DOOH Advertising Statistics 2026

$10.2B

Projected US DOOH ad spend in 2026, up from $8.9B in 2025.

Source: OAAA / PQ Media (Q1 2026)

~40%

Share of total US OOH ad revenue now coming from DOOH inventory.

Source: OAAA quarterly report (Q4 2025)

+14.1%

Year-over-year US DOOH growth — outpacing every traditional channel.

Source: MAGNA Global ad forecast (Dec 2025)

$30.5B

Projected global DOOH ad spend in 2026.

Source: PQ Media Global OOH Forecast

+10.8%

Global DOOH compound annual growth rate 2024–2028.

Source: Statista Digital Advertising Outlook

31%

Share of total global OOH revenue from DOOH in 2026.

Source: Outsmart / IAB Global

1.8M+

Programmatically accessible DOOH screens worldwide after Broadsign / Place Exchange consolidation.

Source: Broadsign acquisition disclosure (Nov 2025)

~33%

Share of US DOOH spend transacted programmatically in 2026, up from 18% in 2023.

Source: IAB / DPAA programmatic DOOH study

>450K

Estimated digital out-of-home screens active in the United States.

Source: OAAA member network data

60–80s

Typical ad loop length on a roadside digital billboard.

Source: Industry standard (OAAA / Geopath)

15s

Standard programmatic DOOH spot length across most networks.

Source: Vistar / Broadsign spec sheets

$3–$30

Typical programmatic DOOH CPM range across venue tiers.

Source: DOOH Marketing platform data

82%

Of US adults exposed to OOH media weekly — broadest unduplicated reach of any channel.

Source: Nielsen OOH Insights / OAAA

45%

Average uplift in attention scores for DOOH vs. static OOH placements.

Source: Lumen Research attention study (2024)

4.2x

Attention multiplier for DOOH vs. mobile display in shared environments.

Source: Lumen / DPAA neuroscience study

46%

Of US adults say they've noticed a DOOH ad in the past month.

Source: Harris Poll / OAAA consumer survey

8.5s

Average dwell time on a programmatic DOOH impression across venue types.

Source: Geopath audited impressions

76%

Of consumers say they trust OOH/DOOH advertising — the highest trust score of any major channel.

Source: Marketing Charts / Nielsen Trust in Advertising

38%

Average lift in mobile search activity for DMAs exposed to a DOOH flight.

Source: Comscore / OAAA cross-channel study

5.4x

Median return on ad spend for DOOH-led omnichannel campaigns.

Source: Benchmarketing OOH ROI Study (2025)

+15%

Average foot-traffic lift to exposed locations vs. control panels in measured DOOH campaigns.

Source: Platform-level mobile-location attribution

+22%

Average aided brand awareness lift in DOOH brand-lift studies.

Source: Aggregated platform brand-lift reads

31%

Of DOOH-exposed audiences take a digital action — search, social, site visit — within 30 minutes.

Source: Solomon Partners / DPAA

2.5x

Effectiveness multiplier when DOOH is layered with mobile retargeting on exposed audiences.

Source: Vistar Media / Solomon

73%

Of US agency buyers plan to increase DOOH investment in the next 12 months.

Source: DPAA Annual Buyer Survey (2026)

68%

Of buyers cite cookieless / privacy resilience as a top reason for shifting budget into DOOH.

Source: DPAA Annual Buyer Survey (2026)

54%

Of advertisers plan to run dynamic, data-triggered DOOH creative in 2026.

Source: Vistar State of DOOH (2026)

41%

Of buyers say programmatic DOOH is now their default activation path.

Source: DPAA / IAB programmatic study

3x

Increase in dynamic creative usage on DOOH since 2022.

Source: Hivestack / Broadsign dynamic creative report

~25%

Share of DOOH budgets allocated to retail media networks in 2026.

Source: GroupM Retail Media Forecast

$30.21

Average paid-search CPC for the keyword 'DOOH media' — a proxy for how commercially valuable the term is to buyers.

Source: Semrush US database (June 2026)

11

Average number of touchpoints on a DOOH-led media mix before measurable conversion.

Source: Nielsen Marketing Mix Modeling (2025)