DOOH MARKETING

Digital Out-of-Home The Way It Should Be.

Instantly access every screen. Plan campaigns in under 5 minutes. Powered by real-world data, our platform helps brands and agencies reach the right people on the right screens—without wasting time or budget. See real results like search lift, store traffic, and sales.

We make planning, buying, and measuring DOOH as simple and seamless as a standard digital media buy.

In the last 18 months:

Over 14,000 media plans generated.
Supported more than 350 brands
Majority of our partners had never tried DOOH — now it’s a standard part of their media mix

Funnel-Based DOOH Measurement

Upper Funnel – Brand Awareness
KPI: Brand Lift
Method: Survey-based studies measuring shifts in awareness, recall, and consideration.

Middle Funnel – Consideration & Intent
Search Lift: Track branded search volume pre/post campaign and compare against control markets.
Competitor Trends: Analyze how your brand performs in DOOH regions vs. competitors.
Halo Effects – Goldfish Ads: Measure Google Ads lift (impressions, clicks, CPC, CTR) between exposed and control groups.
Retargeting – Goldfish Ads: Re-engage DOOH-exposed users via DSPs and measure geo-qualified performance.

Lower Funnel – Traffic & Sales
Conversion Lift: Use pixel tracking to measure traffic or app download increases.
Sales Lift (3rd Party): Analyze sales growth using verified purchase data.
Sales Lift (Client Data): Use client geo-data + Bayesian modeling for campaign impact.
Foot Traffic Study: Track in-store visits via mobile device IDs after DOOH exposure.

Engage real people in real-world moments across 35+ curated venue types

click a venue type above to learn more

Click On A Logo To See Past Work

Custom Dashboards With Transparent Fast & Flexible Reporting

Additionally push into Excel, Tapclicks, Datorama, Google Data Studio, NinjaCat or any other reporting software.

The fastest, smartest way to run DOOH is here. Try Goldfish Ads today.