DOOH CASE STUDY: CPG

DOOH Campaign Objective

A hair care brand was looking to drive awareness, consideration, and purchase intent for its products across multiple key markets including Chicago, Houston, Los Angeles, Miami, New York City, Philadelphia, and Phoenix.

DOOH Campaign Approach

Leveraged purchase data to create an audience of consumers who have previously purchased hair products. Analyzed the movement patterns of these consumers, and placed ads on the proper high-impact billboards, when and where the audience was most likely to be.

Key Insights

Campaign exposure in contextually relevant venue types successfully drove lift across all campaign KPIs, proven by a 47% lift in awareness, 21% lift in consideration and 18% lift in purchase intent