NYC · Friday · Canyon of Heroes
Knicks Parade Route: every DOOH screen within 0.2 miles
A saturation plan covering all digital out-of-home inventory inside a 0.2-mile buffer along lower Broadway — from Battery Park staging through the City Hall ceremony.
Live inventory pulled from the saved campaign · code pcFeLIPBLOw
Route & buffer points
Matched screens & availability
Every screen returned by the campaign. Daily impressions = publisher-reported monthly impressions ÷ 30. Captivate lobby/elevator networks report a building-wide figure on a single record, so office screens are capped at 12,000 daily impressions to keep the totals defensible.
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Why this buy works
Brand saturation on parade day
Own every screen within a 0.2-mile bubble of the Canyon of Heroes as millions of spectators line lower Broadway.
Real-time creative
Swap creatives the moment the trophy gets hoisted — programmatic DOOH lets you react in minutes, not weeks.
Spectator + commuter overlap
FiDi office workers, PATH/subway commuters, and parade-goers converge inside the same buffer — one buy, three audiences.
Social-amplified halo
Boards along the route become backdrops for spectator phone footage that travels far past the 0.2-mile radius.