DOOH Marketing
Proof-of-Play Reporting by Tactic
Clear delivery reporting, with photo examples from the field where available.
Goldfish Ads provides proof-of-play reporting by tactic, with photo examples from the field. Reporting connects delivery records to the markets, venue categories and placements in the approved plan.
What the Reporting Can Include
- Delivery by tactic, market, venue category and creative.
- Publisher play records and placement details where supplied.
- Photo examples from the field when available for the selected placements.
- Campaign summaries prepared for client recaps and internal reporting.
What Photo Examples Do and Do Not Prove
A field photo can show creative displayed on a physical placement. It is useful context for a recap, but it is not a photograph of every play or screen. Coverage varies by tactic, publisher and placement.
Delivery reporting remains the primary campaign record. Photo examples supplement those records rather than replacing them.
How It Fits Into Measurement
Proof of play answers where and when media delivered. It can be paired with delivery-driven retargeting and eligible outcome studies to evaluate what happened after exposure.
Learn more about DOOH retargeting and DOOH measurement.
Frequently Asked Questions
What proof-of-play reporting does Goldfish Ads provide?
Proof-of-play reporting by tactic, with photo examples from the field and delivery summaries organized for client reporting.
Is every screen photographed?
No. Field photos are examples and coverage varies. The report does not claim a photograph for every play or every screen.
Can reporting be organized by tactic?
Yes. Delivery can be summarized by the tactics used in the approved media plan, including market and venue detail.
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