DOOH Marketing
Utility
+25% Program Enrollment Lift
Campaign Objective
A regional utility company used DOOH to promote energy efficiency rebate programs and smart thermostat adoption. The campaign targeted homeowners through residential commuter corridors and home improvement retail environments.
Venue Types Used
Audience Targeting Approach
Homeowner audience segments combined with geo-targeting in the utility's service territory. Seasonal dayparting emphasized messaging during peak energy usage months.
Results
+25%
Program Enrollment Lift
+19%
Website Traffic Increase
+11%
Call Center Inquiry Volume
Insight
Utility campaigns in DOOH are effective because the audience is geographically defined by the service territory. Every billboard and transit screen within the utility's footprint reaches a current or potential customer. This geographic precision eliminates the waste inherent in digital channels that target by interest rather than address.