18,031,387 |
| Apartment Buildings | 680 | 60,501,789 |
| Grocery | 495 | 58,896,031 |
| Doctor Offices | 393 | 7,831,969 |
| Rideshare / Taxi TV | 380 | 1,865,342 |
| Office Buildings | 344 | 25,550,660 |
| Casual Dining | 289 | 185,359,696 |
| Convenience Stores | 259 | 18,896,544 |
| Movie Theaters | 200 | 17,920,027 |
| Bars | 127 | 31,229,553 |
| Sports Venues | 126 | 18,863,154 |
| Urban Panels | 85 | 88,917,536 |
| QSR | 83 | 14,009,765 |
| Gyms | 74 | 17,637,384 |
| Pharmacies | 58 | 2,413,581 |
| Malls | 51 | 14,368,582 |
| Recreational Venues | 33 | 16,263,843 |
| Digital Billboards | 32 | 15,166,149 |
| Airports | 32 | 33,106,438 |
| Other venue types | 76 | 9,705,637 |
| Total | 4,539 | 656,535,067 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Raleigh within the 1,345,840-home DMA.
Raleigh Billboard Sizes & Creative Formats
These are the actual creative dimensions accepted across the live Raleigh plan[1]. A single screen can accept more than one aspect ratio — a 16:9 landscape master plus a 9:16 portrait crop for gas-pump or lobby units, for example — so the counts below are format instances, not unique screens. The market is dominated by 16:9 landscape, with a solid block of 9:16 portrait and a wide-format row built for digital billboards.
| Resolution (px) | Aspect | Orientation | Format Instances |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 7,305 |
| 1080×1920 | 9:16 | Portrait | 538 |
| 1024×768 | 4:3 | Landscape | 235 |
| 1280×720 | 16:9 | Landscape | 231 |
| 1024×555 | 1.85:1 | Landscape (wide-format digital billboard) | 162 |
| 720×1280 | 9:16 | Portrait | 83 |
8,450 format instances
Accept full-motion video (typically 10 or 15 seconds, silent).
7,976 format instances
Accept a static image — a single high-res JPG or PNG runs everywhere.
3,449 format instances
Support audio, concentrated in bar, gas-station, and point-of-care venues.
Ship a 16:9 and a 9:16 master and you cover nearly the entire Raleigh market.
How Much Does DOOH Cost in Raleigh?
You don't need a national media budget or an agency contract to put a message in front of Raleigh. Campaigns start for as little as $50 a day, with no long-term commitment attached — launch, pause, and adjust on your own schedule.
Every screen in the plan sells at one flat, transparent CPM (cost per thousand impressions): a gas station off I-40, a downtown office lobby, or a grocery store in North Hills, all the same price. A bigger budget simply buys more impressions across the metro, never access to a different tier of inventory. Scale up around the N.C. State Fair, and scale back down whenever you want.
Start at $50/day
Enough to put a real message on Raleigh screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Raleigh screens?
Live on Raleigh screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 4,539 screens, zoomed in on the Raleigh landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — the Greek Revival State Capitol on Union Square[11], Lenovo Center (renamed from PNC Arena in 2024)[12], Carter-Finley Stadium next door[13], the N.C. Museum of Natural Sciences downtown[14], Pullen Park, the oldest public park in the state[15], and out to RDU, which handled a record 15.6 million passengers in 2025[16].
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
A radius treats every screen inside the circle the same. A route is different: hand us a real drive — a highway, a daily commute, a delivery loop — and Goldfish traces it with the Mapbox routing engine[23], then geofences every bookable screen within reach of that exact path, end to end.
Raleigh's road grid gives three obvious candidates: the I-40 spine running east-west between Durham and Clayton, straight through the middle of the Triangle; the US-1/Capital Boulevard corridor running north-south from Youngsville into downtown; and I-540, the Northern Wake Expressway arcing around the city toward Wake Forest. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-40 East-West Spine (Durham, NC → Clayton, NC, 42.2 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Raleigh plan [1] against Mapbox driving geometry [23], counting each screen within the listed buffer of the route.
Screen Formats Active in Raleigh
Real photos of the screen formats running in the Raleigh plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Five Points[19]
A cluster of five historic streetcar-suburb neighborhoods — Hayes Barton, Bloomsbury, Georgetown, Vanguard Park, and Roanoke Park — all platted in the 1910s and early 1920s, converging on the walkable intersection of Glenwood Avenue, Fairview, and Whitaker Mill roads.
Glenwood South[20]
Downtown Raleigh's densest residential district, where salons, fitness studios, and cafés by day give way at night to a stretch of Glenwood Avenue known for dive bars, one of the world's largest beer gardens, and an award-winning dining scene.
North Hills (Midtown)[21]
Built on the footprint of a 1960s mall once billed as the first indoor shopping center between Atlanta and Washington, D.C., North Hills has spent the last two decades rebuilding itself street by street into what locals now just call Midtown.
Fayetteville Street / Downtown[22]
Raleigh's ceremonial spine, running from the State Capitol to the Raleigh Convention Center — closed to cars as a pedestrian mall in 1977, then reopened to traffic in 2006 as the centerpiece of downtown's turnaround.
Suggested Campaigns for This Market
Downtown corporate & government reach
Office-building and urban-panel screens around Red Hat Tower, Martin Marietta, and First Citizens' downtown footprint, reaching the daytime workforce that fills the Fayetteville Street corridor between the Capitol and the Convention Center.
Build this plan →
N.C. State Fair surround
Sports-venue, gas-station, and grocery screens geofenced along I-40 and I-540 toward the fairgrounds during the State Fair's 11-day run, when nearly a million people funnel through the same roads every October.
Build this plan →
Research Triangle commuter reach
Apartment-building and gas-station screens along the I-40 corridor connecting Raleigh, RTP, and Durham, catching the drive-alone majority of the metro's daily commute wherever they actually stop.
Build this plan →
Sports & Entertainment Footprints
Lenovo Center[12]
Renamed from PNC Arena in September 2024, this 18,547-to-19,367-seat arena on Edwards Mill Road is home to both the Carolina Hurricanes (NHL) and NC State men's basketball.
Carter-Finley Stadium[13]
A 56,919-seat stadium next door to Lenovo Center, home to NC State Wolfpack football since it opened in 1966.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Raleigh. Different brands and markets — same platform, same playbook.
+130%
Consideration Lift
Banking — Betterment
Read case study →
+53%
Decision-Maker Reach
Venue Types: Office Buildings
Read case study →
+51%
Awareness Lift
Education — Higher Education
Read case study →
Frequently Asked Questions About Raleigh DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — gas-pump screens, apartment-lobby displays, grocery-aisle screens, and downtown digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in Raleigh?
Raleigh DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Raleigh?
The live 30-mile Raleigh plan carries 4,539 active digital screens across venue types including gas stations, apartment buildings, grocery stores, doctor offices, office buildings, and downtown digital billboards.
How many people can a Raleigh DOOH campaign reach?
The current Raleigh plan delivers roughly 656.5 million monthly impressions across the Research Triangle, which sits in Nielsen DMA #22 (Raleigh-Durham-Fayetteville) with 1,345,840 TV homes.
How fast can a Raleigh DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Triangle & North Carolina Markets
Plan a Raleigh Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code mSS2C_thcT0), 30-mile radius around downtown Raleigh, de-duplicated so each screen is counted once, pulled 2026-07-04
- [2] Wikipedia — Raleigh, North Carolina (2020 U.S. Census population 467,665; 39th-most populous city in the United States; 2nd in North Carolina after Charlotte; Raleigh-Cary metropolitan statistical area 1,509,231; the wider Research Triangle area, centered on Research Triangle Park, has a population of over 2.37 million)
- [3] ustvdb.com — 2024-25 Nielsen DMA rankings (Raleigh-Durham (Fayetteville), NC #22, 1,345,840 TV homes, immediately below Charlotte at #21 — verified via direct raw HTML fetch, not summarized)
- [4] Data USA — Raleigh, NC (U.S. Census ACS 2024 commute data: drove alone 62.3%, worked at home 25.8%, carpooled 6.73%, mean commute time 23 minutes)
- [5] Wikipedia — First Citizens BancShares (headquartered in Raleigh, North Carolina; a Russell 1000 component, not S&P 500; debuted on the Fortune 500 in 2024 ranking 182nd; the 15th-largest bank in the United States with $221 billion in assets)
- [6] Wikipedia — Martin Marietta Materials (headquartered in Raleigh, North Carolina; NYSE: MLM, S&P 500 component)
- [7] Wikipedia — Red Hat (headquartered in Raleigh, North Carolina; a subsidiary of IBM since IBM's $34 billion acquisition closed July 9, 2019)
- [8] Wikipedia — Red Hat Tower (located at 100 East Davie Street, Raleigh, North Carolina — downtown Raleigh; houses the headquarters of Red Hat)
- [9] Wikipedia — Advance Auto Parts (headquartered in Raleigh, North Carolina; since 2020 based in a tower in the North Hills area, relocated from Roanoke, Virginia in November 2018; currently an S&P 600 component)
- [10] Wikipedia — North Carolina State University (a public land-grant research university in Raleigh, North Carolina; almost 8,000 employees; Fall 2025 total enrollment 39,259)
- [11] Wikipedia — North Carolina State Capitol (1 East Edenton Street, Raleigh, on Union Square; cornerstone laid July 4, 1833, construction completed 1840; Greek Revival; designated a National Historic Landmark November 6, 1973)
- [12] Wikipedia — Lenovo Center (renamed from PNC Arena in September 2024; 1400 Edwards Mill Road, Raleigh; capacity 18,547 for ice hockey and 19,367 for basketball; home of the Carolina Hurricanes, NHL, and NC State men's basketball; neighbors Carter-Finley Stadium and the North Carolina State Fairgrounds)
- [13] Wikipedia — Carter-Finley Stadium (56,919 seats as of 2021; 4600 Trinity Road, Raleigh; home of the NC State Wolfpack football team, Atlantic Coast Conference, since it opened in 1966)
- [14] Wikipedia — North Carolina Museum of Natural Sciences (the oldest museum in the state and the largest natural history museum in the Southeastern United States; downtown Raleigh on Jones Street; roughly 1.2 million annual visitors)
- [15] Wikipedia — Pullen Park (founded March 22, 1887, when Richard Stanhope Pullen donated farmland to the City of Raleigh; the oldest public park in North Carolina; 520 Ashe Avenue, just west of downtown, adjacent to NC State's campus)
- [16] Wikipedia — Raleigh-Durham International Airport (served a record 15.6 million passengers in 2025, up from the prior record of 15.5 million in 2024)
- [17] ABC11 Raleigh-Durham — "2025 Raleigh Wide Open Music Festival gets record-breaking attendance" (welcomed 155,000 people October 3-4, 2025, a festival record; four free outdoor stages downtown plus a ticketed headline show at Red Hat Amphitheater)
- [18] N.C. Department of Agriculture & Consumer Services — "N.C. State Fair wraps up successful 11-day run" (946,811 total attendance over the 11-day run concluding October 27, 2025)
- [19] Wikipedia — Five Points Historic Neighborhoods (Raleigh, North Carolina) (centered on the Five Points intersection of Glenwood Avenue and Fairview and Whitaker Mill roads; comprises Hayes Barton, Bloomsbury, Georgetown, Vanguard Park, and Roanoke Park, all platted in the 1910s through the early 1920s)
- [20] Downtown Raleigh Alliance — Glenwood South district page (described as the densest residential area in Raleigh; daytime salons, fitness studios, and cafés give way to a nightlife stretch of Glenwood Avenue known for dive bars and one of the world's largest beer gardens)
- [21] CityBuilderNC — "From Parking Lot to Midtown: Why North Hills Is the Right Place to Build Tall" (North Hills Mall opened in the 1960s as the first indoor shopping mall between Atlanta and Washington, D.C.; redeveloped since the early 2000s into the mixed-use district now called Midtown)
- [22] Wikipedia — Fayetteville Street (Raleigh) (closed to vehicle traffic and converted to a pedestrian mall in 1977; reopened to vehicular traffic in 2006 in a renewed revitalization effort; connects the State Capitol to the Raleigh Convention Center)
- [23] Mapbox Directions API — driving route geometry for the I-40, US-1/Capital Boulevard, and I-540 corridors, pulled 2026-07-04
- [24] City of Raleigh (raleighnc.gov) — Martin Marietta Center for the Performing Arts (2 East South Street, downtown Raleigh; "has stood as a historic and cultural focal point in Downtown Raleigh since 1932")
- [25] BroadwayWorld — "Raleigh Convention And Performing Arts Complex Announces Naming Rights Agreement" (Martin Marietta Materials became the venue's naming-rights sponsor under a 20-year deal approved by Raleigh City Council on November 1, 2022, taking effect in early 2023; the deal renamed the former Duke Energy Center for the Performing Arts)
Get Your Ad on Raleigh Screens
Every screen in the Raleigh market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Raleigh Screens