DOOH Marketing
DOOH Advertising in Austin, TX
Nielsen DMA #34 · 1,029,800 TV homes. A live 30-mile plan around downtown Austin reaches 6,372 active digital screens delivering 1.15 billion monthly impressions across the metro.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Corporate headquarters move in and out of Austin on a schedule that would confuse most cities — a Gigafactory lands one year, a "world headquarters" quietly relocates the next. What doesn't move is the daily crawl on MoPac, the line for tacos on Rainey Street, and the crowd walking Sixth. Digital out-of-home (DOOH) puts your message on exactly those fixed points: the gas pump, the office lobby, the bar TV, the roadside bulletin — the screens people pass no matter which employer is headquartered where that quarter.
Goldfish Ads is the platform behind it. Log in once and you can search live inventory across 100+ US markets, filter to any of 35+ venue types, and have a campaign built and running the same day — no rate card, no insertion-order paperwork, none of the weeks a traditional out-of-home buy usually takes. Prefer to hand it off? Our team will plan, launch, and optimize the whole thing for you. Either path, every impression gets measured so you know what the spend actually did.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in Austin right now.
Why Austin Matters
Few markets have reshuffled their corporate roster as fast as Austin. Tesla relocated its headquarters to the Austin area from Palo Alto in December 2021, running it out of Gigafactory Texas just outside the city — the company is an S&P 500 member ranked 41st on the 2026 Fortune 500 with $94.8 billion in revenue[6][7]. Whole Foods Market, the Amazon-owned grocery chain, is headquartered in downtown Austin[8], and Indeed runs its product organization out of Austin as a co-headquarters with Stamford, Connecticut, under Japan's Recruit Holdings[9]. NXP Semiconductors, the Dutch chipmaker, has run its U.S. headquarters from Austin since 2015 and is mid-move within the city right now — from its longtime 155-acre Oak Hill campus to a new Northwest Austin office park[10]. Not every big name stuck around or ever left the suburbs: Oracle announced its "world headquarters" was relocating from Austin to Nashville[11], and Dell Technologies has always run its global headquarters from Round Rock, a northern suburb, not the city of Austin itself[12].
The city itself counts 961,855 residents, the 12th-most of any city in the country[2], inside an Austin-Round Rock-San Marcos metro of roughly 2,352,426 people at the 2020 census[3]. Commuting here looks different from most Texas metros: only 56% of workers drive alone, and 30.7% work from home — a mean commute of just 23.7 minutes for those who do go in[5], a byproduct of the tech-heavy, hybrid workforce clustered around downtown and The Domain.
Downtown itself is compact: the Capitol's 302-foot dome[22] sits about a mile up Congress Avenue from Lady Bird Lake[24], with Sixth Street's nine-block entertainment district[23] a few blocks east, and Austin-Bergstrom International Airport just five miles southeast, handling a record 22 million passengers in 2023[25]. Two weeks a year reshape reach on top of that daily footprint: South by Southwest, which pulled roughly 345,000 total participants across the conference and festival in 2023, concentrated downtown and along Sixth Street[17], and the Austin City Limits Music Festival, which packs 75,000 people a day into Zilker Park across two three-day weekends each fall[18]. Add in Formula One's United States Grand Prix at Circuit of the Americas out near Del Valle[21], and this is a market where the event calendar drives real, plannable spikes in foot traffic.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Austin plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Austin plan[1] — the same corners you drive past on I-35, MoPac, and US-183. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Austin plan on 2026-07-04[1], with every screen counted once. The plan carries 6,372 active digital screens delivering 1,151,077,356 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Apartment Buildings | 1,293 | 105,737,180 |
| Rideshare / Taxi TV | 903 | 19,804,802 |
| Bars | 808 | 232,432,524 |
| Gas Stations | 698 | 17,553,154 |
| Casual Dining | 516 | 201,845,330 |
| Doctor Offices | 362 | 13,344,824 |
| Grocery | 268 | 98,443,648 |
| Movie Theaters | 262 | 42,982,517 |
| Office Buildings | 245 | 34,300,169 |
| Convenience Stores | 169 | 22,199,880 |
| Gyms | 156 | 30,420,852 |
| Sports Venues | 140 | 19,721,033 |
| Other venue types | 136 | 10,932,535 |
| Urban Panels | 95 | 71,926,640 |
| QSR | 81 | 15,487,203 |
| Salons | 58 | 3,858,619 |
| Pharmacies | 51 | 1,817,292 |
| Malls | 49 | 116,545,238 |
| Recreational Venues | 47 | 18,859,526 |
| Digital Billboards | 23 | 26,406,165 |
| Airports | 12 | 46,458,225 |
| Total | 6,372 | 1,151,077,356 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Austin within the 1,029,800-home DMA.
Austin Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Austin plan[1]. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is overwhelmingly 16:9 landscape, with a real block of 9:16 portrait for gas-pump, elevator, and lobby screens.
| Resolution (px) | Aspect | Orientation | Format Instances |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 12,322 |
| 560×160 | 7:2 | Landscape (banner strip) | 4,843 |
| 1080×1920 | 9:16 | Portrait | 1,334 |
| 720×1280 | 9:16 | Portrait | 238 |
| 1280×720 | 16:9 | Landscape | 211 |
| 1400×400 | 7:2 | Landscape (spectacular) | 104 |
19,127 format instances
Accept full-motion video (typically 10 or 15 seconds, silent).
18,077 format instances
Accept a static image — a single high-res JPG or PNG runs everywhere.
5,225 format instances
Support audio, concentrated in gas-station and point-of-care venues.
Because a single screen can accept more than one creative dimension, the figures above are format instances, not unique screens. Listed formats cover 19,052 of 19,547 clean format instances pulled from the plan; the balance run a handful of other small, publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Austin?
You don't need a rate card or a six-figure budget to run out-of-home in Austin. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a roadside bulletin, a gas-pump screen, an apartment lobby, or a bar TV. You're never charged extra for "better" inventory; a bigger budget simply earns more impressions across the metro. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Austin screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Austin screens?
Live on Austin screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 6,372 screens, zoomed in on the Austin landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — the Capitol, Sixth Street, Zilker Park, Moody Center, Q2 Stadium, Circuit of the Americas out near Del Valle, and AUS.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[26], then geofence every bookable screen within reach of that path: the billboards, gas-pump screens, convenience stores, bars, casual-dining spots, and apartment towers a driver actually passes end to end.
Here are three of the metro's major arteries. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-35 Central Spine (Georgetown, TX → San Marcos, TX, 72.6 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Austin plan [1] against Mapbox driving geometry [26], counting each screen within the listed buffer of the route.
Screen Formats Active in Austin
Real photos of the screen formats running in the Austin plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
South Congress (SoCo)[13]
A shopping and cultural strip along South Congress Avenue, revitalized from a declining commercial road into a nationally recognized district of boutiques, live-music venues, and food trucks — famous for its unobstructed views back to the Capitol dome.
Rainey Street[15]
A 120-acre historic district of early-1900s bungalow homes a few blocks from Lady Bird Lake, converted since the early 2010s into bars and restaurants with porches and yards — dense evening bar-screen inventory in a compact footprint.
The Domain[16]
A 234-acre master-planned mixed-use development in North Austin, often called the city's "second downtown" — a corporate office, retail, and residential hub that draws a daytime tech workforce distinct from downtown proper.
East Austin[14]
A historically Black and Latino district east of I-35 that has become one of the city's fastest-growing restaurant and nightlife corridors over the past two decades — a trendy, walkable trade area with a young resident base.
Suggested Campaigns for This Market
Tech & corporate recruiting
Office-building and apartment-lobby screens across The Domain and downtown, reaching the daytime workforce behind Austin's Tesla, Whole Foods, and Indeed employment base.
Build this plan →
Grocery / CPG drive-to-store
Grocery, gas-station, and convenience-store screens spread across the freeway grid that feeds Austin's commuter corridors — I-35, MoPac, and US-183 — geofenced to the trade areas around the metro's densest retail.
Build this plan →
Festival & nightlife surround
Bar, casual-dining, and sports-venue screens concentrated on Sixth Street, Rainey Street, and around Zilker Park geofenced to the SXSW and Austin City Limits festival windows.
Build this plan →
Sports & Entertainment Footprints
Moody Center[19]
The University of Texas at Austin's on-campus arena — roughly 10,763 seats for basketball, home of the Texas Longhorns, and a regular-season venue for the San Antonio Spurs and touring concerts.
Q2 Stadium[20]
A 20,738-seat, open-air stadium in North Austin's Burnet neighborhood — home of Austin FC (MLS) since 2021.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Austin. Different brands and markets — same platform, same playbook.
+64%
Familiarity Lift
B2B — HR Solutions
Read case study →
✓
Incremental Dealership Visits
Automotive — Truck Campaign
Read case study →
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
Frequently Asked Questions About Austin DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — highway billboards, gas-pump screens, gyms, grocery aisles, bars, and airport terminals. It is a format viewers cannot skip, block, or mute, and it reaches people while they are out living their day.
How much does DOOH advertising cost in Austin?
Austin DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Austin?
The live 30-mile Austin plan carries 6,372 active digital screens across venue types including apartment buildings, bars, gas stations, casual dining, doctor's offices, grocery stores, movie theaters, and office buildings.
How many people can an Austin DOOH campaign reach?
The current Austin plan delivers roughly 1.15 billion monthly impressions across the metro, which sits in Nielsen DMA #34 with 1,029,800 TV homes.
How fast can an Austin DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Texas Markets
Plan an Austin Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code d0M28ieWHk4), 30-mile radius around downtown Austin, de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-04
- [2] Wikipedia — Austin, Texas (2020 U.S. Census population 961,855; 12th-most-populous city in the United States, 5th-most-populous in Texas)
- [3] Wikipedia — Greater Austin (2020 U.S. Census metropolitan-area population 2,352,426; Austin–Round Rock–San Marcos MSA, 26th-largest metro area in the U.S. at the time of the 2020 census)
- [4] ustvdb.com — 2024-25 Nielsen DMA rankings (Austin #34, 1,029,800 TV homes)
- [5] Data USA — Austin, TX (U.S. Census ACS commute data: drove alone 56%, carpooled 6.38%, worked at home 30.7%, mean commute 23.7 minutes)
- [6] Wikipedia — Tesla, Inc. (headquartered at Gigafactory Texas, just outside Austin, after relocating its corporate headquarters from Palo Alto, California on December 1, 2021; S&P 500 component)
- [7] 50pros.com — Fortune 500 (2026) full list (Tesla #41, $94.8B revenue, HQ Austin, Texas)
- [8] Wikipedia — Whole Foods Market (headquartered in downtown Austin; wholly-owned subsidiary of Amazon.com, Inc. since the $13.7 billion acquisition closed August 28, 2017)
- [9] Wikipedia — Indeed (American multinational employment website; co-headquartered in Austin, Texas and Stamford, Connecticut; independent subsidiary of Japan-based Recruit Holdings)
- [10] The Real Deal — "NXP leases Northwest Austin campus, as its 155-acre headquarters hits market" (February 19, 2026) — NXP Semiconductors relocating its longtime U.S. headquarters within Austin, from its 155-acre Oak Hill campus to a new Northwest Austin office park
- [11] CBS Austin (KEYE) — "Nashville to replace Austin as Oracle's world headquarters, CEO Larry Ellison announces"
- [12] Wikipedia — Dell Technologies (headquartered at 1 Dell Way, Round Rock, Texas — a northern suburb of Austin, not the city itself — since 1994)
- [13] Wikipedia — South Congress, Austin (shopping and cultural district on South Congress Avenue, revitalized beginning in the late 1980s)
- [14] Visit Austin (austintexas.org) — Entertainment Districts guide (East Austin, Rainey Street, South Congress, The Domain, Sixth Street)
- [15] Wikipedia — Rainey Street Historic District (120-acre downtown Austin district of early-1900s bungalows converted into bars and restaurants since the early 2010s; listed on the National Register of Historic Places in 1985)
- [16] Wikipedia — The Domain (Austin, Texas) (234-acre master-planned mixed-use development in North Austin, commonly called Austin's "second downtown")
- [17] Wikipedia — South by Southwest (SXSW) (2023 SXSW Conference & Festivals and SXSW EDU drew total participation of approximately 345,066)
- [18] Wikipedia — Austin City Limits Music Festival (held at Zilker Park; 2025 attendance of 75,000 per day, 450,000 total across six days over two three-day weekends)
- [19] Wikipedia — Moody Center (multi-purpose arena on the University of Texas at Austin campus; roughly 10,763 seats for basketball, home of the Texas Longhorns; also hosts San Antonio Spurs games, UFC, and concerts)
- [20] Wikipedia — Q2 Stadium (20,738-seat stadium in the North Burnet section of North Austin; home of Austin FC (MLS), opened 2021)
- [21] Wikipedia — Circuit of the Americas (motorsports facility in southeastern Travis County near Del Valle, Texas; roughly 120,000-person capacity; home of the Formula One United States Grand Prix, 2012-2019 and 2021-present)
- [22] Wikipedia — Texas State Capitol (302.64-foot dome at Congress Avenue and 11th Street, downtown Austin; opened 1888; the sixth-tallest U.S. state capitol and taller than the U.S. Capitol in Washington, D.C.)
- [23] Wikipedia — Sixth Street (Austin, Texas) (nine-block downtown entertainment district; listed on the National Register of Historic Places in 1975; hosts South by Southwest)
- [24] Wikipedia — Lady Bird Lake (468-acre Colorado River reservoir in central Austin, adjacent to Zilker Park; the 10.1-mile Ann and Roy Butler Hike-and-Bike Trail circles it)
- [25] Wikipedia — Austin-Bergstrom International Airport (handled 22,095,876 passengers in 2023, its highest volume on record; about 5 miles southeast of downtown Austin)
- [26] Mapbox Directions API — driving route geometry for the I-35, MoPac Expressway, and US-183 corridors, pulled 2026-07-04
Get Your Ad on Austin Screens
Every screen in the Austin market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
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