Conferences & Events

    Target conference goers throughout their experience.

    Airport · Corridor · Venue · After-Hours · Departure

    Five geo-sequenced line items that surround attendees from wheels-down to wheels-up. Built for conferences, trade shows, and events where every attendee follows the same path.

    Digital screens lining an airport terminal as travelers arrive — the first impression of the conference city.
    Line Item 01 — Airport Arrivals: own the gate
    Large-format roadside billboard along the corridor between airport and conference venue.
    Line Item 02 — Corridor Billboards: airport to venue
    Planning Tool

    Geofence the venue + the airport.

    Every plan starts in our planning tool. We draw a 1-mile radius around the convention center and a custom polygon around the host-city airport, then surface every available DOOH screen inside the geofence by venue type.

    • Circle — 1-mile radius around the convention center
    • Polygon — custom geofence around the airport
    • Colored dots — live DOOH screens by venue type

    Sample: Las Vegas — National Coverage

    Planning tool map showing DOOH screens around the Las Vegas Convention Center and Harry Reid International Airport, with a 1-mile radius geofence and airport polygon.
    01 — The Five-Line-Item Plan

    Surround the attendee journey.

    Conference attendees follow a predictable path. We build a media plan that mirrors it — five sequenced line items, each with a distinct daypart, geo, and venue mix.

    01
    Day of Arrival

    Own the Airport

    Greet attendees the moment they land. Run high-frequency placements across arrival terminals so your brand is the first thing flyers see when they hit the destination city.

    When
    Travel days into the host city
    Where
    Airport gates, baggage claim, rideshare pickup, terminal urban panels
    02
    The Corridor

    Airport → Venue Billboards

    Sequence large-format billboards along the highway and surface streets attendees travel from the airport to the venue. Reinforce the message every mile of the ride-share.

    When
    Throughout event week, dayparted for AM + PM commute
    Where
    Roadside billboards along the primary route from airport to conference center
    03
    Swarm the City

    Surround the Conference

    Saturate the blocks around the conference center with urban panels, taxi tops, and rideshare screens. Make it impossible to walk a block without seeing the brand.

    When
    Daytime, event days
    Where
    Urban panels, bus shelters, taxi & rideshare TV, street-level outdoor inventory near the venue
    04
    After Hours

    Bars & Restaurants After 5 PM

    Flip to the after-hours network when sessions end. Hit attendees during dinners, networking drinks, and late-night meet-ups at bars and restaurants in the venue's footprint.

    When
    Evening dayparting, 5 PM – close
    Where
    Bar TVs, restaurant screens, happy-hour venues near hotels and the conference floor
    05
    Departure

    Reverse the Flow

    Flip the corridor. Run billboards heading back toward the airport, then take over departure gates so your message is the last thing attendees see before they fly home.

    When
    Final day of the event
    Where
    Billboards venue → airport, then airport departures terminal
    02 — The Flip

    Then we flip it.

    On the final day, the corridor reverses. Billboards run venue-to-airport, and the airport takes over for departures. The first impression on arrival becomes the last impression on the way home.

    03 — Why It Works

    Predictable paths. Unavoidable brand.

    Captive Audience

    Attendees follow a predictable path: airport → venue → bars → airport. We own every step.

    Time-Boxed Surge

    Concentrated spend over 3–7 days drives unmissable share of voice during the event window.

    Geo-Sequenced

    Each line item is geo-fenced to a specific corridor or venue cluster, not blanket city-wide.

    Three LED billboard trucks parked in formation outside the Santa Monica Pier, drawing a crowd of pedestrians.
    Bonus Line Item — LED Trucks: Santa Monica Pier activation
    04 — Mobile Surround

    Add LED trucks. We customize the route.

    Layer mobile LED billboard trucks on top of the static plan. We map a custom loop — airport pickup zones, hotel blocks, the venue entrance, and the after-hours bar district — and run trucks on the route during the dayparts that matter most.

    • Custom route built around your venue + hotel cluster
    • Park-and-display at high-traffic moments (keynotes, expo close, evening)
    • Pairs perfectly with the airport-corridor-venue line items

    Got a conference on the calendar?

    Send us the city, the venue, and the dates. We'll build the five-line-item plan with screen counts, impressions, and a flexible impression-based budget.

    Contact Us Now