DOOH Marketing
DOOH Advertising in St. Louis, MO
Nielsen DMA #24 · 1,273,870 TV homes. A live 30-mile plan around downtown St. Louis reaches 6,121 active digital screens delivering 1.22B monthly impressions.
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DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
St. Louis grew up at the spot where the Missouri River empties into the Mississippi — the reason a 630-foot stainless-steel arch downtown is literally named for being a gateway. That crossing point never stopped mattering: today it's where I-70 carries traffic over the river into Illinois every few minutes, and where a single 30-mile ad plan built around downtown legitimately reaches two states without trying. Digital out-of-home is how you reach the people making that crossing — on the highway bulletin, at the gas pump, in the office lobby, at the gym, or on a bar TV. Nobody skips it, blocks it, or mutes it, because it's built into wherever they already are.
Goldfish Ads makes it easy: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, and launch in under 24 hours instead of the weeks traditional out-of-home takes. Run it yourself in the self-serve platform or hand it to our team to plan and manage for you — either way you get fast, precise activation across every market, publisher, and inventory source, with built-in measurement so you can prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in St. Louis right now.
Why St. Louis Matters
St. Louis is a genuine corporate-headquarters town, but the map splits between the city proper and its suburbs. Anheuser-Busch has brewed downtown since 1852 and remains headquartered in the city as a subsidiary within AB InBev's North America zone[14]; BJC Health, headquartered on Forest Park Avenue, is one of the largest employers in Missouri[12]; and Stifel Financial runs its brokerage business from downtown as an S&P 400 component[13], and Post Holdings, the cereal and consumer-goods company, is also headquartered in the city and trades as its own S&P 400 component[20]. Centene Corporation, by contrast, is genuinely based in Clayton — a St. Louis-area suburb, not the city — where it ranked #23 on the 2025 Fortune 500[15], and Emerson Electric — also Fortune 500 and S&P 500[16] — relocated its own headquarters from its century-old Ferguson campus into a new Clayton tower[21], a move worth naming outright rather than citing its old address.
That employer split mirrors the metro's geography: the city itself counts 301,578 residents inside a 2,809,299-person metro[3], and 64.1% of workers drive alone with a mean commute of just 22.1 minutes[4], short enough that this plan's 30-mile radius comfortably covers downtown, Clayton, and Des Peres — but it also legitimately crosses the Mississippi River into Metro East Illinois, since East St. Louis, Belleville, and Fairview Heights are a real, working part of the same commercial footprint, not an edge case.
One event reshapes reach hard every summer: Fair Saint Louis draws an estimated 800,000 to 1,000,000 guests to Gateway Arch National Park over the Fourth of July weekend for live music, food, and occasional fireworks[5] — concentrating foot traffic downtown right along the riverfront billboards and urban panels.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile St. Louis plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the St. Louis plan[1] — the same corners you pass on I-70, I-55, and I-44. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile St. Louis plan on 2026-07-04[1], with every screen counted once. The plan carries 6,121 active digital screens delivering 1,222,539,772 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Casual Dining | 737 | 280,775,228 |
| Bars | 919 | 252,732,942 |
| Digital Billboards | 152 | 236,019,449 |
| Urban Panels | 43 | 87,429,737 |
| Grocery | 330 | 82,280,619 |
| Sports Venues | 279 | 38,356,439 |
| Movie Theaters | 1,165 | 53,889,411 |
| Colleges | 74 | 45,479,971 |
| Office Buildings | 394 | 34,008,254 |
| Recreation & Entertainment | 60 | 14,151,080 |
| Gas Stations | 603 | 15,714,185 |
| Convenience Stores | 137 | 10,805,677 |
| Doctor Offices | 435 | 9,303,056 |
| Airports | 38 | 8,935,097 |
| QSR | 45 | 8,576,799 |
| Apartment Buildings | 126 | 8,360,036 |
| Gyms | 72 | 7,282,821 |
| Malls | 66 | 22,545,948 |
| Rideshare / Taxi TV | 336 | 1,726,752 |
| Other venue types | 110 | 4,166,271 |
| Total | 6,121 | 1,222,539,772 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown St. Louis within the 1,273,870-home DMA.
St. Louis Billboard Sizes & Creative Formats
These are the actual creative dimensions accepted across the live St. Louis plan[1]. A single screen can accept more than one aspect ratio — a 16:9 landscape master plus a 9:16 portrait crop for a gas-pump or lobby unit, for example — so the counts below are format instances, not unique screens. The market is dominated by 16:9 landscape, with a meaningful block of 9:16 portrait for elevator, lobby, and gas-pump screens.
| Resolution (px) | Aspect | Orientation | Format Instances |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 9,535 |
| 1080×1920 | 9:16 | Portrait | 1,374 |
| 1280×720 | 16:9 | Landscape | 545 |
| 720×1280 | 9:16 | Portrait | 234 |
| 1400×400 | 7:2 | Landscape (spectacular) | 154 |
| 1024×768 | 4:3 | Landscape | 132 |
5,395 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
4,395 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
2,913 screens
Support audio, concentrated in bar, gas-station, and point-of-care venues.
Listed formats cover 11,974 of 12,938 clean format instances; the balance runs across 59 smaller banner and publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in St. Louis?
You don't need a rate card or a six-figure budget to run out-of-home in St. Louis. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a downtown digital billboard, a bar TV, a gas-pump screen, or an office lobby. You're never charged a premium for "better" inventory; a bigger budget simply earns more impressions across the metro. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on St. Louis screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on St. Louis screens?
Live on St. Louis screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 6,121 screens, zoomed in on the St. Louis landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — the Gateway Arch, Busch Stadium, Enterprise Center, Forest Park, the City Museum, and out to Lambert Airport.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a delivery corridor — and we trace it with the Mapbox routing engine[19], then geofence every bookable screen within reach of that path: the billboards, gas-pump screens, bars, casual-dining spots, and office lobbies a driver actually passes end to end.
Here are three of St. Louis's major arteries — I-70 runs concurrently with I-64 across the Mississippi River into Illinois before the two split, I-55 heads south toward Arnold, and I-44 runs southwest toward Eureka. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-70 Mississippi River Crossing (St. Peters, MO → Fairview Heights, IL, 38.7 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile St. Louis plan [1] against Mapbox driving geometry [19], counting each screen within the listed buffer of the route.
Screen Formats Active in St. Louis
Real photos of the screen formats running in the St. Louis plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Central West End[18]
Historic, walkable district in the heart of the city with more than 75 restaurants and shops packed along Euclid Avenue and Maryland Plaza — dense evening foot traffic that over-indexes on dining, retail, and lifestyle advertisers.
Soulard[18]
The city's oldest neighborhood, a National Historic District of 19th-century brick townhomes turned nightclubs, bars, and a year-round farmers market — home to the country's second-largest Mardi Gras celebration.
The Delmar Loop[17]
An entertainment and dining strip straddling University City and the western edge of St. Louis, anchored by the St. Louis Walk of Fame and the Duck Room — a magnet for the Washington University crowd next door.
Cherokee Street[18]
An eclectic corridor with a significant Latine community, six blocks of Antique Row, and a growing brewery and gallery scene — strong fit for local-service and beverage messaging.
Suggested Campaigns for This Market
CPG & beverage awareness
Bar, casual-dining, and grocery screens across the metro to reach St. Louis's beer- and CPG-heavy consumer base, geofenced to downtown and Soulard's nightlife density.
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Healthcare & benefits recruiting
Office-building, doctor-office, and college screens to reach the BJC Health and Washington University workforce clustered around the Central West End and Forest Park.
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Metro-wide commuter reach
Roadside digital bulletins and urban panels along the I-70, I-55, and I-44 corridors, following the daily commute out to Clayton, Des Peres, and the Metro East suburbs.
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Sports & Entertainment Footprints
Busch Stadium[9]
44,383-seat downtown ballpark — home of the St. Louis Cardinals since 2006.
Enterprise Center[10]
18,096-seat downtown arena — home of the St. Louis Blues, renamed from Scottrade Center in a 2018 naming-rights deal.
Gateway Arch[8]
630-foot stainless-steel monument on the riverfront that drew roughly 1.62 million visitors in 2022.
Forest Park[6]
1,326-acre park — about 500 acres larger than Central Park — that draws an estimated 13 million visits a year across its zoo, art museum, and science center.
City Museum[7]
Privately owned playground of repurposed architectural salvage in the Washington Ave Loft District — drawing more than 700,000 visitors a year as of 2010, per its most recently reported figure.
St. Louis Lambert International Airport[11]
The state's largest and busiest airport, serving 15,946,730 passengers in 2024.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in St. Louis. Different brands and markets — same platform, same playbook.
+73%
Awareness Lift
Brand Awareness — Alcohol Brand
Read case study →
$36.83
Return on Ad Spend
Healthcare — OTC Medication
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+64%
Familiarity Lift
B2B — HR Solutions
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Frequently Asked Questions About St. Louis DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — highway billboards, gas-pump screens, gyms, grocery aisles, bars, and airport terminals. It is a format viewers cannot skip, block, or mute, and it reaches people while they are out living their day.
How much does DOOH advertising cost in St. Louis?
St. Louis DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in St. Louis?
The live 30-mile St. Louis plan carries 6,121 active digital screens across venue types including casual dining, bars, digital billboards, urban panels, grocery, sports venues, movie theaters, office buildings, gas stations, and convenience stores.
How many people can a St. Louis DOOH campaign reach?
The current St. Louis plan delivers roughly 1.22 billion monthly impressions across the metro, which sits in Nielsen DMA #24 with 1,273,870 TV homes.
How fast can a St. Louis DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Missouri Markets
Plan a St. Louis Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code 0UQv28gZOR4), 30-mile radius around downtown St. Louis, resold programmatic inventory excluded, pulled 2026-07-04
- [2] ustvdb.com — 2024-25 Nielsen DMA rankings (St. Louis, MO ranked #24, 1,273,870 TV homes)
- [3] Wikipedia — St. Louis (2020 Census city + metro population)
- [4] Data USA — St. Louis, MO (U.S. Census ACS commute data)
- [5] Wikipedia — Fair Saint Louis
- [6] Wikipedia — Forest Park (St. Louis)
- [7] Wikipedia — City Museum (St. Louis)
- [8] Wikipedia — Gateway Arch
- [9] Wikipedia — Busch Stadium
- [10] Wikipedia — Enterprise Center
- [11] Wikipedia — St. Louis Lambert International Airport (2024 passenger traffic)
- [12] BJC — Facts & Figures (BJC Health, headquartered on Forest Park Ave, St. Louis)
- [13] Wikipedia — Stifel (headquarters, S&P 400 component)
- [14] Wikipedia — Anheuser-Busch (headquarters, AB InBev subsidiary structure)
- [15] Wikipedia — Centene Corporation (headquarters, Fortune 500 / S&P 500 status)
- [16] Wikipedia — Emerson Electric (current Clayton, MO headquarters, Fortune 500 / S&P 500 status)
- [17] Explore St. Louis — The Delmar Loop neighborhood guide
- [18] St. Louis Magazine — A guide to some of St. Louis' most dynamic districts
- [19] Mapbox Directions API — driving route geometry for the I-70, I-55, and I-44 corridors, pulled 2026-07-04
- [20] Wikipedia — Post Holdings (headquarters, S&P 400 component)
- [21] Emerson — press release confirming the new Clayton, MO corporate headquarters (Emerson Tower, replacing the Ferguson campus)
Get Your Ad on St. Louis Screens
Every screen in the St. Louis market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on St. Louis Screens