DOOH Office Buildings CASE STUDY

DOOH Campaign Objective

An auto dealership wanted to increase test drives and ultimately car sales at their dealership.  

DOOH Campaign Approach

The auto client activated DOOH screens in office buildings to target affluent professionals

Strategies:

• Layered in income data to find areas that over indexed for people who had enough disposable income to be in the market for a new vehicle

• Targeted screens within close proximity to the auto dealership's location

Key Insights

The DOOH campaign was effective in increasing sales. The campaign led to an increase of $100,000 in sales which resulted in a 142% ROAS.