DOOH Marketing
DOOH Advertising in Kansas City, MO
Nielsen DMA #33 (Kansas City, KS-MO) · 1,033,680 TV homes. A live 30-mile plan around downtown Kansas City reaches 5,752 active digital screens delivering 1.03 billion monthly impressions across the metro.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Ask five different people what Kansas City is known for and you'll get five different answers — the fountains, the barbecue, the jazz that came out of 18th and Vine, or the fact that it's actually two cities in two states sharing one skyline. Digital out-of-home puts your brand inside all of it at once: the retail screens around the fountains, the bar TVs cutting through the smoke, the gas pump on the way to a game — the fixed points people pass while actually living in this city, not scrolling past it.
Goldfish Ads is the platform behind it. Log in once and you can search live inventory across 100+ US markets, filter to any of 35+ venue types, and have a campaign built and running the same day — no rate card, no insertion-order paperwork, none of the weeks a traditional out-of-home buy usually takes. Prefer to hand it off? Our team will plan, launch, and optimize the whole thing for you. Either path, every impression gets measured so you know what the spend actually did.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in Kansas City right now.
Why Kansas City Matters
Kansas City is really two cities sharing one metro: cross State Line Road on the west side of downtown and you leave Missouri for Kansas City, Kansas, its own separate city across the border — which is exactly why Nielsen groups the whole market as a single "Kansas City, KS-MO" designated market area, ranked #33 nationally with 1,033,680 TV homes[3]. The Missouri side alone counts 508,090 residents as of the 2020 Census inside a 2,253,579-person, 31st-largest metro in the country[2], and it backs that up with the identity to match: more than 200 working fountains, most clustered around the Country Club Plaza[2], plus a barbecue-and-jazz culture the rest of the country has spent a century trying to copy.
The corporate map inside Kansas City proper runs through downtown. H&R Block, an S&P 400 tax-preparation company[5], has run its headquarters from 1 H&R Block Way in the Power & Light District since the building opened in 2006[6]. Hallmark Cards, one of the oldest and largest greeting-card manufacturers in the country, is a privately held, family-owned company based a few blocks away at 2501 McGee Street[8]. Commerce Bancshares, a $32.0 billion-asset regional bank, splits its Missouri headquarters between Kansas City and St. Louis[7]. Oracle Health — the healthcare-IT business Oracle acquired from Cerner in 2022 — closed Cerner's old North Kansas City headquarters and consolidated onto its nearly-2-million-square-foot Innovations Campus in south Kansas City[9]. Not every big name sits inside the city limits: Canadian Pacific Kansas City runs its U.S. headquarters from Kansas City, Missouri while its global headquarters sits in Calgary[10]; Garmin is based in the suburb of Olathe, Kansas[11]; and Sprint's old Overland Park, Kansas campus became a T-Mobile site after the 2020 merger[12]. Add one more headline for the summer of 2026: the Royals and Hallmark announced in April that Major League Baseball is moving downtown, building a new stadium and entertainment district on Hallmark's own Crown Center campus[13] — a $2 billion, 34,000-seat ballpark projected to open in 2030[14].
Downtown itself is dense with the kind of destinations that keep foot traffic constant year-round: Union Station, the 850,000-square-foot 1914 Beaux-Arts terminal restored in a $250 million project and now home to Science City and an Amtrak hub[18]; the Nelson-Atkins Museum of Art, whose Steven Holl-designed Bloch Building opened in 2007[19]; the National WWI Museum and Memorial, designated by Congress in 2004 as the country's official World War I museum[20]; the T-Mobile Center arena, host of the Big 12 men's basketball tournament since 2010[17]; and Kansas City International Airport, which moved into a single, 40-gate terminal in 2023 and handled a record 12.1 million passengers in 2024[21].
Commuting here is fast and car-first: 70.2% of workers drive alone, with a mean commute of just 21.7 minutes[4]. That short commute frees up two annual events that reshape reach across the whole two-state market: the American Royal World Series of Barbecue, which Wikipedia calls the world's largest barbecue contest and which now runs at Kansas Speedway on the Kansas side of the metro[22], and the Kansas City Renaissance Festival in Bonner Springs, Kansas, which draws 200,000 patrons across seven weekends every fall[23].
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Kansas City plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Kansas City plan[1] — the same corners you drive past on I-70, I-35, and US-71. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Kansas City plan on 2026-07-04[1], with every screen counted once. The plan carries 5,752 active digital screens delivering 1,032,839,574 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Grocery | 1,556 | 363,064,487 |
| Movie Theaters | 814 | 48,348,171 |
| Rideshare / Taxi TV | 512 | 7,816,062 |
| Bars | 504 | 114,808,629 |
| Gas Stations | 440 | 11,755,553 |
| Office Buildings | 342 | 29,225,995 |
| Casual Dining | 337 | 168,414,630 |
| Doctor Offices | 209 | 11,316,720 |
| Convenience Stores | 141 | 24,566,161 |
| Apartment Buildings | 137 | 12,040,925 |
| Sports Venues | 133 | 16,008,010 |
| Gyms | 107 | 22,864,074 |
| Digital Billboards | 78 | 63,350,261 |
| Pharmacies | 76 | 3,603,086 |
| QSR | 59 | 8,633,469 |
| Colleges | 47 | 23,651,220 |
| Hotels | 46 | 1,718,259 |
| Malls | 41 | 12,363,241 |
| Liquor Stores | 38 | 7,773,339 |
| Airports | 34 | 48,390,805 |
| Urban Panels | 25 | 10,484,219 |
| Recreational Venues | 20 | 15,386,711 |
| Other venue types | 56 | 7,255,547 |
| Total | 5,752 | 1,032,839,574 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Kansas City within the 1,033,680-home DMA.
Kansas City Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Kansas City plan[1]. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is overwhelmingly 16:9 landscape, with a real block of 9:16 portrait for gas-pump, elevator, and lobby screens.
| Resolution (px) | Aspect | Orientation | Format Instances |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 9,632 |
| 1080×1920 | 9:16 | Portrait | 1,098 |
| 1280×720 | 16:9 | Landscape | 453 |
| 1024×555 | 1.85:1 | Landscape (wide banner) | 271 |
| 1400×400 | 7:2 | Landscape (spectacular) | 113 |
| 1366×768 | 16:9 | Landscape | 100 |
11,582 format instances
Accept full-motion video (typically 10 or 15 seconds, silent).
9,890 format instances
Accept a static image — a single high-res JPG or PNG runs everywhere.
4,646 format instances
Support audio, concentrated in gas-station and point-of-care venues.
Because a single screen can accept more than one creative dimension, the figures above are format instances, not unique screens. Listed formats cover 11,667 of 12,178 clean format instances pulled from the plan; the balance run a handful of other small, publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Kansas City?
You don't need a rate card or a six-figure budget to run out-of-home in Kansas City. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a roadside bulletin, a gas-pump screen, a grocery screen, or a bar TV. You're never charged extra for "better" inventory; a bigger budget simply earns more impressions across the metro. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Kansas City screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Kansas City screens?
Live on Kansas City screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 5,752 screens, zoomed in on the Kansas City landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — Union Station, the Plaza, T-Mobile Center, the WWI Museum, the Truman Sports Complex, and out to MCI.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[27], then geofence every bookable screen within reach of that path: the billboards, gas-pump screens, grocery stores, bars, casual-dining spots, and office towers a driver actually passes end to end.
Here are three of the metro's major arteries, including two that cross the Missouri/Kansas state line just like the real interstates do. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-70 East-West Spine (Independence, MO → Bonner Springs, KS, 30.3 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Kansas City plan [1] against Mapbox driving geometry [27], counting each screen within the listed buffer of the route.
Screen Formats Active in Kansas City
Real photos of the screen formats running in the Kansas City plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Country Club Plaza[24]
J.C. Nichols' 1923 Spanish-styled shopping district — a 55-acre, 14-block site widely credited as the first planned outdoor suburban shopping center in the United States, and still the anchor for the city's dense cluster of fountains.
Crossroads Arts District[26]
Once-vacant warehouses south of downtown, now curated galleries, street art, restaurants, and breweries — a compact, walkable gallery-and-nightlife trade area.
Power & Light District[26]
A downtown entertainment district of clubs, bars, and restaurants built around KC Live! — dense evening bar-screen inventory right next to T-Mobile Center.
River Market[26]
A 150-year-old riverfront district anchored by the historic City Market, with international restaurants and KC Streetcar access into downtown.
18th & Vine[25]
The historic district recognized as a point of origin of jazz music, home to the American Jazz Museum and the Negro Leagues Baseball Museum — a compact cultural trade area with a built-in national story.
Suggested Campaigns for This Market
Corporate & financial-services recruiting
Office-building and downtown apartment-lobby screens reaching the H&R Block, Commerce Bancshares, and Oracle Health workforce clustered in and around downtown and south Kansas City.
Build this plan →
Grocery / CPG drive-to-store
Grocery is the single largest venue type in this plan — pair it with gas-station and convenience-store screens along the I-70 and I-35 commuter corridors on both sides of the state line.
Build this plan →
Game day & barbecue-season surround
Bar, casual-dining, and sports-venue screens concentrated around the Truman Sports Complex and downtown, geofenced to the American Royal and Kansas City Renaissance Festival calendar windows.
Build this plan →
Sports & Entertainment Footprints
GEHA Field at Arrowhead Stadium[16]
76,416-seat home of the Kansas City Chiefs since 1972, part of the Truman Sports Complex.
Kauffman Stadium[15]
38,053-seat home of the Kansas City Royals since 1973 — sharing the Truman Sports Complex with Arrowhead, until the Royals' planned move to a new Crown Center ballpark.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Kansas City. Different brands and markets — same platform, same playbook.
+130%
Consideration Lift
Banking — Betterment
Read case study →
+47%
Awareness Lift
CPG — Hair Care Brand
Read case study →
+33%
Dine-In Traffic Lift
Restaurants
Read case study →
Frequently Asked Questions About Kansas City DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — highway billboards, gas-pump screens, gyms, grocery aisles, bars, and airport terminals. It is a format viewers cannot skip, block, or mute, and it reaches people while they are out living their day.
How much does DOOH advertising cost in Kansas City?
Kansas City DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Kansas City?
The live 30-mile Kansas City plan carries 5,752 active digital screens across venue types including grocery stores, movie theaters, bars, gas stations, office buildings, casual dining, and doctor's offices.
How many people can a Kansas City DOOH campaign reach?
The current Kansas City plan delivers roughly 1.03 billion monthly impressions across the metro, which sits in Nielsen DMA #33 (Kansas City, KS-MO) with 1,033,680 TV homes.
How fast can a Kansas City DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Missouri & Kansas Markets
Plan a Kansas City Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code XDpXcPWyU9I), 30-mile radius around downtown Kansas City, de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-04
- [2] Wikipedia — Kansas City, Missouri (2020 U.S. Census population 508,090; 2025 estimate 521,220; Kansas City MSA population 2,253,579, 31st-largest U.S. metro; "more than 200 working fountains, especially on the Country Club Plaza")
- [3] ustvdb.com — 2024-25 Nielsen DMA rankings (Kansas City, KS-MO #33, 1,033,680 TV homes)
- [4] Data USA — Kansas City, MO (U.S. Census ACS 2024 commute data: drove alone 70.2%, carpooled 7.44%, worked at home 17%, mean commute 21.7 minutes)
- [5] Wikipedia — H&R Block (S&P 400 component; tax-preparation company)
- [6] H&R Block Newsroom — "H&R Block Headquarters Celebrates 10 Years Downtown" (H&R Block Center at 1 H&R Block Way, opened 2006, Power & Light District, downtown Kansas City)
- [7] Wikipedia — Commerce Bancshares (S&P 400 component; principal offices in Kansas City and St. Louis, Missouri; $31.997 billion in assets as of December 31, 2024)
- [8] Wikipedia — Hallmark Cards (privately held, family-owned company headquartered at 2501 McGee Street, Kansas City, Missouri; "one of the oldest and largest manufacturers of greeting cards in the United States")
- [9] Flatland KC — "Oracle Closing Former Cerner World Headquarters in North Kansas City" (Oracle Health consolidated onto its nearly-2-million-square-foot Innovations Campus in south Kansas City after closing the former Cerner North Kansas City headquarters in 2022)
- [10] Wikipedia — Canadian Pacific Kansas City (headquartered in Calgary, Alberta, Canada; maintains its U.S. headquarters in Kansas City, Missouri; S&P/TSX 60 component; merger with Kansas City Southern completed April 14, 2023)
- [11] Wikipedia — Garmin ("American multinational technology company based in Olathe, Kansas"; S&P 500 component)
- [12] Wikipedia — Sprint Corporation (headquartered in Overland Park, Kansas; acquired by T-Mobile US, merger completed April 1, 2020; Sprint brand discontinued August 2, 2020)
- [13] KCUR — "Kansas City Royals announce Crown Center as new ballpark location, in deal with Hallmark" (announced April 22, 2026; 85-acre district at Crown Center; $600 million city contribution)
- [14] Wikipedia — New Kansas City Royals Stadium (Crown Center, Kansas City, Missouri; projected 2030 opening; 34,000-seat capacity; $2 billion construction cost; architect Populous)
- [15] Wikipedia — Kauffman Stadium (38,053-seat capacity as of 2026; home of the Kansas City Royals since 1973; Truman Sports Complex)
- [16] Wikipedia — GEHA Field at Arrowhead Stadium (76,416-seat capacity; home of the Kansas City Chiefs since 1972; naming-rights deal with GEHA since March 2021)
- [17] Wikipedia — T-Mobile Center (formerly Sprint Center, renamed July 2020; downtown Kansas City arena; Big 12 men's basketball tournament host since 2010)
- [18] Wikipedia — Union Station (Kansas City) (opened October 30, 1914; 850,000 square feet; $250 million restoration completed 1999; home of Science City and an Amtrak hub)
- [19] Wikipedia — Nelson-Atkins Museum of Art (opened December 11, 1933; approximately 40,000 works; 508,000 visitors in 2022-23; Steven Holl-designed Bloch Building opened June 9, 2007)
- [20] Wikipedia — National WWI Museum and Memorial (Penn Valley Park, Kansas City, Missouri; designated by Congress in 2004 as the country's official WWI museum and in 2014 as the official war memorial; more than 350,000-item collection)
- [21] Wikipedia — Kansas City International Airport (new single terminal opened February 28, 2023, 40 gates; served 12,121,778 passengers in 2024, an all-time record; 15 miles northwest of downtown Kansas City)
- [22] Wikipedia — American Royal ("the Royal hosts the world's largest barbecue contest"; American Royal World Series of Barbecue held at Kansas Speedway in Kansas City, Kansas since 2016)
- [23] Wikipedia — Kansas City Renaissance Festival (Bonner Springs, Kansas; 200,000 patrons annually across seven weekends beginning Labor Day weekend)
- [24] Wikipedia — Country Club Plaza (planned 1922, opened 1923 by developer J.C. Nichols; 55-acre, 14-block site; "the first planned large outdoor suburban shopping center in the United States")
- [25] Wikipedia — 18th and Vine ("internationally recognized as a historical point of origin of jazz music"; home of the American Jazz Museum and the Negro Leagues Baseball Museum; National Register of Historic Places, 1991)
- [26] Visit KC — Neighborhoods guide (Crossroads Arts District, Power & Light District, River Market)
- [27] Mapbox Directions API — driving route geometry for the I-70, I-35, and US-71 corridors, pulled 2026-07-04
Get Your Ad on Kansas City Screens
Every screen in the Kansas City market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Kansas City Screens