DOOH Marketing
DOOH Advertising in Dayton, OH
Nielsen DMA #64 · 498,200 TV homes. A live 30-mile plan around downtown Dayton — the birthplace of aviation — carries 2,383 active digital screens delivering 370.8 million monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Every weekday, tens of thousands of commuters stream off I-75 and US-35 and into the gas stations, grocery lots, and office parks between Wright-Patterson Air Force Base and downtown Dayton — and nearly every one of those stops has a screen on it now. That's digital out-of-home (DOOH): advertising built into the real screens people already pass in a day, in a format nobody can skip, mute, or scroll past.
Goldfish Ads makes it easy: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, and launch in under 24 hours instead of the weeks traditional out-of-home takes. Run it yourself in the self-serve platform or hand it to our team to plan and manage for you — either way you get fast, precise activation across every market, publisher, and inventory source, with built-in measurement so you can prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in Dayton right now.
Why Dayton Matters
The single biggest reason Dayton screens carry weight: Wright-Patterson Air Force Base, Ohio's largest single-site employer at roughly 38,000 personnel[5], sits on the metro's east side near Fairborn[3]. That base was significant enough to host the 1995 negotiations that ended the Bosnian conflict, known today as the Dayton Agreement[3], and it still anchors a healthcare and services economy around it — CareSource, Premier Health, and Kettering Health together employ tens of thousands more across the metro[7][8][9], alongside Reynolds and Reynolds, the private dealership-software company that's stayed headquartered in the Dayton area since its 1866 founding[10]. The city itself counts 137,644 residents, but the wider Dayton–Kettering–Beavercreek metro that this plan actually covers is home to roughly 814,000 people[3].
This is also, genuinely, the birthplace of aviation: the Wright brothers built the Wright Flyer here before testing it at Kitty Hawk[3], and the National Museum of the U.S. Air Force — the oldest and largest military aviation museum in the world — still pulls roughly a million visitors a year to the base[6]. The University of Dayton, a private Catholic research university enrolling more than 11,000 students on its campus south of downtown, is the other big anchor institution here[11]. Downtown carries that same mix of old and new: the Oregon Historic District's 1975-landmarked storefronts sit a few blocks from the new riverfront apartments and offices of the Water Street District[12][15].
Getting around still means a car for most people: 72.2% of workers drive alone, with a mean commute of just 20.3 minutes[4] — short enough that gas-station and grocery screens along the daily commute get seen on repeat, not just once, and long enough to matter every time the Dayton Air Show or the WGI World Championships fill downtown with visitors[16][17].
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Dayton plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Dayton plan[1] — the same corners you drive past on I-75, I-70, and US-35. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Dayton plan on 2026-07-05[1], with every screen counted once. The plan carries 2,383 active digital screens delivering 370,830,209 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Gas Stations | 388 | 9,580,519 |
| Bars | 323 | 70,527,181 |
| Doctor Offices | 298 | 3,265,931 |
| Grocery | 283 | 65,305,800 |
| Office Buildings | 233 | 2,791,485 |
| Casual Dining | 202 | 93,704,230 |
| Convenience Stores | 192 | 8,041,815 |
| Movie Theaters | 102 | 31,376,100 |
| Rideshare / Taxi TV | 60 | 70,209 |
| Malls | 43 | 44,272,581 |
| QSR | 43 | 5,348,544 |
| Gyms | 42 | 8,058,306 |
| Liquor Stores | 34 | 705,660 |
| Pharmacies | 30 | 914,897 |
| Digital Billboards | 30 | 10,652,217 |
| Apartment Buildings | 23 | 1,550,430 |
| Urban Panels | 20 | 4,112,292 |
| Sports Venues | 16 | 6,753,925 |
| Other venue types | 21 | 3,798,087 |
| Total | 2,383 | 370,830,209 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Dayton within the 498,200-home Dayton DMA.
Dayton Billboard Sizes & Creative Formats
These are the actual screen formats running in the live Dayton plan[1], counted as unique screens (each screen counted once). You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 1,888 |
| 1080×1920 | 9:16 | Portrait | 132 |
| 728×90 | 364:45 | Landscape (banner strip) | 30 |
| 1400×400 | 7:2 | Landscape (spectacular) | 22 |
| 1280×720 | 16:9 | Landscape | 20 |
| 840×400 | 21:10 | Landscape | 11 |
2,049 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
1,962 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
1,026 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 2,103 of 2,383 screens in the plan (2,127 screens carry a dimension). Ship a 16:9 master and a 9:16 crop and you cover nearly the entire market.
How Much Does DOOH Cost in Dayton?
You don't need a rate card or a six-figure budget to run out-of-home in Dayton. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a gas-pump display, a grocery-aisle screen, a bar TV, or an office lobby. You're never charged extra for "better" inventory; a bigger budget simply earns more impressions across the metro. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Dayton screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Dayton screens?
Live on Dayton screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 2,383 screens, zoomed in on the Dayton landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — around the Air Force museum, the ballpark, the Oregon District, University of Dayton, Wright-Dunbar Village, and out to the airport.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[19], then geofence every bookable screen within reach of that path: the billboards, gas stations, office-building screens, and casual-dining spots a driver actually passes end to end.
Here are three of Dayton's major arteries. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-75 Miami Valley Spine (Troy, OH → Franklin, OH, 37 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Dayton plan [1] against Mapbox driving geometry [19], counting each screen within the listed buffer of the route.
Screen Formats Active in Dayton
Real photos of the screen formats running in the Dayton plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Oregon Historic District[12]
Dayton's oldest historic district — twelve blocks of Federal-to-Queen-Anne architecture along Fifth Street, added to the National Register in 1975 and now a walkable strip of art galleries, pubs, and coffeehouses that anchors First Friday and other recurring street events.
Wright-Dunbar Village[13]
The 14-block district where the Wright brothers ran their bicycle and print shop before moving operations to the West Third Street building where the airplane was invented — a National Park Service-anchored corridor built around that aviation heritage.
Saint Anne's Hill Historic District[14]
Dayton's second-oldest historic district — roughly 14 blocks and more than 330 Victorian-era homes dating from the 1860s, a dense residential corridor just east of downtown.
Water Street District[15]
A riverfront redevelopment at the confluence of the Great Miami and Mad rivers — 215 new apartments and a PNC Bank-anchored office building are turning downtown's east bank into a live-work destination.
Suggested Campaigns for This Market
Aerospace & employer workforce reach
Office-building and gas-station screens along the I-75 and US-35 commute corridors that carry Wright-Patterson Air Force Base's roughly 38,000-person workforce and other Dayton-area employers into downtown every weekday.
Build this plan →
Grocery / CPG drive-to-store
Grocery, convenience-store, and gas-station screens across the AM and PM commute — gas stations and grocery are two of the single largest venue categories in this plan.
Build this plan →
Downtown event & gameday surround
Bar and casual-dining screens geofenced around Day Air Ballpark and the Oregon Historic District, layered on during Dayton Air Show and WGI World Championship weekends.
Build this plan →
Sports & Entertainment Footprints
Day Air Ballpark[18]
8,200-seat downtown ballpark — home of the Dayton Dragons since 2000, who broke the U.S. pro-sports record for consecutive sellouts at 815 straight games in 2011.
National Museum of the U.S. Air Force[6]
The oldest and largest military aviation museum in the world — more than 360 aircraft and missiles on display and roughly a million visitors a year, at Wright-Patterson Air Force Base.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Dayton. Different brands and markets — same platform, same playbook.
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
$36.83
Return on Ad Spend
Healthcare — OTC Medication
Read case study →
+64%
Familiarity Lift
B2B — HR Solutions
Read case study →
Frequently Asked Questions About Dayton DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — gas-pump screens, grocery-aisle displays, bar TVs, office-lobby monitors, movie-theater screens, and roadside digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the day.
How much does DOOH advertising cost in Dayton?
Dayton DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Dayton?
The live 30-mile Dayton plan carries 2,383 active digital screens across venue types including gas stations, bars, doctor's offices, grocery, office buildings, casual dining, convenience stores, and movie theaters.
How many people can a Dayton DOOH campaign reach?
The current Dayton plan delivers roughly 371 million monthly impressions across the metro, which sits in Nielsen DMA #64 with 498,200 TV homes.
How fast can a Dayton DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Ohio Markets
Plan a Dayton Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code PQRzbOU1O60), 30-mile radius around downtown Dayton (lat/lng points targeting), de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-05
- [2] ustvdb.com — 2024-25 Nielsen DMA rankings (Dayton, OH #64, 498,200 TV homes)
- [3] Wikipedia — Dayton, Ohio (2020 U.S. Census population 137,644; Dayton–Kettering–Beavercreek MSA population 814,049; Wright brothers built the Wright Flyer in Dayton; the Dayton Agreement was negotiated at Wright-Patterson Air Force Base near Fairborn, Ohio, Nov. 1-21, 1995)
- [4] Data USA — Dayton, OH (U.S. Census ACS commute data: 72.2% drive alone, 9.22% carpool, 9.71% work from home, 20.3-minute mean commute)
- [5] WYSO — "In just over 20 years, Wright-Patt's workforce doubled to a whopping 38,000" (Ohio's largest single-site employer)
- [6] Wikipedia — National Museum of the United States Air Force (oldest and largest military aviation museum in the world; more than 360 aircraft and missiles on display; draws about a million visitors a year; located at Wright-Patterson Air Force Base)
- [7] Wikipedia — CareSource (nonprofit headquartered in Dayton, Ohio; largest Medicaid plan in Ohio and second-largest in the United States; about 4,500 employees)
- [8] Dayton Workforce — Premier Health employer profile (14,000 employees; second-largest employer in the Dayton region, ninth-largest in Ohio)
- [9] Wikipedia — Kettering Health (Seventh-day Adventist nonprofit headquartered in Kettering, Ohio; nine hospitals; over 12,000 employees and 2,100 physicians)
- [10] Wikipedia — Reynolds and Reynolds (private company headquartered at 1 Reynolds Way, Dayton, Ohio, founded in Dayton in 1866)
- [11] Wikipedia — University of Dayton (private Catholic research university, R1: Doctoral Universities — Very High Research Activity; fall 2023 enrollment of 11,378 total students; campus in southern Dayton)
- [12] Wikipedia — Oregon Historic District (Dayton's oldest historic district; added to the National Register of Historic Places March 27, 1975; entertainment and dining district of art galleries, pubs, and coffeehouses along Fifth Street)
- [13] National Park Service — Dayton Aviation Heritage National Historical Park, Wright-Dunbar Village (Wright brothers' bicycle and print shop at 22 S. Williams St. from 1895, relocated to 1127 West Third St. in 1897; National Historic Landmark designated Jan. 25, 1989)
- [14] Wikipedia — Saint Anne's Hill Historic District (Dayton's second-oldest historic district; Victorian-era residences dating from the 1860s to the early 20th century; National Register of Historic Places 1986; roughly 14 blocks and 333 properties)
- [15] Greater Downtown Dayton Plan — Water Street District (215 market-rate riverfront apartments; $33.5 million PNC Bank-anchored office development at the confluence of the Great Miami and Mad rivers)
- [16] Dayton Daily News — "50th anniversary Dayton Air Show draws 75,000 people"
- [17] Dayton 24/7 Now — "WGI World Championships to draw 700+ groups, 65,000 visitors and $34M economic boost"
- [18] Wikipedia — Day Air Ballpark (8,200-seat capacity; home of the Dayton Dragons, a Cincinnati Reds Midwest League affiliate, since 2000; sellout streak surpassed 815 consecutive games in 2011, the longest in U.S. professional sports)
- [19] Mapbox Directions API — driving route geometry for the I-75, I-70, and US-35 corridors, pulled 2026-07-05
Get Your Ad on Dayton Screens
Every screen in the Dayton market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Dayton Screens