DOOH Marketing
Foot Traffic — Apparel Retailer
9.9x Foot Traffic Lift
Campaign Objective
Aiming to increase consideration and foot traffic to its stores among moms, a major apparel retailer activated a digital out-of-home campaign targeting a custom audience of moms with young children.
Venue Types Used
Audience Targeting Approach
Used location data and geospatial technology to define and target a custom audience segment of 'Moms with Young Children.' Analyzed their movement patterns and activated digital out-of-home media when and where they were most likely to be throughout the day.
Results
9.9x
Foot Traffic Lift
+30%
Consideration, Purchase Intent & Recommendation Lift
+22%
Store Visit Propensity at 3+ Venue Types
Insight
Focusing on a targeted Moms audience and tailoring messaging to this specific demographic maximized campaign success. This campaign lifted foot traffic by 9.9x and boosted consideration, purchase intent, and recommendation by over 30%. Consumers who were exposed to the campaign at three or more out-of-home venue types had a 22% propensity to visit the retailer's store — significantly higher than those who saw ads at only one or two venue types. Reaching a consistent audience across multiple contextual environments helped drive them down the purchase funnel, ultimately generating an increased store visit rate.