DOOH Marketing
DOOH Advertising in San Antonio, TX
Nielsen DMA #31 · 1,096,400 TV homes. A live 30-mile plan around downtown San Antonio reaches 5,058 active digital screens delivering 1.26 billion monthly impressions across the metro.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Two different crowds move through San Antonio every day. Downtown, visitors walk the River Walk and Alamo Plaza on foot, stopping into bars and restaurants between attractions. A few miles out, everyone else is behind a windshield — on I-35, on I-10, pulling into a gas station or a grocery lot on the way home. Digital out-of-home (DOOH) is advertising built for both: the screens people pass whether they're walking a downtown block or driving a freeway exit. Nobody skips it, blocks it, or mutes it, because it's part of the place itself, not an interruption to it.
That platform is Goldfish Ads. Under one login you can search live inventory in 100+ US markets, narrow to any of 35+ venue types, drop the screens you want onto a map, and have a campaign running within a day — no rate cards, no insertion-order back-and-forth, none of the weeks a traditional out-of-home buy usually eats. Want it hands-off? Our team will plan, launch, and optimize the whole thing for you. Either way, every impression is measured, so you can see exactly what the spend moved.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in San Antonio right now.
Why San Antonio Matters
San Antonio's corporate anchors don't fit a single mold. USAA, the member-owned insurance and financial-services exchange, is headquartered here — not publicly traded, but reporting $42.49 billion in 2023 revenue and $211.6 billion in total assets[6]. Valero Energy, an S&P 500 refiner also headquartered in the city, ranks 35th on the 2026 Fortune 500[7][8]. NuStar Energy has been based here for decades and continues to operate out of San Antonio, though it became a wholly owned subsidiary of Sunoco LP after a roughly $7.3 billion acquisition closed in May 2024, so it no longer files as an independent public company[9]. iHeartMedia is headquartered here too[10], and H-E-B — the privately held grocery chain with more than 435 stores and roughly 154,000 employees — has never left, keeping its corporate campus on ten acres it bought inside the King William Historic District back in 1985[11][13]. Even Rackspace, once a suburban Windcrest tenant, moved its global headquarters into north-central San Antonio proper in January 2024[12].
The city itself counts 1,434,625 residents, the seventh-most of any city in the country[2], inside a San Antonio–New Braunfels metro of 2,558,143 people[3]. It's still a driving market at its core: 68.3% of workers drive alone with a mean commute of 24.5 minutes[5], which is exactly why the freeway corridors below carry so much of this plan's inventory.
Downtown runs on a different rhythm. The Alamo and the River Walk sit a few blocks from the Tower of the Americas, the 750-foot HemisFair Park tower that was the tallest observation tower in the country for nearly three decades[21], and four of the five original Spanish missions south of downtown pulled over 1.2 million visitors in a recent year as a UNESCO World Heritage Site[20]. Fiesta San Antonio adds a once-a-year jolt every April — more than three million people take part across 17 days, a $340 million bump for the city[16] — and the San Antonio Stock Show & Rodeo does something similar every February, pulling roughly 1.3 million visitors to the Freeman Coliseum grounds[17]. San Antonio International Airport, the metro's front door, handled 10,740,694 passengers in 2025 across two terminals[22].
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile San Antonio plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the San Antonio plan[1] — the same corners you drive past on I-35, I-10, and Loop 410. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile San Antonio plan on 2026-07-04[1], with every screen counted once. The plan carries 5,058 active digital screens delivering 1,257,640,407 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Bars | 703 | 208,284,889 |
| Doctor Offices | 688 | 19,074,875 |
| Gas Stations | 668 | 14,810,784 |
| Rideshare / Taxi TV | 528 | 5,322,537 |
| Casual Dining | 438 | 293,429,094 |
| Apartment Buildings | 302 | 23,084,689 |
| Convenience Stores | 293 | 58,944,113 |
| Grocery | 274 | 49,472,598 |
| Office Buildings | 206 | 14,548,034 |
| Movie Theaters | 139 | 18,978,811 |
| Gyms | 127 | 20,309,660 |
| Sports Venues | 123 | 15,442,719 |
| Digital Billboards | 107 | 325,272,961 |
| Urban Panels | 96 | 101,557,777 |
| QSR | 60 | 8,754,179 |
| Malls | 53 | 28,926,647 |
| Pharmacies | 51 | 846,961 |
| Salons | 46 | 563,979 |
| Recreational Venues | 43 | 16,004,618 |
| Airports | 42 | 27,173,868 |
| Other venue types | 71 | 6,836,614 |
| Total | 5,058 | 1,257,640,407 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown San Antonio within the 1,096,400-home DMA.
San Antonio Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live San Antonio plan[1]. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is overwhelmingly 16:9 landscape, with a real block of 9:16 portrait for gas-pump and lobby screens, plus a large run of 7:2 banner strips on rideshare and taxi-top displays.
| Resolution (px) | Aspect | Orientation | Format Instances |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 7,684 |
| 560×160 | 7:2 | Landscape (rideshare / taxi-top banner) | 4,784 |
| 1080×1920 | 9:16 | Portrait | 1,314 |
| 1280×720 | 16:9 | Landscape | 434 |
| 1400×400 | 7:2 | Landscape (spectacular) | 194 |
| 1024×768 | 4:3 | Landscape | 104 |
14,698 format instances
Accept full-motion video (typically 10 or 15 seconds, silent).
14,542 format instances
Accept a static image — a single high-res JPG or PNG runs everywhere.
4,829 format instances
Support audio, concentrated in bar, gas-station, and point-of-care venues.
Because a single screen can accept more than one creative dimension, the figures above are format instances, not unique screens. Listed formats cover 14,514 of 15,484 clean format instances pulled from the plan; the balance run smaller portrait and landscape sizes for lobby and elevator screens. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in San Antonio?
You don't need a rate card or a six-figure budget to run out-of-home in San Antonio. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a downtown digital billboard, a bar TV, a gas-pump screen, or an apartment lobby. You're never charged extra for "better" inventory; a bigger budget simply earns more impressions across the metro. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on San Antonio screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on San Antonio screens?
Live on San Antonio screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 5,058 screens, zoomed in on the San Antonio landmarks you actually walk or drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — the Alamo, the River Walk, Tower of the Americas, Frost Bank Center, the Alamodome, and SAT.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[23], then geofence every bookable screen within reach of that path: the billboards, gas-pump screens, convenience stores, bars, and casual-dining spots a driver actually passes end to end.
Here are three of San Antonio's major arteries. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-35 North-South Spine (San Marcos, TX → San Antonio, TX, 49 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile San Antonio plan [1] against Mapbox driving geometry [23], counting each screen within the listed buffer of the route.
Screen Formats Active in San Antonio
Real photos of the screen formats running in the San Antonio plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
King William Historic District[13]
A National Register district just south of downtown, first settled by German immigrant families in the 1850s-60s along the San Antonio River — H-E-B has held its corporate headquarters on ten acres inside the district since 1985, anchoring a mix of restored mansions, boutiques, and the King William River Walk.
Pearl District[14]
A former Pearl Brewery complex north of downtown, redeveloped into a walkable dining, retail, and residential district along the Museum Reach stretch of the River Walk — dense casual-dining and apartment-lobby screen inventory a few blocks apart.
Stone Oak[15]
A master-planned district in far north-central San Antonio established in 1985, now home to more than 43,000 residents with gated communities, offices, and retail built into the plan from the start — a higher-income trade area along the Loop 1604/US-281 corridor.
HemisFair / Downtown[21]
The compact civic core built for HemisFair '68, anchored by the Tower of the Americas and the Alamodome a few blocks from the River Walk and Alamo Plaza — the densest concentration of urban panels and digital billboards in the plan.
Suggested Campaigns for This Market
Tourism & hospitality drive-to-visit
Digital billboards and urban panels concentrated downtown near the Alamo, River Walk, and HemisFair, geofenced to reach visitors and conventioneers where they're already walking.
Build this plan →
Grocery & CPG trade-area targeting
Grocery, convenience-store, and gas-station screens across San Antonio's freeway grid, geofenced to the trade areas around the city's densest retail corridors.
Build this plan →
Nightlife & gameday surround
Bar and casual-dining screens — the single largest venue category in this plan — geofenced around Frost Bank Center on Spurs game nights and the River Walk entertainment district on weekends.
Build this plan →
Sports & Entertainment Footprints
Frost Bank Center[18]
The east-side arena — renamed from AT&T Center in September 2023 — home of the San Antonio Spurs, seating 18,418 for basketball.
Alamodome[19]
The 100 Montana Street dome that's hosted UTSA Roadrunners football and the annual Alamo Bowl since opening in 1993, expandable to 64,000 seats for football.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in San Antonio. Different brands and markets — same platform, same playbook.
+33%
Dine-In Traffic Lift
Restaurants
Read case study →
$36.83
Return on Ad Spend
Healthcare — OTC Medication
Read case study →
+47%
Awareness Lift
CPG — Hair Care Brand
Read case study →
Frequently Asked Questions About San Antonio DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — highway billboards, gas-pump screens, bars, doctor's offices, grocery aisles, and airport terminals. It is a format viewers cannot skip, block, or mute, and it reaches people while they are out living their day.
How much does DOOH advertising cost in San Antonio?
San Antonio DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in San Antonio?
The live 30-mile San Antonio plan carries 5,058 active digital screens across venue types including bars, doctor's offices, gas stations, casual dining, apartment buildings, and downtown digital billboards.
How many people can a San Antonio DOOH campaign reach?
The current San Antonio plan delivers roughly 1.26 billion monthly impressions across the metro, which sits in Nielsen DMA #31 with 1,096,400 TV homes.
How fast can a San Antonio DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Texas Markets
Plan a San Antonio Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code vbu6aL4VZDU), 30-mile radius around downtown San Antonio, resold programmatic inventory excluded so each screen is counted once, pulled 2026-07-04
- [2] Wikipedia — San Antonio (2020 U.S. Census population 1,434,625; seventh-most-populous city in the United States, second-most-populous in Texas)
- [3] Wikipedia — Greater San Antonio (San Antonio–New Braunfels metropolitan statistical area; 2020 U.S. Census population 2,558,143, 24th-largest metro area in the United States)
- [4] ustvdb.com — 2024-25 Nielsen DMA rankings, raw market table (San Antonio #31, 1,096,400 TV homes)
- [5] Data USA — San Antonio, TX (U.S. Census ACS 2024 commute data: drove alone 68.3%, worked at home 13.5%, carpooled 12.4%, mean commute 24.5 minutes)
- [6] Wikipedia — USAA (private reciprocal inter-insurance exchange, member-owned rather than publicly traded; headquartered in San Antonio, Texas; $42.49 billion 2023 revenue, $211.6 billion total assets)
- [7] Wikipedia — Valero Energy (S&P 500 component, headquartered in San Antonio, Texas)
- [8] 50pros.com — Fortune 500 (2026) full list (Valero Energy #35, $122.7B revenue)
- [9] Wikipedia — NuStar Energy (long headquartered in San Antonio, Texas; acquired by Sunoco LP for approximately $7.3 billion, transaction completed May 2024; now operates as a subsidiary of Sunoco LP rather than an independent public company, continues to be based in San Antonio)
- [10] Wikipedia — iHeartMedia (headquartered in San Antonio, Texas)
- [11] Wikipedia — H-E-B (privately held supermarket chain headquartered in San Antonio, Texas; $46.5 billion 2024 revenue; more than 435 stores; approximately 154,000 employees as of 2025)
- [12] Wikipedia — Rackspace Technology (cloud computing company based in San Antonio, Texas; relocated its global headquarters from Windcrest, a San Antonio suburb, to the RidgeWood Plaza II office building in north-central San Antonio in January 2024)
- [13] Wikipedia — King William Historic District, San Antonio (19th-century district settled by German immigrants beginning in the 1850s-60s; H-E-B acquired ten acres within the district for its corporate headquarters in 1985)
- [14] Wikipedia — Pearl District (formerly the Pearl Brewery), San Antonio
- [15] Wikipedia — Stone Oak, San Antonio (master-planned district established 1985 in north-central San Antonio, north of Loop 1604; population 43,396, median individual income $58,421)
- [16] Wikipedia — Fiesta San Antonio (founded 1891; more than 100 events over 17 days; more than three million people take part annually; $340 million economic impact for the city)
- [17] Wikipedia — San Antonio Stock Show & Rodeo (annual three-week event each February; the 2022 event drew approximately 1.3 million visitors)
- [18] Wikipedia — Frost Bank Center (formerly AT&T Center 2006-2023 and SBC Center 2002-2006; renamed Frost Bank Center effective September 22, 2023; home of the San Antonio Spurs; seats 18,418 for basketball)
- [19] Wikipedia — Alamodome (100 Montana Street, San Antonio; opened May 15, 1993; regular home of UTSA Roadrunners football and the annual Alamo Bowl; seats up to 64,000 for football)
- [20] Wikipedia — San Antonio Missions National Historical Park (four of the five Spanish frontier missions in San Antonio, including Mission Concepción, San José, San Juan, and Espada, designated a UNESCO World Heritage Site alongside the Alamo Mission on July 5, 2015; 1,238,920 visitors in 2022)
- [21] Wikipedia — Tower of the Americas (750-foot observation tower in HemisFair Park, downtown San Antonio; built as the centerpiece of HemisFair '68, opened April 6, 1968; tallest observation tower in the U.S. from 1968 until 1996)
- [22] Wikipedia — San Antonio International Airport (10,740,694 passengers in 2025; two terminals with 27 combined jet-bridge gates; IATA code SAT)
- [23] Mapbox Directions API — driving route geometry for the I-35, I-10, and Loop 410 corridors, pulled 2026-07-04
Get Your Ad on San Antonio Screens
Every screen in the San Antonio market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on San Antonio Screens