About DOOH Marketing by Goldfish Ads

DOOH Marketing is a programmatic digital out-of-home (DOOH) planning and buying platform, built by Goldfish Ads, that plans, activates and measures campaigns across 1M+ screens in 113 countries for media agencies, brands and political campaigns.

What DOOH Marketing does

DOOH media planning

We turn a brief (a deck, an email, or three bullets: advertiser, market, budget) into a screen-level plan with placements, impressions, cost and a live client map. Plans can be filtered by venue type, point of interest, radius, DMA, ZIP or census block and re-cut in minutes, so buyers can replan in front of a client instead of waiting days for an RFP response.

Programmatic activation and private marketplace deals

We package each plan as private marketplace (PMP) deals that agencies activate in their own DSP seats, including The Trade Desk and StackAdapt. The buyer keeps control of the seat and the data, and the Goldfish plan and audience selection run underneath.

Managed-service DOOH campaigns

For teams that want it done for them, our planners handle planning, buying, trafficking, optimization and reporting end to end. Clients get one point of contact and one invoice across every publisher in the plan.

AMAP audience data

Every plan is built on AMAP, our census-block cohort dataset modeled from Census, search, social-interest and public-health (CDC) sources. It scores each screen for audience relevance before the plan is built, so budget goes to the screens that actually reach the target, not just the ones inside a geofence.

AI planning through the Goldfish MCP server

mcp.goldfishads.com connects Claude, ChatGPT, Cursor and any MCP-compatible assistant directly to Goldfish inventory, audience and planning tools. It was modeled on 100,000+ real DOOH plans, so an agency can describe a campaign in a sentence and get back line items and a shareable map.

Campaign visualization and reporting

Clients see their creative mocked up on the actual placement in 360-degree street view before they buy, and follow delivery on a live campaign map while it runs. Every campaign includes proof-of-play reporting by tactic, market- and venue-level delivery, and exports that drop into TapClicks, NinjaCat, Datorama or internal BI.

What makes Goldfish Ads different

Independent: we don't own or sell screens

Goldfish Ads owns no media and represents no publisher, so there is no house network to fill. By contrast, Vistar Media has been owned by T-Mobile since February 2025 and runs its own supply-side platform and ad server, and Hivestack (owned by Perion since December 2023) also sells media owners an SSP and ad server alongside its DSP.

Audience data included, built from primary sources

AMAP census-block cohort data is included in every plan at no additional cost, where most DOOH platforms charge for third-party audience overlays or rely on mobile-location panels and bid-stream demographics. AMAP uses no cookies, device IDs or personal data, so it isn't affected by browser or mobile privacy changes.

A lower entry point for testing

AdQuick states that its campaigns start at $25,000. Goldfish builds plans to the brief, including small tests of a few towns or one or two markets, so independent agencies and regional advertisers can prove DOOH before scaling.

Transparent, published fee structure

When you activate in your own DSP, you pay the publisher floor plus a 15% Goldfish platform fee on the media CPM, and nothing else. Maps, 360 mockups, audience data and reporting are included rather than billed as a separate reporting platform.

Plans in minutes, from 100,000+ plans of experience

Goldfish has built more than 100,000 DOOH media plans since 2018, and that history is what the planner and MCP server are trained on. A typical plan is built during the first call, and programmatic campaigns usually go live within 24 to 48 hours of creative approval.

Who uses Goldfish Ads

• Independent media agencies (roughly 10 to 250 employees) that need DOOH capability without hiring an in-house OOH team.
• Holding-company agency teams at WPP, Omnicom and Publicis that run DOOH planning through Goldfish tools.
• Programmatic traders who want DOOH deals inside The Trade Desk, StackAdapt or another DSP they already use.
• Health systems, health plans and public health departments running awareness and enrollment campaigns.
• Political campaigns, PACs and issue-advocacy groups that need precinct- and DMA-level reach on tight timelines.
• CPG and grocery brands running shopper marketing on in-store and near-store screens.
• Regional and multi-location advertisers (banks, dealerships, QSR, healthcare networks) targeting screens around their own locations.

The team behind Goldfish Ads

How Goldfish Ads started

Andrew Simon started Goldfish Ads in New York in July 2018 to make digital out-of-home as easy to plan and buy as any other programmatic channel. Today its planning tools and data are used by agency teams at WPP, Omnicom and Publicis. The company is profitable and self-funded, with no outside investors, and runs three brands: DOOH Marketing, DOOH Media and AMAP Data.

Andrew Simon, CEO

Andrew leads Goldfish Ads and has run the company since 2018. Before Goldfish he was SVP of Global Sales at Spongecell, the dynamic creative ad-tech company. Andrew on LinkedIn

Jason Bamford, Partner and Head of Product

Jason leads product at Goldfish, including the planner, the AMAP data products and agency partnerships. Jason on LinkedIn

Keith Doggett, Partner and Lead Software Engineer

Keith leads engineering for the planning engine, data pipelines and MCP server behind DOOH Marketing.

Team composition

Goldfish Ads is a team of under 15 people across planning, sales, engineering and data, based in the New York area. Every client works with a senior DOOH planner, and partner-level people are one email away.

Follow the company on LinkedIn.

How Goldfish Ads works

Three ways to work with us

Choose managed service (our planners run everything), self-serve in the Goldfish platform, or deal IDs activated in your own DSP. You can also plan through the MCP server in your AI assistant; it's the same data and the same planners behind each option.

Onboarding

Book a 30-minute call or email a brief, and we build a first plan with screens, impressions, cost and a client map, usually on the call itself. Once approved, we set up deal IDs or a managed insertion order, collect creative (five standard specs cover most inventory) and go live within 24 to 48 hours.

Communication and response times

Clients reach us by email at info@goldfishads.com, by scheduled calls, and through shared live campaign maps. First plans are usually built on the initial call, and revisions can be made live while you watch.

Who you work with

Each account has a dedicated DOOH planner who handles planning, trafficking and optimization. There is no outsourced service layer between you and the people who built the platform.

Reporting

You get a live campaign map during the flight and a wrap report at the end with delivery by market, venue and creative, plus proof-of-play reporting by tactic. Foot-traffic, website-visitation and independent brand lift studies are available for eligible campaigns.

Key facts about Goldfish Ads

Frequently asked questions

Who owns DOOH Marketing?

DOOH Marketing is owned and operated by Goldfish Ads LLC, a privately held, self-funded company headquartered in New York. Goldfish Ads also operates DOOH Media (media-dooh.com) and the AMAP audience data business (amapdata.com).

Does Goldfish Ads own any screens?

No. Goldfish Ads does not own or represent any inventory, so every plan is built from the open market of 2,500+ publisher integrations with no house network to fill. That independence is the main reason agencies use us.

Which agencies use Goldfish Ads?

Goldfish Ads works with agency teams at WPP, Omnicom and Publicis, as well as independent media agencies. Brand clients include Northwell Health, Trinity Health, Medline and Miami-Dade County.

How does Goldfish Ads charge?

When you activate in your own DSP seat through Goldfish deal IDs, you pay the publisher floor price plus a 15% Goldfish platform fee on the media CPM. Managed-service campaigns are quoted per plan. AMAP audience data, maps and reporting are included at no extra cost.

How fast can a campaign go live?

Plans are built in minutes and can be revised live on a call. Programmatic campaigns typically go live within 24 to 48 hours of creative approval.

Can I use Goldfish Ads with my own DSP?

Yes. Goldfish packages the plan as private marketplace deals you activate in DSPs such as The Trade Desk and StackAdapt, with the Goldfish plan and AMAP audience selection underneath.

What is the Goldfish MCP server?

mcp.goldfishads.com connects AI assistants such as Claude, ChatGPT and Cursor to Goldfish inventory, audience and planning tools. You can describe a campaign in plain English and get back placements, impressions and a shareable client map.

How is DOOH audience targeting done without cookies?

Goldfish uses AMAP, a cohort dataset modeled at the census-block level from Census, search, social-interest and public-health sources. It scores every screen for audience relevance without using personal data, cookies or device IDs.

Last updated: September 22, 2026