DOOH CASE STUDY: EDUCATION
DOOH CASE STUDY: EDUCATION
DOOH Campaign Objective:
DOOH Campaign Objective:
A higher education institution used DOOH media to drive awareness and consideration for their bachelor’s and advanced degree programs using programmatic out-of-home.
DOOH Campaign Approach:
DOOH Campaign Approach:
Leveraged digital out-of-home (DOOH) media across office buildings, malls and gyms • Identified consumers who live in zip codes that over-index for key demographic traits of the institution’s target audiences • Analyzed the movement patterns of these consumers and activated DOOH ads when and where they had the highest propensity to be throughout their day.
Key Insight:
Key Insight:
Campaign exposure in contextually relevant venue types successfully drove lift across all campaign KPIs, proven by a 51% lift in awareness, 32% lift in consideration and 17% lift in recommendation for the institution.
