DOOH Marketing
DOOH Advertising in Portland, OR
Nielsen DMA #23 · 1,277,920 TV homes. A live 30-mile plan around downtown Portland reaches 3,985 active digital screens delivering 1.03 billion monthly impressions across the metro.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Twelve bridges cross the Willamette River through the middle of Portland[26], and the downtown core they connect is boxed in by a single freeway loop — I-5 and I-405 — that every driver entering or leaving the city has to touch. Ride the Portland Aerial Tram up to OHSU's Marquam Hill campus in the morning and you're in one Portland: scrubs, badge lanyards, hospital-lobby screens. Walk a few blocks through the inner eastside that evening and you're in another: food-cart pods, neighborhood bars, and a movie marquee on every third corner. Digital out-of-home (DOOH) is advertising on the screens tying both of those Portlands together — the gas pumps, grocery aisles, gyms, and roadside bulletins people pass on the way between them. Nobody skips it, blocks it, or mutes it, because it's built into the city they're already moving through.
That's the platform underneath every page like this one: search real inventory across 100+ US markets and 35+ venue types, build the plan, and launch in under a day instead of the weeks a traditional out-of-home buy takes. Run it yourself in the self-serve tools, or hand the whole thing to our team — either path gets you fast, precise activation across every publisher and inventory source in the market, plus the measurement to prove what the campaign actually did.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in Portland right now.
Why Portland Matters
The city of Portland counted 652,503 residents at the 2020 Census — the 28th-most-populous city in the country and Oregon's largest by a wide margin[3] — inside a Portland–Vancouver–Hillsboro metro area of 2,512,859 people, the 25th-largest in the U.S.[4] Almost half of Oregon's population lives in that metro ring[3], which is why a 30-mile plan around downtown reaches across the Willamette into Vancouver, WA and out to Hillsboro and Gresham without leaving the sellable market.
Portland's own city limits are genuinely an HQ address for a smaller, quieter set of companies than the household names people associate with the region. Oregon Health & Science University, based on Marquam Hill, is Portland's largest employer outright at 22,501 people as of fiscal year 2025[9]; Portland General Electric, a Fortune 1000 energy company, is based right in the city[6]; Precision Castparts, now a Berkshire Hathaway subsidiary, and Standard Insurance (The Standard), now owned by Japan's Meiji Yasuda Life Insurance, are both still headquartered inside the city[8][7]. The brands most people picture when they think "Portland" sit just outside it: Nike's Philip H. Knight Campus is in unincorporated Washington County near Beaverton[10], Columbia Sportswear's headquarters is in Cedar Mill near Beaverton (its Portland postal address notwithstanding)[11], Intel's largest site worldwide runs out of Hillsboro[13], and Umpqua Bank's operating headquarters is in Lake Oswego, with parent Columbia Banking System actually based in Tacoma, WA[12]. All four are real, valuable geofence targets inside this same 30-mile plan — they're just suburb-based, not city-of-Portland HQs.
It's still a driving city day to day: 49.5% of city workers drive alone with a mean commute of 24.1 minutes[5], though a real 28.5% work from home — a share the route corridors below don't reach, but everyone else on I-5, I-84, and US-26 does. On the calendar, the Portland Rose Festival is the city's defining civic event: its Grand Floral Parade alone draws more than 500,000 spectators, the largest single-day spectator event in the state[16]. Add in sellout nights for the Timbers and Thorns at Providence Park[14] and the Trail Blazers at Moda Center[15], and reach concentrates hard downtown and along the inner eastside corridors in between.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Portland plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Portland plan[1] — the same corners you drive past on I-5, Burnside, and Powell Blvd. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Portland plan on 2026-07-04[1], with every screen counted once. The plan carries 3,985 active digital screens delivering 1,030,507,905 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Grocery | 557 | 565,968,607 |
| Apartment Buildings | 530 | 52,282,648 |
| Office Buildings | 416 | 37,077,907 |
| Convenience Stores | 349 | 30,577,692 |
| Rideshare / Taxi TV | 349 | 1,014,730 |
| Gas Stations | 330 | 24,924,994 |
| Bars | 293 | 75,362,942 |
| Movie Theaters | 245 | 31,678,733 |
| Casual Dining | 223 | 67,374,578 |
| Doctor Offices | 163 | 4,999,836 |
| Gyms | 136 | 28,465,138 |
| Sports Venues | 136 | 14,286,219 |
| Urban Panels | 76 | 16,657,408 |
| Malls | 56 | 24,492,320 |
| Digital Billboards | 29 | 24,906,781 |
| Recreational Venues | 24 | 17,572,447 |
| Airports | 14 | 7,900,030 |
| Pharmacies | 14 | 1,355,872 |
| Other venue types | 45 | 3,609,023 |
| Total | 3,985 | 1,030,507,905 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Portland within the 1,277,920-home DMA.
Portland Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Portland plan[1]. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is overwhelmingly 16:9 landscape, with a real block of 4:3 and 9:16 for lobby, elevator, and gas-pump screens.
| Resolution (px) | Aspect | Orientation | Format Instances |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 5,498 |
| 1080×1920 | 9:16 | Portrait | 723 |
| 1024×768 | 4:3 | Landscape | 578 |
| 1280×720 | 16:9 | Landscape | 495 |
| 1280×960 | 4:3 | Landscape | 295 |
| 720×1280 | 9:16 | Portrait | 185 |
7,288 format instances
Accept full-motion video (typically 10 or 15 seconds, silent).
7,352 format instances
Accept a static image — a single high-res JPG or PNG runs everywhere.
2,411 format instances
Support audio, concentrated in bar, casual-dining, and gym venues.
Because a single screen can accept more than one creative dimension, the figures above are format instances, not unique screens. Listed formats cover 7,774 of 8,428 clean format instances pulled from the plan; the balance run smaller, publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Portland?
You don't need a rate card or a six-figure budget to run out-of-home in Portland. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a roadside bulletin, a gas-pump screen, an apartment lobby, or a bar TV. You're never charged extra for "better" inventory; a bigger budget simply earns more impressions across the metro. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Portland screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Portland screens?
Live on Portland screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 3,985 screens, zoomed in on the Portland landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — Powell's City of Books, Pioneer Courthouse Square, Moda Center, Providence Park, the Japanese Garden, and out to PDX.
Powell's City of Books occupies a full city block in the Pearl District and is billed as the largest independent new-and-used bookstore in the world[21]; Pioneer Courthouse Square, three blocks away, is known locally as "Portland's living room"[22]. The Portland Japanese Garden overlooks downtown from Washington Park and draws more than 400,000 visitors a year[23], and Portland International Airport handled 18,563,132 passengers in 2025[24].
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[25], then geofence every bookable screen within reach of that path: the billboards, gas-pump screens, convenience stores, bars, casual-dining spots, and apartment towers a driver actually passes end to end.
Here are three of the metro's major arteries, one in each direction out of downtown. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-5 North-South Spine (Tualatin, OR → Vancouver, WA, 21.1 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Portland plan [1] against Mapbox driving geometry [25], counting each screen within the listed buffer of the route.
Screen Formats Active in Portland
Real photos of the screen formats running in the Portland plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Pearl District[17]
A former warehouse district turned gallery-and-boutique neighborhood on the edge of downtown — cobblestone loading docks, Powell's City of Books, and dense daytime foot traffic feed strong grocery, retail, and casual-dining screen inventory.
Alberta Arts District[18]
A Northeast Portland corridor known for its concentration of independent restaurants and artisan shops, plus the monthly Last Thursday street fair — bar, casual-dining, and gallery-adjacent screens see a real evening and weekend lift.
Hawthorne District[19]
Southeast Portland's bohemian retail strip along Hawthorne Boulevard, with Mount Tabor's 636-foot cinder cone on its eastern edge and an August street fair — vintage shops, food-cart pods, and movie-theater screens define the mix.
Sellwood-Moreland[20]
A walkable riverfront district built around antique malls and Oaks Amusement Park (open since 1905) — a throwback retail corridor with a different, older-Portland screen mix than downtown.
Suggested Campaigns for This Market
Grocery / CPG drive-to-store
Grocery, convenience-store, and gas-station screens spread across the metro commuter grid — the market's single largest venue category by both screen count and impressions.
Build this plan →
Corporate & recruiting reach
Office-building and apartment-lobby screens across downtown and the close-in eastside, reaching the white-collar workforce behind Portland's healthcare, utility, and manufacturing HQ economy.
Build this plan →
Gameday & festival surround
Sports-venue, bar, and casual-dining screens geofenced around Providence Park and Moda Center on match/game nights, plus the Rose Festival and neighborhood-fair calendar.
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Sports & Entertainment Footprints
Providence Park[14]
Home of the Portland Timbers (MLS) and Portland Thorns FC (NWSL) — 25,218 seats since a 2019 expansion, in the Goose Hollow neighborhood just west of downtown.
Moda Center[15]
Home of the Portland Trail Blazers (NBA) since 1995 — 19,393 seats for basketball, part of the Rose Quarter entertainment district along the Willamette River.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Portland. Different brands and markets — same platform, same playbook.
+25%
Program Enrollment Lift
Utility
Read case study →
$36.83
Return on Ad Spend
Healthcare — OTC Medication
Read case study →
+33%
Dine-In Traffic Lift
Restaurants
Read case study →
Frequently Asked Questions About Portland DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — highway billboards, gas-pump screens, gyms, grocery aisles, bars, and airport terminals. It is a format viewers cannot skip, block, or mute, and it reaches people while they are out living their day.
How much does DOOH advertising cost in Portland?
Portland DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Portland?
The live 30-mile Portland plan carries 3,985 active digital screens across venue types including grocery, apartment lobbies, office buildings, convenience stores, gas stations, bars, and movie theaters.
How many people can a Portland DOOH campaign reach?
The current Portland plan delivers roughly 1.03 billion monthly impressions across the metro, which sits in Nielsen DMA #23 with 1,277,920 TV homes.
How fast can a Portland DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Pacific Northwest Markets
Plan a Portland Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code 0qdpnqBeS6Q), 30-mile radius around downtown Portland, de-duplicated so each screen is counted once, pulled 2026-07-04
- [2] ustvdb.com — 2024-25 Nielsen DMA rankings (Portland, OR #23, 1,277,920 TV homes)
- [3] Wikipedia — Portland, Oregon (2020 U.S. Census population 652,503; 28th-most-populous U.S. city, 1st in Oregon)
- [4] Wikipedia — Portland metropolitan area (Portland–Vancouver–Hillsboro, OR–WA MSA; 2020 U.S. Census population 2,512,859; 25th-largest U.S. metro)
- [5] Data USA — Portland, OR (U.S. Census ACS commute data, 2024: drove alone 49.5%, worked at home 28.5%, carpooled 6.73%, mean commute 24.1 minutes)
- [6] Wikipedia — Portland General Electric ("a Fortune 1000, publicly traded energy company based in Portland, Oregon"; NYSE: POR)
- [7] Wikipedia — StanCorp Financial Group (Standard Insurance Company, "The Standard"): headquartered in the Standard Insurance Center / Standard Plaza buildings in downtown Portland; a wholly-owned subsidiary of Japan's Meiji Yasuda Life Insurance Company since the March 2016 acquisition closed and no longer publicly traded
- [8] Wikipedia — Precision Castparts Corp (headquartered in Portland, Oregon; a wholly-owned Berkshire Hathaway subsidiary since the $37B acquisition closed in January 2016)
- [9] OHSU — "Facts and Figures about OHSU": 22,501 employees (fiscal year 2025), described on OHSU's own site as "Portland's largest employer and one of the largest in Oregon"; main campus on Marquam Hill in Portland
- [10] Wikipedia — Nike World Headquarters (Philip H. Knight Campus): sited in unincorporated Washington County near Beaverton, Oregon — NOT the city of Portland
- [11] Wikipedia — Columbia Sportswear: headquartered in Cedar Mill, an unincorporated area of Washington County near Beaverton, Oregon, with a Portland, OR postal address — not sited inside the city of Portland itself
- [12] PR Newswire — "Columbia Banking System and Umpqua Holdings Corporation Complete Merger" (Feb. 28, 2023): combined holding company headquartered in Tacoma, WA; Umpqua Bank's own operating headquarters remains in Lake Oswego, OR — a Portland-area suburb, not the city of Portland itself
- [13] Intel Newsroom — "Intel's Oregon Investments Fuel US Silicon Innovation Leadership": more than 22,000 Oregon employees, Intel's largest site worldwide, concentrated at the Ronler Acres/Hillsboro campuses — a Portland-area suburb, not the city of Portland itself
- [14] Wikipedia — Providence Park (capacity 25,218 since a 2019 expansion; home of the Portland Timbers, MLS, and Portland Thorns FC, NWSL)
- [15] Wikipedia — Moda Center (basketball capacity 19,393; home of the Portland Trail Blazers, NBA, since 1995)
- [16] Wikipedia — Portland Rose Festival (the Grand Floral Parade draws more than 500,000 spectators along its route — described as the largest single-day spectator event in Oregon and the second-largest all-floral parade in the U.S.)
- [17] Travel Portland (official destination guide) — Pearl District neighborhood guide
- [18] Travel Portland (official destination guide) — Alberta Arts District neighborhood guide
- [19] Travel Portland (official destination guide) — Hawthorne District neighborhood guide
- [20] Travel Portland (official destination guide) — Sellwood-Moreland neighborhood guide
- [21] Wikipedia — Powell's Books ("Powell's City of Books" flagship: a full city block, 68,000+ sq. ft. of retail floor space, described as the largest independent new-and-used bookstore in the world)
- [22] Wikipedia — Pioneer Courthouse Square ("Portland's living room"; a full downtown city block; ranked the world's 4th-best public square by the Project for Public Spaces in 2004)
- [23] Wikipedia — Portland Japanese Garden (12.5-acre nonprofit garden in Washington Park; proclaimed "the most beautiful and authentic Japanese garden outside of Japan" by Japan's then-Ambassador to the U.S. in 1988; 400,000+ visitors annually)
- [24] Wikipedia — Portland International Airport (PDX): 18,563,132 passengers in 2025, roughly 6 miles northeast of downtown Portland
- [25] Mapbox Directions API — driving route geometry for the I-5, I-84, and US-26 corridors, pulled 2026-07-04
- [26] Wikipedia — List of bridges in Portland, Oregon ("Portland has 12 bridges that span the Willamette")
Get Your Ad on Portland Screens
Every screen in the Portland market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Portland Screens