DOOH Utility CASE STUDY: Increase Awareness
DOOH Utility CASE STUDY: Increase Awareness
DOOH Campaign Objective
DOOH Campaign Objective
A utility brand sought to increase awareness of its “great value energy” offering across six key cities within its service area.
DOOH Campaign Approach
DOOH Campaign Approach
The brand executed a DOOH campaign with placements in malls, major streets, and busy train stations to reach high-traffic areas. To extend the campaign’s impact, they also ran display and native ads in the same key cities, reinforcing the message with consistent creative.
Key Insights
Key Insights
The DOOH campaign successfully boosted brand awareness across the target cities, achieving a 3.3% CTR across all channels. This strong engagement demonstrated the effectiveness of DOOH in capturing attention and driving traffic.